ooyala discovery webinar - your media...
TRANSCRIPT
OOYALA DISCOVERY WEBINAR
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SUSMITHA VAKKALANKASr. Product Marketing Manager
GURU SARVOTHAMANProduct Manager
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Engagement Growth Matters
AD REVENUES SUBSCRIBERS PURCHASES BRAND LOYALTY
VIEWERSHIP
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Lean Back ExperienceUnique to every user
• Searching time = Less viewing time
• Screen real estate comes at a premium
• Strictly editorial no longer works
• Viewer attentionis decreasing
Linear “TV-like” Experience
5VIDEO 1 VIDEO 2 VIDEO 3
X Engagement Stops
Continuous playback
MORE ENGAGEMENT = MORE REVENUE
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More Engagement = More RevenuesOptimized for any business model
SVODAVOD • Increases length of user
engagement• Maximizes ad
opportunities• Increases revenue
SVOD • Assists in content
programming• Increases customer
retention• Greater ARPU by
upselling premium tiers
TVOD • Promotes content that
is transactional• Greater ARPU for
transactional content
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Translating Engagement to RevenueIn an advertisement based model
POTENTIAL REVENUE GAINDRIVERS • CTR • Unique viewers• Views/user• Drop-off rate/viewing time Revenue
Boost
Boost from Content Recommendation
xAverage Stream Length
Ads per Hour
eCPM
x
x
Available Revenues
Existing Revenues
VIDEO 1 VIDEO 2 VIDEO 3
AD ADAD AD
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Drive StickinessIn a subscription based model
Search Time = Viewing Time = User Retention
More like this
Personalized
Personalized Content = Positive engaging experience
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Right Content Finds the UserIn a transaction based model
Editorial Playlist
Recommended Action Movies
Trending
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Guide Your Customer Journey
BRAND • Assists in story boarding and brand lift• Recommended how-to videos help increase sales• Accelerates cross-sell and product promotions
ENTERPRISE • Promotes product awareness• Helps customers discover related products• Reduce support costs with relevant self-serve videos
Ooyala Discovery helps serve the right content to your user
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Enhance Your RecommendationsUnderstand your audiences with Ooyala IQ
• Balance multiple campaigns
• Develop content/syndication strategies
• Improve targeting decisions
• Increase eCPM
PROVEN IMPACT
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Ooyala Discovery: Proven ImpactData from current Ooyala customers shows, it works
Time Lift Time lift measures the amount of viewing time of Discovery-recommended videos, as a percentage of organic view time.
Lift Lift is a related statistic, measuring Discovery-driven plays as a percentage of organic video plays.
Discovery CTR How many times a recommend video is actually played / the numbers of times recommended videos are presented.
58% Publishers 53% Sports Broadcasters 44% News Broadcasters
21% Publishers 16% Sports Broadcasters 12% News Broadcasters
18% Publishers 24% Sports Broadcasters 8% News Broadcasters
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Native digital business publication doubles down on video
CHALLENGES • Create more ad
inventory• Drive up CPMs • Exceed 20M video
streams per month
SOLUTIONS •Ooyala Discovery•Ooyala IQ
IMPACT
400% INCREASED PLAYS
IN 1 YEAR
20M EXCEEDED GOAL OF
STREAMS/MONTH
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Ooyala Discovery accelerates growth for France’s leading media publisher
CHALLENGES • Low video views• lost ad revenue
opportunities
SOLUTIONS •Ooyala Discovery
(in-player and APIs)•Ooyala IQ
IMPACT
34% INCREASE IN VIEWS
OOYALA DISCOVERY
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Ooyala Discovery Gives You ChoiceContinuous playback for a linear experience
Promoted Content Manually override to promote key content and video initiatives.
End Screen Pause Screen Up Next Feature
PAUSE SCREEN
Custom Carousels Using the Discovery APIs
More like this
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Powerful Editorial Controls
Different Algorithms for Different Experiences • Use the API to embed different Discovery algos into the Web or apps
Metadata-Based Filtering Rules • Enables customers to shape content recommendations
Promotional Content Rules • Enables customers to control promoted content and campaigns
(whitelisting and blacklisting)
Sequential Content Rules • Enables consumers to directly follow sequential content
(e.g., multi-part video or episodic content)
Ooyala Discovery lets user retain editorial control while harnessing powerful machine-learning algorithms
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Key Metrics
1Discovery CTR, or recommended video starts ratio Each time a batch of videos was recommended, how many times was there an additional play?
2 Discovery lift What is the growth over organic plays due to Discovery?
3 Discovery time lift What is the growth over organic play time due to Discovery?
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Discovery Insights in Ooyala IQ DEMO
• Detailed analytics on engagement growth from the Discovery player experience using 17 metrics/KPIs.
• Take advantage of IQ features like filtering by player and asset labels.
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Optimize Consumer ExperienceRun side-by-side A/B testing to maximize viewership and user experience
Player Configuration X Player Configuration Y
EXAMPLES
Editorial Strategy X Editorial Strategy Y
PAUSE SCREEN
DEMO
Q&A
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Boost Engagement
• Sign up for a 30-day free trial • Contact your CSM for more details about Free Trial or Discovery product
With a flip of a switch