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FOR BUSINESS DECEMBER 2013/ JANUARY 2014 THE EUGENE AREA CHAMBER OF COMMERCE: CELEBRATING…PROMOTING…INFORMING BUSINESS VOLUME 12, ISSUE 6 USA $3.95 CANADA $6.95 Leading Ladies The increasing economic impact of women entrepreneurs and business owners

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Female entrepreneurs are starting new businesses at twice the rate of their male counterparts, finding opportunities to achieve work-life balance and positively influencing cultural attitudes. This issue of Open For Business magazine features several local women business owners. Read how they got their start and what motivates them. Past winners of the Woman Business Leader award give their insight on the most important thing young women in business need to know.

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Page 1: Open For Business magazine - December13/January 14 Issue

FOR BUSINESS

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THE EUGENE AREA CHAMBER OF COMMERCE: CElEBRATiNG…PROMOTiNG…iNFORMiNG BUsiNEss

VOlUME 12, issUE 6UsA $3.95

CANADA $6.95

Leading LadiesThe increasing economic impact of women entrepreneurs and business owners

Page 2: Open For Business magazine - December13/January 14 Issue

FEATURES

6 Women business owners give insight

into their lives and their businesses.

8 Jane Hoselton talks about how

community involvement has become

an important part of RBC Wealth

Management’s mission.

16 Past winners of the Woman

Business Leader of the Year

Award share tips for success.

18 Three companies named

finalists for the Bold Steps

Award recognizing

Eugene-based sustainable

businesses.

COLUMNS/ DEPARTMENTS

5 CHAMBER@WORK

20 BUsiNEss NEWs

26 FOOD FOR THOUGHT

ADVERTisER iNDEX

Publisher

David Hauser, CCE

Editor

Susan G. Miller, Director of Publications & Information Systems

Eugene Chamber Executive Committee

Sheryl Balthrop, Chair Gaydos, Churnside & Balthrop PC

Tom Herrmann, Chair-Elect Gleaves Swearingen LLP

Marvin Re’Voal, Past-Chair PCB Insurance

Cathy Worthington, Treasurer Worthington Business Services

Advertising

Eugene Area Chamber of Commerce 541.484.1314

Design/layout

Asbury Design 541.344.1633

Printing

TechnaPrint, Inc. 541.344.4062

Eugene Area Chamber of Commerce

1401 Willamette St. Eugene, OR 97401

541.484.1314

www.Facebook.com /EugeneChamber

Open for Business: A publication of the Eugene Area Chamber of Commerce (USPS-978-480).

Open for Business is published bimonthly by the Eugene Area Chamber of Commerce in February, April, June, August, October and December. Circulation: 3,800.

Open For Business © 2013

The subscription price is $25, included in membership. Periodicals Postage Paid at Eugene, OR.

POSTMASTER: Send address changes to Eugene Area Chamber of Commerce, P.O. Box 1107, Eugene, OR 97440-1107

FOR BUSINESS

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THE EUGENE AREA CHAMBER OF COMMERCE: CElEBRATiNG…PROMOTiNG…iNFORMiNG BUsiNEss

VOlUME 12, issUE 6UsA $3.95

CANADA $6.95

Leading LadiesThe increasing economic impact of women entrepreneurs and business owners

ON THE COVER >>

10 Female entrepreneurs are starting

new businesses at twice the

rate of their male counterparts, finding

opportunities to achieve work-life balance,

and positively influencing cultural attitudes.

Pictured: Kiki Prottsman, Executive Director

of Thinkersmith; J. Ingrid Kessler,

Co-owner of Emergency Veterinary Hospital;

and Jane Hoselton, Vice President of RBC

Wealth Management.

Photography by David Loveall www.loveallphoto.com

Art Direction by Asbury Design www.asburydesign.net

contentsD E C E M B E R 2 0 1 3 /J A N U A R Y 2 0 1 4

17 Arts and Business Alliance23 Austin Family Business Program22 City of Eugene24 Downwind Development 7 Energy Trust of Oregon 27 Eugene Airport 20 Evergreen Roofing

14 Eugene Water and Electric Board9 Feeney Wireless 19 Harrang Long Gary Rudnick PC4 Hershner Hunter LLP21 Isler CPA 28 Kernutt Stokes

21 LCC Small Business Development Center & Employer Training Services 15 McKenzie-Willamette Medical Center2 Pacific Continental Bank 23 ServiceMaster Commercial Cleaning

12 Sittner & Nelson LLC Comprehensive Wealth Management 20 Summit Bank 13 TechnaPrint 2, 25 Trillium Community Health Plan 22 University of Oregon

$PAC-068_Lend-EUGENE_EugChamb-OpenforBusiMag_4C_7.375x4.8125_Jun-July2013.indd 1 4/24/13 3:04 PM

hink well. Be well.™

www.trilliumchp.com

541-431-1950800-910-3906

1800 Millrace Drive Eugene, OR 97403

hanks for hiring us to care for your small business employees.

The Belle Sorelle owner Teresa Hentze

shares her business insights. Page 6

Page 3: Open For Business magazine - December13/January 14 Issue

D E C E M B E R 2 0 1 3 /J A N U A R Y 2 0 1 4 | O P E N F O R B U S I N E S S 5

C H A M B E R @ W O R K

Chamber travels to China

The Eugene Chamber took 50 travelers

to China this fall to see the world’s fastest

growing economy. The group enjoyed

sightseeing in Beijing, Suzhou, Hangzhou

and Shanghai. In addition to traditional

cultural sites such as the Great Wall and

Forbidden City, travelers were able to

tour some longstanding industries in

China such as Jade, Silk, Embroidery and

Chinese medicine. Next year the Eugene

Chamber will lead a trip to Hong Kong

and Bangkok. Information on those trips is

available by contacting Pat May,

541-228-5642.Participants in the Chamber’s StartUp Weekend work on their business plan.

