Open  Source  for  Products  in  Four  Rules  (or  Ten  Slides)  

Stephen  R.  Walli  @stephenrwalli  

Crea>ve  Commons  ABribu>on-­‐ShareAlike  4.0  Interna>onal  License  

Rule  #1  You  Always  Get  More  Than  You  Give  

Let’s  Look  at  #1  and  Openstack  

Let’s  Look  at  #1  and  the  Linux  Kernel  

Rule  #2  Don’t  Confuse  Projects  with  Products  

Rule  #3  Don’t  Confuse  Communi>es  with  Customers  

Communi>es  and  Customers  live  in  different  value  spaces  (Customers  have  $$$,  Communi>es  have  >me)  

Community  

Customers  

Publish

ed  SoZ

ware  

Diffe

ren>

ated

 Produ

ct  

Tradi>onal  Closed  Company  

Confusion  Zone  

Ge\ng  #3  WRONG  

7  

Customer  Pipeline  

R&D  

Product  

Marke>ng  

Messages  

$$$  

Code,  etc.  

Commun

ity  

The  community  is  NOT  a  part  of  the  pipeline!  

A  BeBer  Model  for  #3  Community  &  Pipeline    

8  

Customer  Pipeline  

R&D  

Product  

Marke>ng  

Messages  

$$$  

Code,  etc.  

Commun

ity  

Conversa>ons  

They  are  different  conversa>ons  …  

A  BeBer  Model  for  #3  Community  &  Pipeline  

9  

R&D  

Product  

Marke>ng  

Messages  

$$$  

Code,  etc.  

Conversa>ons  

Iden>fy  Customer  

Awareness   Download  &  Try  

Deploy?  Train?  ???  

Buy  

Iden>fy  community  

What    Mission?  

Plagorm  &  Tools  

Arch.  of    Par>cipa>on  

Code  of    Conduct  

IP  Machine  

Governance  Structure  

Community  members  build  awareness  and  evangelize,  provide  exper>se  and  trial  support,  are  a  demonstra>on  of  solu>on  viability,  and  provide  great  iner>a  around  your  solu>on  

…  with  different  tools,  programs  and  metrics.  

#4  Ope

n  Source  Com

mun

ity  Prac>ces  

Project  E

xes  

publish

ed  

Project  B

uild  

Automated

 I  

Project  Install  

Automated

 

Complete  Src  

publish

ed  

Project  

BugTracking  

Project  B

uild  

Automated

 II  

Project  T

est  

Automated

 I  

Project  T

est  

Automated

 II  

Basic

 Arch  

Descrip

>on  

Project  

License  

Project  

License  

Mission  

Statem

ent  

Code

 of  

Cond

uct  

Forums,  Email  

Comms  

Plag

orm  

FAQs,  How

to  

Governance  

Contrib

utoion

Guidelines  

Even

ts  

Proven

ance  

Tracking  

Repo

sitories  

Protected  

Depe

nden

cies  

Documen

ted  

Contrib

u>on

s  Au

diBed

   

Proven

ance  

Managem

ent  

CommiBers  

Inde

mnifie

d  

CommiBer  

Governance  

Tradem

ark  

Managem

ent  

IP  Management  Ac>vi>es    

Community  Development    

SoZware  Construc>on  Maturity  

#4  Ope

n  Source  Com

mun

ity  PaB

erns  

Project  E

xes  

publish

ed  

Project  B

uild  

Automated

 I  

Project  Install  

Automated

 

Complete  Src  

publish

ed  

Project  

BugTracking  

Project  B

uild  

Automated

 II  

Project  T

est  

Automated

 I  

Project  T

est  

Automated

 II  

Basic

 Arch  

Descrip

>on  

Project  

License  

Project  

License  

Mission  

Statem

ent  

Code

 of  

Cond

uct  

Forums,  Email  

Comms  

Plag

orm  

FAQs,  How

to  

Governance  

Contrib

utoion

Guidelines  

Even

ts  

Proven

ance  

Tracking  

Repo

sitories  

Protected  

Depe

nden

cies  

Documen

ted  

Contrib

u>on

s  Au

diBed

   

Proven

ance  

Managem

ent  

CommiBers  

Inde

mnifie

d  

CommiBer  

Governance  

Tradem

ark  

Managem

ent  

IP  Management  Ac>vi>es    

Community  Development    

SoZware  Construc>on  Maturity  

Encourage  Users   Encourage  

Developers  

Encourage  Contribu>ons  

Encourage  Corp    Contribu>ons