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    1 Copyright 2005 EMC Corporation. All rights reserved.

    EMC Centera

    Dave Gibbons

    Centera Channel Manager

    Best of Show 2003 Best of Show 2004

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    2 Copyright 2005 EMC Corporation. All rights reserved.

    AGENDA

    Compliance Issues and Concerns

    Data Trending Today

    Archiving Challenges

    Backup vs. Archive

    Centera Overview

    Why Archive with Centera

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    3 Copyright 2005 EMC Corporation. All rights reserved.

    Channel Resources

    Dave Gibbons

    Centera Channel Manager

    Cell: (412) 512-4146

    Direct: (412) 809-5504

    ND

    SD

    NE

    KS

    IL

    IN

    OH

    KY

    WV

    PA

    MI

    WI

    MN

    MO

    IA

    Jim DeneauMichigan

    Cell: (248) 787-8898Direct : (734) 542-4744

    Centera Business Manager (CBM)Coverage for Central Division

    Peter MallonIL, WI

    Cell: (630) 235-1626

    Direct : (773) 756-3265

    Stephen WestS. OH, KY, IN, PA, WV

    Cell: (513) 515-3073

    Direct : (513) 745-0300

    Dave NobleND, SD, NE, KS, MN, IA

    Cell: (314) 302-1356

    Direct : (314) 989-869

    James LeeCleveland, OH

    Cell: (859) 816-9688

    Direct : (513) 745-0300

    Division Resources

    Steve PowerCentera Distric t Manager-Central

    Cell: (513) 313-6500

    Direct: (513) 794-3727

    Dave RemaklusCentera Technical Support-Central

    Cell: (614) 581-8655

    Direct: (614) 865-4200

    Mark SaundersCentera BDM-Central

    Cell: (314) 518-7910

    Direct : (314) 989-3804

    COMMERCIAL CBMS

    Joel SemmelhackCommercial Accounts in MN, Northern IL,

    WI, IA, NE, KS, Western MO.,ND, SDCell: (312) 882-0067

    Direct : (773) 756-3000

    James LeeCommercial Accounts in W. PA, WV, OH,

    KY, IN, Southern IL, Eastern MO

    Cell: (859) 816-9688

    Direct : (513) 745-0300

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    4 Copyright 2005 EMC Corporation. All rights reserved.

    Why?

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    5 Copyright 2005 EMC Corporation. All rights reserved.

    Intense scrutiny of records retention,preservation policies

    Records management at the forefront ofthe corporate and media agenda

    Business records are a vital corporateasset and now a huge potential corporateliability

    The limitations of conventional

    technologies have been exposed

    Backroom Issues Taking Boardroom Priority

    Corporate Governance & Compliance

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    6 Copyright 2005 EMC Corporation. All rights reserved.

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    7 Copyright 2005 EMC Corporation. All rights reserved.

    FSA -

    SYSC

    Rev. Proc

    97-22

    SEC 17ad-7

    Sarbanes-Oxley

    21 CFR Part 11

    NARA Part 1234

    HIPAA

    eSign Act

    SEC 17a-4

    DoD 5015.2

    ISO 15489-1

    Common Criteria

    BSI DISC PD

    0008:1999

    e-Government

    InteroperabilityFramework (eGif)

    ISO 15489-2

    Data Protection Act

    of 1998

    Freedom of

    Information

    Act of 2000

    Public Records Office

    Z42-13 Afnor

    Norm

    The Regulation Landscape

    UK Metadata FrameworkDICOM

    Dublin Core

    SEC 17a-3

    MoReq

    FERC Part 125

    NASD 3010

    NASD 3110

    It all comes down to:

    People

    +

    Policies and procedures

    +

    Technology and security

    = Regulations

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    8 Copyright 2005 EMC Corporation. All rights reserved.

    WORM

    Monitoring

    Protection

    Authent icity

    Timeliness

    Access Control & Logs

    Disposition

    Encryption

    Authent ication

    Provisioning

    SOX Basel II DPAHIPAASEC17a-4501521CFRGLBA

    Copies

    Performance

    Report and Publish

    Access, Query and Retrieve

    Audi t Trails

    Availabi li ty

    Retention Mgmt

    E-Signatures

    System Validation

    Compliance Requirements Across Regulations

    Integrity

    Accessibility

    Confidentiality

    2004 EMC Corporation. All rights reserved.

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    9 Copyright 2005 EMC Corporation. All rights reserved.

    Why Regulations like SOX Keeps the CEO Up at Night

    1519. Destruction, alteration, falsification of records

    in Federal investigations and bankruptcy

    Whoever knowingly alters, destroys, mutilates,

    conceals, covers up, falsifies, or makes a false entry

    in any record, document, or tangible object with the

    intent to impede, obstruct, or influence the

    investigation or proper administration of any matter

    within the jurisdiction of any department or agency ofthe United States or any case filed under title 11, or

    in relation to or contemplation of any such matter or

    case, shall be fined under this title, imprisoned not

    more than 20 years, or both.

