only copy trade - doing business with lcbo · 2017-02-15 · hello sunshine 2 | period 12 french...

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Period 13 Marketing & Product Guide

French Languages Service Act (FLSA) 2

Seasonal Signage Gallery 3

Promotional Signage 13End Aisle Backer Cards 14

On Shelf 17

Advertising 21

Bonus Air Miles® Block Pile 29

St. Patrick’s Day Promotion 31

Deal of the Week 35

Food & Drink 41

Food & Drink Table 47

Special Promotions Fixture 53

Mini Thematic 57

Gifting 61

Front End Merchandiser 69

Spirited Pick 73

Seasonal & New Product Fixture Program 75

Social Responsibility Signage 79

Exterior Springer Sign 85

Shopping Cart Sign 87

Bonus AIR MILES® reward miles 89

Signature Collection 91

Wine Fridge 93

Whisky Shop 95

Ontario Wine Programs 97

Beer Programs 109

Vintages 119

Enhanced Trade Tasting Program 123

Participating Stores 125

Sold Space Program 133

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hello SUNSHINE

2 | Period 12

French Languages Services Act (FLSA)

OverviewThe French Language Services Act (FLSA) of 1986 guarantees an individual’s right to receive services in French from Government of Ontario ministries and agencies in 26 designated areas.

Relative to the French Language Services Act, the LCBO is not only required by law to provide bilingual staff, signage and services in specific stores and offices located in, or serving designated communities of Ontario, but we are also doing so as an additional service offering to our Francophone customers. It is good for business.

To further this commitment, participating stores are to receive a French version of Exterior Banners, and bilingual versions of Power Aisle Banners, Perimeter Banners, Backer Cards, Food & Drink Table, Window Show Cards & Deal of the Week.

Henceforth, these will become the standard bilingual components that will be shipped to these stores every promotional Period.

Participating Stores1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 23, 24, 26, 27, 32, 34, 36, 38, 40, 41, 49, 50, 52, 54, 55, 58, 63, 66, 67, 75, 76, 77, 78, 81, 83, 89, 91, 92, 98, 99, 103, 104, 108, 112, 117, 118, 121, 122, 123, 125, 126, 127, 128, 129, 134, 140, 143, 149, 151, 154, 162, 163, 164, 165, 167, 171, 173, 180, 182, 183, 184, 185, 186, 189, 190, 192, 193, 195, 198, 200, 204, 207, 212, 214, 217, 218, 220, 225, 228, 233, 234, 236, 241, 242, 243, 245, 249, 253, 255, 256, 262, 269, 272, 278, 279, 280, 287, 291, 295, 303, 308, 309, 310, 312, 320, 321, 322, 324, 327, 329, 332, 333, 334, 338, 341, 349, 355, 359, 360, 362, 363, 366, 367, 368, 370, 371, 375, 384, 385, 387, 388, 389, 393, 394, 395, 398, 400, 405, 406, 407, 408, 411, 412, 415, 416, 420, 421, 422, 424, 425, 426, 428, 431, 435, 436, 438, 441, 443, 444, 452, 457, 458, 463, 466, 470, 483, 484, 485, 487, 488, 490, 492, 494, 499, 500, 505, 506, 507, 511, 512, 515, 518, 519, 521, 524, 526, 528, 531, 532, 533, 534, 538, 539, 540, 542, 546, 547, 552, 553, 555, 556, 564, 565, 568, 569, 571, 572, 574, 575, 576, 577, 578, 584, 588, 589, 593, 597, 598, 601, 604, 614, 618, 619, 624, 626, 627, 631, 633, 636, 637, 638, 639, 640, 642, 643, 645, 646, 649, 650, 651, 652, 654, 655, 656, 657, 661, 665, 667, 669, 677, 694, 697, 698, 699, 700, 703, 741

Merchandising InstructionsPlease alternate between English, IMAGE, and French versions of the Signage.

Window Show Card English Version

Window Show Card French Version

End Aisle Generic Backer Card

English Version

End Aisle Generic Backer Card

French Version

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Marketing & Product Guide | 3

We would like to hear your comments about this Period’s music. Please provide your feedback to helloLCBO.

Music CD Re-order# DMS-MusicCD

Seasonal Signage GalleryAll Seasonal Signage components are available for re-order using their corresponding re-order numbers.

If a sign component is missing or damaged, please call helloLCBO @ 416-365-5932 or toll free @ 1-877-522-6411 and quote the re-order number provided in this guide.

Please have a copy of this Marketing & Product Guide on hand for reference.

Thank you.

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hello SUNSHINESignage Gallery

Exterior BannersDimensions: 43½”w x 90”hInstall: Exterior on building.

Re-order# S1317-EXB-127English

Re-order# S1317-EXB-128Lifestyle

Re-order# S1317-EXB-130French

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Signage Gallery

Exterior TransparencyDimensions: 28”w x 45”hInstall: Only for stores #452, #538, #568.

All transparency signs are vendor installed between February 27 – March 3, 2017

Re-order# S1317-TRN-138English

Re-order# S1317-TRN-139Lifestyle

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6 | Period 13


Power Aisle BannersDimensions: 45”w x 33”hInstall: Over the Power Aisle, closest to the entrance in the following order.

Re-order# S1317-PAB-121English

Re-order# S1317-PAB-122Lifestyle

Re-order# S1317-PAB-123French

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Signage Gallery

Perimeter BannerDimensions: 30”w x 33”hInstall: On the hangers around the periphery of the store. Alternate every other one.

Re-order# S1317-PRB-118English

Re-order# S1317-PRB-119Lifestyle

Re-order# S1317-PRB-120FrenchTrad

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8 | Period 13

hello SUNSHINE

Perimeter Transparency – SquareDimensions: 28 ½”w x 28 ½”hInstall: All transparency signs are vendor installed between February 27 – March 3, 2017



Signage Gallery

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Perimeter Transparency – HorizontalDimensions: 45”w x 28”hInstall: All transparency signs are vendor installed between February 27 – March 3, 2017



Signage Gallery

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10 | Period 13

hello SUNSHINE

Perimeter Transparency – VerticalDimensions: 28”w x 54”hInstall: All transparency signs are vendor installed between February 27 - March 3, 2017.



Signage Gallery

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hello SUNSHINE

Window Show CardsDimensions: 28”w x 45”hInstall: In the windows on the hanger.

Re-order# S1317-WSC-124English

Re-order# S1317-WSC-124Lifestyle

Re-order# S1317-WSC-125French

Signage Gallery

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12 | Period 13


Back Lit Tasting Bar SignDimensions: 21 15/16”w x 32 9/16”hInstall: In the frame on the portable Tasting Bar. Some

stores were supplied a backlit sign holder.

Re-order# S1317-TBS-126English

Seasonal Banner InsertDimensions: 20”w x 70”hInstall: In the Thematic Banner Stand (store entrance).

Re-order# S1317-SBI-131English

Beer Fridge PosterDimensions: 22 ¾”w x 53 ¾”hNOTE: This sign is for Store 486 Beer Fridge ONLY.

Re-order# DMS-S1317-BFP-144EnglishTrad

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Promotional Signage Gallery

1, 3, 4, 5, 6, 8, 10, 11, 12, 13, 14, 15, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 30, 31, 32, 33, 34, 35, 36, 38, 40, 41, 43, 44, 45, 47, 49, 50, 51, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 69, 70, 72, 73, 74, 78, 79, 80, 81, 82, 85, 86, 88, 90, 91, 93, 95, 97, 99, 101, 102,106, 109, 110, 115, 125, 130, 132, 136, 140, 143, 144, 145, 148, 149, 152, 153, 154, 155, 156, 163, 164, 165, 167, 168, 171, 175, 179, 182, 183, 185, 186, 187, 188, 190, 191, 192, 195, 196, 197, 198, 199, 200, 201, 202, 207, 209, 210, 211, 212, 214, 216, 217, 218, 221, 222, 223, 226, 227, 228, 229, 232, 233, 234, 236, 237, 242, 243, 244, 246, 247, 248, 249, 250, 252, 253, 255, 260, 263, 265, 266, 268, 269, 270, 276, 278, 279, 286, 287, 288, 295, 298, 300, 302, 304, 310, 311, 312, 321, 324, 325, 326, 327, 329, 334, 340, 341, 343, 344, 345, 346, 351, 353, 355, 359, 360, 361, 362, 363, 366, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 400, 401, 402, 404, 406, 407, 408, 411, 412, 415, 416, 417, 420, 425, 426, 427, 428, 431, 432, 434, 436, 437, 438, 443, 444, 445, 452, 453, 454, 456, 457, 458, 459, 465, 467, 469, 470, 477, 481, 484, 486, 490, 491, 494, 495, 497, 499, 500, 501, 505, 507, 509, 511, 517, 518, 521, 522, 523, 526, 528, 529, 532, 533, 534, 536, 539, 540, 542, 544, 545, 546, 549, 551, 552, 553, 554, 555, 556, 559, 563, 564, 566, 568, 569, 571, 572, 573, 575, 578, 579, 580, 584, 586, 587, 590, 593, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 633, 632, 634, 635, 638, 640, 641, 642, 643, 644, 645, 646, 649, 652, 653, 654, 655, 656, 657, 658, 694, 695, 698, 699, 700, 702, 703, 706, 741, 771, 776

Participating Stores

Key DatesInstall: February 26, 2017Take Down: March 26, 2017

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14 | Period 13

hello SUNSHINEEN

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1 Captain Morgan Spiced Rum 750 mL/ 1140 mL / Captain Morgan Bold

2 Smirnoff Vodka 750 mL / 1140 mL /1750 mL

3 Apothic Red / Dark Red / White

4 Crown Royal Whisky 750 mL / 1140 mL / Crown Apple 750 mL

5 Coors Light 6PK-B / 6 Pack-TC / 473 mL Single

6 Santa Rita Reserva Sauv Blanc / Villa Maria Private Bin Sauv Blanc /Babich Sauvignon Blanc

7 J. P. Wiser’s Deluxe Whisky 750 mL /1140 mL/1750 mL

8 Helderberg Winery Cabernet Sauvignon / Angove Organic Cabernet Sauvignon / Big Bill Cabernet Sauvignon

9 Absolut Vodka 750 mL / 1140 mL /1750 mL

10 Stolichnaya Vodka 750 mL / 1140 mL /1750 mL

End Aisle 1-10 Backer Cards

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End Aisle 1S1317-BCS-001










Promotional Signage – End Aisle Backer Cards

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Promotional Signage –End Aisle Backer Cards

End Aisle 11-20 ProductsEnd Aisle Product

11 Jameson Irish Whiskey 750 mL / 1140 mL /Jameson Crested Irish Whiskey 750 mL

12 Chateau Timberlay Bordeaux Superieur Aoc / Peller Estates Family Series Cabernet Merlot VQA / Trapiche Pure Black Malbec

13 Cono Sur Bicicleta Viognier 750 mL / Gabbiano Pinot Grigio 750 mL / Jackson-Triggs Chardonnay 1500 mL

14 Sauza Silver 750 mL / Sauza Hornitos Reposado Tequila 750 mL / Sauza Gold Tequila 1140 mL

15 Tanqueray London Dry Gin 1140 mL / Ketel One 1750 mL / Tanqueray No. Ten Gin 750 mL

16 Smirnoff Green Apple Flavoured Vodka / Smirnoff Raspberry Flavoured Vodka / Smirnoff Vanilla Flavoured Vodka

17 Remy Pannier Rose D’Anjou / Vintage Ink Merlot-Cabernet Mark Of Passion VQA / Jacob’s Creek Moscato Rose

18 Campo Viejo Rioja Tempranillo / Wolf Blass Yellow Label Shiraz / Peninsula Ridge Inox Chardonnay VQA

19 Disaronno Amaretto 750 mL / Laura Secord Chocolate Cream Liquor 750 mL / Carolans Irish Cream 1140 mL

20Lot No. 40 Single Copper Pot Still Canadian Whisky / Gooderham & Worts Canadian Whisky / Pike Creek Double Barreled Canadian Whisky

End Aisle Backer Cards (End Aisles 11-20)

Please rotate between “hello SUNSHINE” and the lifestyle image

Generic Backer Cards (Lifestyle) Re-order# S1317-BCG-012

Generic Backer Cards (Text) Re-order# S1317-BCG-011

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16 | Period 12

LTO & BAM StickersIn the unlikely event that an LTO or BAM offer changes after the backer cards have printed, stores will be required to make the appropriate updates. Place the sticker over the SAVE/BAM image that is printed on the backer card.

