open source talent - communications project manager iscom
DESCRIPTION
Insight into open source way of working in communications. Project management skills & tools Speech delivered to 3rd year students of Paris university ISCOM, October 2014TRANSCRIPT
+
ISCOM
30 October 2014
+ **Disclaimer**
+
Star9ng point
+ “Impar9ng or exchanging of informa9on by speaking wri9ng or some other medium”
+ Increasingly “some other medium”…
+ Independent Interna9onal Project Manager in Communica9ons… n Intervene in projects: as a manager or contributor
n Beginning, middle, end… n Between 2 weeks > to 4 years (but has been 2 days!) n With a brief, objec9ves & expected results
n Short(er)-‐term contracts by a company, ins9tu9on or individual: n Can be a very informal, quick agreement by mail or even by phone n By someone I know, or have been referred by a person they trust
n Way of working: n Independent… obviously; but not alone n Mobile, interna9onal, accessible/available n Responsive, reac9ve, pro-‐ac9ve n Expected to have my own resources/connec9ons where needed
+ The ‘mul9’plier…
n Mul9-‐cultural
n Mul9-‐language
n Mul9-‐channel
n Mul9-‐site
n Mul9-‐client
n Mul9-‐project
n Mul9-‐task
+ The pragma9st…
n Results orientated
n Regular reporter
n Analy9cal (analy9cs/data)
n Efficient
n Rigorous
n Pricing
+
From where…
+ How did I get here…?!?
+ Poli9cs & Paris…
+ Brussels, Europe & beyond
+ And then…
+
Back to school…
+ The eureka! moment…
+ Company disconnect(ed)
+ I knew there was a beber way..
“A collabora@ve, transparent, technology-‐driven, rapid-‐cycle way of doing business. What the open source model did for soFware, the open talent economy is doing for work” -‐ Deloibe Human Capital Trends
+ The open talent economy…
+ Some key quali9es of an open economy player…
n Technology: learn, share and work anywhere in the world
n Mobility: Able to move to the market, work on the move, free to work where you want otherwise..
n Social business: Shares informa9on, connects with people quickly, works and mobilizes dynamic networks of people & skill
n Life-‐long learner: Stays on top of the curve with MOOCs, podcasts, social networks, associa9ons
n Data-‐driven: captures & analyses task impact and performance results, increases business insight with analy9cs
+ Some of my first commissions…
n Consultant on media & communica@on strategies for a variety of large research organiza@ons and EU-‐funded projects in a variety of areas including ICT, Environment, Energy, Health, Transport and Nanotechnologies (Europe)
n Delivery of a B2C adver@sing and social media campaign for a major interna@onal news channel and radio sta@on (MENA)
n Compe@tor analysis and communica@ons campaign for a major interna9onal infrastructure company (France – US)
n Assignment to write and edit a major European tender for a defense and aerospace consultancy (Europe)
n Wri@ng & Edi@ng for OECD Dev (France -‐ Africa)
+
My network
+ My network…
+
TOOLS OF WORK
+ How I work -‐ everyday tools…
+ How I work -‐ everyday tools…
+ How I work -‐ everyday tools…
+ How I work – vital connec9ons
+ How I learn – everyday to when needed…
+ And I almost forgot one…!
+
WHERE I WORK
+ Where I work…
+ Where I DON’T work…
+ When I DON’T commute…
+
SOME PITFALLS
+ Some9mes…
+ Some9mes…
+
SOME OF MY WORK
+
EU Science & Research #scicomm
+ Science & research media…
+ youris.com -‐ content anchor
+ B2B media push to mul9pliers & newswires…
+ Social interac9on – B2B & public
+ B2B resources for TV journalists…
+ Some projects in areas concerned:
+ What is the bioeconomy?
n INDUSTRIAL: providing bio-‐fuels, parts, more effec9ve/less pollu9ng detergents
n HEALTHCARE: 50% of medicines will come from biotech by 2015 including insulin, vaccines, cancer treatments
n AGRICULTURE: Built-‐in protec9on against insects, more yield, less fuel &CO2
Represents 2 TRILLION €
Of EU economy
22 million directly related jobs 3,593
biotech firms -‐ 2011
+ The fascina9ng world of biotech
+ Know what this is…?
+ Mul9ple projects in Energy & Smart Ci9es
n 5 current projects in Energy n 15 large-‐scale demo sites n 23 replica9on ci9es n 80 partners – from industry to research via high tech SMEs
n 16 countries
n Work includes Industrial, retrofisng, new build, public housing & municipal buildings
n New work including large-‐scale grids for renewables
EU investment 2014-‐20 €38 billion
42% of all electricity consumed 50% of
energy & water wasted
+ CITYFIED
+ CITYFIED technology transfer & replica9on network
+ Architects of communica9on at mul9ple levels with mul9ple partners
D&C through the Ci9es
Three mini-‐sites in local languages
Partners’ networks Local teams
+ All part of a Smart City drive…
+
SOME “HARD” PROJECT
MANAGEMENT SKILL SETS
+ Behind the comms -‐Tasks & 9ming..