    1519. Destruction, alteration, falsification of records

    in Federal investigations and bankruptcy

    Whoever knowingly alters, destroys, mutilates,

    conceals, covers up, falsifies, or makes a false entryin any record, document, or tangible object with the

    intent to impede, obstruct, or influence the

    investigation or proper administration of any matter

    within the jurisdiction of any department or agency ofthe United States or any case filed under title 11, or

    in relation to or contemplation of any such matter or

    case, shall be fined under this title, imprisoned not

    more than 20 years, or both.

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    10 Copyright 2005 EMC Corporation. All rights reserved.

    Obligations to Retain Documents has been timeless

    Reasonably foreseeable standard: spoliation is destruction or materialalteration of evidence or failure to preserve property for anothers use as

    evidence in pending or reasonably foreseeable litigation. Silvestri v. General Motors Corp., 271 F.3D 583, 590 (4th Cir. 2001)

    Statutory duty to preserve documents (including electronically recordedor stored data) upon notice of lawsuit under Private Securities LitigationReform Act of 1995

    Materiality standard: duty attaches when partyknows or should have known that documentswould become material at some point in thefuture.

    Lewy v. Remington Arms Co., 836 Fed.1404 (8th Cir. 1988)

    Obligation may be imposed by adverse party:preservation letter

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    11 Copyright 2005 EMC Corporation. All rights reserved.

    What about the DataWhat about the Data

    Gartner Report: March 2005

    70% of corporate information has not been accessed in over 90 days.

    SNIA/Source Consulting:

    68% of data has not been accessed for 90 days or more

    IDC Report: July 2005

    65% of corporate data is stagnant.

    60% improvement in management efficiency is needed every year forstorage managers to keep up with storage growth (LUNs, zoning, quotas,file systems checking)

    .

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    12 Copyright 2005 EMC Corporation. All rights reserved.

    73%

    58%

    48%

    16%

    16%

    4%

    5%

    4%

    65%

    60%

    43%

    19%

    13%

    5%

    9%

    0%

    0% 20% 40% 60% 80% 100%

    W1 2005

    W2 2005

    Customers ArchiveCustomers Archive--toto--Disk Solution PrioritiesDisk Solution Priorities

    Question: Which of the following business applications will be suppor ted by your ?(Please check all that apply) (Only asked if Archive-to-Disk Solut ion bought in past 6 months)

    % of Respondents

    File system Archiving

    E-mail Archiv ing

    Enterprise Content Management

    Call Center Support

    Mainframe Output

    Medical Imaging

    Other

    Don't Know

    EMC Survey in Americas and EMEA

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    13 Copyright 2005 EMC Corporation. All rights reserved.

    Costs

    My information isgrowing at >50% peryear, but I cannot

    afford a 50%increase in costs!

    AvailabilityI need the informationwhen I need it!

    SimplicityI want to use

    information not geta degree in I.T.

    Governance &Compliance

    More work!Big liability if not

    addressed properly!

    Information Archiving Challenges: Business Perspective

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    14 Copyright 2005 EMC Corporation. All rights reserved.

    Disaster

    RecoveryI need to protectthese critical assetsjust like everything

    else!

    BackupMy backup challengesare as critical if not

    more critical than myarchive needs!

    Consolidation

    I want one solution forall of my archivingrequirements. But thevendors dont offer it!I need to drive down

    costs!

    Governance &Compliance

    More work!Big liability if not

    addressed properly!

    Information Archiving Challenges: IT Perspective

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    15 Copyright 2005 EMC Corporation. All rights reserved.

    Applications

    Backup

    Compliance

    Disaster Recovery

    Email Management

    Common ChallengesCommon Challenges Solution ApproachesSolution Approaches

    Continue HorizontalScaling

    Consolidate Storagewith SAN,NAS or IP

    Assess, Classify, andArchive with CAS

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    16 Copyright 2005 EMC Corporation. All rights reserved.

    Todays Backup And Archiving Challenges

    Effects

    Cannot hit backup windows

    Slow, unpredictable restore

    Tape reliability issuesPoor TCO from media spend

    and management costs

    Unable to retrieve keyinformation when requested

    Risk of offsite tape movement

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    17 Copyright 2005 EMC Corporation. All rights reserved.

