opa analytics,
TRANSCRIPT
Account Profitability
Every deposit account, loan, credit card and safe deposit box is shown in income
statement format using all customer activities which are downloaded from the bank’s core system. These activities are monetized using each bank’s own costs.
Customer Profitability
The entire customer relationship is shown including related affiliates and the ability to
“drill down” to the account level is enabled.
Checking Account Modeling
OPA’s program points out that most banks have a problem with checking and savings account in that the majority of them lose money even with NSF fees included.
Most Profitable Customers
Banks will be able to see that the top 10% of profitable customers provide almost all of
the profit. The bank’s calling efforts will be directed to those at the top and those at the bottom will receive attention to stop the losses.