Start Finish 12 24 36 48 60Dissemination, Communication and Exploitation Plan 01-04-2014 30-06-2014 0 0 0 0 0The Dissemination and Communication Secretariat 01-04-2014 31-03-2019 1 1 1 1 1Project Website 01-04-2014 31-03-2019 1 1 1 1 1Dissemination materials 02-07-2014 31-10-2014 0 0 0 0 0Participation to Fairs and Conferences 01-04-2014 28-02-2019 1 1 1 1 0CITyFiED Workshops 01-12-2016 31-12-2018 0 0 1 1 0Study Tours to Demo Sites 01-04-2017 31-03-2019 0 0 0 1 1Professional training and webinars 01-01-2017 31-03-2019 0 0 1 1 1Final Conferences 01-04-2017 31-03-2019 0 0 0 1 1Best practices book and e-guides 01-04-2017 31-03-2019 0 0 0 1 1Social networks 01-04-2014 31-03-2019 1 1 1 1 1Public web communication 01-04-2014 31-03-2019 1 1 1 1 1Video News Releases (VNRs) for TV media distribution 01-04-2016 31-03-2019 0 0 1 1 1Localization of dissemination and communication contents 01-04-2014 31-03-2019 1 1 1 1 1
Task 5.3Task 5.4Task 5.5Task 5.6Task 5.7Task 5.8
Task 5.1Task 5.2
Task
Task 5.9Task 5.10Task 5.11Task 5.12Task 5.13Task 5.14
Dissemina9on Workflow dialogue with the stakeholders
55
CITyFiED Consor@um (progress and achievements)
Fairs, Conferences & Workshops
Professional Training and webinars
The Web and web 2.0 tools &
social networks
STAKEHOLDERS at Large (Research, Policy-‐makers, Industry, SMEs, Professionals, End-‐Users)
CITyFIED Communica@on Secretariat
Informa(on, deliverables, milestones, etc.
Ins(tu(onal informa(on, project intermediate results, project final achievements
Materials (Newslefers
brochures, DVD, e-‐guide)
Final conferences study tours
Communica9on Workflow
56
WEB TV Satellite gateways (Eurovision/EBU, EbS) 1-‐to-‐1 communica@on
(200+ individual contacts at world TV sta@ons)
PUBLIC WEB COMMUNICATION
3-‐minutes VNRs plus 12-‐minutes b-‐rolls
EUROPEAN TV STATIONS
GENERAL PUBLIC and CITIZENS
broadcasters’ edits
Web streaming
CITyFiED Consor@um (progress and achievements)
CITyFIED Communica@on Secretariat
Informa(on, deliverables, etc.
SOCIAL MEDIA
VNRs , ar(cles, interviews, etc.
How the D&C Secretariat will manage Local Dissemina9on
57
CITyFiED Consor@um (progress and achievements)
Local events, workshops, training
Periodical e-‐newslefer
Informa@on campaigns
CITIES OF THE CLUSTER & COMMUNITY OF INTEREST
City Cluster Secretariat
Dedicated web sec@ons to
exchange docs and inFo
Dissemina(on & Exploita(on at local level
Board of representa@ves of City members CITyFIED D&C Secretariat
+ How it should be done…
+ How it should be done…
+
+ Changing our world…
+
Closing remarks
+ The open talent economy…
+ Deliver results, regardless of 9me & place
n Bring Your Own Device (BYOD) – even for corpora9ons will be a major trend
n Mul@ disciplinary skillsets will be essen9al (web, analy9cs, code, design, video, social media..)
n Digital currencies & smart contracts: will be quicker to formalise a job and quicker to get paid
n Outsourcing of high-‐level jobs: legal, finance, communica9ons…
n Death of the company: many of the reasons mega-‐corps have been successful & had compe99ve advantage –like high capital costs, regulatory barriers to entry, transac9ons costs – won’t be around (as much) any more… and therefore big corpora9ons won’t either
+
?
Costs – DOWN, Compe99vity -‐ UP
= Differen9a9on
#scicomm
#project management
Communica9ons specialist Basic educa9on
+ Projects, of all shapes & sizes NEED communica9on…
+ There is a NEED for communica9ons specialists…in projects
+ There is a NEED for communica9ons specialists…in science & research
+ Watch out for trends & emerging sectors…
+ Watch out for trends & emerging communica9ons/business prac9ces…
n Move from textual & ra9onal to visual & emo@onal
n Content strategy and deployment across mul9ple channels
n Metrics, metrics, metrics…
n Authen9city, caring & sharing, ethical, sustainable
n Personalized, individual = power
n Digital everything…
+ Thank you @alecwalkerlove fr.linkedin.com/in/alecwalkerlove/