open csr meetup - berlin #2
DESCRIPTION
Open CSR Meetup - Berlin is a new series of informal events during which speakers from various backgrounds inform attendees about the latest sustainability issues. For our second event, we've invited Simone Simonato from SICA (www.sica-up.com )and Caroline Rabe from Fairliebt in Jyothi (fairliebt-in-jyothi.de) to talk about their fashion project's approach to building a sustainable and transparent supply chain.TRANSCRIPT
Case studies: Transparent supply chains in the fashion industry
With ‘Fairliebt in Jyothi’ & ‘SICA’
Open CSR Meetup - Berlin #2, July 23rd, 2014
Table of Content
} Fairliebt in Jyothi (page 3 -18) } Video link: https://vimeo.com/99223151
} SICA (page 19 - 34) } Video link: https://vimeo.com/74923580
Fairliebt in Jyothi Indian-‐German Social Enterprise
empowering Women by producing Fair Fashion
Agenda
1. Fairliebt in Jyothi Introduc?on 2. Project Video 3. Sustainability and Fashion 4. Our approach towards
sustainable fashion 5. Q&A
Fairliebt in Jyothi
Where are we?
Fairliebt in Jyothi
§ small village named ChiNapur in South India
§ one of the poorest regions in India
§ illiteracy rate 55%
§ main occupa?on: granite quarrying
Chittapur
• ChiNapur
The concept
Fairliebt in Jyothi
Granite quarrying
Training in sewing
Educa3on Programs
Empowerment
Our premises
Fairliebt in Jyothi
FAIR
HANDWORK
§ s?tched with love § embroidered by hand
REINVESTMENT
§ in educa?on programs § in the employment of
new women
§ fair wages § fair fabrics § fair products
Project development
Fairliebt in Jyothi
Since 4 years: employment of 10 women
women can as far as possible read, write and speak English well
Since March 2014: employment of 2 more women
women organize their own workshops in the region for other women
Preven?on of 3 early girls marriages
Fair fashion – affordable & beautiful
Fairliebt in Jyothi
The Team
Fairliebt in Jyothi
Video
Fairliebt in Jyothi
hNps://vimeo.com/74923580
Sustainability & Fashion
Fairliebt in Jyothi
“Most of what we may currently refer to as sustainable fashion is a contradic?on in terms.“
Social
Economic
Environment
Dries van Noten, Designer
Sustainability & Fashion?!
Fairliebt in Jyothi
Fast changing Trends
Water, energy, chemicals
Global supply chains: CO2
Cer3fica3on jungle
Our Approach: Environment
Fairliebt in Jyothi
Recycle waste material Handwork: 40 % less waste
Upcycling of old rice bags Organic coNon
Environ-‐ment
Our Approach: Social
Fairliebt in Jyothi
Support local projects
Informed customers
Fair condi3ons at all levels
Women Empowerment
Social
Our Approach: Economic
Fairliebt in Jyothi
Reinvestment
Long-‐term partnerships Organic growth
Econo-‐mic
Our Challenges
Fairliebt in Jyothi
Fair fabrics in small quan??es
Inves?ga?on and long-‐term rela?onships need
?me Economic stability
Thank you
Fairliebt in Jyothi
Motivations + Experience
SICA BR 2005
develop SICA concerning material and social responsibility
ESMOD 2013 - Bangladesh
“ The country’s clothing factories now employ more than three million people, with apparel accounting for more than 80 percent of the country’s total exports.”
Cline, Elizabeth L. 2012
Vicious Circle x Virtuous Circle
6 weeks internship at CSI – Consulting Service International – WASTE Working on the field of CSR – relationship & responsibility
Initiatives for a Sustainable Economy
- Rangpur Feb 2013 - Need of diversifying, less vulnerable to market
2008 Village Produced: solve a social issue Developing jobs in rural area
UPCYCLING –Refine technique in order to EMPOWER HANDCRAFTS
Fashion & Consumption ( fashion is a communication tool )
04 weeks: - Local suppliers - Set production - Collection of 14 pieces
DIFFICULTIES - weather - Energy generator - Lack of proper Machinery - Tools and working space - training
Quality Refine technique Language barrier
www.sica-up.com social media
Transparency Best practices Cooperation, service
Role as designer & qualification: apply it to something that has meaning Never forget: one step at a time!