2013 Business Expo takes the temperature on regional economic prosperity

After months of planning and

preparation, 164 exhibitors finally

saw all of their hard work pay off

at the 2013 Eugene Business Expo.

Nearly 1600 attendees visited

exhibitors’ booths to learn more

about local businesses. The 2013

Expo had the largest turnout in the

event’s history, signaling that our

region’s economy is bouncing back

and that our businesses are excited

to get back out in front of the

community. The Expo showcased

many long-time, returning

exhibitors as well as dozens of new

exhibitors and new companies.

Investing in tomorrow’s talent

The Chamber encourages collaboration that drives productivity,

especially among startups. That’s why the Chamber works to

connect early-stage entrepreneurs to the networking and educational

resources they need to launch high-growth businesses. During the

last three months we hosted five early- and concept-stage companies

and provided opportunities for peer mentoring and access to

education that help start-ups achieve more and spend less. This

kind of forum sets the stage for individuals to hear the problems and

challenges other founders are facing and collaborate with each other

to find solutions.

Jerrod Riddle, infinity lending solutions, won the grand prize drawing donated by the Hilton Eugene and the Eugene Airport at the Expo. shown here with lindsay Wheatley and Julie saul of the Hilton and Kaitlin Hunter of the Eugene Airport.

TO KEEP UPWITH YOURS.

WE’VE BEEN

FAMILYRAISING OUR

At Hershner Hunter, we’ve been around for more than three generations.

And that continuity is no accident. We understand the concerns of first-

and second-generation business owners as you look to retire and transition

your business, whether it’s to family, your employees, or a new owner. That’s

why we’ve been growing a new generation of versatile legal experts to keep

pace with you and the changing needs (and leadership) of your business.

You’re raising a new generation of local business owners and energetic

leaders. We’re raising a new generation of dynamic legal talent. Let’s have our

people talk to your people. 541-686-8511 | hershnerhunter.com

Page 4: Open For Business magazine - December13/January 14 Issue

6 O P E N F O R B U S I N E S S | E U G E N E A R E A C H A M B E R O F C O M M E R C E

MAKE IT YOUR BUSINESS TO SAVE ENERGY AND MONEYYou make smart business decisions every day. Make another one by improving your business’s energy efficiency. You’ll reduce energy costs, which will have a big impact on your bottom line. If you use natural gas, we can help.

Energy Trust of Oregon offers technical assistance and cash incentives to help you save money now and save energy and money for years to come.

+Take control of your energy costs. Visit www.energytrust.org/commercial or call 1.866.368.7878.

Serving customers of Portland General Electric, Pacific Power, NW Natural and Cascade Natural Gas.

Five questions for…We asked two women business owners to respond to five questions that give insight into their lives and their businesses

Teresa HentzeOwner, The Belle Sorelle, www.thebellesorelle.com

1. What is the most important thing people should

know about your business?

The Belle Sorelle is an eclectic boutique with French-

inspired home and gift items. But it isn’t just a great

place to shop – it’s a place where women can make

meaningful connections with other women. We are all

“belle sorelle,” or “beautiful sisters!”

2. What has been your greatest challenge at work?

Keeping up with tasks as a sole proprietor – inventory,

bookkeeping, keeping things looking fresh, special

orders – can be a challenge, but it also makes it more

rewarding.

3. What is your favorite part of the job?

I love meeting interesting new people every day.

Everyone has something about them that is fascinating!

4. What do you like best about the Eugene Chamber?

The Chamber’ doesn’t just offer programs for business

people, they offer services and support that help you

create and pursue opportunities!

5. What do you do in your free time?

I enjoy just about anything in the outdoors – biking,

hiking, walking, running and gardening. I also love to

travel and spend time with my family.

Beverly AndrewsOwner, Doncaster Clothing & Accessories

www.doncaster.com

1. What is the most important thing people should

know about your business?

I provide a highly personalized service and a convenient

way for time-challenged women to shop for beautiful

clothing and accessories from Doncaster, the oldest

direct apparel company in the U.S.

2. What has been your greatest challenge at work?

Getting women to see Doncaster for the first time. Once

they’ve been introduced to the high quality clothing

and accessories we offer, they appreciate the company’s

couture-inspired designs for the “real” woman.

3. What is your favorite part of the job?

Working with women to help them look their best and

express their individuality.

4. What do you like best about the Eugene Chamber?

The Chamber provides an opportunity to meet interesting

people from a wide variety of businesses. It also helps me

learn about the local community and what is happening.

5. What do you do in your free time?

I enjoy being an active participant in local service

groups, such as Zonta Club of Eugene and Eugene

Symphony Guild.

Page 5: Open For Business magazine - December13/January 14 Issue

8 O P E N F O R B U S I N E S S | E U G E N E A R E A C H A M B E R O F C O M M E R C E

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S M A L L B U S I N E S S S P O T L I G H T

Financial goals, community valuesFinancial advisor Jane Hoselton’s firm reflects stewardship values with a local committment

Jane Hoselton, vice president, finan-

cial advisor and branch director of RBC

Wealth Management’s private client

group, began her career in the financial

services industry while she was still in

college. Working alongside her father

while attending the University of Or-

egon, the job began as a means to pay

for her education but quickly became

her passion.

“I ended up really liking the industry

and I met incredible people along the

way who helped shape my career path,”

explains Hoselton.

