GOOGLE,ALPHABETANDTHEFUTUREBy:JoeDavish.p://www.webstuff.com

ABriefHistoryofGoogle•  Google'smissionistoorganizetheworld's

informaDonandmakeituniversallyaccessibleanduseful

•  1996SearchEnginecreatedasresearchprojectbyLarryPageandSergeyBrinatStanfordUniversity

•  1998Incorporatedasaprivatelyheldcompany•  1999OfferedforsaletoExcitefor$1million,

Exciteturneddowntheoffer•  2000AdWordsreleasedasGoogle’sadverDsing

plaYorm•  2004IPO,marketcapitalizaDonofmorethan$23

billion

WhyRestructureintoAlphabet?

•  Ge^ngmoreambiDousthingsdone•  Takingthelong-termview•  Empoweringgreatentrepreneursandcompaniestoflourish•  InvesDngatthescaleoftheopportuniDesandresourceswesee•  Improvingthetransparencyandoversightofwhatwe’redoing•  MakingGoogleevenbe.erthroughgreaterfocus•  Andhopefully…asaresultofallthis,improvingthelivesofasmany

peopleaswecan-AlphabetInc.CEOLarryPage

TheStructureofa“Simple”CorporateRestructure

•  AlphabetwascreatedasasubsidiarydirectlyownedbyGoogleInc.,withGoogleastheownerandAlphabetasthesubsidiary.Agerwards,theroleswerereversedinatwo-stepswitch:–  First,adummysubsidiaryofAlphabetwascreated.–  GooglethenmergedwiththenewdummysubsidiarywhileconverDng

GooglestocktoAlphabetstock.Thepost-mergersubsidiary,nolongeradummy,changeditsnameto"AlphabetInc."ThecorporatereorganizaDonwasdonewithoutashareholdervote,whichisallowedunderDelawarelaw.

•  TherestructuringprocesswascompletedonOctober2,2015.AlphabetkeptGoogleInc.'sstockpricehistoryandconDnuestotradeunderGoogleInc.'sformerDckersymbols"GOOG"and"GOOGL;"bothclassesofstockarecomponentsofmajorstockmarketindicessuchastheS&P500andNASDAQ-100.

"GoogleInc.filingwiththeSEC,Form8-K".UnitedStatesSecuriDesandExchangeCommission.

ResultsoftheRestructure•  Madeiteasierforinvestorstotracktherevenuefrom

GooglevstheotherdivisionsofAlphabet•  Earningsdividedintotwomaincategories

–  Google:Search,Ads,Commerce,Maps,YouTube,Apps,Cloud,Android,Chrome,GooglePlayandhardwareproducts,suchasChromecast,ChromebooksandNexus

–  OtherBets:GoogleFiber,Calico,Nest,Verily,GVGoogleCapital,XandotheriniDaDves

•  Firstfinancialreportagerrestructure–  Alphabettotalfourthquarterrevenue$21.33billion–  Googledivision$21.178billionrevenue–  OtherBets$448millionrevenueand$3.6billionoperaDngloss–  Total2015revenue74.5billion

•  Brieflybecametheworld’smostvaluablecompany•  $516billionmarketcapitalizaDon(asofApril1,2016)with

$73billionincashonhand

AlphabetSubsidiaries•  Calico(biotechresearchanddevelopment)•  GoogleCapital(growthequityfund)•  GoogleFiber(broadbandinternetand

cabletelevision)•  GV(venturecapitalinvestment)•  Jigsaw(cross-sector,inter-disciplinary

thinktank)•  NestLabs(homeautomaDon)•  SidewalkLabs(urbaninnovaDon)•  Verily(researchorganizaDondevotedto

thestudyoflifesciences)•  X(semi-secretR&Dof“Moonshots”)•  Google(Search,Ads,Commerce,Maps,

YouTube,Apps,Cloud,Android,Chrome,GooglePlayandhardwareproducts,suchasChromecast,ChromebooksandNexus)

Calico•  Researchanddevelopmentbiotechcompanyestablishedin2013todeviseintervenDonsthatslowagingandcounteractage‑relateddiseases

•  Focusedonhealth,wellbeingandlongevity

•  Acronymfor:CaliforniaLifeCompany•  StrategyofPartnering

CalicoPartnerships•  AbbVie(neurodegeneraDonandcancer)•  AncestryDNA(geneDcsofhumanlifespan)•  BroadInsDtuteofMITandHarvard,andtheBuckInsDtute

forResearchonAging(age-relateddiseasesandtherapeuDcs)

