open data for enterprises

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What does Open Data mean for Enterprises? Why Linked Open Data meets Business Needs Andreas Blumauer Semantic Web Company (SWC) http://www.semantic-web.at OKFN / OGD Austria http://www.opendata.at OKCon 2011, Berlin July, 1st, 2011

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Page 1: open data for enterprises

What does Open Data

mean for Enterprises? Why Linked Open Data meets Business Needs

Andreas BlumauerSemantic Web Company (SWC)

http://www.semantic-web.at

OKFN / OGD Austria http://www.opendata.at OKCon 2011, Berlin

July, 1st, 2011

Page 2: open data for enterprises

About me/us

• Andreas Blumauer– Business Informatics, University of Vienna Wien– Working on Semantic Technologies since 2001– Founder and CEO of Semantic Web Company

• 1998 Foundation of punkt. netServices in Vienna

• 2004 Foundation of Semantic Web School• 2007 Renaming to Semantic Web Company

(SWC)• Since 2009 offering PoolParty• Since 2010 partner of LOD2

© Semantic Web Company – http://www.semantic-web.at/ 2

http://www.flickr.com/photos/25094278@N02/2368194103/

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Our „eco-system“

• Springer• Semantic Web Meetups• W3C• I-Semantics• Semantic Puzzle• OGD Austria• LOD2 and other research projects• Our customers

– NAVTEQ, Roche, Credit Suisse, Telekom Austria, UNIQA Insurances, Biogen Idec, REEEP, British Museum, Staatliche Museen Berlin, CEH, Education Services Australia, Universität Wien, Wolters Kluwer, Austria Press Agency, Stadt Wien, Austrian Standards Institute, Compass Verlag, …

© Semantic Web Company – http://www.semantic-web.at/ 3

Page 4: open data for enterprises

OGD Conference 2011, Vienna

© Semantic Web Company – http://www.semantic-web.at/ 4

http://www.ogd2011.at/

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Agenda

• Open Data – Clash of Cultures?• Typical questions about Open Data in

Business environments • Why Linked Open Data is relevant for

business people?• Examples of Linked Open Data

Applications• Conclusio

5

Page 6: open data for enterprises

Open Data? What business people really hear.

© Semantic Web Company – http://www.semantic-web.at/ 6

Open Data!Open Data! Why

should we use Open

Data?

Why should we use Open

Data?

Isn´t open data justmore data?

Isn´t open data justmore data?

Don´t we have

enough data yet?

Don´t we have

enough data yet?

Why should we open our data?

Why should we open our data?

Page 7: open data for enterprises

Open? Sorry, we are closed!

© Semantic Web Company – http://www.semantic-web.at/ 7

On some days I´d like to jump!

On some days I´d like to jump!

Page 8: open data for enterprises

Clash of cultures

© Semantic Web Company – http://www.semantic-web.at/ 8

Page 9: open data for enterprises

Toilet finders are really cool – but how to make money with it?

© Semantic Web Company – http://www.semantic-web.at/ 9

http://beta.findtoilet.dk/

http://data.wien.gv.at/

??

Page 10: open data for enterprises

The critical point (1)

• Open data is

– obviously socio-politically relevant and it is also quite clear

– how to reduce administrative costs

© Semantic Web Company – http://www.semantic-web.at/ 10

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Example: Reduce administrative costs

“In California visitors to the State’s spending transparency website report unnecessary spending to the government and, after only a few months of operation, the website had already saved the state over $20 million.”

From: United Nations e-Government Summary 2010

© Semantic Web Company – http://www.semantic-web.at/ 11

By ORDENssekretariat.atvia Wikimedia Commons

Page 12: open data for enterprises

The critical point (2)

• „Open data“ is not– meant to be used for traditional

business talk– enterprises are willing to pay (a

lot of) money for the generation or consumption of high-quality data

• but „Open data“ can/could trigger new businesses built around new eco-systems

© Semantic Web Company – http://www.semantic-web.at/ 12

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Even „hard facts“ won´t help

© Semantic Web Company – http://www.semantic-web.at/ 13

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Three ways to make use of open data in Enterprises

© Semantic Web Company – http://www.semantic-web.at/ 14

1. Use open datafrom the web

3. Publish open dataon the web

2. Make use of open data principles internally

Page 15: open data for enterprises

Typical questions about Open Data

in business environments

15

Is the data published under

a well known license? Is it

stable?

Is the data published under

a well known license? Is it

stable?

