open for business

The eugene AreA ChAmber Of COmmerCe: CelebrATing…PrOmOTing…infOrming business

Cover story

10 We talked with three downtown business leaders to find out what they think would make Eugene’s downtown even better.Pictured from left: Rob E.

Bennett, a downtown property owner and an owner of the Downtown Athletic Club; Jenette Kane, Dean of Continuing Education and LCC’s Downtown Campus; and Thomas Pettus-Czar, owner of The Barn Light.

Photo by David Loveall

Illustration by Asbury Design

Four Questions

7Learn more about local businesses Oregon

Contemporary Theater and Capelli-Miles.

Columns/Departments

4Chamber @ Work What the Eugene Chamber is doing to support and promote businesses in the

Eugene area.

22Business News Promotions, new hires, and new members

30Last Call Dave Hauser reflects on the long list

of projects that are completed or underway in downtown Eugene.

Publisher David Hauser, CCE

Director Of Communications Katherine Movalson

Eugene Chamber Executive Committee

Craig Wanichek Chair President & CEO, Summit Bank

Nigel Francisco Chair-elect CFO, Ninkasi Brewing Company LLC

Cathy Worthington Treasurer Licensed Tax Consultant, Worthington Business Services

Sheryl Balthrop Past Chair Partner, Gaydos, Churnside & Balthrop PC

Advertising

Eugene Area Chamber of Commerce 541.484.1314

Design/Layout

Asbury Design 541.344.1633 www.asburydesign.net

Printing

Shelton Turnbull 541.687.1214

Eugene Area Chamber of Commerce

1401 Willamette St. Eugene, OR 97401

541.484.1314

Open for Business: A publication of the Eugene Area Chamber of Commerce (USPS-978-480).

Open for Business is published bimonthly by the Eugene Area Chamber of Commerce in February, April, June, August, October and December. Circulation: 3,800.

Open For Business © 2015

The subscription price is $25, included in membership. Periodicals Postage Paid at Eugene, OR.

POSTMASTER: Send address changes to Eugene Area Chamber of Commerce, P.O. Box 1107, Eugene, OR 97440-1107

This issue

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Potential.We see it in Eugene. And in the industries that do business here—from forest products to not-for-profit and manufacturing, to name just a few.

For more than a century we’ve helped organizations reduce risk, gain efficiencies, and find room for growth. How can we help you prosper?

975 Oak Street, Suite 500 | Eugene, OR 97401(541) 686-1040 WWW.MOSSADAMS.COM

David Hauser, CCEPresident (541) [email protected]

Beth Tassan Administrative Assistant(541) 242-2356 [email protected]

Barb Brunton Business Manager (541) 242-2358 [email protected]

Ashley Barrington Administrative Support (541) 242-2351 [email protected]

Cedric Rudd Director of Membership Development (541) 242-2352 [email protected]

Jeannine ErvingMembership Services Manager(541) [email protected]

Katherine MovalsonDirector of Communications(541) [email protected]

Brittany Quick-WarnerDirector of Business Advocacy (541) 242-2354 [email protected]

Megan Richter Community Coordinator for DEI & USBA(541) 242-2357 [email protected]

Mary O'Neil Events Manager(541) 242-2353 [email protected]

Leigh Anne Hogue Director of Economic Development(541) 242-2359 [email protected]

ChAmber COnTACTs

CorrectionIn the cover story of the October/November issue, David Bickell’s name was misspelled.

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ChAmber@WOrK

Mayor Kitty Piercy speaks to leadership participants.

The Eugene and Springfield Chambers recently kicked off the 30th Leadership Eugene-Springfield program. Twenty eight participants were selected from 53 applicants for the eight-month program designed to create leaders who are informed on local issues, equipped with leadership skills, and involved in the community. This year’s participants join over 700 community members who have graduated from this distinguished program. See a full list of participants at http://bit.ly/LES_participants.

New 4J Superintendent addresses Chambers

The 2015 Business-to-Business EXPO was a huge success. Thank you to our presenting sponsor, SAIF Corporation, and our 670 exhibitors who created an outstanding experience for our 1,400 attendees.

In particular, we’d like to acknowledge: Best New Exhibitor: Lane Local Foods; Best Swag: McKenzie SewOn; Best Booth Theme: Phoenix Inn; Best in Show: Provisions; Friendliest Staff: Strapworks

Congratulations to Lawralie Bunker, winner of our grand prize of two $500 travel vouchers from the Eugene Airport and Alaska Airlines.

Twenty eight selected for Chambers’ leadership program

Eugene School District 4J Superintendent Dr. Gustavo Balderas and Springfield Public Schools Superintendent Sue Rieke-Smith addressed a joint meeting of the Eugene-Springfield Greeters in October. They spoke about the state of public education, training our future workforce and opportunities for business and education / partnerships in Lane County.

Business-to-Business Expo draws 1,400 attendeesThe Provisions staff shows off their Best in Show award at the Chamber’s 2015 Business-to-Business EXPO.

D E C E M B E R 2 0 1 5 /J A N U A R Y 2 0 1 6 | O P E N F O R B U S I N E S S 7

Tara WibrewAssociate Producer, Oregon Contemporary Theatre,

How did Oregon Contemporary Theatre get started and how did you get involved?

Oregon Contemporary Theatre was established in 1992 as Lord Leebrick Theatre Company, named for founders Randy Lord and Chris Leebrick. When the company moved to its home on Broadway in 2013, it was renamed to better reflect our focus on producing contemporary works. I’ve had the pleasure of working here since 2011, while I was completing my graduate degree. Nobody seemed to mind when I graduated and didn’t give up my desk.

What trends are shaping your industry? The theatre world is tackling issues around diversity,

equity, access, and inclusion. We’re in the business of telling the stories of our communities, but how can we do that if the stories we tell don’t reflect the entire community? And whose voices are heard in the creation process? The result is a national push to open doors, reach out, create opportunities, include marginalized groups—not a small task, but necessary, fruitful, inspiring work. It’s an intense, wonderful time to be in the theatre.