•  QB3(biologyofagingandidenDfyingpotenDaltherapeuDcsforage-relateddiseases)

•  UniversityofTexasSouthwesternMedicalCenterand2M(drugdevelopmentforneurodegeneraDvedisorders)

•  UniversityofCalifornia,SanFrancisco(age-relatedcogniDvedecline)

GoogleCapital•  Late-stagegrowthventurecapitalfundfinancedbyGoogle,foundedin2013

•  Focusedonlargergrowthstagetechnologycompanies

•  Investsforprofit,notstrategicacquisiDonsforGoogle•  AddiDonalsupporthasincludedgivingrecipientcompaniesaccesstoGoogle'semployeesandknowledgebase,withthegoalofencouragingthegrowthofthecompaniestheyinvestin

GoogleCapital’sInvestments•  GChasinvestedincompaniesintheareasofbigdata,

financialtechnology,security,ande-learning•  SurveyMonkey(cloud-basedonlinesurveyandquesDonnaire

tool)•  LendingClub(peer-to-peerlendingcompany)•  CommonFloor(onlinerealestatestartup,India)•  Freshdesk,aSanFrancisco-basedcustomersupportplaYorm•  CreditKarma(freecreditandfinancialmanagementplaYorm)•  Innolight(opDcalcomponentcompany,China)•  ZenPayroll(onlinepayrollsoluDons)•  OscarHealthInsuranceCorp.(healthinsurancestartup)•  GirnarSogware(creatorofCarDekhoandotheronline

portals,India)

GoogleFiber•  Google'sfiber-to-the-premisesserviceintheUnitedStates,providingbroadband

internetandcabletelevisionservice•  Fiberrunundergroundto“GoogleFiberHuts”.Fromthe“huts”,thefibercables

travelalonguDlitypolesintoneighborhoodsandhouses,andstopataFiberJack(anOpDcalNetworkTerminal)ineachhouse.

•  Speedsupto1Gigabit/s.Downloadhighdef.movieinunderoneminute•  GoogleFiber...bar.OnAprilFools'Day2012,Googlereleasedanannouncement

thattheirproductwasactuallyanedibleGoogleFiberbarinsteadoffiber-opDcInternetbroadband.

•  FiberPhone,2016(landlinephoneservice)•  AnnouncedlocaDons:

–  PaloAlto,California(limitedtestlocaDons2011)–  KansasCity,Kansas&Missouri(2011)–  AusDn,Texas(2013)–  ProvoUtah(2013)–  Nashville,Tennessee(2015)–  RaleighandDurham,NorthCarolina(2015)–  Atlanta,Georgia(2015)–  SouthernCalifornia(2015)–  SaltLakeCity,Utah(2015)–  Huntsville,Alabama(2015)

GoogleFiberServices

GoogleFiberExampleSetup

h.p://www.technobuffalo.com/

GV(formerlyGoogleVentures)•  Venturecapitalinvestmentdivision,foundedin2009•  AsopposedtoGoogleCapital,GVprovidesseed,venture,andgrowthstage

fundingtolifescience,healthcare,arDficialintelligence,roboDcs,transportaDon,cybersecurityandagriculture.

•  Operatesindependentlyandmakesfinanciallydriveninvestmentdecisions•  Investedinover300companies,including:

ASamplingofGV’sPorYolioCompanies

Jigsaw•  Cross-sector,inter-disciplinarythinktank•  Dedicatedtounderstandingglobalchallengesandapplyingtechnological

soluDons•  Projectsinclude:

–  ProjectShield:protectwebsitesfromDDoSa.acks–  ‎InvesDgaDveDashboard:givesjournaliststoolstofollowthecriminaluseof

moneyanduncoverinternaDonalmoneylaundering–  PasswordAlert:letspeopleknowiftheyhavebeenthetargetofamalicious

emaila.empDngtosDlltheirpasswords–  DigitalA.ackMap:displaysthethousandsofcybera.acksagainstthe

websitesofnewspapers,businessesandchariDeseveryday

NestLabs•  Co-foundedbyformerAppleengineersTonyFadellandMa.Rogers.Acquiredby

Googlefor$3.2billionin2014.Revenuein2015wasapproximately$340million.•  HomeautomaDonproducts:includingprogrammable,self-learning,sensor-driven,

Wi-Fi-enabledthermostats,smokedetectors,securitycamerasanddevices•  NestLearningThermostatbasedonamachinelearningalgorithmthatlearnsthe

habitsoftheoccupantsandthenopDmizesheaDngandcoolingofhomesandbusinessestoconserveenergy