Can we trust the author? Is the

source reliable?

Can we trust the author? Is the

source reliable?

Can we process the data in our intranet? Is it in

the cloud?

Can we process the data in our intranet? Is it in

the cloud?

Is the data up-to-date?Is the data up-to-date?

What is the economic value of using open data for us?

What is the economic value of using open data for us?

Can we get the data in a

format/standard which we can

process?

Can we get the data in a

format/standard which we can

process?

Are we allowed to mash the data with ours, can we afford the costs to that?

Are we allowed to mash the data with ours, can we afford the costs to that?

Does data quality

correspond to our criteria?

Does data quality

correspond to our criteria?

Page 16: open data for enterprises

Are we allowed to mash the data

with ours?

Are we allowed to mash the data

with ours?

Legal issues, to begin with

© Semantic Web Company – http://www.semantic-web.at/ 16

Is the data published under

a well known license? Is it

stable?

Is the data published under

a well known license? Is it

stable?

Page 17: open data for enterprises

Hyperdata = Linked Data = Interoperable Data

Web of Data Hyperdata

Data on the Web (Open Data)

Web of Documents Hypertext

Documents on the Web© Semantic Web Company – http://www.semantic-web.at/ 17

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Open Data can be linked!!!

© Semantic Web Company – http://www.semantic-web.at/ 18

Can we trust the author? Is the

source reliable?

Can we trust the author? Is the

source reliable?

Can we get the data in a

format/standard which we can

process?

Can we get the data in a

format/standard which we can

process?

Why should data be linked?

Why should data be linked?

Page 19: open data for enterprises

Recent Survey Results (June 2011)

© Semantic Web Company – http://www.semantic-web.at/ 19

Do you think enterprises and other organizations can significantly benefit from using Linked Data?

Total: 158 people, online survey conducted by SWCBetween April and May 2011 - http://bit.ly/jfIVyY

Page 20: open data for enterprises

Open Data? There are still „other“ urgent questions around

© Semantic Web Company – http://www.semantic-web.at/ 20

How will customers find and

understand our offers better?

How will customers find and

understand our offers better?

How to improve communication

between our stakeholders?

How to improve communication

between our stakeholders?

How can employees find

relevant information efficiently?

How can employees find

relevant information efficiently?

How to integrate data?

How to integrate data?

How to extract information from

data?

How to extract information from

data?

How to publish (interoperable)

data on the web?

How to publish (interoperable)

data on the web?

Product Management/Marketing„Semantic Search“

Organisation Development„Collaboration“

Information Management„Mashups“

IT-Management„Interoperability“

Content Management„Annotation“

Media & Administration„Network effects“

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Two perspectives on data standards & linked data

© Semantic Web Company – http://www.semantic-web.at/ 21

There are reasons for technicians as well as for end-users to use linked data based on

standards

There are reasons for technicians as well as for end-users to use linked data based on

standards

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For technicians: Why Linked Data? (1)

© Semantic Web Company – http://www.semantic-web.at/ 22

Data integration realised on application level

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For technicians: Why Linked Data? (2)

© Semantic Web Company – http://www.semantic-web.at/ 23

Integration on data level

Application

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Cost of data integration – two approaches

© Semantic Web Company – http://www.semantic-web.at/ 24

Source: Price Waterhouse Coopers – Technology Forecast, Spring 2009

Can we afford to mash the data

with ours?

Can we afford to mash the data

with ours?

Page 25: open data for enterprises

For end-users: Why Linked Data?

© Semantic Web Company – http://www.semantic-web.at/ 25

In case you´re looking for a pizzeria in your neighbourhood

In case you want to know more about Einstein

Do you want to discover new relations and ask complex questions?

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Better support for knowledge workers, decision makers & researchers

© Semantic Web Company – http://www.semantic-web.at/ 26

What is the economic value of using open data for us?

What is the economic value of using open data for us?

• Select all proteins that are linked to a curated interaction from the literature and to inflammatory response

• Select all proteins that are linked to a curated molecular interaction, to inflammatory response and to a target of existing drug

• Select drugs related to asthma that are linked to a curated molecular interaction in the literature where the protein is known to cause inflammatory response

• Select all located in Y-chromosome human genes• Select all located in Y-chromosome, human genes with

known molecular interactions, which are analysed with 'Transfection’

• Documents, which describe relation between white blood cells, respiration disorders and tobacco smoke

• What are the exclusion criteria for studies that use as intervention drug treating respiratory diseases?