What might someone be surprised to know about your company?

OCT is Eugene’s only professional theatre company, but the majority of our actors and designers are based in the area. Our local talent pool is extraordinary. Oregon is garnering serious attention for its flourishing theatre scene, and OCT works to be just as much a part of that reputation as any company in Portland or Ashland while supporting local artists. We were also the first Oregon-

based member of the National New Play Network, a group dedicated to the development and longevity of new works and playwrights.

What would you tell someone who is thinking about opening a business in Eugene?

People do business with other people, not with other businesses, especially in Eugene. Get active in the community, both personally and within the context of your business. The more people you know, the greater the scope of perspectives you can draw upon, the more informed your business decisions. Several of our most innovative, effective partnerships are with those outside of the arts sector.

Businesses in Eugene are all looking for ways to handle the challenges and opportunities associated with the growth of our community. Being located in the heart of downtown,

OCT is experiencing this first-hand. We have to find ways to reach and serve as many as we can while

remaining true to our mission. It’s vital to remain open, nimble, and responsive to make the most of new commercial and community opportunities.

What element of the Chamber has been most beneficial to your company?

Being a member of the Chamber has been a huge boon. Participating allows us to form new partnerships and collaborations, leading

to a broader impact on our community both economically and culturally.

I also have the good fortune this year to be participating in the Leadership

Eugene-Springfield program. We’ve only just begun, but the

entire class is deeply invested in improving

the quality of life in our area. It’s an impressive group. I can’t wait to dig into

the experience, gain deeper understanding

of important workings of our community, and

apply that knowledge to help create a better

Eugene.

fOur quesTiOnsWe asked local businesses to respond to questions that give insight into their companies and the value of their Eugene Chamber membership.

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D E C E M B E R 2 0 1 5 /J A N U A R Y 2 0 1 6 | O P E N F O R B U S I N E S S 98 OPEN FOR BUSINESS | EUGENE AREA CHAMBER OF COMMERCE

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Rod MilesPresident, Cappelli Miles

How did you and your company land in Eugene? I was born and raised in the newspaper business and later

earned my degree in Journalism/Advertising at the University of Oregon. At school I met Professor Willis Winter and a fellow student Bruce Cappelli. I was interested in the “numbers” side of the advertising world and with encouragement from Dr. Winter I jumped into the media planning/buying world. I loved learning of the Neilsen ratings and what and how audiences habits could be measured in the broadcast world. It was a nice balance to the print world I was raised in. Bruce and I had similar energies and he certainly encouraged the fun for the business. Bruce and I re-connected after graduation and worked with and purchased the company in 1982.

It’s interesting, we’ve been a part of Eugene’s past with some pretty impressive retail clients, today work with two dozen regional clients and we look forward to a great future reaching across the Northwest. 25-30% of our business comes from out of State.

What trends are shaping the advertising industry?

The old adage “the only constant is change” is certainly true for the advertising/brand business. The way we help clients deliver their message is constantly changing. Every business has a story to tell and we consult clients on how to tell that story, it’s language and how to best deliver it to the target market. We’ve seen many changes in how that message is delivered with a wide variety of channels including newspaper, radio, TV, cable, social and digital efforts. We love to jump into the market segments and create high visibil-ity for our clients. Bruce and I have an excellent team that works together to do so.

What would you tell someone who is thinking about opening a business in Eugene?

If you are locating downtown . . . change is afoot and in a positive direction. We recently moved our offices back down-town from the Country Club Road area and we really like the new mix in the heart of our city. Our employees are enjoying it with so many activities and options just a short walk away, the business people are great and the future looks even better. With the Whole Foods addition to our east and a new City Hall I’m excited to see what energy that brings to downtown.

Why would you recommend the Chamber to a friend?When I have questions I feel I can always get an answer from

the Chamber staff and Dave Hauser. Generally it’s my first phone call. With the Chamber, I’m speaking the language of business and how to improve it. I feel we are on the same page with issues that effect business and I value the person-to-person relationships the Chamber fosters between businesses in Eugene.

“If you are locating downtown . . . change is afoot and in a positive direction. We recently moved our offices back downtown from the

Country Club Road area, and we

really like the new mix in the heart of our city.”

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D E C E M B E R 2 0 1 5 /J A N U A R Y 2 0 1 6 | O P E N F O R B U S I N E S S 1 1

By JENECA JONES

PHOTOS By DAVID LOVEALL

Revitalization has breathed new life into Down-town Eugene in recent years, and business owners and community leaders say they are optimistic about the future.

We sat down and talked with Jenette Kane, Dean of Continuing Education and LCC’s Downtown Campus; Thomas Pettus-Czar, owner of The Barn Light and an active advocate for downtown; and Rob E. Bennett, a downtown property owner and an owner of the Downtown Athletic Club, to find out what they think would make downtown even better.

Full of informed ideas, the threesome agreed that downtown could benefit from more convention space, an expanded farmers market, continued redevelopment, and improvements to down-town signage—all of which could be made possible through urban renewal.

Adopted in 1968 and amended over the years, Eugene’s Down-town Urban Renewal Plan has paved the way for improvements that stimulate economic development through private investment for the public benefit.

The Downtown District encompasses more than 17 city blocks, or 70 acres, defined by jig jagging lines that stretch from 6th to 11th Avenues and Lincoln to Pearl Streets. The Downtown Dis-trict is one of two Urban Renewal Districts in Eugene, the second being the Riverfront District.

Urban renewal supports economic development and civic

Left: Thomas Pettus-Czar, owner of The Barn Light and an active advocate for downtown. Right: Jenette Kane, Dean of Continuing Education and LCC’s Downtown Campus and Rob E. Bennett, a downtown property owner and an owner of the Downtown Athletic Club.

