opencms days 2012 - creating an event portal for young adults
DESCRIPTION
The MehrWert Service Company Ltd (MWSG) is a central service provider for the savings bank group of financiers which takes care of the concept from distribution support and customer connection programs for more than 100 savings banks and state banks in different concepts. There is a special experience program for the target group of young adults with events in sports, culture, entertainment and individual travel offers. They also offer advantages with many cooperation partners, trainings and workshops in different subjects with the in-house brand S- POOL. The MWSG provides an online portal, which was recently relaunched based on OpenCms 7.5.2. The session shows the specifics in the front- and backend of the portal, including the integration of services from external websites.TRANSCRIPT
More ideas. More solutions. More values. MehrWert Servicegesellschaft mbH – Expert and full service provider for customer loyalty programs and sales support for German Savings Banks
Creating an event portal for young adults
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Creating an event portal for young adults Let me introduce myself
Stefan Schmidt
online manager
for all new media applications
MehrWert Servicegesellschaft mbH
Functional project manager in the S-POOL website relaunch
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Creating an event portal for young adults facts & figures
MehrWert Servicegesellschaft Joint Venture: Deutscher Sparkassenverlag (50%), Deutsche Assistance Service (50%)
customers &
clients partners
employees &
offices
5 Mio. customers
(account holder,
card holder, ...)
More than 100 clients
(savings banks,
insurance
companies, ...)
210.000
cooperations
with national and
international
companies
73 employees
20 languages
in call centre
headquarters in Düsseldorf. Offices
also in Stuttgart,
Berlin, Hamburg,
Hannover,
München
high
technology
More than 200 different access
lines
Scalable
systems flexible resource
planning
workflow based
operating system
telephone system
with skill based
routing
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Creating an event portal for young adults products & solutions
Programs
for employee
motivation
and sales
support
clubs
Value added
services for
credit cards –
from classic to
premium
platinum
cards
Value added
services
for accounts –
Available offline
and online
accounts target
groups
Lifecycle and
„need based“
solutions –
young people
to 55+
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Creating an event portal for young adults Who am I?
Kai Schliemann
web developer
comundus GmbH
TPM and frontend developer in the S-POOL project
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Creating an event portal for young adults About comundus
• comundus is an Open Source IT service provider in Waiblingen near Stuttgart
• Enterprise portal solutions for the middle class and public institutions with
Document Management
Content Management
Collaboration and Social Media
Enterprise Search
Application Integration
Individual Development (Java/PHP)
Mobile applications
• OpenCms projects since 2003 (version 4.7)
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Creating an event portal for young adults What is S-POOL?
As a member of S-POOL young adults are entitled to benefit regularly from the latest action program with special offers for extraordinary events, individual travel, lifestyle issues, discounts and benefits from a wide range of partners.
Target group • Leisure and benefit program including dialogue marketing tools for
currently over 250,000 bank customers in the age group "young adults" (18 - 30 years)
Frequency • Three regionalized and
individualized S-POOL magazines with all benefits and latest information on the offers by S-POOL (January - May - September)
• Monthly e-mail newsletter
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Creating an event portal for young adults Product model „S-POOL“
The website www.s-pool.info includes the following topics:
• Event
• Travel
• Home play
• Local cooperation
• Finance
• Lifestyle
• Extra
• Permanent partner benefit
• Service
An average of 16,000 visitors per month
Average of 120,000 clicks per month
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Creating an event portal for young adults Time-line S-POOL
S-POOL – a brief history
Mid-90s – the program starts
1998 – the first website is online
2012 – The website was relaunched with OpenCms
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Creating an event portal for young adults Reasons for the relaunch
• Individualization for each client (multi-client capability)
• More functionality, more flexibility (i.e. Login)
• New design for enhanced ease of use
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Creating an event portal for young adults Functional requirements
• Individualization for clients is flexible
Header (with Logo + Banner) and Footer
Labels and texts by properties-file
• Import of existing content from old CMS
• Easy administration and updating of content by editors
• Simple and quick administration of new clients
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Creating an event portal for young adults Why OpenCms?
• Open source license
• Use of OAMP Modules and Extensions possible
• Adaptable to a large scale site
• Manage multiple sites with different CSS and Layout
• Java-based
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Creating an event portal for young adults Basic conditions of the project
Narrow time frame for relaunch:
Only 4 months including specification, setup, development and
testing
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Creating an event portal for young adults Determine the registration procedure in config-file
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Creating an event portal for young adults Defining different layouts down to sub-folders possible via template properties (header, footer)
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Creating an event portal for young adults List boxes are edited in detail templates (backend)
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Creating an event portal for young adults List boxes are edited in detail templates (frontend)
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Creating an event portal for young adults Overview
• Technical user – using an external DBMS for user management
• Advanced link management
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Creating an event portal for young adults technical user – using an external DBMS for user management
Preconditions
• Existing database with data of all clients (banks) and customers (end users)
• User data are used and edited outside of OpenCms
External database for user management has to be used
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Creating an event portal for young adults technical user – using an external DBMS for user management
The page structure in the S-POOL project
client (bank)
customer (end user)
packet (account
type)
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Creating an event portal for young adults technical user – using an external DBMS for user management
We
bserv
ice
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Creating an event portal for young adults Advanced link management
Page structure – general content and configuration
configuration files
general content
(content repository)
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Creating an event portal for young adults Advanced link management
Page structure – clients
clients
(savings banks)
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Creating an event portal for young adults Advanced link management
Page structure – client specific content
client (bank)
packet (account type)
client/packet
specific content
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Creating an event portal for young adults Advanced link management
Intention
• Fast content delivery for a lot of clients
• Storing content in a general folder
About 400 files
• Using content in all relevant client folders (as siblings)
• Reuse content
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Creating an event portal for young adults Advanced link management
What we want
• Showing client related content
• No change of content should be necessary
• Link/image paths in content must be adjusted automatically
Pre-condition
• Similar folder structure for all clients
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Creating an event portal for young adults Advanced link management
Example: creating general content and roll-out to several clients
1. Create XML content file in „/content-repo/“ (e.g. „heimspiele“)
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Creating an event portal for young adults Advanced link management
Example: creating general content and roll-out to several clients
2. Add content
Link check works as usual!
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Creating an event portal for young adults Advanced link management
Example: creating general content and rollout to several clients
3. Create a sibling
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Creating an event portal for young adults Advanced link management
Example: creating general content and rollout to several clients
4. publish
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Creating an event portal for young adults Advanced link management
How it looks like
individual
image
individual
link
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For Questions & Answers,
Feedback:
Stefan Schmidt
Online Manager [email protected]
+49 211/5065-4141
MehrWert Servicegesellschaft mbH
Hansaallee 199
40549 Düsseldorf
Thank you for attending
Kai Schliemann
Senior IT-Consultant [email protected]
+49 7151/94421-10
comundus GmbH
Schüttelgrabenring 3
D-71332 Waiblingen
Creating an event portal for young adults