open hack nyc boss oct-09-09

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Bill Michels Ashim Chhabra BOSS – Open Hack Day October 9, 2009

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BOSS overview and announcement of Sponsored Search Ads for #openhacknyc event.

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Page 1: Open Hack NYC Boss Oct-09-09

Bill Michels

Ashim Chhabra

BOSS – Open Hack DayOctober 9, 2009

Page 2: Open Hack NYC Boss Oct-09-09

HACK: a four letter word

Merriam Webster

to cut or sever with repeated irregular or unskillful blows b : to cut or shape by or as if by crude or ruthless strokes

Page 3: Open Hack NYC Boss Oct-09-09

HACK: a four letter word

Merriam Webster

To cut or sever with repeated irregular or unskillful blows b : to cut or shape by or as if by crude or ruthless strokes

Dictionary.com

Computers: to devise or modify (a computer program), usually skillfully.

Page 4: Open Hack NYC Boss Oct-09-09

HACK: a four letter word

Merriam Webster

To cut or sever with repeated irregular or unskillful blows b : to cut or shape by or as if by crude or ruthless strokes

Dictionary.com

Computers: to devise or modify (a computer program), usually skillfully.

Urban Dictionary

To program a computer in a clever, virtuosic, and wizardly manner.

Page 5: Open Hack NYC Boss Oct-09-09

BOSS: (not just) another four letter word

A rich set of Search APIs and tools that developers and entrepreneurs can use to build next generation search experiences.

A four letter word like HACK that captures the same essence, empowerment, and same irresistibly to manipulate technology.

Page 6: Open Hack NYC Boss Oct-09-09

BOSS Background

• Three players dominate the market, giving users limited choice

• Becoming a serious Search principal requires a massive capital investment and access to top technical talent

– Approximately $300M in cap-ex commitment – People, knowledge, experience – Hardware, operations, and infrastructure – Data, relevance and ranking models

Page 7: Open Hack NYC Boss Oct-09-09

Why BOSS?

– Comprehensive– UNLIMITED Queries– NO branding attribution required– Rerank/blend results FREELY– ADVANCED features like Microformat (Searchmonkey)

and Delicious data– RICH Developer Community

RESULT: Thousands of developers and tens of millions of queries served each day

Page 8: Open Hack NYC Boss Oct-09-09

Timeline

• July 2008 – BOSS API v1 Launch: Web, News, Image, and Spelling

• September 2008 – BOSS Academic Summit at Y!• November 2008 – v1.2 - Keyterms• November 2008 – Tech Crunch on Vertical Lens• Feb 2009 – v1.3 – Long Abstracts, Site Explorer,

Search Monkey• April 2009 – v1.4 Delicious, Advanced Language,

News Features• Fall 2009 – NYC Hack Day, Yahoo! Sponsored

Search Ads

Page 9: Open Hack NYC Boss Oct-09-09

BOSS Tools of the Trade

1. API: A powerful yet simple self-service, web services model to access Yahoo’s various indexes

2. User Contributed code libraries exist providing a fast track to get more common tasks complete

3. Extensibility and support for YQL

Page 10: Open Hack NYC Boss Oct-09-09

BOSS Example Query

http://boss.yahooapis.com/ysearch/web/v1/obama?appid=xyz

&format=xml

&sites=linkedin.com

&view=searchmonkey_feed,

delicious_saves,delicious_toptags

&abstract=long

&count=1

Page 11: Open Hack NYC Boss Oct-09-09

BOSS XML Output – title, url, long abstract

<title>Barack <b>Obama</b> - LinkedIn</title>

<url>http://www.linkedin.com/in/barackobama</url>

<abstract>View Barack <b>Obama's</b> professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Barack <b>Obama</b> discover inside connections to recommended job candidates, industry experts, and business partners.

</abstract>

Page 12: Open Hack NYC Boss Oct-09-09

BOSS XML Output – Search Monkey data

……..

<item rel="vcard:photo media:image" resource="http://media.linkedin.com/mpr/mpr/shrink_80_80/p/2/000/000/0ca/2b9a3fb.jpg"/>

…….

<type typeof="vcard:VCard commerce:Business”><meta property="vcard:fn” data_quality="255"> Columbia University in the City of New York</meta><item rel="vcard:org”>

…….

Page 13: Open Hack NYC Boss Oct-09-09

BOSS XML Output – Delicious data

<delicious_saves>32</delicious_saves>

<delicious_toptags>

<tags>

<tag><name>obama</name><count>14</count></tag>

<tag><name>linkedin</name><count>12</count></tag>

<tag><name>politics</name><count>10</count></tag>

………

Page 14: Open Hack NYC Boss Oct-09-09

BOSS Use Cases

BOSS API usage and it’s wide spectrum of use cases

• Traditional search products• Federated search products• Browsing based experiences• Semantic based experiences• Browser plug-ins• Visual search products• Social search products• Research

Page 15: Open Hack NYC Boss Oct-09-09

BOSS: People Search

Page 16: Open Hack NYC Boss Oct-09-09

BOSS: Search Semantics

Page 17: Open Hack NYC Boss Oct-09-09

BOSS: An option for your next startup

Page 18: Open Hack NYC Boss Oct-09-09

BOSS: Visual Experiences

Page 19: Open Hack NYC Boss Oct-09-09

BOSS: Comprehensive and Fresh

Page 20: Open Hack NYC Boss Oct-09-09

BOSS: Browser Plug-ins

Page 21: Open Hack NYC Boss Oct-09-09

YSM Sponsored Search Ads for BOSS

• Available through an approved Yahoo Syndication Partner - DDC

• Developers must qualify• Proper implementation of ads

• Contract and Revenue share negotiated with DDC

• DDC provides• Reporting and payments• Code for ad feed

• To apply: http://www.ddc.com

Page 22: Open Hack NYC Boss Oct-09-09

Q/A

GET STARTED NOW!BOSS DOCUMENTATION: http://developer.yahoo.com/search/boss/

READ HANDOUT SHEET for Starter APPID andinstructions