Re-order CodesEnglish: DMS-ENGSTICKERBilingual: DMS-BILSTICKER

Promotional Signage – LTO & BAM Stickers

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On ShelfKey Dates LTOStart: February 27, 2017Take Down: March 27, 2017

Key Dates BAMStart: February 26, 2017Take Down: March 25, 2017

Key Dates No OfferStart: February 26, 2017Take Down: March 26, 2017

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18 | Period 12

Location MessageComponent Specifications Re-order# Images

On Shelf Branded Pre-printed Shelf Talkers EA 1-20 (Set of 60)

Shelf Talkers6½” w x 1¾” h

DMS-P1317-ONS-052

On Shelf Regular ProgramPre-printed Extender Strips65 versions

Extender Strips 12” w x 2½” h

DMS-P1317-ONS-053

On Shelf Community ProgramPre-printed Extender Strips10 versions

Extender Strips 12” w x 2½”h

DMS-P1317-ONS-054

On Shelf Discovery Program Pre-printed Extender Strips 9 versions

Extender Strips 12” w x 2½”h

DMS-P1317-ONS-055

Cut Cases

Generic Blank Pricer Cards (50 per bundle)

Pricer Cards 8” w x 7” h

DMS-P1317-ONS-056

On Shelf Generic Blank Extender Strips (15 per bundle)

Extender Strips 12” w x 2½” h

DMS-P1317-ONS-057

On Shelf Blank Bin Tags for General Use (25 per bundle)

Bin Tags 6” w x 1¾” h

Central Supply Shopping Cart# 749358

On Shelf

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hello SUNSHINE On Shelf

Location MessageComponent Specifications Re-Order# Images

On Shelf More Miles! Shelf Talkers Pre-Printed (BAM Program)(3 versions)

6½” w x 1¾” h English/No Price

DMS-P1317-ONS-059

On Shelf “Shari’s Pick” Shelf Talkers Pre-Printed (IMAGE Program)(6 versions)

6½” w x 1¾” h Price/No Price

DMS-P1317-ONS-060

On Shelf “Deal of the Week” Shelf Talkers Pre-Printed (IMAGE Program)(4 versions)

6½” w x 1¾” h Bilingual/No Price

DMS-P1317-ONS-061

On Shelf “SAVE” Shelf Talkers Pre-Printed (Limited Time Offer Program)

6½” w x 1¾” h English/PriceEnglish/No Price

DMS-P1317-ONS-062

On Shelf “SAVE/ ÉPARGNEZ” Shelf Talkers Pre-Printed (Limited Time Offer Program)

6½” w x 1¾” h Bilingual/PriceBilingual/No Price

DMS-P1317-ONS-063

On Shelf Bonus AIR MILES® Shelf Talker Pre-Printed (Bonus AIR MILES Program)


DMS-P1317-ONS-064

On Shelf BONUS AIR MILES® reward miles de récompense AIR MILES® in prime Shelf Talkers Pre-Printed (Bonus AIR MILES Program)


DMS-P1317-ONS-065

On Shelf “NEW ” Shelf Talkers Pre-Printed (New Product Program)


DMS-P1317-ONS-066

On Shelf “NEW/NOUVEAU” Shelf Talkers Pre-Printed (New Product Program)


DMS-P1317-ONS-067

On Shelf “In The Spotlight” Shelf Talkers Pre-Printed (IMAGE Program)


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hello SUNSHINE

Location MessageComponent Specifications Re-Order# Images

On Shelf “In The Spotlight/EN VEDETTE” Shelf Talkers Pre-Printed (IMAGE Program)


DMS-P1317-ONS-069

On Shelf Go Green ExtenderPre-printed Extender Strips 1 version

Extender Strips 12” w x 2½” hPrice/No Price

DMS-P1317-ONS-070

On Shelf

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Advertising

Enhanced Guide

Radio

AIR MILES@ e-blast

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22 | Period 12

Advertising

Period 13 Shopping GuideThe Shopping Guide features product highlights in the key programs taking place during the promotional turn. This includes features on the Deal of the Week, Mini Thematic products, LTO & BAM offers and much more.

Publications & Insertion DatesPublication Insertion Date

Ottawa Sun March 1, 2017

Barrie Examiner

March 2, 2017National Post (Ottawa )

National Post (Toronto)

Kingston Whig Standard

March 3, 2017Ottawa Citizen

St Catherine Standard

Toronto Sun

Globe and Mail (Ottawa)

March 4, 2017

Globe and Mail (Toronto)

Hamilton Spectator

Kithchener Waterloo Record

London Free Press

Thunder Bay Chronicle Journal

Toronto Star ( subscriptions)

Toronto Star (single copy sales)

Windsor Star

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hello SUNSHINE Advertising

Period 13 Shopping Guide – Participating Products LCBO # Description Format

COVER255380 Pilsner Urquell 500 mL

275677 Santa Rita Reserva Sauvignon Blanc 750 mL

358184 Tanqueray Rangpur Gin 750 mL

ST PATRICK'S DAY GIFTING270447 Guinness Draught Beer 500 mL

699389 Magners Original Irish Cider 500 mL

429258 Jameson Caskmates Irish Whiskey 750 mL

386292 2 Gingers Irish Whiskey 750 mL

MINI THEMATIC145094 Mission Hill Pinot Blanc VQA Five Vineyards 750 mL

394718 Erath Pinot Noir 750 mL

460154 Columbia Crest Grand Estates Cabernet Sauvignon 750 mL

SHARI'S PICKS461509 Helderberg Winery Cabernet Sauvignon 750 mL

459396 Czechvar Dark 500 mL

FRESH PRESSED STORY893 J.P. Wiser's Deluxe Whisky 750 mL

358184 Tanqueray Rangpur Gin 750 mL

2485 Sauza Silver 750 mL

382002 Smirnoff Raspberry Flavoured Vodka 750 mL

OUR PICKS275677 Santa Rita Reserva Sauvignon Blanc 750 mL

426601 Villa Maria Private Bin Sauvignon Blanc Marlborough 750 mL

620054 Babich Sauvignon Blanc 750 mL

270439 Smithwick's Ale 500 mL

442731 Kilkenny Irish Ale 4 x 500 mL

110056 Absolut Vodka 750 mL

225243 Stolichnaya Vodka 750 mL

67 Smirnoff Vodka 750 mL

BRUNCH ENTERTAINING STORY

64287 Cono Sur Bicicleta Viognier 750 mL

255380 Pilsner Urquell 500 mL

367276 Jacob's Creek Moscato Rose 750 mL

328526 Jackson-Triggs Chardonnay 1500 mL

500512 Captain Morgan Spiced Rum 750 mL

2253 Disaronno Originale Amaretto 750 mL

370866 Cavas Hill 1887 Brut 750 mL

LOCAL398255 Big Rig Gold 473 mL

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24 | Period 12

Advertising

LCBO # Description Format

415323 Big Rig Black IPA 473 mL

VQA LOCAL162602 Château des Charmes Estate Bottled Cabernet Franc VQA 750 mL

192666 Malivoire Guilty Men White VQA 750 mL

438077 Raven Wicked White VQA 750 mL

504241 Henry Of Pelham Cabernet Merlot VQA 750 mL

VINTAGES466029 Invivo Central Otago Pinot Noir 750 mL

943472 Silver Oak Alexander Valley Cabernet Sauvignon 750 mL

168179 Marchesi di Barolo 750 mL

DEALS437772 Belvedere Vodka 750 mL

604868 Grey Goose Vodka 1750 mL

105742 Appleton Estate Extra 12 Year Old Rum 750 mL

11130 Dewar's White Label 750 mL

311977 Canadian Club Reserve 750 mL

439174 Giffard Creme De Violette 700 mL

194118 Enzo Vincenzo Valpolicella Ripasso Doc 750 mL

267070 Tommasi Il Sestante Valpolicella Rip Sup Doc 750 mL

440867 Honoro Vera Garnacha Do Calatayud 750 mL

593905 Kittling Ridge White Zinfandel/Vidal 1500 mL

53827 Dan Aykroyd Cabernet Merlot VQA. 750 mL

473090 G. Marquis The Red Line Cabernet Sauvignon VQA 750 mL

278127 Santa Carolina Sauvignon Blanc Reserva 750 mL

55517 Smoking Loon Cabernet Sauvignon 750 mL

460667 Yalumba Coonawarra Cabernet Sauvignon 750 mL

525188 Peroni Nastro Azzurro 6 x 330 mL

404327 Muskoka Cream Ale 6 x 341 mL

461079 Granville Island Two Tides India Session Ale 473 mL

258673 G. Marquis The Silver Line Pinot Noir 750 mL

910430 Tommasi Ripasso Valpolicella Classico Superiore 750 mL

595280 Porcupine Ridge Syrah 750 mL

448175 Vodka Mudshake Orange Cream 1080 mL

402818 Flor De Cana Grand Reserva 7 Yo 750 mL

492520 Bacardi 8 Year Old Rum 750 mL

364570 Bacardi Oakheart Spiced Rum 750 mL

402867 Chic Choc Spiced Rum 750 mL

600163 Tanqueray No. Ten Gin 750 mL

350629 Forty Creek Barrel Select Whisky 1140 mL

403519 Crown Royal Apple 750 mL

74393 Baileys Irish Cream 375 mL

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LCBO # Description Format

207613 Jameson Irish Whiskey 1140 mL

377994 Gentleman Jack Tennessee Whiskey 750 mL

14910 Bushmills Irish Whiskey 750 mL

506691 Wolf Blass Yellow Label Shiraz 750 mL

363838 Charles & Charles Red Blend 750 mL

426601 Villa Maria Private Bin Sauvignon Blanc 750 mL

462861 Trapiche Pure Black Malbec 750 mL

372771 Silver Bay Riesling Gewur VQA 750 mL

297119 French Cross Chardonnay Bag In Box 4000 mL

250209 V. Ink Merlot-Cabernet Mark Of Passion VQA 750 mL

594200 Peninsula Ridge Inox Chardonnay VQA 750 mL

434654 Young Brute Red Blend 750 mL

145490 Cusumano Syrah 750 mL

293134 Jean Claude Mas Cb Sv Mr Res Pays D'Oc 750 mL

465146 Les Jamelles Sauvignon Blanc Pays Doc 750 mL

377556 Valpantena Valpolicella Doc 750 mL

911396 Moosehead Lager 6 x 341 mL

383059 Sleeman Original Draught 6 x 473 mL

302810 Heineken 6 x 500 mL

374520 Angry Orchard Hard Cider 6 x 355 mL

556720 Warsteiner Premium Pilsener+ 500 mL

1578 Flat Rock Twisted White 750 mL

659607 Mitolo Jester Shiraz 750 mL

158550 Laurent-Perrier Cuvée Brut Rosé Champagne 750 mL

106450 Santa Margherita Pinot Grigio 750 mL

370668 Dos Locos Lime Tequila Margarita 440 mL

450445 Social Lite Lime Ginger 4 Pk-C 4 x 355 mL

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hello SUNSHINEAdvertising

Bonus Air Miles® Reward Miles Free Standing Insert (FSI)Bonus Air Miles® offers will be featured in this FSI during the Period 13 promotional turn.

Publications & Insertion DatesPublication Insertion Date

Ottawa Sun March 8 2017Peterborough This Week

Barrie Examiner

March 9, 2017

Belleville News

Brampton Guardian

Burlington Post

Central Hastings News

Chatham This Week

Clarington This Week

Guelph Tribune

Kingston Whig Standard

Kitchener Waterloo Record

London Community News

Markham Economist

Mississauga News

Newmarket/Aurora Era Banner

North Bay Nugget

Oakville Beaver

Oshawa This Week

Quinte News

Richmond Hill Liberal

St. Catharine's Standard

Timmins Daily Press

Kenora Daily News

March 10, 2017

Ottawa Citizen

Sault Ste. Marie Star

Sudbury Star

Toronto Sun

Hamilton Spectator

March 11, 2017

London Free Press

Thunder Bay Chronicle Journal

Toronto Star

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Bonus Air Miles® Reward Miles Free Standing Insert (FSI) – Participating Products

LCBO# Description Format405951 Funf 5 Sangria Spain 750 mL

427369 Antano, Rioja Reserva 750 mL

462085 Grand Sud Chardonnay Vdfrance 1000 mL

31211 Mommessin Export St Pierre Rouge 1500 mL

213496 Pasqua Pinot Grigio Delle Venezie Igt 750 mL

37028 Folonari Soave 1500 mL

179432 Tini Sangiovese Romagna Doc 750 mL

215897 Harvey’s Bristol Cream Sherry 1000 mL

321158 Carlo Rossi Rose 1500 mL

70813 Carlo Rossi Red 1500 mL

247007 Sawmill Creek Pinot Grigio Chardonnay Bag In Box 4000 mL

623322 French Cross Sauvignon Blanc Bag In Box 4000 mL

428854 Enigma Chardonnay 750 mL

449207 Rodney Strong Charlotte’s Home Sauvignon Blanc 750 mL

316844 Columbia Winery Chardonnay 750 mL

316844 Bombay Sapphire London Dry 750 mL

605162 Broker’s Gin 750 mL

458620 Tito’s Handmade Vodka 1140

437771 Belvedere Vodka 750 mL

131391 Smirnoff Vodka (P.E.T) 1140

210286 Russian Standard Vodka 1140

54213 Alberta Premium Whisky (P.E.T) 1750 mL

298638 Glenmorangie Original 750 mL

1925 Courvoisier VS 750 mL

560474 Ardbeg 10 YR 750 mL

417584 Stock 84 VSOP 750 mL

34637 Canadian Club Premium 1750 mL

550715 Forty Creek Barrel Select 750 mL

300699 Molson Canadian 6 x 473 mL

910430 (V)Tommasi Ripasso Valpolicella 750 mL

457655 Rolling Rock 6 x 341 mL

Digital AdvertisingThe above Bonus Air Mile® products will be posted on FLIPP App from March 9 to March 31. Trad

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28 | Period 12

Advertising

Radio:There will be one radio spot promoting the new Products of the World California (Store 001). The spot will begin airing Feb 26th.

Air Miles® eBlasts:There will be Air Miles® eBlasts during Period 13 promoting BAM products on March 2 and March 16th.

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1, 10, 15, 21, 22, 23, 27, 31, 33, 34, 35, 36, 38, 44, 47, 49, 50, 55, 58, 63, 70, 72, 73, 74, 80, 82, 85, 93, 95, 97, 101, 106, 115, 130, 132, 145, 148, 153, 160, 165, 166, 171, 185, 187, 188, 190, 195, 198, 199, 200, 201, 209, 212, 217, 221, 226, 228, 233, 242, 243, 248, 249, 252, 253, 255, 263, 266, 268, 279, 286, 288, 298, 300, 310, 311, 312, 325, 326, 329, 334, 344, 346, 351, 355, 359, 360, 361, 362, 367, 373, 378, 381, 382, 383, 385, 386, 388, 390, 392, 393, 394, 397, 398, 400, 401, 407, 408, 412, 416, 417, 427, 428, 431, 432, 437, 438, 443, 444, 445, 452, 459, 470, 475, 481, 485, 490, 491, 495, 497, 499, 501, 505, 511, 517, 518, 522, 523, 536, 539, 540, 542, 544, 545, 549, 553, 556, 564, 566, 568, 569, 572, 573, 575, 584, 586, 587, 590, 593, 598, 602, 605, 609, 616, 617, 619, 623, 624, 630, 631, 632, 634, 635, 641, 642, 694, 702, 703, 706, 771, 776


Bonus Air Miles® Block Pile Participation is mandatory.