Forty-one years later, she still enjoys

the business. Together with her busi-

ness partner, Tom Hannah, Hoselton

and her experienced team provide

wealth management services for fami-

lies.

They specialize in providing tailored

strategies and attentive service to help

clients “build, preserve, enjoy and share

wealth” at all stages of their lives.

In addition to helping their clients

achieve financial success, Hoselton

says promoting community involve-

ment is an important part of RBC Wealth

Management’s mission.

“We have employees serving on the

boards of local non-profit organizations,

as well as giving their time to help with

fundraising efforts in our community,”

says Hoselton, who serves on the board

of directors for Court Appointed Special

Advocates (CASA) of Lane County and

the Women’s Association of Financial

Advisors. “We believe in being good

stewards in the community and are

passionate about serving organizations

that make a difference.”

RBC Wealth Management has more

than 5,000 employees in North Amer-

ica, and Hoselton’s office employs 19 in

Eugene. The firm’s broad range of capa-

bilities stem from their respected global

leader, Royal Bank of Canada. Hoselton

is proud that the firm’s character and

culture are “reflected in our steward-

ship values and deep commitment to

responsibly managing the assets our

clients entrust to our care.”

Hoselton’s commitment to clients,

colleagues and community has helped

RBC Wealth Management develop long-

lasting relationships, making the com-

pany a leader in the field and earning it

recognition as one of the world’s top 10

largest wealth managers.

Jane Hoselton started in financial services working alongside her father.

I can’t fly.And I don’t have superhuman strength. But with my laser focused mind and the help of my sidekicks at Feeney Wireless, we’re making M2M communication as easy as flipping a switch.

Feeney Manfeeneywireless.com

Eugene AreaChamber ofCommerce

Page 6: Open For Business magazine - December13/January 14 Issue

1 0 O P E N F O R B U S I N E S S | E U G E N E A R E A C H A M B E R O F C O M M E R C E

Women mean

businessEntrepreneurship is helping women

create their own opportunities, achieve work-life balance, and positively

influence cultural attitudes

NATIONWIDE, female entrepreneurs are

starting new businesses at twice the rate

of their male counterparts. According to

The 2013 State of Women-Owned Busi-

nesses Report, commissioned by Ameri-

can Express earlier this year, privately

held women-owned firms are the only

businesses that have created a net increase in employment outside of

large, publicly traded corporations during the past six years.

In Oregon, women-owned businesses account for approximately 30 percent

of all firms, with that number growing slightly faster in the Portland and Eugene

metro areas. The increase in the number of local businesses headed by women

is one of the many reasons the Eugene Chamber of Commerce developed its

Women Business Leaders program, which provides women an opportunity to

meet, advise and support each other to promote their success. It should come as

no surprise that a high percentage of nominees for the program’s annual Women

Business Leader of the Year Award are entrepreneurs.

Clearly, women represent a significant economic force in Oregon. While

the “gender gap” remains a very real issue in the professional world, many feel

Kiki Prottsman, executive director of Thinkersmith and J. Ingrid Kessler, co-owner of Emergency Veterinary Hospital say running their businesses gives them a sense of achievement.

Story by Summer young Jelinek

Photo by David Loveall

Page 7: Open For Business magazine - December13/January 14 Issue

D E C E M B E R 2 0 1 3 /J A N U A R Y 2 0 1 4 | O P E N F O R B U S I N E S S 1 31 2 O P E N F O R B U S I N E S S | E U G E N E A R E A C H A M B E R O F C O M M E R C E

entrepreneurship is helping women cre-

ate their own opportunities and achieve

their desired work-life balance while posi-

tively influencing cultural attitudes toward

women and work.

Developing Your Own Niche

For Kathy Smith, opening her own

business wasn’t an intentional goal so

much as it was the natural result of follow-

ing her passions.

“I was not highly directed in terms of

a traditional career path,” said Smith, the

owner of KJ Smith Associates, a marketing

and business development firm in Eugene.

“I just decided to study what I enjoyed do-

ing and my career progressed organically

from there.”

While obtaining her undergraduate

degree in English composition and litera-

ture at the University of Oregon, she was

an English as a second language tutor to

the children of an Arab entrepreneur. That

relationship led to her first professional job

as the national director of advertising for

a San Diego-based Arab-language real

estate investing magazine.

“It was a huge amount of responsibility

for someone so green,” Smith laughs. “But

it was a great opportunity that introduced

me to the field and put me on the path to

my current job.”

Smith returned to Eugene to work in

marketing and public relations for the

hospitality and healthcare industries for

thirteen years before returning to the UO

for her master’s degree in planning, public

policy and management. At that point, she

said, striking out on her own was the next

natural step.

“Starting my own business was a

means of creating a professional life more

to my choosing,” Smith said. “As you might

guess from the circuitous path I took to

where I am now, I enjoy working across

disciplines and traditional boundaries.

Being on my own has given me the op-

portunity to do that while helping my

clients launch and grow their businesses.”

With a systems-oriented view of mar-

keting and business development, Smith’s

firm specializes in developing strategies

for market entry and expansion. She said

she has always had a strong focus on

economic development; in addition to

her professional work, she served on the

Chamber’s economic advisory council

and the Blue Ribbon Task Force for Eco-

nomic Development, and recently joined

the Parenting Now! board of directors to

lead its social enterprise initiative to grow

revenues from sales of its parenting cur-

riculum.

“It’s gratifying to me – personally and

professionally – to help increase opportu-

nity in the community,” said Smith. “I feel

that I’ve been able to have a much more

significant impact by developing my own

niche.”

