AMD is introducing “Seattle,” a 64-bit ARM-based server System-on a –Chip (SoC) built on the same technology that powers billions of today’s most popular mobile devices. By fusing AMD’s deep expertise in the server processor space along with ARM’s low-power, parallel processing capabilities, Seattle makes it possible for servers to be tuned for targeted workloads such as web/cloud hosting, multi-media delivery, and data analytics to enable optimized performance at low power thresholds.

© 2013 Advanced Micro Devices, Inc.All rights reserved. AMD, the AMD Arrow logo, AMD Opteron, and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.

note:gray lineswill printnot as graybut asclear foil

The Adventof ARM-BasedSoCs in theData Center.

AMD is introducing “Seattle,” a 64-bit ARM-based server System-on a –Chip (SoC) built on the same technology that powers billions of today’s most popular mobile devices. By fusing AMD’s deep expertise in the server processor space along with ARM’s low-power, parallel processing capabilities, Seattle makes it possible for servers to be tuned for targeted workloads such as web/cloud hosting, multi-media delivery, and data analytics to enable optimized performance at low power thresholds.

© 2013 Advanced Micro Devices, Inc.All rights reserved. AMD, the AMD Arrow logo, AMD Opteron, and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.

note:gray lineswill printnot as graybut asclear foil

The Adventof ARM-BasedSoCs in theData Center.

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Target Workloads for AMD ARM SoCsOverview:

The Push for Low-Power, Parallel Processing in Large Cloud Data CentersThe explosive demand for compute cycles generated by mobile devices, such as tablets and smartphones, is driving fundamental shifts in server deployment models. With much of the computing generated by these devices occurring on the server side, operators of cloud data centers are facing huge pressures to meet compute demands while minimizing their physical footprint or power consumption. Data center managers are looking at opportunities to offload certain parallel processing tasks onto new server and processor designs that use numerous small, low-power processors working in unison in dense clusters. AMD’s Data Center Strategy – Delivering Performance that MattersWe understand that compute requirements for many workloads are different today. We also recognize that Total Cost of Ownership (TCO) has become an essential measure of infrastructure deployments as the standard by which server hardware is evaluated.

Our response to this impending shift in the data center has been to expand processor choice and deliver platforms that are specifically tuned for targeted workloads. We believe that by building server processors that are purpose-designed for specific workloads, we can enable the optimum amount of performance to efficiently carry out tasks while helping to provide substantial cost improvements in terms of compute per-watt per-dollar.

Continuing on our long history of datacenter innovation, we have introduced low-power, small footprint CPUs as well as Accelerated Processing Units (APUs) for servers that help enable major efficiency gains in power use and costs for multimedia-oriented workloads.

We have now added “Seattle,” a 64-bit ARM-based server processor, to our server processor offering. Seattle combines the ARM A57 Core on a System-on a–Chip (SoC) that contains all the standard server processor elements you would expect from AMD. Seattle will be the industry’s only 64-bit ARM-based server SoC from a proven server processor supplier.

Introducing the industry’s only 64-bit ARM-based server SoC from a proven server processor supplier.

With ARM and AMD, you can expect: Application-optimized performance Maximum choice and flexibility Extreme compute, space, and energy efficiency

Why AMD + ARM?AMD is exceptionally well-suited to bringing ARM to the data center. We have the server architecture engineering expertise. We have the experience in dealing with the multiple layers of software integration required for excellence in server processor design. We have invested more than a decade in becoming a great server processor vendor and building an IP portfolio for server applications. We have a history of pioneering disruptive technologies for the data center, most notably introducing the first 64-bit implementation, the first native multi-core processor, and the first hardware enabled virtualization. It’s not a turn-key proposition to build chips that power mission-critical applications in the data center. Our hard-won expertise gives us mastery over a myriad of details and puts us farther down the learning curve to deliver a truly disruptive and meaningful datacenter infrastructure solution.

As a building block architecture, it is much more possible with ARM to innovate and develop custom software/chip architectures that can deliver meaningful gains in the processor’s execution of code instructions at low power. Such innovation and custom tuning are the ultimate drivers of great performance per watt and low total cost of ownership (TCO).

