openemm - sending out newsletters with typo3 (with te_openemm_newsletter)
DESCRIPTION
TRANSCRIPT
10.10.2008
eBusiness & eMarketing
1
OpenEMM - sending out newsletters with TYPO3 (with
te_openemm_newsletter)
Marit AG
10.10.2008
eBusiness & eMarketing
2
Who are you?
Marco Huber
• *13.6.1984
• studied Medainformatik (Bachelor of Science) at the MD.H
• developer for the TARGET-E (=>Marit AG) since Oktober 2006
• developed te_openemm_newsletter for my bachelor thesis
10.10.2008
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eBusiness & eMarketing
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Agenda
1. OpenEMM
2. why te_openemm_newsletter
3. 6 steps to a newsletter
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What is OpenEMM?
OpenEMM
•OpenSource
•email-marketingsystem
•AGNITAS AG
•www.openemm.org
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OpenEMM
recipients
•different mailinglists
•subscription by opt-in, •double opt-in or email
•unsubscription with one click or opt-out
•DB-tables extendable
•import- / export-wizard
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OpenEMM 2
mailings•content and layout separated
•target specific content
•email attachments
•email formates: text, HTML, inline-HTML
•email preview and test forwarding
•event and time triggered transaction emails
•bounce management
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OpenEMM 3
reports and statistics
•realtime statistics
•opening / click rate, unsubscriptions, bounces
•exportable statistics
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Why te_openemm_newsletter?
make it simple
•use TYPO3 tt_news content in your OpenEMM newsletter
•use TYPO3 fe-users as OpenEMM newsletter recipients
•your editors only have to know one system, TYPO3
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Install OpenEMM
•install OpenEMM
•create a mailinglist
•create a template with markers
•test your installation
•switch to TYPO3
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install and configure te_openemm_newsletter
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6 steps to a newsletter
1. create news with tt_news
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6 steps to a newsletter
2. synchronize your resicpients with openemm
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6 steps to a newsletter
3. create a new newsletter
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6 steps to a newsletter
4. fill your newsletter with news
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6 steps to a newsletter
5. preview and sending
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6 steps to a newsletter
6. statistics
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Thank you very much for your attention!
Marit AG
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fastforward
install OpenEMM create a mailing list create a template with markers forget OpenEMM and change to TYPO3 install te_openemm_newsletter configure it synchronize your subscribers create a newsletter fill your newsletter send out your newsletter see your statistics
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Template [agnDYN name="ueber1unter1_title"] <tr> <td colspan="2">
<table width="586" border="0" cellspacing="5" cellpadding="0"> <tr> <td colspan="2"><h3><img src="http://target-e.de/newsletter/template/li-eckig.jpg" /> <a name=ueber1unter1></a>[agnDVALUE name="ueber1unter1_title"/]</h3></td> </tr> <tr> <td valign="top" align="center"> [agnDYN name="ueber1unter1_image1"] [agnDVALUE name="ueber1unter1_image1"/] [agnDYN name="ueber1unter1_imagecaption1"] <br /> <br /> [agnDVALUE name="ueber1unter1_imagecaption1"/] [/agnDYN name="ueber1unter1_imagecaption1"] [/agnDYN name="ueber1unter1_image1"]</td> <td valign="top">[agnDYN name="ueber1unter1_bodytext"/]</td> </tr> </table> <table width="586" border="0" cellspacing="5" cellpadding="0"> <tr> <td>Lesen Sie mehr:</td> <td><a href='[agnDYN name="ueber1unter1_links1"/]'>[agnDYN name="ueber1unter1_title"/]</a></td> </tr> </table></td> </tr> [/agnDYN name="ueber1unter1_title"]