Doing What You love

It may not be surprising that as a veteri-

narian, J. Ingrid Kessler, D.V.M. has always

loved animals. But like Smith, Kessler said

she didn’t start out knowing what she

wanted to do professionally.

As an undergraduate, she studied the

classics at Cornell University and enjoyed

it so much she pursued her doctorate at

Stanford University. While there, she real-

ized her true calling while volunteering at

the local Humane Society.

“I found myself spending more time at

the shelter than studying at the library,” she

said. “I quickly realized my passion was for

animals and science, and that combina-

tion led me to veterinary school.”

After she completed her doctorate de-

gree in veterinary medicine at Michigan

State University, Kessler promptly moved

to Eugene and began working in a general

veterinary practice. Just 18 months into

her career, she was asked to fill in a shift

at the Emergency Veterinary Hospital in

Springfield

“I hesitantly agreed,” she said, “and

within an hour I was absolutely hooked!

My very first emergency was a very dra-

matic, life-and-death issue, but it was also

an easy fix. It felt so amazing to be able to

make a profound difference in the lives of

the animals and their owners…I just knew

it was what I wanted to do.”

Within two months, the hospital had

a full-time opening and Kessler took the

position. She and a coworker, Mark Mc-

Connell, D.V.M., eventually decided to

purchase the clinic and expand its hours

and services.

“Originally, the hospital was open

weekends, nights and holidays – when

other veterinarians’ offices were closed,”

she said. “But emergency medicine can be

very disruptive to a general practice, and

most don’t have the specialized equip-

ment to deal with traumatic or rare condi-

tions. Mark and I saw an opportunity to fill

“I feel that I’ve been able to have a much more significant impact by developing my own niche.”

– Kathy Smith Owner of KJ Smith Associates

“There are certainly challenges to owning your own business, but the payback is an incredible sense of achievement.”

– J. Ingrid Kessler Co-owner of Emergency

Veterinary Hospital

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Page 8: Open For Business magazine - December13/January 14 Issue

D E C E M B E R 2 0 1 3 /J A N U A R Y 2 0 1 4 | O P E N F O R B U S I N E S S 1 51 4 O P E N F O R B U S I N E S S | E U G E N E A R E A C H A M B E R O F C O M M E R C E

Eugene AreaChamber ofCommerce

a need and jumped at it.”

Since purchasing the hospital in 2005,

Kessler and McConnell have steadily

grown their practice. Emergency Vet-

erinary Hospital is now a 24/7 enterprise,

and five years ago, they opened a second

clinic, Animal Urgent Care, on West 11th

in Eugene. They’ve grown from three

full-time veterinarians to nine and have

added an internal medicine specialist and

a dentist. With a staff of 45 people, they

work collaboratively with more than 50

referring veterinarians who turn to them

for emergencies and special situations.

“There are certainly challenges to own-

ing your own business, but the payback is

an incredible sense of achievement,” said

Kessler.

striking the Right Balance

The flexibility to follow their own path

is a major motivator for many female en-

trepreneurs, said Kiki Prottsman, execu-

tive director of Thinkersmith.

After her divorce, the single mom of

two active young boys struggled with

reentering the workforce. She wanted a

job that could support her family and be

professionally rewarding while still allow-

ing her to spend time with her children.

“I started to realize that, like a marriage,

you shouldn’t settle for a job just because

you feel you need to fill the space – you’ve

really got to be in love,” Prottsman said.

“Most nine-to-five jobs weren’t going to

give me what I needed to be happy, and I

knew I’d be better off on my own.”

A Eugene native, she returned home

from Seattle to get her master’s degree

from the University of Oregon in com-

puter science. While considering her next

move, inspiration struck when Prottsman

was researching music lessons for her

children.

“Music is this wonderful thing that

people are really passionate about,” she

said. “I feel the same way about computer

science, and wished more people could

experience it as the creative, expressive

medium it really is. And suddenly the idea

for Thinkersmith just clicked!”

Prottsman thought that if she could

make computer science less scary by

teaching it through fun games and hands-

on exercises, she could make it more

accessible to people – including under-

represented populations like women and

older individuals.

“If you just drop people into computer

programming, they tend to shut down,”

Prottsman said. “Thinkersmith creates a

bridge that helps people learn computer

science in an intuitive and exciting way.”

With the help of corporate sponsorships

from companies like Emberex, Google

and Code.org, Prottsman has developed

successful classroom outreach initiatives

and will be unveiling free online lessons

anyone can use this December. Her next

goal is to launch a capital campaign to cre-

ate a facility in Eugene where people of all

ages and abilities – including school-age

children, seasoned programmers and se-

nior citizens – can access the equipment,

software, instruction and support they

need to build their computer skills.

Prottsman said that balancing the de-

mands of her growing organization and

energetic kids can be a challenge, but the

flexibility of her job helps her stay true to

her priorities.

“I work at home in the afternoons when

the kids are out of school. Sometimes

I miss meetings to go to the pumpkin

patch; sometimes I miss soccer games to

go to meetings,” she said. “But at the end of

the day, my kids are my ‘magnetic north’

and focusing on that always centers me

and gives more purpose to what I’m doing

professionally.”

We’ve Come a long Way

Smith, Kessler and Prottsman all say

there have been moments when, even as

business owners, they’ve encountered

unique challenges as women.

“It’s unfortunate, but some people are

still less likely to immediately perceive me

as a decision-maker,” said Kessler.

“But,” she added, “I think women have

more opportunity now than we ever have.

Even now, cultural attitudes are changing

to open the door for women to pursue their

creative and analytic passions without re-

striction. Change doesn’t happen overnight,

but I think we’re seeing more women mov-

ing up the ranks, blazing their own paths

and encouraging those behind them.”