AMD’s ARM EcosystemWe are engaged with the ARM server processor ecosystem that will lead the way to innovation and expanded choice. Our partnerships with builders of ultra-dense server platforms, such as HP with Moonshot, gives us the delivery vehicle necessary to enable the optimal performance of ARM-based SoCs. Our participation in the Linaro organization, an engineering consortium that is committed to consolidating and optimizing open source software for the ARM architecture, helps us deliver advances in running standardized Linux-based server OS for ARM infrastructure. It is the scope of this type of software innovation that will drive gains in workload-optimized and energy efficient parallel processing.

For more information about AMD’s ARM SoC products, please visit www.amd.com

ARM®

Cloud Computing

Web Hosting

Data Analytics

MediaAMD+ARM

Target Workloads for AMD ARM SoCsOverview:

The Push for Low-Power, Parallel Processing in Large Cloud Data CentersThe explosive demand for compute cycles generated by mobile devices, such as tablets and smartphones, is driving fundamental shifts in server deployment models. With much of the computing generated by these devices occurring on the server side, operators of cloud data centers are facing huge pressures to meet compute demands while minimizing their physical footprint or power consumption. Data center managers are looking at opportunities to offload certain parallel processing tasks onto new server and processor designs that use numerous small, low-power processors working in unison in dense clusters. AMD’s Data Center Strategy – Delivering Performance that MattersWe understand that compute requirements for many workloads are different today. We also recognize that Total Cost of Ownership (TCO) has become an essential measure of infrastructure deployments as the standard by which server hardware is evaluated.

Our response to this impending shift in the data center has been to expand processor choice and deliver platforms that are specifically tuned for targeted workloads. We believe that by building server processors that are purpose-designed for specific workloads, we can enable the optimum amount of performance to efficiently carry out tasks while helping to provide substantial cost improvements in terms of compute per-watt per-dollar.

Continuing on our long history of datacenter innovation, we have introduced low-power, small footprint CPUs as well as Accelerated Processing Units (APUs) for servers that help enable major efficiency gains in power use and costs for multimedia-oriented workloads.

We have now added “Seattle,” a 64-bit ARM-based server processor, to our server processor offering. Seattle combines the ARM A57 Core on a System-on a–Chip (SoC) that contains all the standard server processor elements you would expect from AMD. Seattle will be the industry’s only 64-bit ARM-based server SoC from a proven server processor supplier.

Introducing the industry’s only 64-bit ARM-based server SoC from a proven server processor supplier.

With ARM and AMD, you can expect: Application-optimized performance Maximum choice and flexibility Extreme compute, space, and energy efficiency

Why AMD + ARM?AMD is exceptionally well-suited to bringing ARM to the data center. We have the server architecture engineering expertise. We have the experience in dealing with the multiple layers of software integration required for excellence in server processor design. We have invested more than a decade in becoming a great server processor vendor and building an IP portfolio for server applications. We have a history of pioneering disruptive technologies for the data center, most notably introducing the first 64-bit implementation, the first native multi-core processor, and the first hardware enabled virtualization. It’s not a turn-key proposition to build chips that power mission-critical applications in the data center. Our hard-won expertise gives us mastery over a myriad of details and puts us farther down the learning curve to deliver a truly disruptive and meaningful datacenter infrastructure solution.

As a building block architecture, it is much more possible with ARM to innovate and develop custom software/chip architectures that can deliver meaningful gains in the processor’s execution of code instructions at low power. Such innovation and custom tuning are the ultimate drivers of great performance per watt and low total cost of ownership (TCO).

AMD’s ARM EcosystemWe are engaged with the ARM server processor ecosystem that will lead the way to innovation and expanded choice. Our partnerships with builders of ultra-dense server platforms, such as HP with Moonshot, gives us the delivery vehicle necessary to enable the optimal performance of ARM-based SoCs. Our participation in the Linaro organization, an engineering consortium that is committed to consolidating and optimizing open source software for the ARM architecture, helps us deliver advances in running standardized Linux-based server OS for ARM infrastructure. It is the scope of this type of software innovation that will drive gains in workload-optimized and energy efficient parallel processing.