D E C E M B E R 2 0 1 5 /J A N U A R Y 2 0 1 6 | O P E N F O R B U S I N E S S 1 31 2 OPEN FOR BUSINESS | EUGENE AREA CHAMBER OF COMMERCE

improvement by promoting redevelopment within the districts. It provides financing needed for infrastructure, land acquisition, renovation and façade improvements, as well as upgrades to open spaces, plazas and parking garages.

Redevelopment, made possible through public and private partnerships, has attracted businesses to downtown like bees to blooms, bringing a bustle and buzz to our city streets that didn’t exist a decade ago.

“Urban renewal is a tool to bring more positive activity to downtown,” Bennett says.

The Downtown Athletic Club serves a significant anchor to downtown, employing about 150 people and drawing club members and visitors to downtown daily. It is also an example of how urban renewal funds were used to bring life back to a dilapidated build-ing that’s now a community success story.

Back in the 1970s, the Eugene Urban Renewal Agency acquired the former Ax Billy Department Store building, built in 1909 and scheduled for demolition. The agency sold the property in 1985 and provided $150,000 in gap financing for its renovation. The building is now on the National Register of Historic Places and is home to the Downtown Athletic Club.

“The redevelopment that happened back then and in recent years would not have been possible without urban renewal,” Bennett says.

Bennett is a board member of Downtown Eugene Inc. and chairs its marketing commit-tee. He is also a member of the Eugene Area Chamber of Commerce Local Government Affairs Council, which reviews and advocates on public policy issues that impact the local economy.

Bennett says he’s in favor of extending the Downtown Urban Renewal District, so that even more can be done to improve the atmosphere of downtown.

“Bringing more businesses and people to downtown generates more positive energy and creates a safer, more welcoming environment for everyone,” he says.

Convention CenterMany of the city’s iconic civic spaces and

downtown businesses, such as the Hult Cen-ter for the Performing Arts, Hilton Eugene Hotel and Eugene Community Conference Center are examples of public and private partnerships.

In 1978, voters supported an $18.5 mil-

lion general obligation bond to finance the Hult Center construction, which was built on Eugene Urban Renewal Agency property that was donated to the project. In 1980, the agency sold the adjacent property to Hilton Eugene developers and issued more than $2 million in urban renewal bonds to finance the parking structure upon which the conference center was built. In 1981, more than $6.9 mil-lion certificates of participation were sold to construct the conference center. This public and private trifecta continues to bring daily visitors to downtown.

Regarded as the only premier performing arts center between Portland and San Fran-cisco, the Hult Center hosts more than 700 events each year, while the 30,000-square-foot Eugene Community Conference Center plays host to numerous events.

Similar in size to the Eugene Community Conference Center are Riverhouse Hotel & Convention Center in Bend, Sunriver Resort, and the new Salem Convention Center.

“If we want to stand out from the competi-tion, we need more convention space,” says Travel Lane County President and CEO Kari Westlund.

Published feasibility studies say that based

on our population, the economy, and surveys of convention and trade show event organiz-ers, associations, corporations and public show event promoters, our community could support an additional 65,000 square feet of high-tech conference space, ideally with a large co-located hotel, Westlund says.

“Eugene has lost events to other communi-ties simply because they outgrew us,” she says.

What we have to offer often doesn’t meet the criteria of large organizations that want their event space and overnight accommoda-tions co-located, she says.

Some examples include The Oregon Wine Board Annual Symposium—a February event that draws visitors at a time when travel and tourism spending is typically low—and the American Holistic Veterinary Medical Asso-ciation, which held its annual conference and retreat in Eugene from 2002-08, but is now hosting it at larger venues elsewhere.

“Both organizations have told us that they would love to come back to Eugene when we have room for them,” she says.

In addition to serving as a civic space and pillar of community pride, conference centers typically draw thousands of visitors with dollars to spend locally, benefiting hotels, res-

COVER STORY

taurants and retailers, in addition to bolstering arts and cultural offerings and outdoor activity in the region.

There are many configurations and possible locations for a convention center in downtown Eugene, Westlund says. “And it would be great to have a new convention center up and run-ning by 2021, when we host the World Track and Field Championships.”

Pettus-Czar is active in the downtown Eu-gene business community, serving as market-ing committee member of Downtown Eugene

Inc. and co-vice president of the Downtown Eugene Economic Development Committee. He also serves on the Sustainability Commis-sion for the City of Eugene.

“For the size of our city, it’s pretty surpris-ing that we don’t have more to offer in terms of conference space. A new conference center would bring more people to downtown, espe-cially during slow times of the year.”

Westlund believes an opportunity exists on several publically owned downtown parcels, including the county-owned parking lot,

known as the “butterfly lot,” located on 8th & Oak, home to the Lane County Farmers Market, and just south of the Hilton Eugene Hotel and Community Conference Center, and west of the Lane County Circuit Court-house.

Rather than competing, our current con-ference center and a new conference center could, together, accommodate larger groups and really complement each other, she says.

Co-locating a new convention center, a new hotel and the Farmers Market would be a huge draw and a great way to showcase our region’s farm-to-table culinary scene, she says.

A convention center would potentially increase property values for downtown busi-nesses, which would, in turn, generate more incremental tax financing for the Downtown Urban Renewal District, paving the way for more improvements and redevelopment, Westlund says.

Farmers MarketOne of the goals of the current Down-

town Urban Renewal Plan is to improve the function, condition and appearance of the

A 33,750-square-foot Whole Foods Market set to open in 2016 at the corner of East Broadway Avenue and High Street.

“For the size of our city, it’s pretty surprising that we don’t have more to offer in terms of conference space. A new conference center would bring more people to downtown, especially during slow times of the year.”

Kari Westlund Travel Lane County President and CEO


COVER STORYdowntown plan area through an improved site for the Lane County Farmers Market, which recently celebrated 100 years.

