open 2011 - ree workshop - toward a new model of university-wide entrepreneurship

Dr. Michael H. MorrisProfessor and N. Malone Mitchell Chair

School of EntrepreneurshipOklahoma State UniversityStillwater, Oklahoma, USA

National Collegiate Inventors and Innovators ConferenceMarch 26, 2011

Oklahoma State University Imagine > Believe > CreateOklahoma State University Imagine > Believe > Create

“The reasonable man (woman) adapts himself (herself) to the world. The unreasonable one persists in trying to adapt the world to himself (herself). Therefore, all progress depends on unreasonable men (and women).”

-George Bernard Shaw


Beyond the narrow confines of the business school

Developing curriculum, research and outreach across the campus

Engaging faculty, staff and students

Building a culture

Every student an entrepreneur

Total immersion


Entrepreneurship

Innovativeness Risk-taking Proactiveness


1. because it’s there?2. it will happen anyway, so ensure it is more systematic and the

quality is there3. it brings more credibility to entrepreneurial studies4. it increases the creative abrasion by mixing diverse students 5. It enhances what one can do with traditional programs in terms of

innovation6. new sources of revenue and fundraising for entrepreneurship

programs7. new sources of faculty and other resources8. to change the culture of the campus (more relevant, more

competitive


You need academic entrepreneurs You need a definition You need a focus

You need a structure You need infrastructure

You need a curricular model You need community engagement

You need partners You need a resource model

You need incentives You need publicity

You need metrics and outcomes


Faculty members who manifest an entrepreneurial mindset Recognizing emerging opportunities Developing innovations Taking calculated risks Taking ownership Is proactive Leveraging resources Focused on implementation

(see intellectual entrepreneurship site at Univ. of Texas)


The process of creating value through unique resource combinations that exploit opportunities

Process Value creation Unique combinations Opportunity


New and novel mixes of opportunities, challenges, ideas, and resources in pursuit of potentially explosive (non-financial) rewards

Rewards: kids vaccinated, souls saved, etc. Rewards are generally “public” in nature (not appropriated principally

by the entrepreneur)


Health care entrepreneurship Community-based entrepreneurship

Hospitality entrepreneurship Arts entrepreneurship

Historical entrepreneurship Green or sustainable entrepreneurship

Public sector entrepreneurship Social entrepreneurship

Engineering entrepreneurship Agricultural entrepreneurship Pharmacy entrepreneurship

Women, ethnic and minority entrepreneurship Sports entrepreneurship

Quality of life entrepreneurship Global entrepreneurship


Technology commercialization Commercialization of other intellectual property Seed capital funds Creativity, innovation and entrepreneurship learning communities Cross-disciplinary research grants Creativity portal Innovative niche programs (e.g., the Health Entrepreneurship) Cross-disciplinary research forums Collaborative community engagement initiatives Ideabounce--- open idea jams Unique speaker series Incubators (business and non-business—e.g., arts incubator) Curriculum—courses, modules in every school and college Campus-wide business plan competitions and elevator pitches Student-run campus ventures (profit & non-profit) Study abroad programs Process innovation in how the university is run Community partnerships


20% Interdisciplinary courses and modules

40% Non-business students in b-school entrepreneurship courses

15% Experiential learning opportunities that mix students from different backgrounds (e.g., e-teams)

20% Joint community engagement activities that tap the real potential of the campus

5% Collaborative academic research


Hub model

Diffusion model

OSU hybrid model


Entrepreneurship at OSUEntrepreneurship at OSU

School of School of EntrepreneurshipEntrepreneurship

Riata Center for Riata Center for EntrepreneurshipEntrepreneurship


School of Entrepreneurship

AdvisoryBoard of

Deans

External Advisory

Board

Creativity & Innovation

Institute

CoreEntrepreneurship

Faculty

InterdisciplinaryEntrepreneurship

Academy

TechnologyEntrepreneurship

Initiative

RiataEntrepreneurship

Center

-CCreative campus forums-Imagination central/portal-Creativity curriculum-Creativity certificate-Creativity festival-Campus speaker series-CIE learning community

-Faculty Fellows-CIE Scholars-Arts initiative-Geology initiative-Vet. medicine -Health sciences -Entrepreneurship -Entrepreneurship within Educationwithin Education-Entrepreneurship for psychologists-Military science & entrepreneurship-Green entrep.-E. in engineering-Research grants-Faculty resource center

-Technology commercialization intervention model-Faculty bootcamp-Campus incubator-Technology & entrepreneurship coursework

-Cowboy Entrepreneurs Network-Riata interns-Business plan competition-Cowboy bootcamps-Women INSPIRE program-Disabled veterans program-Native American academy-Experiential classroom-Student incubator

…and other outreach programs

-Tenure track faculty-Clinical faculty-Core curriculum-Major, minor, master’s & Ph.D. programs in entrepreneurship-Core research streams-MSE Incubator

.