Smith added that while there have

been a few times she experienced some

stereotypical “woman in a man’s world”

situations, the most significant challenges

she’s had are those that any professional –

male or female – must face.

“Part of being successful is facing unfa-

miliar and uncomfortable situations,” she

said. “Learning from my mistakes, prepar-

ing and being open to change have helped

me grow and develop the confidence to

face any professional challenge that comes

my way – and actually enjoy it!”

In addition to commitment, work

ethic and intelligence, Smith advises other

women to understand themselves and

lead with their strengths. Prottsman adds

that women shouldn’t be afraid to “let out

their inner lion.”

“Sometimes, women’s instinct to keep

the peace prevents us from making prog-

ress,” said Prottsman. “Be stronger than

you think you are and you’ll be amazed at

what you can overcome.”

“You shouldn’t settle for a job just because you feel you need to fill the space – you’ve really got to be in love. I knew I’d be better off on my own.”

– Kiki Prottsman Executive director of Thinkersmith

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Page 9: Open For Business magazine - December13/January 14 Issue

D E C E M B E R 2 0 1 3 /J A N U A R Y 2 0 1 4 | O P E N F O R B U S I N E S S 1 71 6 O P E N F O R B U S I N E S S | E U G E N E A R E A C H A M B E R O F C O M M E R C E

In the spirit of encouraging young women in business, we asked several past winners of

the Woman Business Leader of the Year Award to share their thoughts about what they

think is the most important thing young women in business need to know.

Sarah Maisel and C

raig Chee

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T H I N G S T O K N O W

Tips for women in business

“I’m a big believer in

asking forgiveness

instead of permission.

Young women in the

workforce today should

respect the hard work that

has come before them,

but should continue to

push the boundaries

that are still placed

on working women. I

also recommend that

women dress and act

based on the job they

WANT, not the one they

currently have.”

Anne Marie levis

President – Creative

Director

Funk/Levis & Associates

2012 Woman Business

Leader Award Winner

“Women in business can

achieve ANYTHING they

set their minds to, but

they should do it their

way. Be proud of what

you bring to the table as

a strong woman. A new

generation of powerful

women is pushing their

agenda and showing

the world that women

can achieve the success

they want the way they

want – working just as

hard as or harder than

men, but not necessarily

working in the same way.

Women need to demand

employers give them

flexibility, and measure

them on progress and

results, not on face time

spent in the office. “

sabrina Parsons

CEO

Palo Alto Software

2010 Woman Business

Leader Award Winner

“Be ready to work harder

and do more prepara-

tion than your male

counterparts, especially

if your interest is in a

non-traditional field. You

will find that it is so worth

the extra effort when you

make your entrance with

confidence and poise.

Sometimes you won’t

really feel that way inside,

but you can pull it off

with a little practice. Don’t

try to be something you

are not or are not com-

fortable with. That will

show. There are many

opportunities for you out

there in the world. Try

to figure out your special

niche.”

Jeanne staton

President

Staton Companies

2009 Woman Business

Leader Award Winner

“Your opportunities are

limitless, so confidently set

your sights wherever your

heart leads. Pursue your

dreams with kindness and

humor, never fearing cri-

tique – for that is often the

springboard for growth.

If one door closes, open

another. Amidst the busy

daily whirl, remember to

enjoy the journey. The

things that matter most –

touching lives, caring for

others and God’s gift of

family and friends – can’t

be measured on a profit

and loss statement or a

resume. There will always

be something left on the

‘to do’ list, but those things

seldom truly matter. “

shirley lyons

Owner

Dandelions Flowers &

Gifts LLC

2011 Woman Business

Leader Award Winner

A W A R D S

Rudnick named Woman Business Leader of the Year   The Eugene Chamber Women Busi-

ness Leaders program celebrated the

Woman Business Leader of the Year award

by announcing sharon Rudnick as the

2013 winner. Rudnick is Shareholder,

Owner and Attorney for Harrang Long

Gary Rudnick.

The other award finalists were:

Denise Ghazal, Market President of

Greater Eugene for Pacific Continental

Bank

Diana Bray, Marketing Manager for Val-

ley River Center

Megan shultz, Executive Director

of Court Appointed Special Advocates

(CASA)

Aimee Corey, Division Director for

March of Dimes

shelli Anderson, Vice President of Pa-

cific Benefit Consultants

All candidates were nominated for their

business success, career achievements

and contributions to the community. This

was the sixth year the Chamber celebrated

the award.

The past and present Women Business Leader of the Year winners are Shelli Anderson, Aimee Corey, Denise Ghazal, Sharon Rudnick, Megan Shultz and Diana Bray.

Eugene AreaChamber ofCommerce

Page 10: Open For Business magazine - December13/January 14 Issue

D E C E M B E R 2 0 1 3 /J A N U A R Y 2 0 1 4 | O P E N F O R B U S I N E S S 1 91 8 O P E N F O R B U S I N E S S | E U G E N E A R E A C H A M B E R O F C O M M E R C E

E C O N O M I C D E v E L O P M E N T

Finalists named for “Bold Steps” AwardThe award recognizes businesses with a committment to people, planet and prosperity

The Eugene businesses, GloryBee Foods, Life Technologi

es and Rainbow Valley Design and Construction have been

named finalists for the re-envisioned Bold Steps Award. The

award recognizes Eugene-based sustainable businesses

and represents a partnership between The City of Eugene,

Eugene Mayor Kitty Piercy and BRING’s RE:think Business

program. It was recently updated from a semi-monthly

award to an annual award with a higher level of competition

and higher visibility for the finalists.