Approximately $500,000 in urban renewal funds have been set aside for improvements to the Park Blocks along 8th Avenue to make the location more attractive and functional for the Farmers Market, but it will take more than that to create a year-round space for the mar-ket, says Mike Sullivan, Lane County Farmers Market board member.

For years, the Lane County Farmers Market has wanted to expand its footprint to include more seasonal space and a covered year-round space for local farms and food producers to market their products.

“With an expanded footprint, the market has the potential to nearly double its space and provide greatly improved circulation for shoppers,” Sullivan says.

The market’s current, congested 25,000-square-foot space is located on 8th Street, on a U-shaped sidewalk that hugs the south side of the county’s parking lot.

Because there’s synergy between the Farm-ers Market and Saturday Market, Farmers

Market members want to remain where they are, says Market Manager Carrie Swarts, but there are challenges associated with the space.

“There are some inequities,” says Swarts. “Some vendors benefit from extra storage space while some have none, and others

benefit from more frontage than others. We also lack electricity, which limits our ability to bring in certain vendors who have electrical requirements. Currently, and in the past, ven-dors have made deals with local businesses on West Park Street to tap into their electrical, for which they negotiate a cost.”

Current membership hovers around 90 with approximately 60 members cramming into the market’s current space each Saturday, April through mid-November. The market also operates on a smaller scale on Tuesdays on property sub-leased by Saturday Market, and on Thursdays, to an even lesser degree, during fair weather months.

“The market’s annual gross sales are ap-proximately $1.5 million,” says Lynne Fessen-den, Executive Director of Willamette Farm & Food Coalition. “It could easily be $2.5 million if they were able to expand.”

Business owners say they support the idea of an expanded Farmers Market, knowing it will bring more people to downtown.

“Establishing a year-round Farmers Mar-ket would be a huge draw for downtown. It’s such a community institution,” says Pettus-

Czar, whose popular coffee-shop-by-day-and-bar-by-night business sits at the crossroads of Willamette Street and Broadway.

He would also like to see aesthetic im-provements made to the Park Blocks where Saturday Market is held. “It’s a tired space. I think we need to consider changes to the old structures and how it might function better in conjunction with Saturday Market and a year-round Farmers Market.”

Recent RedevelopmentIn addition to public improvements, urban

renewal funds help businesses get off the ground. Such was the case for Pettus-Czar and his business partner three years ago, when they presented a business plan to the city and became recipients of a $55,000 loan through the Downtown Revitalization Loan Program. The loan helped them establish the first ground-floor business at the recently reno-vated Broadway Commerce Center, which was also made possible through urban renewal funds.

The new Broadway Commerce Center, a once vacant and blighted structure, was made

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COVER STORY

The 120-room Home2 Suites by Hilton is currently under construction at 11th and Olive Downtown and set for completion next summer.

“With an expanded footprint, the (Saturday) Market has the potential to nearly double its space and provide greatly improved circulation for shoppers.”

– Mike Sullivan

Lane County Farmers Market board member


COVER STORY

Eugene’s new City Hall on 8th Avenue is set to open in late 2016. It will include a public lobby, meetings space and a civic plaza.

possible through a combination of local and federal funds. Beam Development renovated the building using a $7.89 million loan from the city’s Urban Renewal Agency, funds from the federal HUD Section 108 loan program, a $2 million loan from the Brownfield Economic Development Initiative, and a $350,000 loan from the city’s Downtown Revitalization Loan Program.

Since opening in 2011, with five stories of creative office space and ground-floor retail and restaurant space, Broadway Commerce Center is home to a mix of high-tech software companies, a creative design agency, a comedy radio station, architecture and law firms, a martial arts studio, an organization that supports start-ups and entrepreneurs, and several restaurants, including The Barn Light, Sizzle Pie and Killer Burger.

Other recent examples include The Wool-worth building, adjacent to the Broadway Commerce Center, which opened the same year; the five-story $11 million investment features ground-floor retail and office space, as well as underground parking. Then in 2014, came the First on Broadway Building, located on the northwest corner of Broadway and Willamette Street, featuring 19 apartments, and ground-floor commercial space that was quickly filled by Starbucks.

Built with the help of urban renewal funds, the new $55 million Lane Community Col-lege Downtown Campus includes a LEED Platinum education building and LEED Gold student housing that benefited from urban renewal. The city’s Urban Renewal Agency pro-vided an $8 million grant for construction. The city also donated land, valued at $1.6 million, and transferred a Recovery Zone Bond to LCC to help the college access a $7,839,000 bond for the housing portion of the project.

In addition to offering continuing educa-tion, enrichment courses, and a successful aging program for care providers, LCC is working with the tech sector to build a workforce that can sustain Eugene’s continued tech growth, says Kane.

Kane is a board member of Downtown Eu-gene Inc., and Downtown Eugene Merchants, organizations that are focused on the long-term economic health of downtown.

While the new LCC location is thriving, LCC’s previous downtown location sits vacant. “It could either be fixed up or torn down to make way for something new,” she says.

Originally a Montgomery Ward depart-ment store, the three-story building at 11th



& Willamette was constructed in the 1920s. Appraised at $1.1 million, the 57,000-square-foot, L-shaped building would require up-dates to the fire suppression system and one of two elevators, in addition to a new roof.

“Anything would be an improvement,” says Pettus-Czar. “It’s one of the only vacant properties of its size in downtown that could accommodate something of a great scale.”

He says one of the challenges downtown businesses continue to face is parking signage, which could be improved if the city advances its recent wayfinding work.

WayfindingA recent effort to make finding your way

around downtown Eugene began a year and a half ago. Because Eugene lacks a coordinated pedestrian wayfinding program, those who visit—visitors and residents, alike—don’t always know where to park or even what to do once they arrive.