    Backup and ArchiveBackup and Archive areare DifferentDifferent

    Backup and Recovery

    A secondary copy of information

    Used for recovery operations

    Improves availability by enablingapplication to be restored to PIT

    Typically short term (weeks ormonths)

    Data typically overwritten onperiodic basis (i.e. monthly)

    Not for regulatory compliancethough some are forced to use

    Archive

    Primary copy of information

    Available for information retrieval

    Adds operational efficiencies bymoving fixed/unstructured contentout of operational environment

    Typically long-term (months,years, or decades)

    Data typically maintained foranalysis, value generation or

    compliance

    Useful for compliance andshould take into accountinformation retention policy

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    18 Copyright 2005 EMC Corporation. All rights reserved.

    Whats the Fastest Way to Speed Up a Backup by 50%?

    Extract 50+% of the

    content BEFOREyou do the backup

    18

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    19 Copyright 2005 EMC Corporation. All rights reserved.

    Centera Fast Facts

    State of the Product

    Fastest growing platform in EMCs historyCreated the active-archiving market

    >230 Integrated partner ISV solutions

    >3000+ Customers

    >100PB installed

    State of the Business

    Fixed content (archiving) 72% of total stored contentOur customers biggest challenge is backup and recovery

    By archiving 50% of their data, customers reduce their backup process by 50%

    Centera continues to lead in key archive market segments

    Centera makes archiving simple for our customers

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    20 Copyright 2005 EMC Corporation. All rights reserved.

    Database storesContent Address

    for future reference

    Centera performsContent Addresscalculation andsends address

    back to application

    Application server sends object to Centera over IP network

    Object is createdand sent to

    application server

    How Centera Works

    LAN CACACACA

    Content Addressing

    10001010Digital

    fingerprint

    Globallyunique

    Location-

    independent

    ContentAddressalgorithm

    ContentAddress

    algorithm

    10111011

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    21 Copyright 2005 EMC Corporation. All rights reserved.

    Dramatically reduces management costs

    Centera at 30,000Features:

    True Virtualized Storage

    Guaranteed data authenticity

    & integrity Content Protection

    Mirroring

    Parity Protection

    Self-Configuring Self Managing

    Self-Diagnosis and Healing

    Remote Monitoring

    Access NodesAccess Nodes

    Access NodesAccess Nodes

    Access NodesAccess Nodes

    Storage NodesStorage NodesStorage NodesStorage Nodes

    Storage NodesStorage Nodes

    Storage NodesStorage Nodes

    Storage NodesStorage Nodes

    Ethernet

    Switch

    Ethernet

    Switch

    Ethernet

    Switch

    Ethernet

    Switch

    Centera RAINArchitecture

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    22 Copyright 2005 EMC Corporation. All rights reserved.

    EMC Centera 4-Node

    Mid-Size Organizations (Commercial)Customers with issues managing

    backup windows and information

    Need a centralized archive for e-mailand other growing fixed content

    Self-management and configurationneeds to control infrastructuremanagement costs

    Any business, any application, any fixed content type,

    and any organization

    Who Should Use It and When?

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    23 Copyright 2005 EMC Corporation. All rights reserved.

    EMC Centera Customer Benefits

    EMC Centera configuration offers a feature-rich, centralizedarchive system at a competitive price point

    Lower costs with self management, self configuration

    Assured content authenticity

    Configuration flexibilitycustomer leverages

    new or existing rackAll additional software options are available

    Governance Edition

    Compliance Edition Plus

    Replication Centera Seek and Chargeback Reporter

    Centera Universal Access

    Centera File Archiver

    No backup requirement

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    25 Copyright 2005 EMC Corporation. All rights reserved.

    Dramatically reduces management costs

    Key Benefits of Centera Self-configuring

    No File System Mgmt

    Single Instance Store & Re-use

    Content Authenticity & ProtectionMirroringParity protection

    Remote Replication

    Self-diagnosis/healing

    HW LevelObject Level Corruption

    Guaranteed Authenticity

    Retention Management

    Investment Protection

    Higher Disk Utilization

    Remote monitoring

    Archive Consolidation

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    26 Copyright 2005 EMC Corporation. All rights reserved.

    Email Everyone

    Optical ReplacementVideo and Audio Archive

    Main Frame Archive

    Back up issues Everyone

    Customers looking for tape silo upgrades

    File Systems Disk upgrade needs

    Archive instead on upgrading your NAS / SAN

    Archiving Applications, Content Management Applications, Imaging applications,Call Center Applications (voice recording), Work Flow Applications

    Compliance/ Government regulated industries Banks, Brokerage firms, Hospitals, Insurance companies, Pharmaceutical companies

    CENTERA SWEET SPOT

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    27 Copyright 2005 EMC Corporation. All rights reserved.

    Adding It All Up The Best of Many Worlds

    + Online, like disk

    + WORM (Write Once, Read Many), like optical

    + Optimized total cost of ownership, like tape

    + CAS benefits:+ Guaranteed and verifiable authenticity

    + Duplicate elimination

    + Protection from technology changes

    + Self-managing, self-configuring, and self-healing

    = EMC Centera Content Addressed Storage