For the City of Eugene, sustainability means considering

and balancing all three aspects of the triple bottom line –

people, planet and prosperity – to address the community’s

present needs without compromising future generations.

The Bold Steps award recognizes businesses that embody

this vision and are taking bold steps in each area of the triple

bottom line.

Some highlights from this year’s finalists include:

• In 2012, GloryBee Foods reduced its use of propane,

natural gas, and water by 15%, 4% and 37% respectively, and

diverted 65% of all waste from landfills. The company offsets

100% of its electricity consumption with Renewable Energy

Certificates.

• Life Technologies created the The InnovatioNationTM

program connects employees with local schools to educate

and inspire students about careers in life science and has

achieved zero waste certification, diverting 93% of nonhaz-

ardous waste from the landfill.

• Rainbow Valley Design & Construction is installing

a bioswale retrofit at their offices and has a solar array that

generates one-half of their power. The company uses green

design principles in its work as a matter of course, includ-

ing the use of daylighting, passive solar and ventilation and

“rightsizing.”

To be considered for the Bold Steps award, businesses

must be certified through the RE:think Business program

by August of each year, then provide additional information

via the Bold Steps Award application. Bold Steps finalists

will receive public relations and marketing support about

the award and a professionally produced video about their

sustainable practices.

This year’s award winner will be announced at the May-

or’s State of the City Event in January, 2014. On that night,

the winning business will get to take the Bold Steps Award,

designed by local artist Jud Turner, back to their place of

business for the year.

Further information about the Bold Steps award and a link

to the application is available on the City of Eugene website

at eugene-or.gov/boldsteps. To learn more about RE:think

Business, go to BRING’s website at www.bringrecycling.org

and click on the RE:think logo.

harrang.com541.485.0220 (Eugene)

PORTLAND EUGENE SALEM

Business in Oregon is growing.

So are we.

Now is your chance to join our Eugene team.

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Ever wonder what it would be like to be able to live in Eugene but have access to clients throughout the state and beyond?

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If you share our vision and have the desire to maximize your talents, we want to talk with you.

We are looking for experienced business attorneys to join our growing business practice in Eugene.

Call Sharon Rudnick or Lee Lashway... even if just for coffee, to find out more. It could be the most exciting cup of coffee ever.

Or visit us online and check out our “Careers” page to see all our lateral attorney opportunities.

Eugene AreaChamber ofCommerce

The Bold Steps trophy is made of recycled metal and wood reclaimed from the former benches at Cuthbert Amphitheater.

Page 11: Open For Business magazine - December13/January 14 Issue

D E C E M B E R 2 0 1 3 /J A N U A R Y 2 0 1 4 | O P E N F O R B U S I N E S S 2 12 0 O P E N F O R B U S I N E S S | E U G E N E A R E A C H A M B E R O F C O M M E R C E

Court Appointed special Advocates (CAsA),

providing a powerful voice for abused kids,

announces the election of the following new

officers to its board of directors: John stacy,

U.S. Bank, president; Roger Cox, Selectemp,

vice president; lisa Korth, community

volunteer, past president; and Ted Utley,

Summit Funding, secretary/treasurer. CASA

has also elected five new members to the

board: Heather Bottorff, University of Oregon;

sharri da silva, PeaceHealth; shannon Richard, Department of Justice; Bill Whalen,

Summit Bank; and Connie Wonham (not

pictured), Lincoln Middle School. CASA has

hired two new staff member, Robben lyons,

volunteer coordinator, and Cristina Jaramillo,

administrative assistant.

www.casa-lane.org

John Mielke, owner of

KKNX Radio 840 AM,

was awarded the Oregon

Association of Broadcasters

(OAB) Broadcaster of

the Year award. Each

year, the OAB honors an

individual who has made significant and lasting

contributions to Oregon’s broadcast industry.

www.radio84.com

PROMOTiONs/NEW HiREsPhotos appear left to right from top.

Jul Orr Vocational services is proud to

announce that Janine de Paz, certified

rehabilitation counselor, has joined the team.

Janine is committed to helping qualified

employees obtain employment with local

employers. Janine is especially committed to

serving veterans like herself.

sharon Rudnick, shareholder with Harrang long Gary Rudnick PC, was recently

named Product Liability Lawyer of the Year

in Oregon in 2013 by Global Law Experts.

Rudnick was the only Oregon attorney to

receive this award and distinction. Craig J. Capon received an AV® Preeminent™ rating

from Martindale-Hubbell after a recent peer

review. AV® Preeminent™ is the highest

rating of professional excellence bestowed

upon a lawyer by his peers.

www.harrang.com.

Harrang long Gary Rudnick PC is pleased

to announce that John Roberts has joined

the firm as a litigation

associate in the Eugene

office.

www.harrang.com

Junior Achievement of Western Oregon

announced that Douglas sheffer, regional manager

at Pacificsource Health Plans, has been chosen

from more than 187,000

U.S. volunteers to earn the organization’s

premier award for volunteerism, the Silver

Leadership Award.

www.ja.org

www.pacificsource.com

Gleaves swearingen llP

is pleased to announce

that Howard F. Feinman

has joined the firm in

an Of Counsel role,

focusing his practice

on estate planning and

administration and all aspects of business

law and real estate law.

www.gleaveslaw.com

B U S I N E S S N E W S B U S I N E S S N E W S

Small Business Development Center 101 West 10th Ave., Suite 304, Eugene, OR 97401

541.463.6200 • LaneSBDC.com

Small Business Management

Program

an equal opportunity/affirmative action institution “Funded in part through a Cooperative Agreement with the U.S. Small Business Administration,

Oregon Business Development Department, and Lane Community College.”