“This effort was spearheaded by ABAE (Arts & Business Alliance of Eugene), which was interested in highlighting our many cultural assets. For the City of Eugene, it fits our need and desire to enhance downtown

and other areas of our city and make it feel welcoming for visitors,” says Renee Grube, executive director of the City of Eugene Li-brary, Recreation and Cultural Services, and president of ABAE.

The City of Eugene, in partnership with Travel Lane County and ABAE, commis-sioned wayfinding specialists MERJE of West Chester, Pennsylvania, along with Julie Jensen of Graphic Space in Eugene, for the develop-ment of a Downtown Pedestrian Wayfinding Master Plan that was completed in July.

Wayfinding systems typically include a variety of tools that allow cities to commu-nicate with visitors and residents at different touch-points along their journey. These tools include pre-visit technology, in-place technol-ogy, environmental cues, support materials

and signage.Considered Phase 1, the Master Plan

was built on information gained through meetings with city staff, approving agencies, stakeholder interviews and public input pre-sentations, Grube says. The city-funded plan cost $29,000.

It outlines the criteria, priorities and strat-egies of the wayfinding system. Phase 2 will include the actual design and planning of the system. Phase 3 will involve implementation of the program over multiple phases of fabri-cation and installation of various wayfinding tools, she says.

“The next step will be to identify funding opportunities, so that we can move forward with Phases 2 and 3,” she says.

The Master Plan focuses on Eugene’s

COVER STORYCOVER STORYdowntown core with potential for future expansion to a larger geographic area. The general project area is bounded by the Wil-lamette River to the north, 13th Avenue to the south, Washington/Jefferson to the west, and Hilyard Street to the east.

With the goal of making downtown more accessible and easier to navigate, the Master Plan calls for: reducing sign clutter and establishing a consistent visual theme that will aid visitors; enhancing multi-modal transportation efforts, including auto, bicycle and pedestrian paths; and supporting a “park-once” philosophy.

While multiple public parking opportuni-ties exist downtown, finding them and con-vincing people to walk a few blocks to their destination is another thing, says Pettus-Czar. “What’s available is not advertised well,” he says. “And there’s a lot of confusion and lack of consistency over metered and non-metered parking.”

Portland, he says, does a good job advertis-ing their public parking garages. Those who live there or visit know that if they drive, they will be parking in a garage and walking or bik-ing to their final destination.

It will take a change in mindset for Euge-neans to understand and accept that they can’t always park right in front of the place where they want to eat or shop when they come downtown.

Bennett agrees. “As a community, we’re going to have to change our attitude about parking in garages and being OK with having to walk a block or two.”

Wayfinding strategists recommended the creation of a “Park Eugene” logo that could be used across a variety of communication tools, as well as directional signage and parking signs to help drivers find their way. An elec-tronic guidance system with real-time parking vacancy information, accessible via a mobile app, was also suggested.

Overall cost, including signs and infra-structure can be expensive, Grube says.

Parking was just one of the many pieces to the wayfinding plan. The integration of art, playfulness, interactivity and/or other unique qualities will also help set downtown Eugene apart from other communities and contribute to Eugene’s sense of place, say strategists.

Establishing an effective wayfinding sys-tem can help establish trust and confidence in people who visit, and it reinforces a sense of place and local identity that encourages explo-

ration and discovery. It also makes it easier for people to find their way to downtown busi-ness, whether their destination is downtown or whether they’re headed to a football game, says Kim Mast, wayfinding project manager with the City of Eugene.

The hope is that the overall system will be well received, artistic, useful and seamless for the public. “We want it to be uniquely Eugene,” Mast says.

Downtown business owners recognize that there are still challenges to overcome downtown, but believe it’s moving in the right direction and are excited about what could be on the horizon.

“So much negative stigma still exists with downtown, but the landscape has completely changed from what it was, yet there’s still so much we can do,” says Pettus-Czar.

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“As a community, we’re going to have to change our attitude about parking in garages and being OK with having to walk a block or two.”

– Rob Bennett

Downtown property owner and an owner of the Downtown Athletic Club


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Jim Mountain Sharon Rudnick Susan Marmaduke Bill Gary

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Downtown is poised for possibilitiesIn addition to a new convention center,

year-round farmers market and improved wayfinding, Thomas Pettus-Czar, Rob Ben-nett Jr. and Jenette Kane say they would like to see the future include the following.

Arts Incubator Create a downtown space for artist resi-

dencies, arts education, community-based arts projects, as well as exhibitions, performances and talks.

In other communities, arts incubators have

proven to stimulate economic growth, says Pettus-Czar.

High-Speed Fiber Build-OutExpand high-speed fiber Internet to

downtown buildings. The Broadway Com-merce building and The Woolworth building on Willamette Street were the first downtown buildings to connect in June 2015. Reliable, high-speed fiber Internet allows local busi-nesses to compete in the global marketplace.

“We need to get serious about adding fiber

if we’re going to be a technology hub,’” Ben-nett says.

Innovation LabProvide a creative place for students and

tech innovators to collaborate on special projects. “A specialized workforce is needed to support our tech companies,” Kane says. “Creating a high-tech space for students and entrepreneurs to collaborate would promote learning, provide employment opportunities and further our tech sector.”

Park Blocks FaceliftMake upgrades to Park Blocks where

Saturday Market is held, so that it’s more wel-coming, usable and conducive to its use. “It’s a very tired space—a lot of aesthetic improve-ments could be made,” says Pettus-Czar.

Public ArtBring more public art to downtown. Ideas

have included bringing back and creating more of the giant Ducks that were made by local artists as a fundraiser several years ago. “There are a lot of logistics involved in mak-ing that happen, but it would be a great way to create a more family-friendly atmosphere downtown,” Kane says.