Align with other campus strategic initiatives

Influencing the university’s culture

Fostering the crossing of disciplinary boundaries

Responding to changing student interests

Attracting and retaining faculty


Provides resources

Provides cover

Provides ideas

Provides accountability


Riata Faculty Fellows Program CIE Scholars Program Cowboy Hatchery and MSE Venture Incubator Creativity, Innovation & Entrepreneurship Dormitory Riata Campus-wide Business Plan Competition Riata Entrepreneurship Internship Program Entrepreneurial Mentors Program Cowboy Entrepreneurs Network Entrepreneurship Club


$5000 per year Up to three years Curriculum, research or outreach Annual university symposium Missionaries for the cause Twelve initiatives currently in place


Cowboy Idea Hatcheryadmissionrulesintervention modelmetrics

MSE Venture Creation Incubator admissionrulesintervention modelmetrics


18 students per year Annual scholarship Competitively selected Come half from b-school and half from rest of campus Work on technology commercialization in Fall and

creativity project in Spring


Eat, sleep and breathe creativity, innovation and entrepreneurship

Open to any student regardless of major

Active programming model

Course taught within the dorm

Social entrepreneurship project in community


Undergraduate E minor for non-business majors

Creativity minor

Undergraduate E minor for business majors

Graduate certificate in entrepreneurship

MBA concentration in entrepreneurship

M.S. in Entrepreneurship

Ph.D. in Entrepreneurship


Business basics/ mechanics of starting a business

versus

Fostering entrepreneurial thinking and acting


Attitude- I can affect change- There is a better way- Opportunities are everywhere- Embrace innovation, change & growth- Failure is learning

Behavior- Pursuing opportunity- Innovate- Persevere - Act as a guerrilla- Manage risks- Leverage

Professionally-Entrepreneuring in different ways over one’s career life cycle

In One’s Life- In the family

- In church activities- In communityinvolvement

-In personal relationships

- In managing personal finances

- In dealing with personal change

The The EntrepreneurialEntrepreneurial

CareerCareer

Create a Social or Nonprofit Venture

Start a

Business

Take Over a Family Business

Act Entrepreneuriall

y in a Profession or

the Arts

Work in a Fast-Growth

VenturePurchase an

ExistingBusiness

Act asEntrepreneur

in Larger,

Established Organization

Underlying Logic in Designing the EEE Curriculum

Contexts for Entrepreneurship Facilitating Content Areas

Start-up Ventures

Early growth firms

Family Businesses

Rapid Growth Ventures

Corporate Entrepreneurship

Entrepreneurship within Professions & Disciplines

Non-Profit & Social Entrepreneurship

Public sector Entrepreneurship

Cultural Entrepreneurship

Academic Entrepreneurship

Opportunity IdentificationPlanningRisk ManagementGuerrilla TechniquesBuilding the E TeamInnovation/New Product/ Service/Process development

Creativity/Ideation

Resource Leveraging

Networking

Legal & Ethical Insights

Technology

Venture Financing

Implementation Skills


EEE 1010: The Creative You (2 sections per year) EEE 3020: Business Plan Laboratory (2 sections per year) EEE 3023: Introduction to Entrepreneurship (cornerstone) (14 sections per year) EEE 3033: Women and Minority Entrepreneurship (1section per year) EEE 3263: Entrepreneurial Marketing (2 sections per year) EEE 3513: Growing Small and Family Ventures (2 sections per year) EEE 3663: Imagination (5 sections per year) EEE 4043: Entrepreneurship and the Arts (1 section per year) EEE 4000: Social Entrepreneurship (1 section per year) EEE 4010: Special Topics in Entrepreneurship (4 sections per year) EEE 4113: Dilemmas and Debates in Entrepreneurship (2 sections per year) EEE 4263: Corporate Entrepreneurship (1 section per year) EEE 4313: Emerging Enterprise Consulting (2sections per year) EEE 4603: Entrepreneurship Empowerment in South Africa (1 section per year) EEE 4610: Entrepreneurship Practicum (4 sections per year) EEE 4513: Strategic Entrepreneurial Management (capstone) (5 sections per year) EEE 4653: Venture Capital (2 sections per year) ECON 3010: Economics of Entrepreneurship and Innovation (1 section per year) LSB 3010: Business Law and Entrepreneurship (1 section per year) MKT 4873: New Product Development (2 sections per year) MKT 4500: Creative Marketing for Small Firms (1 section per year)