Improve Your BusinessImprove Your Life

Page 12: Open For Business magazine - December13/January 14 Issue

D E C E M B E R 2 0 1 3 /J A N U A R Y 2 0 1 4 | O P E N F O R B U S I N E S S 2 32 2 O P E N F O R B U S I N E S S | E U G E N E A R E A C H A M B E R O F C O M M E R C E

Desmond Tee has joined the Oregon Medical Group Southtowne Medical Clinic as a family

physician. His medical areas of interest include

pediatrics and preventative medicine. Philip Chapa has joined Oregon Medical Group’s

Country Club Road Medical Center as a

certified physician assistant. He previously

worked in Fairbanks, Alaska.

www.oregonmedicalgroup.com

Heidi Albertson has been promoted to

national sports sales manager for the Hilton Eugene. Natasha Baker has been promoted

to director of group sales.

www.eugene.hilton.com

Mamie and John Arnold received the 2013

Community Star Award from Mercedes-Benz of Eugene. The award is presented annually

to a community leader whose dedication to

high standards and selfless service makes a

significant difference in the local community.

www.mbeugene.com

M. Callie Gisler has joined

Vox Public Relations Public Affairs as a public

relations associate. In

her new role, she will

assist in campaign

development and tactical

implementation, as well as develop digital

marketing strategies and manage social

media for the firm’s clients.

www.voxprpa.com

Cathryn stephens,

Eugene Airport deputy

airport director of airport

services, was elected

president of the Oregon

Airport Management

Association at the

organization’s fall conference.

www.flyeug.com

B U S I N E S S N E W S

Betty McKenzie

has recently been

promoted to

assistant director

of nursing for New Horizons in-Home Care.

www. eugeneinhomecare.com

Jennifer Nunley and Jeff Nunley

have joined sierra Pacific Mortgage,

opening their new Eugene location

as branch managers. Both previously

held the position of vice president with

Evergreen Pacific Mortgage.

www.sierrapacificeugene.com

Umpqua Bank announces the

following promotions: Terry Gent, divisional manager, Oregon and

California non-metro commercial

banking; Aaron Walker, regional

manager, Oregon non-metro

commercial banking; Jeff singer, Lane

County commercial banking center

manager; and Jennifer Morrocco,

commercial loan officer.

www.umpquabank.com

Caryn Kimble

has joined Roehl & Yi investment Advisors llC as an

investment advisor.

Kimble is a 25-year

veteran of the

investment industry and holds Series 7,

8, 63 and 66 licenses.

www.roehl-yi.com

B U S I N E S S N E W S

www.smcommercialclean.com

ServiceMaster Commercial Cleaning | Local Ownership - Local Employees | Large Company Resources

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Ihab M.K. ElzeyadiAssociate Professor Director, High-Performance Environments labSchool of Architecture and Allied Arts

When exploring environmental upgrades, public school districts in Oregon looked to the UO to develop sustainable, cost effective, environmental retrofit designs that would last. Through extensive research, Ihab M.K. Elzeyadi, Associate Professor and director of the High-Performance Environments lab (HiPE) at the UO Department of Architecture and his students created the Green Classroom Toolbox that includes varying climate zones and geographic earas. The goal? Make the toolbox available to school buildings around the state and across the country. Proof positive that the University of Oregon is green in more ways than one.

Bringing public schools the right tools. Right now.

EO/AA/ADA institution committed to cultural diversity.

FamilyBusiness360º

The Austin FAmily Business ProgrAm presents

EugEnE February 12, 2014 7:30 - 9 a.m.Trusts 101: An Introduction & Their Role in Family Business Succession PlanningMichael Harman, J.P. Morgan Private Bank

nEwPoRT March 18, 2014 7:30 - 9 a.m.what Your Kids want You to Know About the Family BusinessSherri Noxel, Austin Family Business Program

SAlEM April 24, 2014 7:30 - 9 a.m.Multiple generations working TogetherMark Wickman, Wickman Paterson Corrigan

What Will You Discover?

Complete information online. Space is limited. Register now!

business.oregonstate.edu/familybusinessonline800-859-7609

Does your business have what it takes?

They’re All Bold. But Only One

Will Take the Gold.

Find out who wins the Bold Steps Award at the 2014 State of the City Event.

Page 13: Open For Business magazine - December13/January 14 Issue

D E C E M B E R 2 0 1 3 /J A N U A R Y 2 0 1 4 | O P E N F O R B U S I N E S S 2 524 O P E N F O R B U S I N E S S | E U G E N E A R E A C H A M B E R O F C O M M E R C E

Quantum Health

has hired a new

Chief Executive

Officer, Jason Pellegrini. www.quantumhealth.com

level 32 Racing llC is owned and

operated by James Houghton, 2013

Co-Chair of the

Eugene Chamber

Greeters. Level 32

Racing is acquiring the portfolio of

running events, 14 unique road races

and a series of six trail races, previously

produced by Eclectic Edge Racing.

Pink Buffalo Racing,

a division of Pink

Buffalo Productions

LLC, and owned

by Piper Ruiz, is a

race management

company that

specializes in providing unique running

and walking events for participants of

all fitness levels. Their next event is the

Eugene Holiday Half Marathon & Hustle.