For more information about AMD’s ARM SoC products, please visit www.amd.com

ARM®

Cloud Computing

Web Hosting

Data Analytics

MediaAMD+ARM

Target Workloads for AMD ARM SoCsOverview:

The Push for Low-Power, Parallel Processing in Large Cloud Data CentersThe explosive demand for compute cycles generated by mobile devices, such as tablets and smartphones, is driving fundamental shifts in server deployment models. With much of the computing generated by these devices occurring on the server side, operators of cloud data centers are facing huge pressures to meet compute demands while minimizing their physical footprint or power consumption. Data center managers are looking at opportunities to offload certain parallel processing tasks onto new server and processor designs that use numerous small, low-power processors working in unison in dense clusters. AMD’s Data Center Strategy – Delivering Performance that MattersWe understand that compute requirements for many workloads are different today. We also recognize that Total Cost of Ownership (TCO) has become an essential measure of infrastructure deployments as the standard by which server hardware is evaluated.

Our response to this impending shift in the data center has been to expand processor choice and deliver platforms that are specifically tuned for targeted workloads. We believe that by building server processors that are purpose-designed for specific workloads, we can enable the optimum amount of performance to efficiently carry out tasks while helping to provide substantial cost improvements in terms of compute per-watt per-dollar.

Continuing on our long history of datacenter innovation, we have introduced low-power, small footprint CPUs as well as Accelerated Processing Units (APUs) for servers that help enable major efficiency gains in power use and costs for multimedia-oriented workloads.

We have now added “Seattle,” a 64-bit ARM-based server processor, to our server processor offering. Seattle combines the ARM A57 Core on a System-on a–Chip (SoC) that contains all the standard server processor elements you would expect from AMD. Seattle will be the industry’s only 64-bit ARM-based server SoC from a proven server processor supplier.

Introducing the industry’s only 64-bit ARM-based server SoC from a proven server processor supplier.

With ARM and AMD, you can expect: Application-optimized performance Maximum choice and flexibility Extreme compute, space, and energy efficiency

Why AMD + ARM?AMD is exceptionally well-suited to bringing ARM to the data center. We have the server architecture engineering expertise. We have the experience in dealing with the multiple layers of software integration required for excellence in server processor design. We have invested more than a decade in becoming a great server processor vendor and building an IP portfolio for server applications. We have a history of pioneering disruptive technologies for the data center, most notably introducing the first 64-bit implementation, the first native multi-core processor, and the first hardware enabled virtualization. It’s not a turn-key proposition to build chips that power mission-critical applications in the data center. Our hard-won expertise gives us mastery over a myriad of details and puts us farther down the learning curve to deliver a truly disruptive and meaningful datacenter infrastructure solution.

As a building block architecture, it is much more possible with ARM to innovate and develop custom software/chip architectures that can deliver meaningful gains in the processor’s execution of code instructions at low power. Such innovation and custom tuning are the ultimate drivers of great performance per watt and low total cost of ownership (TCO).

AMD’s ARM EcosystemWe are engaged with the ARM server processor ecosystem that will lead the way to innovation and expanded choice. Our partnerships with builders of ultra-dense server platforms, such as HP with Moonshot, gives us the delivery vehicle necessary to enable the optimal performance of ARM-based SoCs. Our participation in the Linaro organization, an engineering consortium that is committed to consolidating and optimizing open source software for the ARM architecture, helps us deliver advances in running standardized Linux-based server OS for ARM infrastructure. It is the scope of this type of software innovation that will drive gains in workload-optimized and energy efficient parallel processing.

For more information about AMD’s ARM SoC products, please visit www.amd.com

ARM®

Cloud Computing

Web Hosting

Data Analytics

MediaAMD+ARM

AMD is introducing “Seattle,” a 64-bit ARM-based server System-on a –Chip (SoC) built on the same technology that powers billions of today’s most popular mobile devices. By fusing AMD’s deep expertise in the server processor space along with ARM’s low-power, parallel processing capabilities, Seattle makes it possible for servers to be tuned for targeted workloads such as web/cloud hosting, multi-media delivery, and data analytics to enable optimized performance at low power thresholds.

© 2013 Advanced Micro Devices, Inc.All rights reserved. AMD, the AMD Arrow logo, AMD Opteron, and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.

note:gray lineswill printnot as graybut asclear foil

The Adventof ARM-BasedSoCs in theData Center.