Master’s Program

EEE 5113 Entrepreneurship and Venture Management EEE 5133 Dilemmas & Debates in Entrepreneurship EEE 5200 Social Entrepreneurship EEE 5223 Entrepreneurial Marketing EEE 5213 Entrepreneurship in Science and Technology EEE 5263 Corporate Entrepreneurship EEE 5313 Emerging Enterprise Consulting EEE 5513: Growing Small and Family Ventures EEE 5610 Advanced Entrepreneurship Practicum EEE 5653 Venture Capital EEE 5663 Imagination EEE 5200 Special Topics in Entrepreneurship EEE 5000 Riata Entrepreneurial Internship EEE 5300 Entrepreneurship Empowerment in South Africa

Ph.D. in Entrepreneurship- Four doctoral Seminars


New courses in other disciplines Entrepreneurship and the Arts Entrepreneurship for Psychologists Entrepreneurship in Science and Technology Entrepreneurship & Product Development for Apparel and Interiors Business Plan Lab for non-business majors

Modules within courses Four modules in geology capstone Five modules in veterinary medicine foundation course Set of modules on green entrepreneurship One-third of course and labs in freshman engineering design Two modules in media/journalism Five modules in architecture Three modules in med school


Mini-cases and full cases Consulting projects Marketing inventions Creativity field experiences (e.g., the Lowe’s experience) Simulations E in the movies Entrepreneurial audits Entrepreneurs in the classroom Interviews of E’s Internships Mentorships and job shadowing Role plays (VC’s, family firms, etc.) Business models Business plans Student incubators Tech commercialization teams Social entrepreneurship projects in the community


Partnership with charter school in Tulsa South Side Entrepreneurial Connect Program Native American Entrepreneurship Academy Community Microcredit Fund Entrepreneurship Empowerment in South Africa (EESA) Disabled Veterans Entrepreneurship Program (VEP) Cowboy Bootcamps for Entrepreneurs OSU Technology Commercialization Initiative Women Entrepreneurs INSPIRE The Experiential Classroom (for faculty) Riata Entrepreneurial Internships Commercial Test Kitchen Dilemmas and Debates (bi-weekly public forum)


o Leveraging resources everywhere you turno Alliances with key players in each collegeo Alliances with student services, other key campus officeso Alliances with Office of Intellectual Property Developmento Alliances with national academic organizationso Alliances with companieso Alliances with economic development agencies, Chambers of

Commerce, and other community entitieso Alliances with nonprofits tied to specific outreach efforts

(veterans, women, Native Americans, etc.)


Funding buys freedom to innovate

Grants

Entrepreneurs are big givers and they come from all disciplines

Brand your products, you’ve got a bunch of them

Sponsorships can be packaged

Leverage resources and bootstrap

And it’s all about momentum


What about staff and administrators? Process innovation Better ways, creative solutions, ownership Fostered through our Creativity Institute Creativity portal Town hall meetings Speaker series Building a culture


Recognizing Opportunity Assessing Opportunity Conveying a Compelling Vision Creative Problem-solving Leveraging Resources Guerrilla Skills Mitigating and Managing Risk Planning When Nothing Exists Innovation---Developing Ideas that Work Building and Managing Social Networks The Ability to Maintain Focus Yet Adapt Implementation of Something Novel or New


Opportunity recognition Entrepreneurial cognition Technology transfer Economic development Public sector entrepreneurship Community development and entrepreneurship Gender and ethnic studies Family enterprise Social capital and networks Venture finance Social change and entrepreneurship Values and entrepreneurship Pedagogy


Imagine > Believe > Create



~an invitation~

http://entrepreneurship.okstate.edu/classroom

open 2011 - ree workshop - toward a new model of university-wide entrepreneurship

Documents

cowboy bootcamps

south africa

growing small

profit amp

faculty

research

entrepreneurship

science