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30 | Period 12

Bonus Air Miles® Block Pile

OverviewParticipating stores will build a block pile display with the seven (7) participating products. This initiative will be supported by a Free Standing Insert (FSI), which will be circulated in market starting March 9th. Please refer to the Advertising section of this guide for more information.

We encourage store staff to engage customers by directing them to these BAM offers and asking customers for their Air Miles cards. This is a corporate initiative and participation is mandatory.

Key DatesStart Date: February 26, 2017End Date: March 25, 2017

Participating ProductsLCBO# Description Format Retail BAM37028 Folonari Soave 1500 mL $16.40 6

70813 Carlo Rossi Red 1500 mL $14.45 9

247007 Sawmill Creek Pinot Grigio Chardonnay Bag In Box 4000 mL $39.95 20

131391 Smirnoff Vodka (P.E.T) 1140 mL $38.75 10

623322 French Cross Sauvignon Blanc Bag 4000 mL $39.95 20

54213 Alberta Premium Whisky (P.E.T) 1750 mL $58.00 30

300699 Molson Canadian 6 x 473 mL $14.25 5

Signage:Signage kit reorder# DMS-P1317-BPP-034

• Pole Topper Sign(1)

• Riser Wrap (4)

• Preprinted Pricer Card (7)

Merchandising Instructions:

• Please order the required products as it will not be force shipped.• Use the pole topper sign and riser wrap to build a block pile display (near the front of the store) with the participating products.

• Merchandise the pricer cards in front of the corresponding products.

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St Patrick’s Day Promotion

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Overview St. Patrick’s Day is a fun hosting opportunity for our customers. This year there is an opportunity for all stores to participate in an engaging merchandising initiative.

Key DatesShip Date: Week of February 21, 2017Start Date: February 27, 2017End Date: March 20, 2017

What is in the merchandising kit:Signage kit reorder# P1317-GFT-117

• Backer Card (1)

• Mini Backer Cards (2)

• Riser Wrap (4)

• Neck Tags (4 bundles in 25’s)

• Generic Pricer Card (1)

• Preprinted Pricer Card (4)

St. Patrick’s Day Promotion

Backer Card

Mini Backer CardOption A

Mini Backer CardOption B

Riser Wrap

Neck Tags

Preprinted Pricer Card

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St. Patrick’s Day Supplier Sold Program Participating StoresThe following stores will create a cut case display to feature the participating products. This program is supplier funded and participation is mandatory.

1, 3 , 4, 5, 6, 8, 10, 11, 12, 13, 14, 15, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 30, 31, 32, 33, 34, 35, 36, 38, 40, 41, 44, 45, 47, 49, 50, 51, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 69, 70, 72, 73, 74, 78, 79, 80, 81, 82, 84, 85, 86, 88, 90, 91, 93, 95, 97, 99, 101, 102, 103, 106, 110, 115, 125, 130, 132, 136, 139, 140, 143, 144, 145, 148, 149, 152, 153, 154, 155, 156, 160, 163, 164, 165, 166, 167, 168, 171, 175, 179, 182, 183, 185, 186, 187, 188, 190, 191, 195, 196, 197, 198, 199, 200, 201, 202, 207, 209, 210, 211, 212, 214, 216, 217, 218, 221, 222, 223, 225, 226, 227, 228, 229, 232, 233, 234, 236, 237, 242, 243, 244, 246, 247, 248, 249, 250, 252, 253, 255, 260, 263, 265, 266, 268, 269, 270, 276, 278, 279, 286, 287, 288, 295, 298, 300, 302, 304, 310, 311, 312, 321, 324, 325, 326, 327, 329, 334, 340, 341, 343, 344, 345, 346, 351, 353, 355, 359, 360, 361, 362, 363, 366, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 400, 401, 402, 404, 406, 407, 408, 411, 412, 415, 416, 417, 418, 420, 425, 426, 427, 428, 431, 432, 434, 436, 437, 438, 443, 444, 445, 452, 453, 454, 455, 456, 457, 458, 459, 465, 467, 469, 470, 477, 481, 484, 485, 486, 490, 491, 494, 495, 497, 499, 500, 501, 505, 507, 509, 511, 517, 518, 521, 522, 523, 526, 528, 529, 532, 533, 534, 536, 537, 539, 540, 542, 544, 545, 546, 549, 551, 552, 553, 554, 555, 556, 559, 563, 564, 566, 568, 569, 571, 572, 573, 575, 578, 579, 580, 584, 586, 587, 590, 593, 599, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 635, 638, 640, 641, 642, 643, 644, 645, 646, 649, 652, 653, 654, 655, 657, 658, 661, 665, 694, 695, 698, 699, 700, 702, 703, 706, 741, 771, 776

Participating Products:

LCBO# Description Format

643650 Guinness Draught 6 PK-B) 6 x 330 mL

554469 Guinness Draught 8 PK-Can 8 x 440 mL

271619 Harp Lager Can 500 mL

442731 Kilkenny Irish Ale 4 PK-Can 4x 500 mL

Merchandising Instructions:

• Please order the required products as it will not be force shipped.

• Use the mini backer card sign to build a cut case display (near beer coldroom or beer section of the store) with the four (4) participating products.

• Install the neck tags on the participating products (bottle formats only).

• Merchandise the pricer cards in front of the corresponding products.

• Signage kit reorder# P1317-GFT-117

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St. Patrick’s Day Promotion

St. Patrick’s Day Promotion – All Stores All stores are encouraged to display their St. Patrick’s Day products in a single location in the store, using the Merchandising Kit components provided to build and sign the display. Stores may use the signage components provided to feature any Irish products.

Merchandising Instructions:Mini Backer Card

• Please set up Cut-case display(s) using the provided signage.

• Merchandise Neck Tags on participating products on display.

Backer Card• Please select a discretionary end to

merchandise your St. Patrick’s Day products.

• Store manager’s discretion

On Shelf• Merchandise Bottle Neck Tags on

participating products on shelf.

• Store manager’s discretion

Suggested Products 5959 Baileys Irish Cream 750 mL 10157 Jameson Irish Whiskey 750 mL 14910 Bushmills Irish Whisky 750 mL 20768 Irish Mist 750 mL 71746 Tullamore Dew Irish Whiskey 750 mL 207613 Jameson Irish Whiskey 1140 mL 275933 Jameson Irish Whiskey 1750 mL 292615 Jameson Select Reserve 750 mL 334045 Kilbeggan 750 mL 379032 O’Casey’s Irish Cream 750 mL 386292 2 Gingers 750 mL 429258 Jameson Caskmates Irish Whiskey 750 mL Trad

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Deal of the Week


This is a sold program. Participation is mandatory.

Important Note about InventoryParticipating ‘Deal of the Week’ locations, will be centrally shipped a customized volume of cases based on historical sales. Locations that have the sku listed, but may not have the deal of the week display, may also be forced product to support the discount in their local market. The forces will be communicated to retail via Retail Admin and SMi Update, at least 3 weeks in advance of the promotion and will arrive in advance of the promotional turn. If you feel your store requires more inventory to support the program than your force, you are encouraged to place orders for more cases from your supplying warehouse.

1, 5, 10, 11, 15, 17, 18, 19, 20, 21, 22, 23, 26, 27, 31, 33, 34, 35, 36, 38, 40, 41, 43, 44, 50, 51, 55, 57, 62, 63, 64, 65, 68, 73, 74, 79, 80, 82, 84, 85, 86, 90, 95, 101, 102, 106, 115, 125, 130, 132, 139, 140, 148, 149, 152, 154, 156, 163, 164, 165, 167, 168, 171, 175, 179, 182, 185, 187, 188, 190, 191, 195, 198, 200, 201, 207, 209, 211, 212, 216, 217, 218, 221, 226, 227, 228, 233, 242, 243, 244, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 298, 300, 310, 311, 321, 324, 325, 326, 329, 334, 340, 344, 346, 351, 353, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 401, 402, 404, 407, 411, 412, 415, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 445, 452, 457, 458, 459, 465, 467, 470, 481, 485, 490, 491, 494, 495, 497, 499, 500, 501, 505, 511, 518, 521, 523, 528, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 554, 555, 556, 559, 563, 564, 566, 568, 569, 572, 573, 575, 579, 580, 584, 587, 590, 593, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 640, 641, 643, 649, 652, 653, 655, 658, 661, 667, 694, 698, 699, 700, 702, 703, 706, 741, 771, 776Trade C

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Week 1: March 2 – March 8, 2017LCBO# Description Size LTO456095 Ketel One Vodka 750 mL $5.00

Merchandising Instructions• Merchandise the “Ketel One Vodka” sign into the Metal Stand.

• Merchandise corresponding Pricer Card in front of product.

Banner Insert Re-order Codes:English: P1317-DOW-013Bilingual: P1317-DOW-019

OverviewThe Deal of the Week display changes four times throughout the promotion. The sales will be used to drive traffic in-store through compelling offers on popular wines and spirits. Please note that the sales always begin on a Thursday and last until end of day the following Wednesday. When the featured product is a wine, we will be communicating the Case Savings deal and recommend that in-store displays reflect this strategy.

Key DatesWeek Install Take Down (End of Day)

1 March 2, 2017 March 8, 2017

2 March 9, 2017 March 15, 2017

3 March 16, 2017 March 22, 2017

4 March 23, 2017 March 29, 2017

Signage Components & Re-orderingStores will be provided with a signage kit. Signage will be available for re-order.

• Pricer Cards (English) (4 Versions) Re-order# DMS-P1317-DOW-025

• Shelf Talkers (4 versions) Re-order# DMS-P1317-ONS-061

• Banner Inserts (English & Bilingual) (4 versions) Please see Merchandising Instructions for re-order codes.

Deal of the Weekparticipation is mandatory

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Week 2: March 9 – 15, 2017

LCBO# Description Size LTOCaseSavings

144493 Montecillo Crianza Rioja 750 mL $3.00 $36.00

Merchandising Instructions• Remove the “Ketel One Vodka” sign and merchandise the

“Montecillo Crianza Rioja” sign into the Metal Stand.


• The display should be merchandised to promote the case savings.


Week 3: March 16 – March 22, 2017LCBO# Description Size LTO429258 Jameson Caskmates 750 mL $5.00

Merchandising Instructions• Remove the “Montecillo Crianza Rioja” sign and merchandise the

“Jameson Caskmates” sign into the Metal Stand.



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Week 4: March 23 – March 29, 2017

LCBO# Description Size LTOCaseSavings

619395 Red Knot Shiraz 750 mL $4.00 $48.00

Merchandising Instructions• Remove the “Jameson Caskmates” sign and merchandise the

“Red Knot Shiraz” sign into the Metal Stand.


• The display should be merchandised to promote the case savings.


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Deal of the Weeknon-participating stores

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Save Big This Week – Cut Case DisplayThe following stores are encouraged to build Cut-case displays to promote the weekly deals (Manager’s discretion). These stores will not be forced allocated inventory. Please ensure sufficient stock is ordered.

Participating Stores2, 3, 4, 6, 7, 8, 9, 12, 13, 14, 16, 24, 25, 28, 29, 30, 32, 39, 42, 45, 46, 47, 48, 49, 52, 53, 54, 56, 58, 59, 60, 61, 66, 67, 69, 70, 71, 72, 75, 76, 77, 78, 81, 83, 84, 87, 88, 89, 91, 92, 93, 94, 96, 97, 98, 99, 103, 104, 105, 107, 108, 109, 110, 111, 112, 113, 114, 116, 117, 118, 119, 120, 121, 122, 123, 124, 126, 127, 128, 129, 131, 133, 134, 135, 136, 137, 138, 139, 141, 142, 143, 144, 145, 146, 147, 151, 153, 155, 157, 158, 159, 160, 161, 162, 166, 169, 170, 172, 173, 174, 175, 176, 178, 180, 181, 183, 184, 186, 189, 192, 193, 194, 196, 197, 199, 202, 203, 204, 205, 208, 210, 213, 214, 219, 220, 222, 223, 224, 225, 229, 230, 231, 232, 234, 235, 236, 237, 238, 239, 240, 241, 245, 246, 247, 251, 254, 256, 257, 258, 259, 260, 261, 262, 264, 266, 267, 268, 270, 271, 272, 273, 274, 275, 276, 277, 280, 281, 282, 283, 284, 285, 286, 289, 290, 291, 292, 293, 294, 295, 296, 297, 299, 301, 302, 303, 304, 305, 306, 307, 308, 309, 312, 313, 314, 315, 316, 317, 318, 319, 320, 322, 323, 327, 328, 330, 331, 332, 333, 335, 336, 337, 338, 339, 341, 343, 345, 347, 348, 349, 350, 352, 354, 358, 363, 364, 365, 368, 369, 370, 372, 374, 375, 376, 377, 379, 380, 384, 395, 399, 400, 403, 405, 406, 409, 410, 413, 414, 418, 419, 420, 421, 422, 423, 424, 429, 430, 433, 435, 436, 439, 440, 441, 442, 444, 446, 447, 448, 449, 450, 451, 453, 454, 455, 456, 460, 461, 462, 463, 464, 466, 468, 469, 471, 472, 473, 474, 475, 476, 477, 478, 479, 480, 482, 483, 484, 485, 486, 487, 488, 489, 492, 493, 496, 498, 502, 503, 504, 506, 507, 509, 510, 512, 513, 514, 515, 516, 517, 519, 520, 522, 524, 526, 527, 529, 530, 531, 532, 533, 535, 537, 538, 539, 541, 543, 547, 548, 550, 552, 557, 558, 560, 561, 562, 565, 567, 570, 571, 574, 576, 577, 578, 581, 582, 583, 586, 588, 589, 591, 594, 595, 596, 597, 598, 599, 603, 604, 606, 607, 608, 610, 611, 612, 613, 614, 615, 621, 622, 626, 635, 636, 637, 638, 639, 642, 644, 645, 646, 650, 651, 654, 656, 657, 677, 695, 697

Key Dates & Participating ProductsPlease note that the sales always begin on a Thursday and last until end of day the following Wednesday. When the featured product is a wine, we will be communicating the Case Savings deal and recommend that in-store displays reflect this strategy.

