open 2013: cross-pollinating: increasing innovation by blending arts & sciences + engineering +...
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Cross-Pollinating: Increasing Innovation by Blending Arts and Sciences Disciplines with Engineering and Entrepreneurship
Charlie Wood, University of Tulsa
Goal #1
Every student an innovator
Goal #2
Develop innovation
in, across, and between
all fields of study
Contributors to Innovation
Engineering STEMEntrepr Entrepr
Innovations
Arts & Sciences
Arts & Sciences
Consumer products
Design is an important element to commercial successTextiles: Fashion
Computers, MP3s: iPad, iPod
Cars, Airplanes
Shoes, Eyeglasses
etc
NCIIA projects too
Arts & Sciences
Social sciencesAnthropology, Psychology, Sociology, Economics, …
Humanities and the artsEnglish, History, Design, Performing arts, …
Natural sciences Chemistry, Biology, Mathematics, Genetics, …
Combining fields can improve the innovation processVacuum cleaners, Bug spray, 3M, IDEO, …
Innovation as Combination
Combining ideas is a key source for innovationNetflix = Book of the month club + DVD rentalsKiva.org = Venture Capital + 3rd World ReliefGoogle AdWords = Ad placement + AuctionsHunger Games = Reality show + Iraq warBiomimicry = Nature + Technology
Consider…
Sociology + Finance
Geology + Art
Engineering + Music
Chemistry + Museum science
Genetics + MIS
Others?
Innovations include services and processes as well
HAPIforkhttp://www.tuaw.com/2013/01/07/ces-unveiled-the-hapifork-aims-to-help-you-track-your-eating-ha/
Water wheel
(20 gallons)
Exercises
“Not Bad!”
Two Buckets
iWish
R&D
Innovation Challenges
Empathy
Two Buckets
Each team: randomly choose a card from each of 2 buckets
One has major brand names. One has product categories.
Combine them to make a new product.
Task:Describe your new product’s features and benefits
Who would buy it?
Can you name your new product?
Any ad ideas?
(also, pick 2 numbers)
1. NIKE
2. LEGO
3. HARLEY DAVIDSON
4. COVER GIRL
5. PORSCHE
6. COLGATE
7. APPLE
8. CENTURY 21
9. BUDWEISER
10.COCA-COLA
11.CATERPILLAR
12.U.S. GOVERNMENT
1. CRAYONS
2. CAR SEATS
3. CONCRETE
4. PHONES
5. FURNITURE
6. JEWELRY
7. BICYCLES
8. TOOTHBRUSHES
9. BACKPASKS
10.FAST FOOD
11.TOYS
12.THEME PARK
iWish
First, think of a problem or hassle people face oftenAwkward social situations, parking tickets, bad breath, late,…
Can direct – e.g., visually impaired
Form teams, share ideas, and choose a problem that can be addressed by a new app.
“I wish a cell phone could _______.”
Grab an Expo marker, draw its screen on the iPhone whiteboard, and be ready to present
Generativity Theory
“Multiple, competing repertoires are the seeds of new ideas.”
from Epstein’s book: Creativity Games for Trainers
“Combinatory play” – Einstein
“Forced association”
R&D / Prototyping
Try working the standard innovation process backwards:
Instead of starting with problems and developing many possible innovations, start with innovations and consider their application to many problems
R&Dmag.com: Spider silk, …
Inventables.com: Rapid prototyping, MakerBots
www.rdmag.com
Spider silk: 5x stronger than steel
Ask: “What could we do with this?”
Antenna Clothing
Researchers are incorporating radio antennas directly into clothing, using metallic thread.
Ask: “What could we do with this?”
Potential for soldiers, police officers, fire fighters, astronauts—anybody who needs to keep their hands free for important work.
Also, elderly or disabled could wear clothing that would let them communicate in case of emergency,…
Chemical NanobatteriesWhat could we do with invisible, mobile power sources?
Permanently germ-free textilesWhat could we do with this?
Consider hospital lab coats, scrub suits, gloves, and linens. Also,food packaging, toys, medical and dental instruments, bandages,…
Wearable electronic devicesTransistors made from natural cotton fiberscan sense body temperature, automatically heat up or cool down, track heart rate /blood pressure. Uses?
Self-cleaning glass
Smelly socksTraps scented with the odor of human feet attracted four times as many mosquitoes as a human volunteer
Get your hands on prototyping
FabLabs in major cities
Materials at (e.g.) Inventables.com
3D Printing
Innovation Challenges [project]
A simple challenge: “ADD VALUE”Create something new and useful – art, new product, … using:
Post-its (Stanford’s ImagineIt! program)Pizza boxesOld computer diskettes, CDs, parts
Social innovation challenges too
Reach outInvite the campus, other schools, get community judges
Teenage Scientists Working on Turning Mosquitos Into 'Flying Syringes' to Deliver Vaccines
Empathy
Empathize first
Then discuss solutions to this group’s problems
The “Very Senior Games”
Empathy for elderly
Client Projects [advanced]
Find worthy causes in your communityThey all need help!
Another way to develop empathy in students
Try the “Human-Centered Design” process used by IDEO:Hear
Go into the environment, observe, interview => Inspiration
CreateProcess the data, brainstorm solutions => Ideation
DevelopSelect, prototype, rinse and repeat => Implementation
Students visited a local prison and produced TV PSAs calling for action on the issue of Oklahoma’s high rate of female incarceration
Girl Scout meeting with inmates / daughters at Eddie Warrior Correctional Facility
Bergan pet products
Student project
Student Ideas
Places and programs
Another shout out to administrators!
A “place”Considered IDEO, Google, … => We proposed “Studio Blue”
A programNova Fellowship
Students from all majors collaborating to innovate and implement for their favorite community causes
"Most of the really great breakthroughs in science are unifications.”
- Owen J. Gingerich, science historian at Harvard
http://www.novafellowship.org/ (1-minute video)
Launched Fall 2012
The Nova Fellowship
Geology + Business