Retail Mix Generate a mix of local, regional and

national businesses downtown. Local busi-ness owners say the right mix of reputable, well-known retailers and restaurants side by side with local businesses is best way to bring people downtown. “Memorable communities have great downtowns,” says Bennett. “Hav-ing basic services and specialty retail within walking distance makes living and working downtown easier and more enjoyable, and it creates a lot of positive energy.”

Workforce Housing Establish downtown workforce housing

to promote a live-here, work-here, play-here environment for families, young professionals and retirees. “When you have people living downtown, it becomes more of a neighbor-hood—public safety improves and people really start to care about it. And that’s what more and more people want these days, con-venience, walkability and more of an urban-sustainable life,” says Pettus-Czar.


Together, we’ll map a course that can take you

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Promotions/ New HiresPhotos appear left to right from top. Names in bold indicate Eugene Area Chamber of Commerce members. If you are interested in joining the Chamber, please contact Cedric Rudd. [email protected]

Systems West Engineers named Steven Savich as Associate. He is a 10-year veteran of the firm and specializes

in the design of plumbing systems for laboratory, medical and commercial facilities, with a LEED accreditation.

Amber Keen, Kristin Short and Michelle Corona were promoted to Assistant Vice Presidents at Pacific Continental Bank. Amber works at the bank’s Olive Street office. Kristin works at the Gateway office in Springfield. Michelle works at the bank’s West 7th Avenue office.

Jones & Roth CPAs and Business Advisors announced Adrienne Beck joined the firm as a Senior Accountant. She holds a BS in Accounting with a minor in Business Law from Pennsylvania State University and comes to the firm with assurance expertise. Theron Sikora joined the firm as a Senior Accountant. He holds a BA in English and a BA in Business from Western Oregon University. His expertise includes tax preparation, business consulting, tax planning, and bookkeeping for small clients.

Lindsay Maghan, FNP joined the medical staff of Serenity Lane, a nonprofit treatment center for alcohol and other drug dependencies, with an inpatient specialty hospital and residential facility in Eugene.

Monica Parvin joined KPD Insurance as Accounting Manager. Monica obtained her bachelor’s degree in accounting from the University of Oregon and has had a career in accounting and management. Chish Courtney also joined KPD as Human Resources Manager. She brings over 17 years of experience in human resources and three HR designations.

King Estate Winery hired longtime public relations leader Jenny Ulum as its Managing director of Strategic Communications.

In this new role she will oversee all marketing, public relations and public affairs work for the winery’s brands, including King Estate, North by Northwest and Acrobat.

BUSINESSNEWS

Shelton Turnbull expanded their team and welcomed Jeff Estuesta, President; Sarah Evans, Marketing Manager; Steve Light, Senior Sales Account Manager; and Heather Standifer, Administrative Specialist. The company also launched a new website to support their growing business.

Grace Brown joined RE/MAX Integrity in Eugene. She also serves as the 2015 Springfield Board of Realtors President-Elect.

Richard L. Larson joined the law firm of Hutchinson Cox as Of Counsel. He focuses on estate planning, probate, business and real property issues.

Isler CPA hired Joseph Lewis as a Tax Partner. Joseph has a broad background as an Attorney and CPA.

Sharon Thomson joined PacificSource Health Plans as Executive Vice President of Community Strategy and Marketing. She will oversee government and community relations and provider network management.

S. “Brad” Smith, joined PeaceHealth Medical Group as an Audiologist with the ear, nose and throat team at the University District clinic. He earned a doctorate in audiology at Salus University and a master’s in audiology at the University of Tennessee. He has more than 12 years clinical audiology experience. Thomas Forestieri, a Physician Assistant, joined the diabetes, endocrine and metabolism team at the clinic. He completed the MEDEX Northwest physician assistant program at the University of Washington School of Medicine, where he earned a bachelor’s degree in clinical health services.

Tony Kopki was promoted to Vice President of Commercial Programs at PacificSource Health Plans. He will provide strategic product and market leadership.

BUSINESSNEWS

Save energy and operating costs with support from Eugene Water & Electric Board. Learn more about EWEB’s business programs including facility loans, special rates for expanding facilities and rebates at eweb.org/growthretention.

Our new HVAC system saves energy and keeps our members and employees comfortable. — LEED Building Team,Northwest Community Credit Union

“It can be hard to squeeze fItness Into my schedule but It’s

manageable when everythIng I need Is In one place.”

999 Willamette St, Eugene • (541) 484-4011 • www.downtownac.com

Sabrina Parsons, CEO, Palo Alto SoftwareDAC Member Since 2013

As a CEO, wife and mother, it’s easy to see how fitness could take a backseat to Sabrina’s demanding schedule if she let it. With new equipment, inclusive classes, laundry service, unlimited towels, and childcare all in one place, Sabrina is able to make the most of the little time she has.

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Michael Landsberg is the new Chef at Oregon Electric Station. He is a graduate of The Culinary Institute of America and comes from King Estate.

Christie Wells is now the Business Development Manager for The Arc of Lane County, under Angela Phinney.

Lindsay Welborn joined Hayden Homes.

Deus Machine, LLC hired Marti Gaiter as Director of Marketing and Sales.

Premier Security promoted Zach Baker to Operations Manager, a new position created in response to business growth. Zach recently

returned from a one year tour in Afghanistan.

Kori Murphy joined Potter Manufacturing as an Account Executive in their Commercial Division. She brings with her more than 18 years of experience in

commercial printing.

PBP Insurance hired Anna Johnson as a Commercial Lines & Bonds Producer. She has more than 10 years of experience as a customer service representative in commercial insurance. Michele Mello-Gonzales was hired as a Personal Lines & Individual Health Benefits Producer. Her career is supported with 17 years of experience. Kimberlee DeVault joined as a COO Executive Assistant. She has over 18 years of accounting and customer service experience and recently acquired her property and casualty insurance license. Gladys Boutwell was hired as an Individual Health Benefits Producer. She is bilingual and biliterate in English and Spanish.