LCBO# Product Size LTO Case Savings

WEEK 1: MARCH 2 – 8, 2017

456095 Ketel One Vodka 750 mL $5.00

WEEK 2: MARCH 9 – 15, 2017

144493 Montecillo Crianza Rioja 750 mL $3.00 $36.00 on a case of 12

WEEK 3: MARCH 16 – 22, 2017

429258 Jameson Caskmates 750 mL $5.00

WEEK 4: MARCH 23 – MARCH 29, 2017

619395 Red Knot Shiraz 750 mL $4.00 $48.00 on a case of 12

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Signage Components & Re-order Codes

Deal of the Week Pricer Cards ALL Stores – Re-order# DMS-P1317-DOW-025

Deal of the Week Generic Cut-Case Backer Card Deal of the Week Generic Riser Wrap KitEnglish: DMS-S1317-DOW-147Bilingual: DMS-S1317-DOW-149

English: DMS-S1317-DOW-148Bilingual: DMS-S1317-DOW-150

Merchandising Instructions Cut Case Display(For stores that have available floor space)

• Please set up a Cut-case display using the provided generic signage.

• Merchandise Pricer Cards in front of products.

Cut-case displayEXAMPLE

Cut-case display (Case Savings)EXAMPLE

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Feature Stores:• Springing For Pasta: Redolent with fresh ingredients—and matched with new wines at the LCBO—these pasta dishes offer a flavourfully light taste of the season.

• Tools of the Trade: The gadgets you need for making great cocktails through to the end of summer—plus recipes that show off what each tool can do.

• April Fool’s Fun: On Saturday April 1, deliciously trick your guests with one or more of these trompe l’oeil dishes—they fool the eye but please the palate!

• A Taste of Cuba: Fabulous—and trendy—Cuban food and cocktails conjure the warmth and rhythms of island life yet are easy to recreate in your own kitchen.

Digital/Online EditionCustomers can enjoy issues of Food & Drink online, in both English and French. Each issue is released online shortly after the print edition is released in stores. Please direct customers to visit www.foodanddrink.ca/fddigital for more information and to access the online versions.

The Spring issue of Food & Drink is to be distributed in stores Wednesday, March 15, 2017.

PLEASE DO NOT DISPLAY THE ISSUE PRIOR TO MARCH 15, 2017.

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Food & Drink

Merchandising Instructions• The Spring issue should be merchandised prominently in your Food & Drink magazine fixture.

• The fixture should be positioned in the selling area of the store.

• If your store does not have a stand, please display Food & Drink at all checkouts, customer service and the Info centre.

• If you have any More Food & Drink Winter issues remaining, display both publications in the fixture, giving Food & Drink priority.

• Once your supply has been depleted, please store the fixture and signage until the next issue arrives. Do not use the stand to display other materials.

Additional Copies• To request additional copies once your original supply has run out, please email [email protected] with your store number, contact name, # of copies requested, and English or French version

• We will distribute additional copies equitably among all stores who request additional copies after the initial distribution. As supply is limited, please understand that stores may not receive the quantity requested.

Coming SoonThe Spring 2017 issue of More Food & Drink will be available the week of March 27, 2017.

The Early Summer 2017 issue of Food & Drink will be available in stores May 3, 2017.

SignageNew! Signage has been redesigned to merchandise both Food & Drink and More Food & Drink.

PLEASE KEEP THIS SIGNAGE FOR USE IN PERIOD 13 AND PERIOD 1.

Component Where to install sign Re-order Code Images P13 & P1 FOOD & DRINK Header Card English/Bilingual”

FOOD & DRINK Metal Fixture

S1317-FDH-075

P13 & P1 FOOD & DRINK “”A”” Frame Sign”

FOOD & DRINK "A" Frame Fixture

English/English: S1317-FDA-076

English/French: S1317-FDA-077

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Participating Products

LCBO # DESCRIPTION FORMAT

MATCHMAKER MATCHES - ALL MATCHES FROM STORIES

407650 Honest Lager 473 mL

79962 Anchor Steam Beer 6 pk

89995 Quinta da Aveleda Vinho Verde 750 mL

334052 Stiegl Grapefruit Radler 500 mL

594127 Vineland Cabernet Franc VQA 750 mL

(VE) 166538 LAN Crianza 750 mL

317768 Inniskillin Reserve Chardonnay VQA 750 mL

(VE) 369686 Kendall-Jackson Vintner’s Reserve Chardonnay 750 mL

469643 Rossi d’Asiago Limoncello 750 mL

250498 Castello Del Poggio Moscato Frizzante 750 mL

112938 Bacardi Classic Mojito 750 mL

215632 Girls’ Night Out Sparkling VQA 750 mL

211466 De Chanceny Crémant de Loire Rosé Brut 750 mL

15867 Yellowglen Pink Sparkling 750 mL

122077 Georges Duboeuf Beaujolais-Villages 750 mL

615062 Grange of Prince Edward Gamay Noir VQA 750 mL

474551 J.P. Wiser’s Vanilla Whisky 750 mL

337667 Havana Club Añejo 3 Años 750 mL

178343 Smirnoff Ice Classic Caesar 4 pk

266023 Mionetto Prosecco Treviso DOC 750 mL

416222 Ara Pathway Sauvignon Blanc 750 mL

175430 Wente Morning Fog Chardonnay 750 mL

385674 Side Launch Wheat Beer 473 mL

537605 Nicolas Feuillatte Brut Champagne 750 mL

(V) 948158 Anselmi San Vincenzo 750 mL

83196 Creekside Pinot Grigio VQA 750 mL

523811 Candidato Oro Tempranillo Garnacha VDT Castilla 750 mL

255190 Doppio Passo Botter Primitivo Salento IGT 750 mL

308163 Pepperwood Grove Old Vine Zinfandel 750 mL

346445 Sandbanks Dunes Red VQA 750 mL

375022 Winzer Krems Grüner Veltliner 13 750 mL

296848 Château des Charmes Aligoté VQA 750 mL

2527 Mouton Cadet Bordeaux White AOC 750 mL

231829 Tio Pepe Extra Dry Fino 750 mL

343384 Small Talk Faux Pas Riesling Sauvignon Blanc VQA 750 mL

273342 Errazuriz Max Reserva Sauvignon Blanc 750 mL

613471 Henry of Pelham Rosé VQA 750 mL

134916 Ogier Cotes du Ventoux Rosé AOC 750 mL

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44 | Period 12

Food & Drink


A SPLASH OF RYE

390583 Canadian Club 100% Rye 750 mL

WHAT’S NEW

493221 Capo Capo Aperitivo Rosso 750 mL

473090 G. Marquis The Red Line Cabernet Sauvignon VQA 750 mL

(VE) 974717 Casas del Bosque Reserva Sauvignon Blanc 750 mL

467621 Deep Eddy Ruby Red Vodka 750 mL

464214 Anciano 7 Year Gran Reserva Tempranillo Valdepeñas DO 750 mL

483198 Lagershed Lighter 6 pk

(V) 224592 Domaine Le Grand Retour Plan de Dieu Côtes du Rhône-Villages

750 mL

483305 Pepperwood Grove Pinot Grigio 750 mL

484204 Malfy Gin 750 mL

TRENDSPOTTING

605162 Broker’s Premium London Dry Gin 750 mL

A CASE FOR SPRING

(V) 147504 13th Street Cuvée Rosé Brut 750 mL

470062 Yalumba Y Series Viognier 750 mL

398859 Rendle’s Original Gin 750 mL

(V) 421362 2027 Cellars Wismer Vineyard Fox Croft Block Chardonnay 2014

750 mL

287490 Tripel Karmeliet 330 mL

407775 Snapple Spiked Peach Tea Vodka 458 mL

470039 La Belle Angele Merlot 750 mL

465146 Les Jamelles Sauvignon Blanc Pays D’Oc 750 mL

472639 Collective Arts Local Press Apple Cider 473 mL

(V) 681668 Château Croze de Pys Prestige Malbec Cahors 750 mL

SPRINGING FOR PASTA

481424 Famille Cattin Pinot Gris Alsace AOC 750 mL

485144 Inniskillin Niagara Estate Series Sauvignon Blanc VQA 750 mL

483487 Sonance Pinot Grigio 750 mL

341693 9 White VQA 750 mL

470302 Vive La Vie Grenache Syrah Marselan 750 mL


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ROSÉ OUTLOOK

175620 Campo Viejo Rioja Tempranillo Rosé DOC 750 mL

484618 Matua Pinot Noir Rosé 750 mL

369652 Cotton Candy Rosé 750 mL

480467 Radio Boka Rosé 750 mL

171033 Sibling Rivalry Pink VQA 750 mL

217505 Henry of Pelham Cuvée Catharine Brut Rosé VQA 750 mL

365205 Cono Sur Sparkling Rosé 750 mL

445825 Jacob’s Creek Moscato Rosé Sparkling 750 mL

MIDDAY SOCIAL

339895 Waterloo IPA 473 mL

901835 Old Credit Pale Pilsner 680 mL

75291 Weihenstephaner Hefeweissbier 500 mL


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1, 10, 15, 17, 21, 22, 23, 31, 38, 41, 44, 51, 55, 57, 65, 74, 82, 115, 130, 148, 149, 156, 171, 185, 187, 191, 195, 198, 211, 217, 221, 226, 227, 228, 233, 250, 252, 253, 263, 269, 279, 288, 298, 300, 310, 326, 329, 344, 346, 351, 355, 359, 361, 367, 373, 378, 381, 383, 390, 391, 392, 394, 397, 401, 404, 407, 411, 412, 416, 427, 428, 437, 438, 443, 445, 452, 457, 459, 470, 481, 485, 490, 491, 497, 500, 522, 523, 528, 536, 542, 545, 551, 554, 569, 573, 575, 579, 580, 584, 587, 602, 605, 609, 618, 619, 623, 624, 627, 630, 631, 632, 633, 634, 640, 641, 643, 649, 652, 653, 655, 658, 661, 667, 694, 698, 699, 700, 703, 706, 741, 776

Food & Drink Table


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48 | Period 12

Food & Drink Table

Merchandising Instructions:• The Spring issue of Food & Drink is to be distributed in stores on Wednesday, March 15, 2017. As it is already half way through the period, please only merchandise the Food & Drink magazine in the Food & Drink holder stand and not on the Food & Drink table.

Signage ComponentsThe following signage will be sent to participating stores before Period 13 begins

Enhanced Sign

Large Table Small Table Shelf TalkersEnglish: P1317-FDT-037 Bilingual: P1317-FDT-038

English: P1317-FDT-039Bilingual: P1317-FDT-040

DMS-P1317-FDT-046

In-section Hot Buttons Mini-Pole Topper Signs

English DMS-P1317-FDT-044Bilingual DMS-P1317-FDT-045

English DMS-P1317-FDT-042French DMS-P1317-FDT-043

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hello SUNSHINE Food & Drink Table

Group 1 – Large 7’ Table + 2 Small End TablesParticipating Stores17, 22, 23, 31, 41, 44, 51, 55, 65, 74, 82, 130, 148, 156, 171, 191, 195, 198, 211, 221, 226, 227, 228, 233, 250, 279, 288, 298, 300, 310, 326, 344, 351, 361, 381, 383, 391, 397, 401, 407, 427, 437, 438, 443, 445, 470, 481, 485, 490, 491, 497, 528, 536, 542, 551, 569, 575, 579, 587, 602, 605, 609, 623, 627, 630, 631, 633, 634, 640, 643, 649, 652, 653, 655, 658, 661, 667, 694, 698, 699, 703, 706, 741


Location LCBO# Description Size

A 437772 Belvedere Vodka 750 mL

B 225698 The Kraken Black Spiced Rum 750 mL

C 35840 Zubrowka Bison Vodka 750 mL

D 409110 Aecht Schlenkerla Rauchbier 500 mL

E 416693 Jack Daniels Tennessee Fire 750 mL

F 181636 Sobieski Vodka 750 mL

G 258954 Spicebox Canadian Spiced Whisky 750 mL

H 470211 Vive La Vie Blanc Colombard Gros Manseng Vdfr 750 mL

I 470021 Cote Mas Rouge Intense Vdfrance 750 mL

J 470252 Volo Biou Grenache Vin De Pays D'Oc 750 mL

K 362772 Highlander Blacksmith Smoked Porter 650mL

L 315655 Church Key Holy Smoke Scotch Ale 650 mL 1 Mix It With Rye Vodka2 Enjoy Smoked Beer3 Stir Up Spicy Spirits4 French Wine

C AB

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BOX SIGN

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C6 facings

A6 facingsK

3 facing

L3 facings

J3 facings

I3 facing

H6 facings

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facings

E6 facings

G6 facings

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50 | Period 12

Food & Drink Table

Group 2 – Large 7' Table + 4 Side TablesParticipating Stores1, 10, 15, 21, 38, 115, 149, 187, 217, 252, 253, 263, 329, 346, 355, 359, 367, 373, 378, 390, 392, 394, 404, 412, 416, 459, 522, 523, 545, 554, 573, 618, 619, 624, 632, 641




