1. ONLY IN BATTLEFIELD

2. HERE GOES THE DICE IMAGE 3. YOU ?DEVELOPERS?PUBLISHING/BUSINESS?STUDENTS?MEDIA? 4. AGENDA1. A BIT OF HISTORY2. BATTLEFIELD & UGC3. SOME MORE CONSIDERATIONS4. QUESTIONS@werejul 5. ONCE UPON A TIME, IN 1999 6. A BIT LATER, IN 2002 7. 2011, THE STARS ALIGNONLY IN BATTLEFIELD 8. 2013, BATTLEFIELD 4 PLAYERS ARE ACUTELY AWARE OF THE DIFFERENCE BETWEENCGI/PRE-RENDERED FOOTAGE AND REAL GAMEPLAY USER-MADE ASSETS WILL ALWAYS BE BETTER THAN YOURS(UNLESS YOU LIMIT THEM) TRUST IN TRADITIONAL MEDIA AND ADVERTISING IS FADING THE #1 SOURCE OF INFORMATION FOR GAMERS IS OTHERGAMERS 9. OPTIMIZING FOR CONTENT CREATORSCONTENTACCESSVISIBILITY 10. STEP 1: CONTENTMAIN TYPES OF USER-GENERATED VIDEO CONTENT: INFORMATION & GUIDES FUN/ENTERTAINMENT HIDDEN GEMS/UNEXPECTED PERFORMANCECONTENT CREATORS ARE LOOKING FOR VIEWERSUSERS ARE SEARCHING FOR WHAT THEY CANT FIND IN THEIR DAY-TO-DAYEXPERIENCE 11. CONTENT HIDDEN GEMS 12. CONTENT FUN 13. CONTENT PERFORMANCE 14. STEP 2: ACCESSOPEN/CLOSED BETAPREVIEW CODECAPTURE EVENTS PUBLIC SHOWS 15. STEP 3: VISIBILITY 16. UGC ISNT CONTROLLED CONTENTTHERE IS NO AVOIDING THE RISKEMBRACE IT 17. ITS NOT JUST GAMEPLAY 18. UGC AS A SERVICE Community videos primarily drive engagement. Like in all relationships, the community requires you to spice things up.New content Community activation Ongoing contact & access 19. LIVESTREAM THE NEW FRONTIER 20. SUMMARYDESIGN YOUR GAME FOR THE VIDEO COMMUNITYGIVE CONTENT CREATORS ACCESSSUPPORT THEM WITH VISIBILITYBUILD A RELATIONSHIP, SPICE THINGS UPDONT TRY TO TAKE CONTROL, EMBRACE CHAOS 21. KEEP IN TOUCH@werejullinkedin.com/in/juwera/slideshare.net/Juwera 22. JOIN US SLIDE