BUSINESSNEWS

RAIN

We are proud

to partner with

the Eugene

Area Chamber

of Commerce

on the Regional

Accelerator

and Innovation

Network (RAIN)

to cultivate new

businesses in

Eugene.

BUSINESS

grows

research.uoregon.edu/rain

BUSINESSNEWS

Ashley Espinoza rejoined Josh Gourley’s State Farm Insurance office. Ashley is a bilingual Office Associate.

Nicholas R. Balthrop joined Gaydos, Churnside & Bathrop, PC as an Associate Attorney.

Kirk Martin’s State Farm Agency added Jingjing Qiu as a Marketing Intern. Jingjing is from China and a marketing

major at the University of Oregon due to graduate this spring.

Kristi LeBlanc joined Therapeutic Associates Physical Therapy at Crescent Village as a Physical Therapist Assistant and Licensed Massage Therapist. LeBlanc has a background in myofascial release and sports massage.

Jenny Vielleux joined Therapeutic Associates West Eugene Physical Therapy Clinic as a Physical Therapist Assistant. She earned a PTA degree at Flathead Community College in Montana.

Funk/Levis & Associates has two new team members. Cally Deal was hired as an Account Manager. She has an MBA from the University of Oregon and a BA in Sports Management from the University of Michigan. Kayla Gordon was hired as an Account Assistant. She is a recent graduate of the University of Oregon and works with social media platforms and techniques.

Announcements & KudosSeneca Jones Timber Company received two awards from the Oregon Department of Forestry, one for its effort to protect wetlands during timber harvests, and another for cooperating with the Oregon Department of Forestry’s Incident Management Team during the Cable Crossing Fire.

Travel Lane County received a Best Idea Program award from the Destination Marketing Association of the West. Their entry was “MIKE the Bike,” a visitor center bike designed to bring its brand to an audience that doesn’t frequent traditional visitor centers.

Eugene Airport Director Tim Doll, AAE was named Airport Director of the Year by the Oregon Airport Management Association. The award recognizes and honors his accomplishments in the airport and aviation industry. Doll has been director at the Eugene Airport since April 2007. Cathryn Stephens, A.A.E., Assistant Airport Manager of the Eugene Airport was elected Second Vice-President of the Northwest Chapter of the American Association of Airport Executives for 2015-2016.

Jennifer Evans of Trio Property Management Inc. was awarded the RMP® (Residential Management Professional) designation from the National Association of Residential Property Managers (NARPM®). Trio Property Management Inc. specializes in middle to higher-end single family homes up to four-plexes.

Oregon Imaging Center added 3D mammography to their practice in Lane County. The new technology vastly improves the detection of breast cancer and greatly reduces the number of false alarms.

The Science Factory Children’s Museum opened Sportsology, a traveling exhibition focused on the science of sports, health and nutrition. It will be on display until January 10. The Science Factory will also have 4 weeks of laser light shows in the planetarium beginning December 12.

Northwest Community Credit Union announced LEED® Gold certification of its new support center building by the U.S. Green Building Council. The building was designed by Eugene-based architects Rowell-Brokaw.

Tap into Summit Bank’s SBA DIVISION.

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Number of Homes Sold by Top 25 Realtors/Realtor Teams in Eugene/Springfield 1998-2014*Based on RMLS combined in-company Home sales 1998-2014.

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King Estate Winery won their 2nd consecutive KEGGY award from Free Flow Wines, recognizing exceptional and sustainable wine on tap programs. More than four million wine bottles were saved from landfills last year by using kegs and King Estate is responsible for more than 12 percent of that savings.

New MembersWhen you join the Eugene Area Chamber of Commerce, you become part of a vibrant and prosperous community of creative entrepreneurs, forward-thinking innovators and visionary business leaders. We’re pleased to welcome these new members who have chosen to take advantage of the Chamber’s tools, resources and expansive network to grow their businesses:

Belle Sorelle www.thebellesorelle.com

Benjamin Dieter Photography

GloryBee Foods Inc. was awarded 960 points out of a possible 1000 in an audit by the American Institute of Baking. The score is the highest earned in the company’s 40-year history.

Katharine Gallagher was named President of the 2015-16 board of directors for Parenting Now. She is joined by President Elect, Laura Illig, Corinthian Consulting; Secretary, Carrie Hellwig Christopher, Hershner Hunter; Treasurer, R L Widmer, Moss Adams, and Past President, Rachelle Bunnao Villano, DDS. Celeste Edman, Lunar Logic, also joined the board.

Datalogic was selected by the Association for Automatic Identification and Mobility as winner of the international 2015 Automatic Identification and Data Capture case study competition. The company produces bar code readers, data collection mobile computers and vision systems.

The Princeton Review named the University of Oregon’s Lundquist School of Business the number one “Green MBA” program in the nation for 2016.

Kathy Smith, Principal of KJ Smith Associates, was recognized for excellence in facilitation practices for her work with the Lane Blood Center on the strategic affiliation decision-making process. Kathy’s work led the organization to affiliate with Bloodworks Northwest, a regional nonprofit blood network.

Heather Brinton, Director of University of Oregon School of Law’s Environmental and Natural Resources Law Center, received the 2015 Oregon Bar Association President’s Sustainability Award for leading seven theme-based interdisciplinary research projects that center on concepts of sustainability, research, and analysis.

The Duck Store and University of Oregon Brand Management are accepting applications to the Oregon Incubator Program. The program is designed to provide new entrepreneurs and businesses with the resources to bring an idea for a licensed product to reality.

BRING Recycling placed 11th of the small nonprofits ranked on the 100 Best Nonprofits to Work For in Oregon 2015. BRING earned the top score for nonprofits of all sizes in the Eugene-Springfield area.BRING also announced Laughing Crow Salon, PIVOT Architecture, KRVM and Equinox Real Estate Agency earned RE:think Business certifications in September and October.