B 225698 The Kraken Black Spiced Rum 750 mL


D 470021 Cote Mas Rouge Intense Vdfrance 750 mL


F 181636 Sobieski Vodka 750 mL

G 258954 Spicebox Canadian Spiced Whisky 750 mL

H 470252 Volo Biou Grenache Vin De Pays D'Oc 750 mL

I 362772 Highlander Blacksmith Smoked Porter 650mL

J 409110 Aecht Schlenkerla Rauchbier 500 mL

K 470211 Vive La Vie Blanc Colombard Gros Manseng Vdfr 750 mL

L 315655 Church Key Holy Smoke Scotch Ale 650 mL 1 Mix It With Rye Vodka2 French Wine3 Stir Up Spicy Spirits4 Enjoy Smoked Beer

BOX SIGND3 facings

D3 facing

B6 facings

H3 facings

H3 facing

C6 facings

B6 facings

A6 facings

I3 facings

J3 facings

L3 facings

K3 facings

2

E6 facings

F6 facings

G6 facings

A6 facings

C6 facings

F6 facings

G6 facings

E6 facings

D3 facing

H3 facing

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hello SUNSHINE Food & Drink Table

Group 3 – Small 5' Table + 2 Small End TablesParticipating Stores411, 500, 776




B 181636 Sobieski Vodka 750 mL


D 225698 The Kraken Black Spiced Rum 750 mL


F 258954 Spicebox Canadian Spiced Whisky 750 mL

G 470021 Cote Mas Rouge Intense Vdfrance 750 mL

H 470252 Volo Biou Grenache Vin De Pays D'Oc 750 mL

I 470211 Vive La Vie Blanc Colombard Gros Manseng Vdfr 750 mL

J 409110 Aecht Schlenkerla Rauchbier 500 mL

K 362772 Highlander Blacksmith Smoked Porter 650mL

L 315655 Church Key Holy Smoke Scotch Ale 650 mL 1 Stir Up Spicy Spirits2 French Wine3 Mix It With Rye Vodka4 Enjoy Smoked Beer

E3 facings

F3 facings

B3 facings

A3 facings

BOX SIGN

B9 facings

A9 facings

E9 facings

F9 facings

H6 facings

G6 facings

C6 facings

D6 facings

I3 facings

J3 facing

L3 facing

K3 facings

3

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52 | Period 12

Food & Drink Table

Group 4 – Small 5' Table + 4 Side Tables Participating Stores185, 269, 428, 457, 580, 584, 700




B 181636 Sobieski Vodka 750 mL


D 225698 The Kraken Black Spiced Rum 750 mL


F 258954 Spicebox Canadian Spiced Whisky 750 mL

G 315655 Church Key Holy Smoke Scotch Ale 650 mL

H 362772 Highlander Blacksmith Smoked Porter 650mL

I 470211 Vive La Vie Blanc Colombard Gros Manseng Vdfr 750 mL

J 470021 Cote Mas Rouge Intense Vdfrance 750 mL

K 409110 Aecht Schlenkerla Rauchbier 500 mL

L 470252 Volo Biou Grenache Vin De Pays D'Oc 750 mL1 Stir Up Spicy Spirits2 Enjoy Smoked Beer3 Mix It With Rye Vodka4 French Wine

L3 facings

K3 facings

I3 facings

J3 facings

BOX SIGN

B6 facings

A6 facings

E6 facings

F6 facings

C2 facings

C3 facing

A9 facings

B9 facings

F9 facings

E9 facings

D6 facings

D3 facings

H3 facings

H6 facings

G3 facing

G2 facings

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10, 15, 17, 21, 22, 23, 31, 34, 38, 41, 44, 51, 55, 65, 74, 82, 102, 106, 115, 130, 132, 145, 148, 149, 156, 164, 168, 171, 185, 187, 191, 195, 198, 211, 212, 221, 226, 227, 228, 233, 243, 250, 252, 253, 263, 279, 288, 298, 300, 310, 325, 326, 329, 334, 344, 346, 351, 355, 359, 361, 367, 373, 378, 381, 383, 390, 391, 392, 393, 394, 397, 398, 401, 404, 407, 411, 412, 416, 427, 428, 437, 438, 443, 445, 452, 457, 459, 470, 481, 485, 490, 491, 497, 499, 500, 522, 523, 528, 536, 542, 544, 545, 546, 551, 554, 555, 566, 569, 575, 579, 580, 584, 587, 590, 601, 602, 605, 609, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 640, 641, 643, 649, 652, 653, 655, 658, 661, 667, 694, 698, 699, 700, 702, 703, 706, 741

Special Promotions Fixture


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hello SUNSHINE

54 | Period 12

Special Promotions – Shari’s Pick & Cocktail Pick

Shari’s Pick – Participating Products

LCBO# Description Size461509 Helderberg Winery Cabernet

Sauvignon 750 mL

459396 Czechvar Dark 500 mL

Merchandising Instructions• Replace the Period 12 Poster with the Period 13 versions.

• Merchandise the Period 13 drum sign.

• Ensure sufficient stock is ordered to maintain this program for the duration of Period 13.

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hello SUNSHINE Special Promotions - Shari’s Pick & Cocktail Pick

Shari’s Cocktail Pick — Dublin LimeadeStores are to merchandise the fixture with the four products below. If you do not carry one of these please use another close substitute. Beer will no longer be merchandised on this fixture and will only be promoted in the beer section.

Participating ProductsLCBO# Description Size10157 Jameson Irish Whiskey 750 mL14910 Bushmills Irish Whiskey 750 mL71746 Tullamore Irish Whiskey 750 mL386292 2 Gingers Irish Whiskey 750 mL

Merchandising Instructions• At the start of the Period 13 promotion, replace the Period

12 poster with the Period 13 “Cocktails” poster.

• Merchandising the Period 13 “Shari’s Cocktail Pick” drum sign.

• Ensure sufficient stock is ordered to maintain this program for the duration of the period (end of Period 13).

• Merchandise the Recipe Card and Recipe Card Backer Card in the Adjustable Wire Brochure Holder (helloLCBO# 749515), at the same height as the top shelf on each side of the Cocktails Special Promotions Fixture. Please use half of the recipe cards for each side of the display.

• If you have room please merchandise LCBO#152728 Cocktail Shaker Stainless Steel on the display.

Adjustable Brochure HolderhelloLCBO Re-order# 749515

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56 | Period 12

Special Promotions Fixture – Signage

ComponentsSHARI’S PICK POSTERS

Wine (English/Bilingual) P1317-SPP-100

Cocktail (English/Bilingual) P1317-SPP-101

SHARI’S PICK DRUM SIGNS

Shari’s Pick: English S1317-SPD-102 Bilingual S1317-SPD-103

Cocktail: English S1317-SPD-104 Bilingual S1317-SPD-105

Shari’s Pick Shelf Talkers: DMS-P1217-ONS-054

RECIPE CARD TAKE-AWAY

English DMS-P1317-COM-106 Bilingual DMS-P1317-COM-107

RECIPE CARD BACKER

English DMS-P1317-COM-108

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1, 4, 5, 14, 15, 17, 18, 19, 21, 22, 23, 25, 26, 27, 31, 33, 34, 35, 36, 38, 40, 41, 44, 50, 51, 55, 60, 62, 63, 64, 65, 68, 72, 74, 79, 82, 83, 90, 93, 95, 97, 102, 106, 115, 125, 130, 132, 139, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 168, 171, 179, 182, 185, 187, 188, 190, 191, 195, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 221, 226, 227, 228, 233, 237, 242, 243, 244, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 298, 300, 310, 311, 324, 325, 326, 329, 334, 340, 343, 344, 346, 351, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 400, 401, 402, 404, 407, 411, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 470, 481, 485, 486, 490, 491, 494, 495, 497, 499, 500, 501, 505, 509, 511, 518, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 554, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 635, 638, 640, 641, 643, 644, 649, 652, 653, 654, 655, 658, 661, 667, 694, 698, 699, 700, 702, 703, 706, 741, 771, 776


Mini ThematicThis is a sold program. Participation is mandatory.


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58 | Period 12

EXAMPLE FLOOR PLAN – Please refer to your store’s floor planMini Thematic "A" – formerly Mini Thematic

Mini Thematic "B" – formerly Gifting Promo End

This is a supplier paid program and stores must merchandise all nine (9) SKU's on the Mini Thematic Promotional Fixture Ends.

• The 1–in/1–out rule does not apply on the Mini Thematic Promotional Fixtures.

• The Period 11 Mini Thematic "A" (formerly Mini Thematic) will feature Customer Favourites of 2016.

• The Period 11 Mini Thematic "B" (formerly Gifting Promotional Fixture End) will feature Wines.

• To support the sales and marketing strategy, it is mandatory to feature all SKUs participating in the programs.

• The Promotional Fixtures must be fully merchandised at all times.

• All brands must be featured to ensure a healthy looking display that is ready-for business.

• If a store is bringing in additional inventory to support the Mini Thematic Promotional Fixture Program, the 1–in/1–out rule does not apply during the promotional Periods.

• If a store decides to list a featured product AFTER the promotional Period has concluded, the 1–in/1–out rule does apply.

MIN

I TH

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ICMini Thematicparticipation is mandatory

Mini Thematic Program EnhancementsIn order to better serve our customers and continue to drive sales, we have enhanced the Mini Thematic Program.

Mini Thematic "A" (formerly Mini Thematic Promo End Aisle)

This is the existing program with displays on the Mini Thematic "A" End Aisle (formerly Mini Thematic End Aisle) in the front of stores (please refer to your stores floor plan). Stores will be provided Category Signs, Shelf Talkers and a Customer Takeaway to help promote the program. The following enhancements have been made to the program:

• The number of participating products has been standardized to nine (9).

• Participating stores are required to list all nine products for the duration of the period and one (1) case of each product will be forced out.

Mini Thematic "B" (formerly Gifting Promo End Aisle)

This new program will have displays on the Mini Thematic "B" End Aisle (formerly Gifting Promo End Aisle) in the front of your stores (please refer to your store floor plans). The program will include the following specifics:

• The number of participating products for this program is nine (9).

• Signage will consist of Category Sign and Shelf Talkers only.

• Participating stores are required to list all nine (9) products for the duration of the period and one (1) case of each product will be forced out.

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hello SUNSHINEMini Thematic ‘A’ – The Pacific Northwest

participation is mandatory

MIN

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Promo Fixture Sign – Short (English/Bilingual)Re-order# P1317-PFM-026

Promo Fixture Sign – Long (English/Bilingual)Re-order# P1317-PFM-027

Promo Fixture Shelf Talker (English/Bilingual) Re-order# DMS-P1317-PFM-031

Brochure(English/Bilingual) Re-order# P1317-PFM-032

OverviewThis period we are featuring some exceptionally crafted wines from Pacific Northwest wines.

Participating ProductsLCBO# Product Description Size Offers145094 Mission Hill Pinot Blanc Five Vineyards VQA 750 $2.00 LTO

373001 Diabolica Red Wine VQA 750 $2.00 LTO

394718 Erath Pinot Noir 750 $4.00 LTO

229781 A to Z Wineworks Pinot Noir 750 n/a

363838 Charles & Charles Red Blend 750 $2.00 LTO

394742 The Velvet Devil Merlot 750 $3.00 LTO

394759 Kung Fu Girl Riesling 750 $3.00 LTO

460154Columbia Crest Grand Estates Cabernet Sauvignon

750 $3.00 LTO

460675 Columbia Winery Cabernet Sauvignon 750 $3.00 LTO

462846 Columbia Crest Grand Estates Chardonnay 750 $3.00 LTO

Merchandising Instructions• Insert the provided “The Pacific Northwest” category sign into the sign band on the Mini Thematic “A” Fixture.• Merchandise the pre-printed Shelf Talkers in front of the participating products on the Mini Thematic “A” Fixture and in-section.• Participating stores will also receive perpendicular Hot buttons featuring our category managers (experts). Please merchandise these Hot Buttons in-section.

Brochure

Image not available.

PACIFIC NORTHWEST WINES

MEDIUM- BODIED &

FRUITY

Price subject to change without notice. While supplies last.

11 N

WW

229781 (XD – 2 g/L) 750 mL

A TO Z WINEWORKS PINOT NOIR 2014An excellent value, this fruity red is brimming with raspberry notes.

2545

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$24.9525450 P13 Pacific ST ENG_REG.indd 1 2017-02-01 3:40 PMTrad

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60 | Period 13

hello SUNSHINE

Promo Fixture Sign – Short (English/Bilingual) Re-order# P1317-PFM-028

Nesting Table Sign STORE 10 ONLY (Bilingual) Re-order# DMS-P1317-PFM-030

Promo Fixture Shelf Talker (English/Bilingual) Re-order# DMS-P1317-PFM-033

Mini Thematic ‘B’ – Flavoured & Aged Spiritsparticipation is mandatory

OverviewAs a reminder, the Gifting Promo Fixture is now a second Mini-Thematic display (Mini Thematic “B”) featuring products with a specific focus. This period we will be promoting “Give Your Host the Most”.

Participating ProductsLCBO# Product Description Format (mL)

1867 Drambuie 375

225698 The Kraken Black Spiced Rum 750

402867 Chic Choc Spiced Rum 750

403519 Crown Royal Apple 750

474551 J.P. Wiser's Vanilla Whisky 750

397109 Forty Creek Spike Honey Spiced 750

258954 Spicebox Canadian Spiced Whisky 750

500512 Captain Morgan Spiced Rum 750

494096 Lamb’s Cherry Spiced Rum 750

Merchandising Instructions• Insert the provided “Flavoured & Aged Spirits” category sign into the sign band on the Mini Thematic “B” Fixture.

• Merchandise the pre-printed Shelf Talkers in front of the participating products on the Mini Thematic “B” Fixture and in-section.

MIN

I TH

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– F

LAVO

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FLAVOURED & AGED SPIRITS



SMOOTH & HERBAL

NOW SAVEREG

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1867 375 mLValid until March 26, 2017. Price subject to change without notice. While supplies last.