• Is there provenance for causal relations between COX-1, COX2, eicosanoids and non-steroidal anti-inflammatory drugs (NSAIDs)?

• http://linkedlifedata.com/sparql

Page 27: open data for enterprises

More context information

© Semantic Web Company – http://www.semantic-web.at/ 27

http://poolparty.punkt.at/demozone/

What is the economic value of using open data for us?

What is the economic value of using open data for us?

Page 28: open data for enterprises

DBpedia Live

© Semantic Web Company – http://www.semantic-web.at/ 28

Is the data up-to-date?

Is the data up-to-date?

http://live.dbpedia.org/

Does data quality

correspond to our

criteria?

Does data quality

correspond to our

criteria?

Data curationvia „Crowd-Sourcing“

LiveExtraction

Data curationvia „Reasoning“

Data qualityimprovement

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Linked Open Data? Example: BBC Music & Nature (1)

© Semantic Web Company – http://www.semantic-web.at/ 29

http://www.bbc.co.uk/music

http://www.bbc.co.uk/nature/life/

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Linked Open Data? Example: BBC Music & Nature (2)

© Semantic Web Company – http://www.semantic-web.at/ 30

http://www.bbc.co.uk/music/artists/0bbbc496-c7b5-4b3f-bb6d-bd312827d6e5.rdf

http://www.bbc.co.uk/nature/life/Leopard.rdf

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BBC Music & Nature: Focus & Benefit

© Semantic Web Company – http://www.semantic-web.at/ 31

How will customers find and

understand our offers better?

How will customers find and

understand our offers better?

How to improve communication

between our stakeholders?

How to improve communication

between our stakeholders?

How can employees find

relevant information efficiently?

How can employees find

relevant information efficiently?

How to integrate data?

How to integrate data?

How to extract information from

data?

How to extract information from

data?

How to publish (interoperable)

data on the web?

How to publish (interoperable)

data on the web?

Self Service / Recommender

Vocabulary Management

Enterprise Search

Linked Data

Text Mining

(Linked) Open Data

Page 32: open data for enterprises

Linked Open Data? Example: Reegle (1)

© Semantic Web Company – http://www.semantic-web.at/ 32

http://www.reegle.info/clean-energy-search

http://data.reegle.info/

Page 33: open data for enterprises

Linked Open Data? Example: Reegle (2)

© Semantic Web Company – http://www.semantic-web.at/ 33

http://www.reegle.info/clean-energy-search

http://data.reegle.info/

Page 34: open data for enterprises

Reegle: Focus & Benefit

© Semantic Web Company – http://www.semantic-web.at/ 34

How will customers find and

understand our offers better?

How will customers find and

understand our offers better?

How to improve communication

between our stakeholders?

How to improve communication

between our stakeholders?

How can employees find

relevant information efficiently?

How can employees find

relevant information efficiently?

How to integrate data?

How to integrate data?

How to extract information from

data?

How to extract information from

data?

How to publish (interoperable)

data on the web?

How to publish (interoperable)

data on the web?

Product Management/Marketing„Semantic Search“

Organisation Development„Collaboration“

Information Management„Mashups“

IT-Management„Interoperability“

Content Management„Annotation“

Media & Administration„Network effects“

Page 35: open data for enterprises

New businesses in a linked data value chain

© Semantic Web Company – http://www.semantic-web.at/ 35

Source: Atif Latif et al

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Conclusio: Open your data - the RDF way!

© Semantic Web Company – http://www.semantic-web.at/ 36

• Enterprises seek for solutions which can digest data from the web AND from the intranet to mash them• Linked open data can help to extend existing Business Intelligence (BI) solutions• Enterprises tend to standardize ways to process information, RDF could be a proper solution for that

Make use of open data principles internally and link it

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I-Semantics!

© Semantic Web Company – http://www.semantic-web.at/ 37

http://www.i-semantics.at 7.-9. September 2011, Graz

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Infos & Contact

38

Andreas BlumauerCEO, Semantic Web Company GmbH

Lerchenfelder Gürtel 43A-1160 Wien, Austria

Web http://www.semantic-web.atBlog http://blog.semantic-web.atTwitter http://twitter.com/semwebcompany

XING https://www.xing.com/profile/Andreas_Blumauer Mail [email protected] FOAF http://www.semantic-web.at/people/blumauer/card Phone +43-1-4021235

© Semantic Web Company – http://www.semantic-web.at/

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