Paul Nielson of Isler CPA earned the Certified Fraud Examiner designation from the Association of Certified Fraud Examiners. This designation requires passing four exams and meeting character, experience, and education criteria.

BUSINESSNEWS BUSINESSNEWS

Saving Lives and Helping Put Families

Back Together!

SERENITY LANEalcohol & drug treatment

541-284-8609serenitylane.org

Serenity Lane has been treating individuals suffering from the disease of addiction since 1973, creating tens of thousands of success stories. We have now outgrown the facility that has served us for more than 40 years. Our new Coburg campus will double our capacity, allowing us to save more lives. Give us a call to learn about the plans for the future of Serenity Lane.

Call us to schedule a tour of our new campus!

Mike Dyer, President &CEO of Serenity Lane


BUSINESSNEWSBryan LaBar

Cascade Precision Painting www.cascadepaints.com

Cravings Fine Foods / The Country Inn Event Center www.cravingsfinefoods.com

www.eugenecountryinn.com

Deus Machine LLC www.deusmachine.com

Dr. Alison Cadaret, DDS

www.riverbend-dental.com

Elwood Staffing

www.elwoodstaffing.com

Emanuel Construction LLC

Gorilla Soft LLC www.gorillasoftnw.com

Halo Aviation, LLC haloaviation.net

InJoy Wellness www.injoywellnessmassage.com

Kaiser Permamente www.healthy.kaiserpermanente.org

Lane County Dental Society www.lanedentalsociety.org

LPL Financial www.bielefeldtfinancial.com

Mindfulness at Work www.elsvanderhorst.com

My Party Bus LLC www.my-partybus.net

OMT Mortgage www.omtmortgage.com

Oregon Retina, LLP www.oregonretina.org

RenewToSell www.renew2sell.com/approach.html

River Run Place www.enlivant.com

State Farm Insurance-Jason Stefely www.jasoninsures.com

State Farm Insurance-Mike Schropp-Foya www.mikemysfagent.com

Tailwind - EUG LLC (Eugene Airport F & B Concessionaire)

The Springs at Greer Gardens www.thespringsliving.com

The Starlight Lounge http://on.fb.me/1GTEaa9

Tradesmen International www.tradesmeninternational.com


hink well. Be well.™

We have great plans for your business.

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trilliumchp.com Terry Coplin, CEO & David Cole, CFOTrillium Community

Health Plan

As a true community health plan—started by local doctors—Trillium offers a popular range of comprehensive, low- cost health plans. Dial in the dollars, and choose a plan that’s right for you. We’re 20-plus years old and 100,000 members strong. It’s a smart local call.

We’ll help your business succeed online.

“We are excited that we have a team of experts to help market our business online!”

TRGContact your Register-Guard account executive or

Director of Digital Solutions Tyler Mack at 541-338-2291 or [email protected]

With The Register-Guard, we can target our customers wherever they are. Between the daily newspaper, special sections, registerguard.com, extended digital buys, and the new website they created for us, we invest more of our advertising budget than ever with The Register-Guard.

We are excited that we have a group of experts to help market our business online! The R-G team is tech and business savvy, sales oriented, and understands the digital space we do business in today. They manage our online campaign on hundreds of top websites for our home and garden shows.

They are monitoring and adjusting the campaign in real time, and their campaign reporting helps us monitor our investment.

The Register-Guard provides us with the expertise to stay competitive in a digital world.

Karen Ramus Show Director Berg Productions, Inc. Eugene Home Show


LAST CALL BY DAVE HAUSER

Connecting the Silicon Shire to the Silicon Valley

New nonstop EUG to San Jose

Remarkable progress, yet much more work to be done

Downtown Eugene has made remarkable strides recently. With outstanding support from the City of Eugene, developers, DEI, the Eugene Chamber and many others there has been over $300 million invested in our downtown over the past five years. It is astounding to reflect on the long list of projects completed or are underway. These new investments have brought residents, students, businesses, people and positive energy to downtown.

While we are proud of what has been accomplished, we know the journey to a great downtown is far from complete. That is why our Chamber enthusiastically supports the proposed 2 East Broadway (2EB) mixed-use project. The proposed six-story, multi-use building would include market-rate apartments and open, accessible ground floor rental space. The project proposes to purchase the Broadway Plaza/Kesey Square from the City of Eugene.

• 2EB would build on the momentum currently underway in downtown. More housing and additional retail space are key to continued downtown progress.

• The corner of Broadway and Willamette represents the center of downtown Eugene and it currently only has three corners that are active year-round. 2EB will allow for greater,

more inclusive activity at the main downtown intersection and in the process, helping to support the many new restaurants and retail businesses around it.

• While 2EB would displace underutilized public plaza in the core, downtown will see a net increase and improvement in public space with projects such as the new City Hall complete with a public plaza roughly twice the size of Kesey Square, a long overdue renovation of the Park Blocks, better use of the Hult Center Plaza and ultimately a new riverfront park as a component of the EWEB redevelopment.

• The 2EB development team is made of local business people who are enduring champions of downtown Eugene.

Progress is rarely achieved without change. We believe that the 2EB projects represents the kind of positive change that can result in another important step in the journey toward a downtown that is a fun, active, vibrant asset to attract and keep talent that drives economic prosperity.

Dave Hauser is the President and CEO of the Eugene Area Chamber of Commerce – a position he has held since September of 1991.


The Eugene Area Chamber of Commerce believes that a healthy downtown is important to business. It is an important symbol of our community’s economic health, quality of life, and self-esteem. In addition, today, more than ever before, attracting and retaining talent to fuel new economic opportunities is vital. Cities with fun, active, vibrant downtowns clearly have a leg-up in attracting and keeping the creative class, the talent that will drive the next economy.

The Chamber enthusiastically supports the proposed 2 East Broadway (2EB) mixed-use project.

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