DRAMBUIE

$1.00$23.95 $22.95

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Gifting

LCBO# Component QTY per case Retail

Year Round 95¢ Bags & Hot Button

381301 Year Round LCBO 95¢ Bags 75 $0.95

Year Round Boxes

383125 Year Round Rigid1 Bottle Round Box 24 $4.95

383141 Year Round Rigid 2 Bottle Oval Box 12 $7.95

464263 Year Round 1 Bottle Folding Box 24 $2.50

464271 Year Round 2 Bottle Folding Box 12 $3.50

Year Round Vessels & Wrap Kit

751602 Year Round Galvanized Beer Pail 12 $6.95

756361 Year Round Galvanized Wine Pail 12 $6.95

691311 Generic Gift Tag (English) 50 per bundle

691303 Generic Gift Tag (French) 50 per bundle

151688 Year Round Wrap Kit (wraps 24 pails) 1 kit $3.50

Key DatesStart Date: February 26, 2017

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62 | Period 12

Gifting – Spring 95¢ Bag

OverviewThis year’s Spring 95¢ bags will be shipped to all stores in time for Period 13. All stores will also receive Hot Button signs to promote our P13 95¢ bags.

Description Reorder #

95¢ Bag Hot Button Signs DMS-S1317-GFT-115

95¢ Bag Hot Button Sign Clip NIHK102

Sign (English Over Bilingual)DMS-S1317-GFT-115

Period 13 Spring 95¢ Bags

ClipNIHK102

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hello SUNSHINE Gifting – Spring 95¢ Bag

Cash Ends: All stores• Install 2 metal bag holders on each cash end.

• Rotate seasonal and year round bags at alternating cash ends.

• Install (1) 95¢ hot button sign at each cash end with clip.

• FLS designated stores are required to display the bilingual side of the signage.

End Aisle: Select stores• Install metal bag holders on End Aisles.

When seasonal 95¢ bag sells through replace with 95¢ year round bag.• Install (1) 95¢ hot button sign at each end with clip (NIHK102).


Wooden Gift Packaging Fixture: Select stores• Install Metal Bag holders on slat wall.


Merchandising Options

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64 | Period 12

Gifting – Featured Gift Program

Featured Gift Program The Period 13 Gifting program will focus on gifting options for Spring and St. Patrick’s Day. Please refer the St. Patrick’s Day Promotion section of this guide for merchandising information.

Participating Stores1, 4, 5, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 33, 34, 35, 36, 38, 40, 41, 44, 50, 51, 55, 57, 58, 60, 61, 62, 63, 64, 65, 68, 72, 74, 79, 80, 82, 83, 90, 93, 95, 97, 102, 106, 115, 122, 125, 130, 132, 140, 145, 148, 149, 150, 153, 154, 155, 156, 164, 165, 166, 168, 171, 177, 179, 182, 185, 187, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 221, 226, 227, 228, 233, 237, 242, 243, 244, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 298, 300, 310, 311, 324, 325, 326, 329, 333, 334, 340, 341, 343, 344, 346, 351, 355, 359, 360, 361, 362, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 401, 402, 404, 407, 408, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 470, 481, 485, 486, 490, 491, 494, 495, 497, 499, 500, 501, 505, 511, 518, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 554, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590, 592, 598, 599, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 635, 636, 638, 640, 641, 643, 644, 645, 649, 651, 652, 653, 654, 655, 657, 658, 661, 665, 677, 694, 697, 698, 699, 700, 702, 703, 706, 741, 771, 776

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Merchandising Option A – Nesting Table #1Nesting Table #1 is the primary location for gifting items. The selected products to be merchandised on Nesting Table #1 are the 20 participating products on the following page. When the seasonal gifting items (pre-wrapped spring ribbed pails) are sold through, stores are encouraged to replenish with pre-wrapped year round pails.

Participating Stores 1, 10, 22, 23, 35, 38, 41, 51, 55, 74, 82, 115, 130, 149, 156, 164, 187, 198, 211, 212, 217, 226, 227, 248, 249, 250, 253, 263, 279, 310, 329, 334, 346, 351, 355, 359, 371, 373, 378, 390, 391, 393, 394, 401, 404, 411, 412, 417, 438, 445, 453, 459, 486, 490, 495, 497, 500, 542, 545, 554, 556, 568, 573, 575, 579, 580, 587, 590, 599, 601, 602, 617, 618, 619, 623, 624, 627, 632, 633, 640, 643, 649, 652, 653, 655, 658, 699, 703, 741, 771

Gifting – Nesting Table #1

ComponentsParticipating stores will receive the following signage components

• Nesting Table #1 Sign

Merchandising Overview• Products to be merchandised according to placement map.

• Store manager may modify product selection based on customer buying patterns and demographics; however alternate products must support the theme.

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66 | Period 12

Gifting – Nesting Table #1

Participating Products – Nesting Table #1Please order two or three cases of each of the 20 products. LCBO # Product Description SizeA* 386292 2 Gingers Irish Whiskey 750 mLB 379032 O'Casey's Irish Cream 750 mLC 411785 Spring Ribbed Pail (Pre-wrapped)D 428409 Powers Gold Irish Whiskey 750 mLE* 68627 O'Darby's Irish Cream 750 mLF 61374 Bushmills Black Bush 750 mLG 625756 Sheridan's Original Double Liquor 750 mLH 20768 Irish Mist 750 mLI 411785 Spring Ribbed Pail (Pre-wrapped)

J* 271106 Writers Tears Pot Still Irish Whiskey 700 mLK 5959 Baileys Irish Cream 750 mLL* 429258 Jameson Caskmates Irish Whiskey 750 mLM* 699389 Magners Original Irish Cider 500 mLN* 270447 Guinness Draught Beer 500 mLO 108357 Carolans Irish Cream 750 mLP* 392308 Baileys Vanilla Cinnamon 750 mLQ 270439 Smithwick's Ale 500 mLR 271619 Harp Lager 500 mLS 636845 Redbreast 12 Year Old Irish Whiskey 750 mLT 442731 Kilkenny Irish Ale 4 X 500 mL

* Featured in Period 13 Shopping Guide

FRONT OF STORE

SIGNAGE SOFT DRESSING

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Pre-Wrapped

Spring Ribbed Pail

Pre-Wrapped

Spring Ribbed Pail

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Spring Ribbed Pail

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Spring Ribbed Pail

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Participating Stores4, 5, 10, 15, 17, 19, 34, 36, 41, 57, 58, 64, 83, 97, 102, 106, 148, 154, 168, 191, 207, 209, 211, 212, 226, 228, 233, 243, 249, 250, 252, 265, 269, 279, 287, 288, 298, 326, 329, 334, 343, 344, 355, 359, 360, 361, 367, 371, 373, 378, 385, 386, 387, 391, 393, 394, 404, 407, 408, 412, 425, 431, 437, 443, 445, 457, 459, 486, 491, 495, 497, 499, 501, 505, 511, 522, 523, 532, 536, 540, 542, 544, 545, 549, 551, 554, 555, 568, 569, 573, 575, 580, 587, 590, 601, 609, 616, 617, 619, 623, 626, 627, 629, 631, 632, 633, 634, 635, 636, 638, 641, 642, 643, 651, 652, 653, 654, 658, 677, 694, 699, 702, 703

Participating Products – Promo TableParticipating Products will be featured in the Period 13 Shopping Guide.

LCBO# Product Description Size

A 386292 2 Gingers Irish Whiskey 750 mL

B Pre-Wrapped Spring Ribbed Pail

C 429258 Jameson Caskmates Irish Whiskey 750 mL

D Pre-Wrapped Spring Ribbed Pail

E 699389 Magners Original Irish Cider 500 mL

F Pre-Wrapped Spring Ribbed Pail

G 270447 Guinness Draught Beer 500 mL

H Pre-Wrapped Spring Ribbed Pail

Merchandising Overview• Store manager may modify product selection based on customer

buying patterns and demographics; however alternate products must match the theme.

• Please order 1-2 cases of each of the 4 products.

• Pre-wrap pail with year round wrap kit and product from the participating product list.

6 Facings

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pre-wrapped

spring ribbed pail

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pre-wrapped

spring ribbed pail

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pre-wrapped

spring ribbed pail

D

pre-wrapped

spring ribbed pail

H

SIGNAGE

Participating stores will receive• Nesting Table #1 Sign

Merchandising Option B – Promo TablePromo Table is the primary location to merchandise the seasonal gifting for stores without Nesting Tables. The selected products to be merchandised on the Promo Table are the 4 products featured in the Shopping Guide. When the seasonal gifting items (pre-wrapped spring ribbed pails) are sold through, stores are encouraged to replenish with pre-wrapped year round pails.

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68 | Period 12

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1, 4, 5, 6, 10, 11, 12, 14, 17, 18, 19, 20, 21, 23, 24, 26, 31, 33, 35, 36, 38, 41, 50, 51, 55, 58, 59, 63, 64, 65, 68, 70, 74, 79, 80, 82, 86, 90, 93, 95, 97, 101, 102, 106, 115, 130, 140, 143, 148, 149, 153, 154, 156, 164, 165, 185, 188, 190, 192, 195, 198, 200, 201, 207, 209, 210, 211, 216, 217, 218, 221, 226, 227, 228, 233, 243, 248, 249, 250, 252, 253, 263, 270, 278, 279, 288, 295, 298, 300, 310, 311, 312, 321, 325, 326, 334, 343, 344, 346, 351, 353, 359, 360, 362, 366, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 391, 392, 397, 400, 401, 404, 411, 415, 420, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 481, 485, 486, 490, 491, 494, 495, 500, 501, 521, 522, 523, 528, 533, 540, 542, 544, 545, 549, 551, 554, 555, 556, 563, 564, 572, 573, 580, 587, 590, 593, 602, 605, 609, 617, 618, 624, 627, 629, 630, 631, 632, 633, 640, 641, 643, 649, 652, 653, 655, 658, 661, 667, 694, 699, 741

Front End MerchandiserThis is a sold program. Participation is mandatory.


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70 | Period 12

Front End Merchandiser (FEM)participation is mandatory

FEM Sold Space ProgramThe Front End Merchandiser program (FEM) has proven to generate incremental sales, create consistency across the stores, and encourage customers to discover new products.

This is a sold program and participation is mandatory.

Signage will be shipped to participating stores each Period.

Participating ProductsLCBO# Description Format47290 Forty Creek Barrel Select 375 mL

Merchandising InstructionsFor Period 13, the Sold Space program will feature Forty Creek Barrel Select. It is imperative that stores reconfigure the shelves on the sold space display in order to feature these products effectively.

Stores are required to use 3 shelves plus the plinth/base (i.e. The featured products should be water-falled on 3 shelves). The top shelf is used to display the box sign provided.

Signage Components• Pre-printed Shelf Talkers

• Box Sign

• Re-order# DMS-P1317-FEM-036

Box Sign

Shelf Talker

DMS-P1317-FEM-036

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hello SUNSHINEFront End Merchandiser (FEM)

participation is mandatory

Stores participating in the Front End Merchandiser Program must also set up the core 200 mL Spirits Program.

Core 200 mL Spirits PPG ProgramThe top 10 selling 200 mL Spirits, sorted by Product Profile Grouping (PPG), are to be set up on priority cash #2 (i.e. the cash desk that receives the second highest traffic). See the sample floor plans in your Front End Merchandiser Sold Space Implementation Guide for the location of the display. The display does not change from Period to Period as it is intended to protect the majority of sales generated from the Front End Merchandisers. Stores MUST list the Core SKUs that are associated to the PPG (Core 200 mL’s DO NOT count against a store’s total approved SKU count). The Core SKUs cannot be delisted.

For the Core 200 mL Spirits feature, stores are required to use four shelves and plinth/base (i.e. two (2) products per shelf, total five shelves are required).

PPG(See facing page)










Above example is based on Type 3.

200 mL & 375 mL discretionary displays

Staff Picks Basket

Think Shrink 750 mL MerchandiserThe current direction for merchandising varies by region so stores are to contact their District Managers for direction in each district. Participating stores should have received fixtures for the Think Shrink 750 mL Merchandiser.

Participating Stores4, 6, 10, 13, 17, 22, 23, 41, 55, 63, 65, 74, 82, 95, 97, 102, 125, 132, 139, 144, 145, 153, 156, 168, 191, 196, 198, 201, 210, 211, 227, 229, 233, 237, 244, 250, 252, 253, 260, 270, 276, 276, 279, 286, 288, 298, 300, 325, 326, 344, 359, 367, 371, 381, 383, 386, 390, 392, 394, 397, 398, 401, 404, 411, 417, 420, 427, 437, 443, 452, 453, 459, 469, 470, 474, 474, 477, 486, 490, 491, 495, 497, 500, 511, 523, 536, 538, 544, 546, 549, 550, 551, 554, 555, 564, 569, 571, 573, 579, 580, 587, 601, 605, 617, 619, 627, 632, 633, 634, 635, 638, 640, 641, 643, 644, 645, 646, 651, 652, 653, 655, 656, 657, 658, 694, 697, 698, 699, 703, 706, 741, 776Trad

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72 | Period 12

Front End Merchandiser (FEM)participation is mandatory

LCBO# Description SizeBEER AND CHASERS

271965 Smirnoff Vodka (P.E.T.) 200 mL

447961 Fireball Whisky Shooter 200 mL


586180 Iceberg Vodka 200 mL

413716 Wiser’s Deluxe 200 mL

271338 Bacardi Superior 200 mL

245944 Alberta Premium 200 mL

587816 Forty Creek Barrel Select 200 mL

228031 Grand Marnier 200 mL

215624 Jack Daniel’s Tennessee Whiskey 200 mL

COOL CONVENIENCE271965 Smirnoff Vodka (P.E.T.) 200 mL




413716 Wiser's Deluxe 200 mL

602128 Polar Ice Vodka 200 mL



215624 Jack Daniel's Tennessee Whiskey 200 mL

273318 Jägermeister 200 mL

PREMIUM DESTINATION271965 Smirnoff Vodka (P.E.T.) 200 mL




298729 St Remy Brandy 200 mL


320804 Jameson Irish Whiskey 200 mL


272708 Grey Goose Vodka 200 mL


MAINSTREAM SPIRITS271965 Smirnoff Vodka (P.E.T.) 200 mL










LCBO# Description SizeBIG BRANDS

271965 Smirnoff Vodka (P.E.T.) 200 mL








251397 Walker's Special Old 200 mL


GLOBAL ROOTS271965 Smirnoff Vodka (P.E.T.) 200 mL





476382 Grant's Family Reserve 200 mL




619775 Appleton Estate V/X Rum Signature Blend 200 mL

UP-SPEND MAINSTREAM271965 Smirnoff Vodka (P.E.T.) 200 mL










Front End Merchandiser Core List – 2016/17

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Spirited Pick

Participating Stores – All Stores



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74 | Period 12

Spirited Pick

Spirited Pick Basket FixtureIt’s been proven over and over again that Basket Fixtures are an extremely effective way of increasing sales of any product.