KUDOs

Court Appointed special Advocates (CAsA) has received the following

foundation grants over the past

several months to train and support

new volunteer advocates: Taco Bell

Foundation for Teens ($13,170); Cottage

Grove Community Foundation ($1,000);

and RBC Foundation – USA ($5,000).

www.casa-lane.org

NEW MEMBERs

When you join the Eugene Area

Chamber of Commerce, you become

part of a vibrant and prosperous

community of creative entrepreneurs,

forward-thinking innovators and

visionary business leaders. We’re

pleased to welcome these new

members who have chosen to take

advantage of the Chamber’s tools,

resources and expansive network to

grow their businesses:

Academy Mortgage Corp.www.academymortgage.com

Alight Communicationwww.linkedin.com/joannabartlettguistinaArnold lawwww.ArnoldLawFirm.com

Blue Bus Creativeswww.bluebuscreatives.com

Burley Design llCwww.burley.com

Core Business serviceswww.helpmecore.com

Cornerstone Tailgateswww.cornerstonetailgates.com

Dickey’s Barbecue Pit www.dickeys.com

Directors Mortgagewww.directorsmortgage.net

DocuTRAK imaging, inc.www.docutrakimaging.com

Eugene Mini storage/Attic storage/4Corners storagewww.nwselfstorage.com

Eugene Waldorf schoolwww.eugenewaldorf.org

General Credit service inc./Evolve Business solutions llCwww.general-credit.com

B U S I N E S S N E W S B U S I N E S S N E W S

Gravitylab Multimedia llCwww.gravlab.com/

Greek imagewww.greekimage.com

Gyros Gyros - Mediterranean Cuisinewww.facebook.com/pages/Gyros-VRC-Mall/561462543872736

Hemp shield Companywww.hempshield.net

Kingsley Court Retirement Centerwww. senioraffordablehousing.org

lane Arts Councilwww.lanearts.orglane Business Referral Partners

level 32 Racing llCwww.level32racing.com

lia sophia Jewelry - Kristin Quickwww.liasophia.com/KristinQuick

liberty Mutual insurancewww.libertymutual.com

Monte Nido & Affiliateswww.montenido.com

Mother ship Food Cart

Mutual of Omahawww.mutualofomaha.com

Nutriewww.successwith.automaticbody.com

Pacific Office Automationwww.pacificoffice.com

Payroll Resources llCwww.payrollresourcesllc.com

Pink Buffalo Racingwww.pinkbuffaloracing.comPower Up for Profitswww.PowerUpForProfits.com

Quantum, inc.www.quantumhealth.com

Riverwalk Apartmentswww.LiveRiverwalk.com

serviceMaster of Eugenewww.servicemasterofeugene.com

sierra Pacific Mortgagewww.sierrapacificeugene.com

Thinkersmithwww.thinkersmith.org

Titan Design & Construction llCwww.titan-design.com

Togo’s Great sandwicheswww.togoseugene.com

UNiFiED Human Resourceswww.unifiedllc.com

Upstart Crow studioswww.upstartcrowstudios.org

Urban Fab stylingwww.urbanfabstyling.com

Vista Counseling & ADHD Clinicwww.vistapsych.com

Young at Heart Balloon Artwww.oregonballoontwister.com

hink well. Be well.™

www.trilliumchp.com

541-431-1950800-910-3906

1800 Millrace Drive Eugene, OR 97403

hanks for sinking your teeth intoour Smiles Dental plan for small business :-)

Owner Representation Project Management

Eugene AreaChamber ofCommerce

Page 14: Open For Business magazine - December13/January 14 Issue

2 6 O P E N F O R B U S I N E S S | E U G E N E A R E A C H A M B E R O F C O M M E R C E

Our Chamber’s mis-

sion focuses on the

promotion of a healthy

local economy by

influencing business success. Among

the strategies we have advanced in

pursuit of that mission is supporting

women-owned businesses.

Businesses led by women are and

will continue to have a noticeable

impact on the local economy. The

numbers tell the story: according to

the 2013 State of Women-Owned

Business Report commissioned by

American Express, women-owned

business are growing and positively

impacting the economy.

Between 1997 and 2013, when the

number of businesses in the United

States increased by 41 percent, the

number of women-owned firms

increased by 59 percent – a rate one

and a half times the national average.

Over the past six years, women-

owned firms have added an estimat-

ed 175,000 jobs to the U.S. economy.

In Oregon, the number of women-

owned firms has grown from 80,543

in 1997 to 120,800 in 2013 – a growth

of 50 percent. Women-owned

businesses in Oregon

provide over 100,000 jobs.

In 2006, the Eugene

Chamber created Women

Business Leaders (WBL) to

provide women business owners

and managers the opportunity

to meet, support, celebrate and

mentor one another in order to pro-

mote the success of their businesses.

The Chamber believes supporting

women-owned businesses – one

of the fastest growing categories of

small business – is good economic

development strategy.

With the support of sponsors

KeyBank and Jones & Roth CPA’s &

Business Advisors, our WBL lun-

cheons provide knowledge, inspira-

tion and networking opportunities for

women business owners and leaders.

In addition, our Woman Business

Leader of the Year Award honors

a successful woman business

owner or primary manager for

her business success, career

achievements and contributions

to the community. We believe this

annual award helps inspire the next

generation of local women business

leaders.

Women are increasingly important

players in the prosperity of our

region. Supporting the continued

growth of women business leaders

and women-owned businesses

therefore benefits our entire business

community. To learn more about the

Chamber’s Women Business Leaders

program, visit our website at

www.eugenechamber.com.

www.flyEUG.com

Eugene AreaChamber ofCommerce

F O O D F O R T H O U G H T | B Y D Av E H A U S E R

Chamber supports efforts of women business leaders

Eugene AreaChamber ofCommerce

Eugene AreaChamber ofCommerce

Page 15: Open For Business magazine - December13/January 14 Issue

PO Box 1107Eugene, OR 97440-1107

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