SidewalkLabs•  WorkswithciDestobuildproductsaddressingbigurbanproblems•  DevelopingasogwareplaYormnamedFlowtohelpciDesdiagnoseandfix

congesDonproblems•  LinkNYCiniDaDvereplacesoldpayphoneswithkiosksthatprovidefree

Wi-Fiwithina150-footradius.ThetouchscreenkioskshavecanalsobeusedforfreelocalphonecallsandInternetbrowsing

Verily•  ResearchorganizaDondevotedtothestudyoflifesciences•  Projectsinclude:

–  ContactlensesthatconDnuallymeasurebloodsugarforpeoplewithdiabetes–  Spoonlikeutensilforpeoplewithtremors–  TheBaselineStudy.CollectgeneDcandmolecularinformaDonfromalargeenoughpartofthe

populaDontocreateatruepictureofhumanhealth–  Disease-detecDngnanoparDcleplaYorm–  Health-trackingwristband–  DevelopingsurgicalroboDcs,inpartnershipwithJohnson&Johnson

X(formallyGoogleX-Labs)•  Semi-secretresearchanddevelopmentsubsidiary•  Projectsareogenreferredtoas"moonshots”•  Currentprojectsindevelopment

–  ProjectSelf-DrivingCar•  Equippedavarietyofvehicleswiththeself-drivingequipment,includingtheToyota

Prius,AudiTT,andLexusRX450h.Alsocustombuiltafleetofcars.Thevehicleshaddrivenover1,000,000milesasofJune2015.PublicroadtesDngofdriverlesscarsislegalinCalifornia,Michigan,Florida,Nevada,Arizona,NorthDakota,Tennessee,andtheDistrictofColumbiaasofFeb.2016.Projectedavailabilitytothepublicin2020.

–  ProjectWing•  Rapiddeliveryofproductsacrossacitybyusingdrones

–  ProjectGlass•  Augmentedrealityhead-mounteddisplay

–  ProjectLoon•  ProvidelargescaleinternetaccessbycreaDnganetworkofballoonsflyingthrough

thestratosphere

–  AddiDonalprojects•  AnarDficialneuralnetworkforspeechrecogniDonandcomputervision•  Thewebofthings,awayofconnecDngreal-worldobjectstotheInternet•  Smartphoneba.eriesthatlastsignificantlylonger

BostonDynamicsForSale•  EngineeringandroboDcscompany•  December2013,thecompanywasacquiredbyGoogleXfor$500Million•  Googlemothballedoveronehundred“moonshot”projectsin2015

GOOGLE

Source:h.ps://en.wikipedia.org/wiki/List_of_Google_productsNote:ThislistdoesnotincludethevariousdisconDnuedproductsfrompreviousyears

ThankYou!

Referencesh.p://abc.xyzh.p://calicolabs.com/h.p://cdn1.Dcbeat.com/wp-content/uploads/2015/11/projectwing.jpgh.p://digitala.ackmap.com/h.p://en.wikipedia.org/wiki/Calico_(company)h.p://en.wikipedia.org/wiki/Googleh.p://en.wikipedia.org/wiki/Google_Capitalh.p://en.wikipedia.org/wiki/Google_Fiberh.p://en.wikipedia.org/wiki/GV_(company)h.p://en.wikipedia.org/wiki/Jigsaw_(company)h.p://en.wikipedia.org/wiki/List_of_Google_productsh.p://en.wikipedia.org/wiki/Nest_Labsh.p://en.wikipedia.org/wiki/Verilyh.p://en.wikipedia.org/wiki/X_(incubator)h.p://fiber.google.com/about/h.p://fiber.google.com/ciDes/kansascity/plans/h.p://google.com/selfdrivingcar/h.p://googlecapital.com/companies/h.p://googlefiberblog.blogspot.com/h.p://gv.com/h.p://images.technewstoday.com.s3.amazonaws.com/tnt/google-fiber-set-to-be-introduced-in-salt-lake-city.jpgh.p://sidewalklabs.com/h.p://staDc5.uk.businessinsider.com/image/5695361fe6183e23008b8ac9-1200-1396/bi_graphics_alphabet-google-org-structure_05.pngh.p://technobuffalo.com/h.p://Dme.com/3758763/google-smart-contact-lens/h.p://venturebeat.com/2016/02/01/alphabet-earnings-reveal-strong-21-33b-in-revenue-99-from-core-google-business/h.p://verily.com/h.p://wired.com/2016/02/googles-city-fixing-sidewalk-labs-is-finally-ge^ng-to-work/

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