Participating Products LCBO# DESCRIPTION OFFER MIX WITH SIZE74393 Baileys Original Irish Cream $1.00 LTO Mix with Coffee 375 mL

446468 Ketel One $1.00 LTO Mix with Clamato® 375 mL

Merchandising Instructions• Merchandise the participating products in the basket.

Stores participating in the Front End Merchandiser (FEM) program• For a list of participating stores, please refer to the Front End Merchandiser

section of this guide.

• Please use a White Marker (reorder from Staples, Item# JIFEK400WT) to fill in product information on signs.

• Please be sure to include on the sign the “Mix With” information which your customers will surely find helpful.

• Signs are printed double-sided to provide stores with the option of choosing one or two products at any one time – simply flip it over.

This is an ongoing initiative.

Non-FEM stores • Stores are encouraged to merchandise these great offers if baskets and space

are available. Please try to re-purpose existing baskets. Additional baskets are NOT available for ordering at this time.

• Please follow all Health and Safety regulations.

Re-order Code Basket Signs: DMS-FEM Black Signs

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Seasonal & New Product Fixture Program

4, 5, 6, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 33, 35, 36, 38, 40, 41, 44, 49, 50, 51, 55, 57, 62, 63, 64, 65, 70, 74, 82, 83, 84, 93, 95, 97, 102, 106, 115, 125, 130, 132, 139, 144, 145, 148, 149, 153, 154, 156, 164, 168, 171, 185, 187, 191, 195, 196, 198, 200, 207, 209, 211, 212, 217, 221, 226, 227, 228, 229, 233, 234, 237, 243, 244, 250, 252, 253, 260, 263, 265, 269, 270, 276, 278, 279, 286, 288, 295, 298, 300, 310, 325, 326, 329, 334, 340, 341, 344, 346, 351, 353, 355, 359, 360, 361, 367, 368, 371, 373, 378, 381, 383, 384, 385, 386, 387, 388, 390, 391, 392, 393, 394, 397, 398, 401, 404, 407, 411, 412, 416, 417, 420, 425, 427, 428, 431, 432, 437, 438, 443, 444, 445, 449, 452, 453, 456, 457, 459, 465, 469, 470, 474, 477, 481, 483, 490, 491, 494, 495, 497, 499, 500, 505, 509, 511, 516, 522, 523, 526, 528, 532, 534, 536, 537, 538, 539, 540, 542, 544, 545, 546, 549, 550, 551, 553, 554, 555, 556, 559, 564, 566, 568, 569, 571, 573, 575, 579, 580, 584, 587, 590, 593, 601, 602, 605, 609, 614, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 635, 638, 640, 641, 642, 643, 644, 645, 646, 649, 651, 652, 653, 654, 655, 657, 658, 665, 677, 694, 695, 698, 699, 700, 702, 703, 706, 741, 771, 776


OverviewTo keep this program fresh and engaging to our customers, a new set of signage with seasonal colours will be sent to stores at the start of Period 13. Please continue to merchandise New and Seasonal Products on this fixture as suggested by theme and corresponding signage.

Key DatesInstall: January 1, 2017Take Down: March 25, 2017

NOTE: Not all stores on the Seasonal & New Product Fixture Program will receive the new listings as the force list does not necessarily go to those stores.

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76 | Period 12

Upcoming Product Release Schedule Period 13LCBO# Description Retail Format (mL)

IT’S ROSÉS SEASON445825 Jacob's Creek Moscato Rose Sparkling $13.95 750486407 Banrock Station Fruit Fusion Rose* (Seasonal One-Shot Listing) $10.95 750318014 Cono Sur Bicicleta Pinot Noir Rose $10.95 75043588 Folonari Pink Pinot Grigio Venezia Igt* $11.95 750234575 Terres De Saint Louis Rose Varois En Prv Aoc* $12.50 750279661 L'Orangeraie Rose Pays D'Oc* $9.95 750622134 Perrin La Vieille Ferme Rose Ventoux Aoc* $10.95 750445833 Astica Malbec Rose* $7.95 750484592 Mcguigan Black Label Rose* $10.95 750

HERE’S TO SPRING485391 Radio Boka Summer Sangria -- SEASONAL $9.95 750485086 Romeo Peach Bellini -- SEASONAL $9.95 750487710 Piccini Chianti Orange DOCG $12.95 750

Seasonal & New Product Fixture Program

Signage and Re-order InformationIn an effort to make merchandising easier we have provided recommendations. Please merchandise the products under the specified theme. A ‘staff picks’ box sign option has also been provided for stores to merchandise based on their discretion.

1. “ Recent Arrivals/Recent Arrivals • Nouveaux Arrivages” Category Sign (English/Bilingual • Blank) Re-order# S1317-SPF-145 Use the fixture sign with RECENT ARRIVALS

2. On Shelf box signs Re-order# S1317-SPF-146 Please use the box signs as required to merchandise products for each specific theme

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Upcoming Product Release Schedule Period 13LCBO# Description Retail Format (mL)483347 Mia Mojito Frizzante -- SEASONAL $11.95 750483933 Lolo Albarino Rias Baixas -- SEASONAL $14.75 750485375 Montevides Sangria Premium Red -- SEASONAL $11.95 750483339 Mionetto Prestige Prosecco Treviso DOC Brut $16.95 750485359 Stellina Di Notte Prosecco DOC $15.95 750487694 LaMarca Prosecco DOC $16.95 750

TRY THIS FOR SIZE493296 Liquid Bullion Sauvignon Blanc Can* (Seasonal One-Shot Listing) $4.95 250486456 Joiy Can* (Seasonal One-Shot Listing) $4.95 250486431 Big House The Siren Vin Rose Can* (Seasonal One-Shot Listing) $3.95 250492363 Bota Box Cabernet Sauvignon BIB $41.95 3000492611 Cupcake Red Velvet BIB $45.95 3000491118 Radio Boka Tempranillo (BIB) $37.90 3000492116 Pinot Grigio delle Venezie IGT (BIB) $44.95 3000

BACKYARD WHITES486423 Banrock Station Fruit Fusion White* (Seasonal One-Shot Listing) $10.95 750483230 Nugan Estate Annelise Pinot Grigio $14.95 750483248 Rolling Pinot Grigio $14.95 750483487 Sonance Pinot Grigio $11.95 750483255 Casillero del Diablo Pinot Grigio Reserva $12.95 750483305 Pepperwood Grove Pinot Grigio $12.95 750483289 Smoking Loon Pinot Grigio $14.95 750476929 W3 Wolfberger Alsace Aoc $15.95 750475046 Pfaff Riesling Cuvee Jupiter Alsace Aoc $15.45 750475038 Dopff Irion Crustaces Alsace Aoc $14.95 750481424 Famille Cattin Pinot Gris Alsace Aoc $15.95 750

FABULOUS NEW FINDS479832 Chateau Fongaban Castillon Aoc Bordeaux Organic $16.95 750486647 Lupi Reali Montepulciano d'Abruzzo Doc Organic $10.95 750475145 Zonin Valpolicella Classico Doc $12.95 750476978 MODA Montepluciano d'Abruzzo Doc $12.95 750

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78 | Period 12

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Check 25 (25 or Younger) Program• Rear Cash Register Sign

• Window Showcard

• Metal Floor Stand Sign

• Tent Card

• Perpendicular Shelf Talker (3” x 3”)

Second-Party Purchase Program• Perpendicular Shelf Talker (3” x 6”)

Both Programs• Front End Merchandiser Sign

• Poster

• POS Screen

• PA Announcement

2017 Provincial Donation Box ProgramThrough our provincial Donation Box Program, the LCBO is helping to improve the lives of countless Ontarians in the communities where we work and live.

Period 12(January 31, 2017 – February 27, 2017)Our featured charities on the Donation Box program this promotional period will be: 1. Muscular Dystrophy Canada – Coin box2. TIRF (Traffic Injury Research Foundation) – Coin box


Social Responsibility In-store Signage

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80 | Period 12


CHECK 25 (25 or YOUNGER?) PROGRAMThe Check 25 (25 or Younger?) Program requests that customers who are 25 or younger, or appear to be, to have their valid i.d. ready to be checked. The aim is to build further awareness among our customers, encourage individuals to be proactive by having their i.d.’s ready if they are 25 or younger, and to help LCBO staff ensure that alcohol is not sold to minors.

New Check 25 signage package has been developed for all stores. This new package was shipped to you during Period 11.

Please remove/recycle previous versions of the Check 25 signs.

SECOND-PARTY PURCHASE Preventing sales to minors and those who are intoxicated is a year-round responsibility that we take very seriously. When staff has reasonable grounds to believe someone is buying for a minor, the Liquor Licence Act gives them the right and responsibility to refuse the sale. The “Did you know … 19+” in-store signage program informs customers about this policy and reinforces our commitment to responsible service.

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Please remove/recycle these signs New Check 25 signage package has been developed for Period 11. This new package was shipped to all stores.

Please remove/recycle previous versions of the Check 25 signs.

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82 | Period 12


Participating StoresAll Stores

Key DatesStart Date: January 1, 2017Please keep the signs up until further notice

Signage Components and Merchandising InstructionsPlease ensure that all signage components are replaced when they start peeling, begin to faded or look worn out.

Check 25 (25 or Younger?) Program

1. Rear Cash Register Sign (Bilingual)• Please note that the Rear Cash Register sign has been discontinued and we’re no

longer producing this sign.

2. Window Show Card (Bilingual)This sign was shipped to stores with three or more Window Show Card fixtures.

• Install the sign on every third show card as part of the rotation with the current promotion turn’s show cards.

Do not discard or replace this show card at the end of the promotional turn; it is to stay installed until further notice.Re-order# DMS-SRP-402

NOTE: Image Subject to Change

Image Subject to Change

Image Subject to ChangeImage Subject to ChangeDiscontinued

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Check 25 (25 or Younger?) Program

3. Metal Floor Stand Sign (English/French)• Place metal stand with the 25 or Younger? sign in a prominent location near the

entrance of the store (but not in the vestibule as that’s where the parking lot sign is sometimes displayed) or at the front of the cash – where you might see the Deal of the Week display.

• The stand should not go behind the cash, but rather in front of the cash as customers approach to check out.

Re-order# DMS-SRP-403

4. Tent Card (Bilingual)• Display the Tent Card on the Tasting Bar and/or in the special events kitchen for all

in-store tastings and events.


5. Perpendicular Shelf Talker 3" x 3" (English/French)• At Store Manager’s discretion, display the Perpendicular Shelf Talker in sections where

customers 25 years of age and younger most frequently shop.

• Each kit contains 20 pieces.

• Clips can be ordered through Central Supply (#691451)


Second-Party Purchase Program

1. Perpendicular Shelf Talker 3" x 6" (English/French) • Store Manager’s discretion, display the Perpendicular Shelf Talker in-section.

• Each kit contains 10 pieces.

• Clips can be ordered through Central Supply (#691451)





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84 | Period 12


Signs for both programs1. Front End Merchandiser Sign (Bilingual)

• This sign is to be alternated between both the 25 or Younger? and Second-Party Purchase program on all Front-End Merchandisers.

• Affix the Velcro dots on the sign, on the bottom corners, and on the wall of the Front-End Merchandiser Fixture.

Check 25 Program Re-order# DMS-SRP-407

Second-party Purchase Program Re-order# DMS-SRP-413

2. Poster (English/French) • At Store Manager’s discretion, display both 25 or Younger?

and Second-Party Purchase posters on the Community Board or within the customers’ line of vision as they approach the cash counter.

Re-order CodesCheck 25 (25 or Younger?): Re-order# DMS-SRP-408Second-Party Purchase: Re-order# DMS-SRP-409

Check 25 Program Second-Party Purchase

3. POS Screen (Bilingual)• POS screens displaying the Check 25 Program, as well as the Second-Party Purchase Program message, are included as

part of the existing rotation.

Check 25 Program Second-Party Purchase

4. PA Announcements (Bilingual) • The in-store music includes Check 25, Second-Party Purchase and Giving Back program announcements.

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Key DatesGiving Back: Thank You! Total Funds Raised Install: Upon receipt Take Down: March 26 , 2017

Bonus AIR MILES®This is permanent signage. Please keep installed until further notice.

Parking Lot/Exterior Springer Sign

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86 | Period 12

Exterior Springer Sign

Components & Re-ordering

Thank you! Total Funds RaisedParking Lot Sign (English/French)Re-order# P1217-PLS-072

Bonus AIR MILES®Parking Lot Sign (English/Bilingual)

This is permanent signage. Please keep installed until further notice.

Merchandising Instructions• Replace the red “Thank You!” Parking Lot sign with the blue “Thank You! ” Parking Lot sign.

• If you have more than one Parking Lot Sign fixture, please display both the “Air Miles” and the “Thank You!” signs.

