open innovation in action - stevenage bioscience catalyst
TRANSCRIPT
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www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
Twitter: @lindegaard
Making Open Innovation Work- Going from the Why to the How
Hey! Free books on 15inno.com!
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Develop the right conditions and framework
Be competitively unpredictable
Change how we innovate
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“…a philosophy or a mindset that they should embrace within their organization.
This mindset should enable their organization to work with external input to the innovation process just as naturally as it does with internal input”
- Making Open Innovation Work, 2011
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Credit: OVO Innovation
Directive, invitational Directive, participative
Suggestive, invitational Suggestive, participative
Instructions
Invitations
Directed
None
Relatively few “Everyone”
Supplier Summits, Entrepreneur Days
Partnerships, alliances, consortia, networks
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FMCG PHARMAMEDTECH
Cycle time, money, IPR and conservatism
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Internet and social media are key drivers for oOpen innovation as a term is gone in 5-7 years!
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When big companies meet small companies
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Innovation strategy vs entrepreneurship (do or die!)
Following vs breaking rules, attitude towards risks
Everyone should benefit in an ecosystem – BUT…
…big companies got the driver’s seat!
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Why things go wrong
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Values don’t match, not the same language, working principles not defined
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Set expectations upfront to avoid the “false positives” mode
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Don’t end up negotiating with a closed innovation mindset (get behind the scenes)
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1) Innovation leaders and 2) intrapreneurs
Holistic view: Go beyond products, technology
Networker, communicator, intrapreneur, influencer
Adaptive, tolerance for uncertainty, optimist
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Big companies must embrace OI / intrapreneurship
Business model innovation is key!
Speed / transparency works against startups
Will big companies kick small company butt?
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Get in touch!
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
Twitter: @lindegaard
Hey! Free books on 15inno.com!
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Internet and social media are key drivers for oSocial Media: A Game Changer for Innovation
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Crowdsourcing, communities, Twitter and LinkedIn
Social media can also work for BtB companies!
…tools, services and platforms that drive virtual interaction and involvement for innovation efforts
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Promote corporate innovation capabilities
Get market and competitor insights
Generate more ideas, faster
Identify and interact with innovation partners
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Identify your focus area, develop content strategy
Set up your platform and channels
Become a curator, start sharing
Track, improve, expand, experiment - iterate