Home ABC OPA Pushdown

Overview

The OPA Pushdown auto-expands, pushing down the page content immediately uponpage load. This ad allows a large space to communicate the advertiser’s messagewithout covering site content. The auto-pushdown/ad expansion is limited to eightseconds and automatically retracts on the ninth second, allowing the page to roll-up. Theguest may initiate re-expansion of the ad unit for further interaction.

Accepted On

OPA PushdownOPA Pushdown

Availability

Example

Ad Specifications

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Please allow five business days for testing and review.

Assets DimensionsFile Size

Initial SecondaryAudio/Video 3rd Party 1x1

OPA Pushdowngif, jpg, png, swf

970x66Resolved Pencil

40K *Polite download:

N/AUser-initiated: N/A

N Y

OPA Pushdowngif, jpg, png, swf

970x418Auto Expand

Pushdown60K *

Polite download:250K

User-initiated:250K

Y Y

OPA Pushdowngif, jpg, png, swf

970x418User-initiated

Pushdown60K*

Polite download:N/A

User-initiated:2MB

Y Y

 The total combined weight of all three OPA Pushdown units is 160K. That file weightcan be allocated across the three units as needed, as long as they do not total more than160K.

Controls

*

Pushdown: May auto-expand for 8 seconds, must collapse on 9th second

Pushdown: Subsequent expands must be user-initiated on-click

Pushdown: A close button must be present at all times to allow the site visitor fullcontrol over the ad experience

Audio: Must be user-initiated on click and include a “Mute” button

Video: May be user-initiated or auto-play; if auto-play video cannot exceed 30 seconds

Video: Must include “Play” and “Stop” buttons

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Additional Details

HTML5 Guidelines

First party hosted HTML5 creative must follow the below guidelines:

For ads served in-house:

Polite download file allowance does not apply to creative served in-house

The top-right 35×35 pixel area will be overlaid by the expand/close button via thead template

Expand/collapse functionality is controlled by the site through ad template

Pushdown panels (auto-expand and user-initiated) may be the same creative and donot need to be separate assets

970×66 backup non-expanding strip required

A default experience must be provided for non-compliant browsers

Site reserves right of final approval on creative assets

Capping: Applied by ad server (in-house or third party), auto pushdown capped atonce per user per day

Auto expand 3rd party OPA pushdown that includes a user-initiated video player, musthave a mechanism in place to prevent the auto-expand from auto-closing after theuser has clicked to watch the video

Auto expand In-House OPA pushdown that includes a user-initiated video player, amechanism to prevent the auto-expand from auto-closing after the user has clicked towatch the video must be included

When a user clicks “play” in the auto-expand creative, the following JavaScriptfunction must be called from the Flash creative to disable the auto-close timer:cancelAutoClose()

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Flash Guidelines

ClickTags: ActionScript 2

A single click-through URL

All third party click tracking must be built into HTML5 file

No additional interactive features aside from the click-through (no photo galleries,mouse-over interactions, etc)

Assets must be submitted as .zip folders containing all applicable files; one .zip folderper creative

File references in the HTML5 must use relative file paths

HTML5 creative must be “plug and play”—assets must be delivered in a state in whichthe main HTML5 file can be opened and function correctly. HTML5 creative which isnot in a functioning state will be rejected

Total animation may not exceed 20 seconds and may contain no more than threeloops of animation within the 20 second limit

Flash FLA files must be included with a SWF file upon request, and must be in version5.0 or below

Flash SWF file needs to be exported as version 10.0 or below

Hard coded URLs are not allowed

A default GIF will be served to browsers that do not have a compatible Flash Plug-In

Frame Rate: 18 frames per second

Third party served Flash ads must be have a wmode set to “opaque” in theirobject/embed code

All creatives must be designed with a solid background color to avoid unwanted colorconflicts with the displaying page

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Click-through functions must use the “Get URL” command. The action script code neededfor the button layer in your Flash file should look exactly as it is below. Do not insert yourURL where the “http:” is below.

on (release) {

if (_level0.clicktag.substr(0,5) == "http:") {

getURL(_level0.clicktag, "_blank");

}

}

ClickTags: ActionScript 3

The action script for the button layer in your Flash file should look exactly as it is below.Do not insert your URL where the “http:” is below.

myButton.addEventListener(MouseEvent.CLICK, function():void {

if

(root.loaderInfo.parameters.clicktag.substr(0,5)=="http:")

{

navigateToURL(new

URLRequest(root.loaderInfo.parameters.clicktag), "_blank");

}

});

General Guidelines

Site reserves the right of final approval on creative assets

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Home ABC OPA Pushdown

The advertising content must be clearly identifiable as an advertisement, as opposedto a link within site content. Advertisers must be clearly identified by name in at leastone frame of the advertising content

Ad units that have a white or partially white background must be bound by a visibleone (1) pixel non-white box built into the graphic. Creative must still meet sizespecifications with border

All advertisers must have a privacy policy, no more than (one) 1 click from the linkingpage to the Ad unit

Ad units must have a linking URL that resolves to an active page

All Flash and third party creative must open a new window

Placeholder or non-final ad content will not be considered as “proxies” for final creative

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