op research for mgmt decition

8/9/2019 Op Research for Mgmt Decition

1/4

Operations Researchfor Managerial Decisions

Professor Charles Hofacker

QMB 4700 Section 01FSU College of Business

Spring Semester !010

"his is the paper s#lla$us for QMB 4700 Section 1 for Spring !010% Please see the course

Black$oar& 'e$ site for the most up to &ate an& &etaile& information% ( )ill also use B$ for

making announcements &uring the term%

About Me

M# office is in room *BB !++ an& m# phone num$er is ,+0%-44%7,-4% "he $est )a# to

reach me ho)e.er is $# email/ chofackco$%fsu%e&u% M# home page is

http/m#)e$%fsu%e&uchofacker% M# cell is ,+0%+,2%02,-% M# teaching an& research re.ol.e

aroun& the use of computers an& 3uantitati.e techni3ues in marketing%

Course Philosophy

"his course is 3uite &ifferent than other marketing courses )here the material is .er$al in

nature% For most of us an& ( &efinitel# inclu&e m#self in that list it takes far more time to

rea& an& un&erstan& e3uations an& mathematical tet than it takes to grasp )or&s an& .er$al

tet% Man# of #ou )ill notice this etra time passing an& #ou )ill $e tempte& to think 5( am

not that goo& in math%5 6er# fe) of us ha.e $rains that are goo& in math% ur $rains &i& not

e.ol.e to &o math8 "he &ifference $et)een those )ho are goo& in math an& those )ho &on9t

think the# are goo& in math is primaril# &ue to attitu&e an& to the time #ou are )illing to

commit to succee& :there is a great &iscussion of this in the recent $estseller $# Malcom

;la&)ell title& Outliersing the si $ullet points of mo&eling% "he onl# )a# to ac3uire a skill is ?learning $#&oing@% "his course )ill emphasi>e the &oing%

Course Goals

Here are the three goals for the course/

1% "o un&erstan& the role that mo&els pla# in &ecision making in marketing%

!% "o get an o.er.ie) of the .arious techni3ues use& $# management scientists%

2% "o use sprea&sheets to sol.e management science pro$lems%


2/4

Course Calendar

Class Meeting Textbook Homework

Aan ' - 1 (ntro&uction

M 11 ! Pro$lem Sol.ing' 12 *e& Cross (nfluence !%!

M 1, 24 cel

' !0

M !+ + Sprea&sheet ngineering Shelf Space ;raph

' !7

Fe$ M 1 - Sprea&sheet =nal#sis *ei&9s Sketch +%2

' 2

M , *ei&9s Base Case -%2%a

' 10

M 1+ 7 Data =nal#sis *ei&9s Breake.en -%2%$

' 17

M !! "issues 7%!%a$' !4 am 1

Mar M 1 10 Eonlinear ptimi>ation

' 2

M 1+ 11 inear Programming =&.ertising =llocation 10%-%a$

' 17

M !! Sche&uling Staff 11%1!%a

' !4

M !G 1! Eet)ork Mo&els il Blen&ing 11%G%a$

' 21

=pr M + Shipping Carpets 1!%2%a$

' 7 12 (nteger Programming

M 1! =ssigning ngineers 1!%-%a$

' 14

M 1G Set Co.erage *ectangle

' !1 *e.ie) Practice Pro$lems

* !G Final am 1!%20p !%20p


3/4

Students with Disabilities

Stu&ents )ith &isa$ilities nee&ing aca&emic accommo&ation shoul&/

1% *egister )ith an& pro.i&e &ocumentation to the Stu&ent Disa$ilit# *esource Center

an&

!% $ring a letter to the instructor in&icating the nee& for accommo&ation an& )hat t#pe%

"his shoul& $e &one &uring the first )eek of class%

"his s#lla$us an& other class materials are a.aila$le in alternati.e format upon re3uest% For

more information a$out ser.ices a.aila$le to FSU stu&ents )ith &isa$ilities look at/

http://www.disabilitycenter.fsu.edu/

Textbook

Po)ell Stephen ;% an& Ienneth *% Baker :!00G


4/4

Academic (onor Policy and )ntegrity Code

"he Uni.ersit# =ca&emic Honor Polic# must $e follo)e& at all times in this course% "he

polic# &escri$es the Uni.ersit#Ks epectations for the integrit# of stu&entsK aca&emic )ork

the proce&ures for resol.ing allege& .iolations of those epectations an& the rights an&

responsi$ilities of stu&ents an& facult# mem$ers throughout the process% Stu&ents areresponsi$le for rea&ing the =ca&emic Honor Polic# an& to ?%%% $e honest an& truthful an& O

stri.e for personal an& institutional integrit# O@ "he full tet of the FSU =ca&emic Honor

Polic# is at

http://dof.fsu.edu/honorpolicy.htm

Further all stu&ents facult# an& staff in the College of Business are epecte& to uphol& the

CollegeKs (ntegrit# Co&e an& to ?a&here to the highest stan&ar&s of aca&emic ecellence

integrit# an& to the norms of a serious intellectual communit#%@ "he full tet of the CB

(ntegrit# Co&e is at

http://cob.fsu.edu/press/integrity_code.cfm

( can not tolerate .iolations of aca&emic integrit# in m# class an& ( )ill therefore use all

means at m# &isposal to i&entif# an& punish an# sort of cheating on assignments or eams%

amples of a&&itional penalties that ma# $e mete& out inclu&e $ut are not limite& to a lo)er

or failing gra&e on the assignment or eam in 3uestion a lo)er or failing gra&e in the course

a&&itional )ork suspension or epulsion%

Eote that it is consi&ere& cheating for t)o stu&ents to turn in the same home)ork file e.en if

that file has $een mo&ifie&% =ll stu&ents must )rite or t#pe all their o)n )ork% (f an# t)o

stu&ents turn in the same file ho)e.er mo&ifie& $oth )ill $e punishe&% ou are not allo)e&to cop# or paste computer information all assignments must $e t#pe& in $# each stu&ent%

For further information please refer to the U* for FSUKs =ca&emic Honor Polic# gi.en

a$o.e%

op research for mgmt decition

Documents