on:subject brand identity
TRANSCRIPT
BRAND IDENTITY PRESENTATION
July 2014
Brand Identity ON:SUBJECT July 2014PROJECT CLIENT DATE SECTION
BackgroundON:SUBJECT is an Amsterdam-based consultancy for social change. Services include marketing, project management and facilitation.
ObjectiveTo update ON:SUBJECT’s visual identity in order to attract more ambitious projects and grow the organization.
Target AudienceManagers of small-medium size organizations, departments or networks with a mission to affect social change. They have vision, but struggle moving forward with limited resources and unclear commitments.
MessageGet unstuck and build momentum for sustainability.
Competition• Other facilitators. • Generic communications consultancies. • Sustainability experts.
Distinguishing Characteristics• Co-collaborative approach. • Multi-talented. • Technical understanding. • Reliable, fun to work with.
Creative Considerations• Thelogousesthefibonaccisequence-bothprettyand
geeky. • Red is an established colour. The logo complements it with
spring. • Main needs: website, including other locations; business
cards; document templates.
Tone• Bold. • Playful. • Systemic. • No-nonsense. • Adaptable.
Client Brief
Brand Identity ON:SUBJECT July 2014PROJECT CLIENT DATE SECTION
Mood Board
Brand Identity ON:SUBJECT July 2014PROJECT CLIENT DATE SECTION
Logo
Brand Identity ON:SUBJECT July 2014PROJECT CLIENT DATE SECTION
Secondary Logo
Momentum for Sustainability
Brand Identity ON:SUBJECT July 2014PROJECT CLIENT DATE SECTION
Logo Variations
Brand Identity ON:SUBJECT July 2014PROJECT CLIENT DATE SECTION
Color Palette
Primary Colours
RedCMYK: 0/97/90/0RGB: 237/42/47HEX: ED2A2F
OrangeCMYK: 0/59/92/0RGB: 245/132/46HEX: F5842E
YellowCMYK: 2/11/95/0RGB: 253/217/32HEX: FDD920
GreenCMYK: 64/4/100/0RGB: 104/182/69HEX: 68B645
Teal 2CMYK: 47/10/26RGB: 137/190/188HEX: 89BEBC
Teal 3CMYK: 16/3/9/0RGB: 212/228/228HEX: D4E4E4
WhiteCMYK: 0/0/0/0RGB: 255/255/255HEX: FFFFFF
Teal 1CMYK: 78/16/44/0RGB: 35/160/154HEX: 23A09A
Secondary Colours
Off blackCMYK: 50/46/17/62RGB: 67/65/85HEX: 434155
GreyCMYK: 3/2/1/50RGB: 141/143/147HEX: 8D8F93
Off whiteCMYK: 4/3/2/0RGB: 242/242/244HEX: F2F2F4
MidnightCMYK: 100/91/33/24RGB: 33/47/96HEX: 212F60
Neutrals
Brand Identity ON:SUBJECT July 2014PROJECT CLIENT DATE SECTION
Typography
Lato Light
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Thequickbrownfoxjumpsoveralazydog.VictorjagtzwölfBoxkämpferquerüberdengroßenSylterDeich.
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Lato Bold
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The quick brown fox jumps over a lazy dog. Victor jagt zwölf Boxkämpfer quer über den großen Sylter Deich.
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Marker Felt Wide
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The quick brown fox jumps over a lazy dog. Victor jagt zwölf Boxkämpfer quer über den großen Sylter Deich.
Ne sea atqui doming, cu mei utamur facilisis suscipiantur. In velit indoctum neglegentur pri. Nullam perpetua sententiae ea cum, animal quaeque honestatis sed in. Nam ex menti-tum qualisque, an commodo maluisset quo. Mea ut alienum
Brand Identity ON:SUBJECT July 2014PROJECT CLIENT DATE SECTION
Photography & Graphic Elements
Brand Identity ON:SUBJECT July 2014PROJECT CLIENT DATE SECTION
Applications
ON:SUBJECT Carnapstraat 1541062 KT AmsterdamThe Netherlands
Call +31 61 55 073 66Email [email protected] www.onsubject.eu
BIC TRIONL2U IBAN NL49TRIO0254812724
KVK 56320922VAT NL345791514B01
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Obit ommodi tempos mil Our mission is to help you thrive on a healthy planet.
ON:SUBJECT is a consultancy with a difference. Our tools: inspiring communications, engaging meetings,
powerful projects – online and offline.
Want to read more? This way for stories, tips and updates →
Inspiring Communications
Your ideas are ready to change the world – but
you have no idea how to get them out there?
Better communications does not have to cost the
earth. Let’s explore how to make it happen.
Read more
Engaging Meetings
You know that change happens in when people
get together around a shared purpose – but too
often collaboration feels like a waste of time. Let’s
change the way we work to get things done
together.
Read more
Powerful Projects
You have great ideas – but they never seem to
materialize? Everybody was energized after the
meeting – but nothing ever happened with the
results? Getting help with project management
can make a big difference.
Read more
Organizations with
Momentum
ON:SUBJECT works with organizations
that are committed to making a dent in
the universe. For them, sustainability is
the biggest adventure of our time.
Momentum for SustainabilityWe help you build your capacity to take action and inspire others to create momentum for sustainability.
Get unstuck and build momentum
ON:SUBJECT
Momentum for Sustainability
Amsterdam, The Netherlands
Write to: [email protected]: +31 61 55 073 66
Thoughts and Inspirations
Project: Framing Sustainability Standards
MOOC “Leadership for Global Responsibility”
Project: KPMG Sustainability
Safety and the Theatre
Consultation Management, revisited
Networks with Momentum
Art of Hosting
eCampaigning Forum
International Association of Facilitators
IUCN Commission on Education and
Communication
NTEN – Nonprofit Technology Network
Toastmasters International
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ASI CUSTOMER SATISFACTION STUDY 2014 1
Version 1.0, July 2014
Prepared by: Wiebke Herding
ON:SUBJECT [email protected]
ASI Customer Satisfaction Study 2014