• Ensure that the sign placement does not pose a potential health and safety risk.

• Do not display the signs outside when there are strong winds, the display may tip over and cause injury.

No Changes from last Period

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Shopping Cart Sign

Participation is mandatory for the following designated stores1, 4, 5, 6, 10, 15, 17, 21, 22, 23, 24, 26, 31, 33, 34, 35, 36, 38, 39, 41, 44, 45, 48, 49, 51, 55, 57, 58, 59, 61, 62, 64, 65, 70, 71, 74, 77, 79, 80, 82, 83, 84, 93, 95, 101, 102, 106, 115, 125, 130, 132, 139, 140, 144, 145, 148, 149, 154, 156, 163, 164, 166, 167, 168, 171, 179, 185, 187, 190, 191, 195, 196, 198, 200, 207, 209, 210, 211, 212, 214, 216, 217, 218, 221, 226, 227, 228, 229, 233, 234, 237, 243, 244, 250, 252, 253, 260, 263, 265, 267, 270, 276, 279, 286, 287, 288, 300, 310, 311, 312, 325, 326, 329, 340, 344, 345, 346, 351, 353, 355, 359, 360, 361, 365, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 399, 401, 402, 404, 407, 408, 411, 412, 416, 417, 420, 428, 432, 437, 438, 440, 443, 444, 445, 446, 449, 453, 454, 456, 459, 465, 467, 474, 477, 481, 485, 486, 490, 491, 494, 495, 497, 499, 500, 502, 505, 507, 509, 511, 518, 521, 522, 523, 534, 536, 537, 539, 540, 542, 544, 546, 549, 550, 551, 554, 555, 556, 559, 564, 566, 569, 571, 572, 573, 575, 579, 580, 587, 590, 593, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 635, 638, 640, 641, 643, 644, 645, 651, 652, 653, 654, 655, 657, 658, 661, 665, 667, 694, 695, 698, 699, 702, 703, 706, 741, 771, 776


The inside of the shopping cart should always feature the Sold Supplier Program and the outside is always reserved for Social Responsibility messaging. The Social Responsibility sign is bilingual. The supplier signs are English and Bilingual depending on your store. Signs are to be installed by the start of the promotion.


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88 | Period 12

Shopping Cart Signparticipation is mandatory

Thematic Sign (Sold to the Trade)

Re-order# DMS-P1317-SCS-074

Participating ProductsLCBO# Description Size Offer

446567 Iceberg Vodka 750 8 BAM

Social Responsibility Sign

Key DatesDo not remove until further notice.

Check 25 Shopping Cart SignRe-order# DMS-SRP-411

2nd Party Purchase Shopping Cart SignRe-order# DMS-SRP-412

Merchandising Instructions• Alternate between Check 25 and 2nd Party Purchase sign in shopping carts. (Signs were shipped in December to all stores

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Bonus AIR MILES® reward miles

2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 91, 92, 94, 95, 96, 97, 98, 99, 101, 102, 103, 104, 105, 106, 107, 109, 110, 111, 112, 113, 114, 115, 116, 117, 118, 119, 120, 122, 124, 125, 126, 127, 128, 129, 130, 131, 132, 133, 135, 136, 137, 138, 139, 140, 141, 142, 143, 144, 145, 146, 147, 148, 149, 151, 152, 153, 154, 155, 156, 157, 158, 159, 160, 161, 163, 164, 165, 166, 167, 168, 169, 170, 171, 172, 173, 175, 178, 179, 180, 181, 182, 183, 184, 185, 186, 187, 188, 189, 190, 192, 193, 194, 195, 196, 197, 198, 199, 200, 201, 202, 203, 204, 205, 207, 208, 209, 210, 212, 213, 214, 216, 217, 218, 219, 220, 221, 222, 223, 224, 225, 226, 227, 228, 229, 230, 231, 232, 233, 234, 235, 236, 237, 238, 239, 240, 241, 242, 243, 244, 245, 247, 248, 249, 250, 251, 252, 253, 254, 256, 257, 258, 259, 260, 261, 262, 263, 264, 265, 267, 268, 269, 270, 271, 272, 273, 274, 275, 276, 277, 278, 279, 281, 282, 283, 284, 285, 286, 287, 288, 289, 290, 291, 292, 293, 294, 295, 296, 297, 298, 300, 301, 302, 303, 304, 305, 306, 307, 308, 309, 310, 311, 312, 313, 314, 315, 317, 318, 319, 320, 321, 322, 323, 324, 326, 327, 328, 329, 330, 331, 332, 333, 334, 335, 336, 337, 338, 339, 340, 341, 343, 344, 345, 346, 347, 348, 349, 350, 351, 352, 353, 354, 355, 358, 359, 360, 361, 362, 363, 364, 365, 366, 367, 368, 369, 370, 371, 372, 373, 374, 375, 376, 377, 378, 379, 380, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 395, 397, 398, 399, 400, 401, 402, 403, 404, 405, 406, 408, 409, 410, 411, 412, 413, 414, 415, 416, 417, 418, 419, 420, 423, 424, 425, 426, 427, 428, 429, 430, 431, 432, 433, 434, 435, 436, 437, 438, 439, 440, 441, 442, 443, 444, 446, 447, 448, 449, 450, 451, 452, 453, 454, 455, 456, 457, 458, 459, 460, 461, 462, 463, 464, 466, 467, 469, 470, 471, 472, 473, 475, 477, 478, 479, 480, 481, 482, 483, 484, 485, 486, 487, 488, 489, 490, 491, 492, 493, 494, 495, 496, 497, 498, 499, 500, 501, 503, 504, 505, 506, 507, 509, 510, 512, 513, 514, 515, 516, 517, 518, 519, 520, 521, 522, 523, 524, 526, 527, 528, 529, 530, 531, 532, 533, 534, 535, 537, 538, 539, 540, 541, 543, 544, 545, 546, 548, 549, 550, 552, 553, 554, 555, 556, 557, 558, 559, 560, 561, 562, 563, 564, 565, 566, 567, 568, 569, 570, 571, 572, 573, 574, 575, 576, 577, 578, 579, 580, 581, 582, 583, 584, 586, 587, 588, 589, 590, 591, 593, 594, 595, 596, 597, 598, 599, 602, 603, 604, 605, 606, 607, 608, 609, 610, 611, 612, 613, 614, 615, 616, 617, 618, 619, 621, 622, 623, 624, 626, 627, 629, 630, 631, 632, 633, 634, 635, 636, 637, 638, 639, 641, 642, 643, 644, 645, 646, 649, 650, 651, 652, 653, 655, 657, 658, 677, 694, 695, 698, 699, 700, 702, 703, 706, 741, 771



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90 | Period 12

Bonus AIR MILES® reward milesthis is permanent signage

OverviewAll stores received the following signage components to increase the awareness of the Bonus AIR MILES® reward miles program.

Components & Re-order#’sComponent Image

Parking Lot SignRe-order# BAM-PLS-180

1 Version • English/Bilingual

Window DecalEnglish Re-order# DMS-BAM-WD-177 Bilingual Re-order# DMS-BAM-WD-178


Generic Backer CardRe-order# BAM-BC-179


Perpendicular Shelf TalkerRe-order# DMS-BAM-ONS-176

1 Version • English/Bilingual20/per bundle

At Store Managers discretion, merchandise the AIR MILES® Perpendicular Shelf Talkers throughout the store using Perpendicular Shelf Talker Clips (PSTC201404).Trad

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1, 2, 5, 10, 15, 17, 18, 19, 21, 25, 26, 31, 35, 36, 37, 38, 40, 83, 106, 115, 140, 143, 148, 149, 154, 156, 163, 164, 171, 179, 182, 187, 195, 198, 212, 214, 217, 226, 243, 252, 253, 265, 287, 288, 295, 298, 311, 325, 326, 329, 333, 334, 344, 346, 355, 360, 367, 371, 378, 383, 384, 385, 386, 390, 393, 394, 398, 403, 404, 407, 412, 415, 417, 431, 432, 437, 438, 443, 445, 452, 457, 481, 483, 485, 486, 494, 495, 497, 499, 511, 521, 522, 523, 528, 532, 534, 536, 542, 545, 547, 553, 556, 566, 568, 569, 573, 579, 590, 593, 614, 616, 619, 623, 624, 629, 630, 631, 632, 634, 636, 641, 643, 698, 702, 771, 776


The Signature Collection program is a permanent program; please continue to merchandise the pre-printed Shelf Talkers in-section at all times.

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92 | Period 12

Signature Collection

OverviewOur Signature Collection is comprised of benchmark LCBO wines that have been hand-selected by our expert buyers. They are iconic representations of the most famous regions in the world.

These premium wines are perfect for a holiday feast. This season, we have paired each wine in the collection with a common holiday main course to help customers choose a quality product they can confidently serve with holiday dinner.

Merchandising Instructions• Signature Collection products are to be merchandised on

the TOP SHELF of their respective country of origin sections. This helps tell their premium story and create high visibility in section.

• Merchandise the new Period 10 shelf talkers in front of participating products in section.

• Merchandise the Perpendicular Shelf Talkers with designated participating product pairings in section.

Participating ProductsLCBO# Description Size Food Pairing213934 Georges Duboeuf Beaujolais Brouilly 750 mL Ham245696 Whitehaven Pinot Noir 750 mL Ham178541 Batasiolo Barolo 750 mL Leg of Lamb404012 Graham's 10 Year Old Tawny Port 750 mL Leg of Lamb420000 Chateau Canteloup, Medoc AOC 750 mL Leg of Lamb399543 Wolf Blass Gold Label Chardonnay 750 mL Lobster160143 Castello Di Neive Barbaresco 750 mL Pork Roast317057 Masi Costasera Amarone Classico 750 mL Pork Roast375097 Lustau Los Arcos Amontillado Dry Sherry 750 mL Pork Roast390872 Wolf Blass Grey Label Shiraz 750 mL Prime Rib350454 Rodney Strong Alexander Valley Cabernet Sauvignon 750 mL Roast Beef394783 Dona Paula Estate Malbec 750 mL Roast Beef421073 Chateauneuf-du-Pape Chapoutier Les Grands Merisiers 750 mL Roast Beef428060 Rioja Bordon, Rioja Gran Reserva 750 mL Roast Beef278689 Brancott Letter Series B Sauvignon Blanc 750 mL Salmon289124 Laroche Chablis Saint Martin 750 mL Salmon55533 Latour Chardonnay Bourgogne 750 mL Turkey56580 Bouchard Père & Fils Pouilly-Fuissé 750 mL Turkey310409 Robert Mondavi Chardonnay Napa Valley 750 mL Turkey325142 Bouchard Beaune de Château Premier Cru 750 mL Turkey45195 Ruffino Chianti Classico Riserva Ducale 750 mL Vegetarian Lasagna319657 Guy Saget Sancerre Blanc 750 mL Vegetarian Lasagna392720 Santa Rita Medalla Real Gran Reserva Carmenere 750 mL Vegetarian Lasagna

Signage Components

Shelf Talkers (English/Bilingual)Re-order# DMS-P1017-PFM-033 Trad

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Wine FridgeThis is a Sold Program and participation is mandatory. Participating products have paid for premium shelf positioning. Stores must bring in participating products for display in the wine fridge.

For product and Planoguide questions please call:

Bobby PanchuProduct ManagerEuropean Wines416-864-6801

Laura RuffoloActing, Product ManagerOntario Wines416-864-6358Trad

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94 | Period 12

Wine Fridge Turn 3 (PT12 –PT2)

Participating StoresGroup A Stores1, 5, 10, 14, 15, 18, 19, 20, 21, 25, 31, 36, 38, 40, 41, 83, 125, 140, 143, 148, 149, 156, 163, 164, 171, 179, 182, 183, 185, 188, 191, 195, 198, 202, 207, 212, 214, 217, 218, 219, 226, 228, 234, 242, 243, 248, 255, 269, 279, 288, 295, 311, 321, 326, 329, 334, 341, 346, 353, 355, 360, 362, 368, 371, 384, 385, 386, 388, 390, 391, 393, 394, 397, 398, 400, 408, 412, 415, 428, 431, 432, 434, 436, 437, 438, 444, 445, 452, 453, 456, 457, 470, 486, 494, 497, 499, 505, 511, 518, 528, 534, 536, 542, 545, 553, 555, 556, 566, 568, 569, 572, 573, 590, 614, 619, 623, 624, 627, 629, 630, 631, 632, 641, 658, 694, 697, 698, 699, 700, 702, 741, 771, 776

Group B Stores22, 23, 24, 26, 27, 33, 34, 35, 43, 44, 45, 50, 51, 52, 55, 58, 59, 60, 61, 62, 63, 64, 68, 70, 72, 74, 77, 79, 80, 81, 82, 86, 87, 95, 97, 101, 102, 106, 110, 115, 124, 130, 132, 139, 144, 145, 152, 154, 155, 168, 187, 190, 192, 194, 196, 197, 200, 201, 205, 209, 210, 211, 213, 216, 221, 222, 225, 229, 236, 244, 249, 252, 263, 266, 268, 270, 278, 287, 297, 300, 302, 310, 312, 313, 325, 340, 343, 344, 351, 358, 359, 361, 367, 373, 378, 381, 382, 387, 392, 395, 399, 401, 402, 406, 407, 416, 417, 427, 454, 458, 459, 465, 490, 491, 495, 501, 502, 521, 526, 532, 533, 539, 540, 544, 546, 549, 550, 554, 559, 564, 575, 579, 580, 582, 584, 586, 593, 599, 601, 602, 605, 616, 617, 618, 626, 633, 634, 635, 637, 638, 642, 643, 644, 649, 653, 667, 695

Group C Stores3, 4, 7, 9, 11, 12, 13, 17, 32, 39, 49, 57, 73, 84, 85, 94, 96, 99, 103, 105, 109, 112, 119, 122, 137, 153, 157, 160, 161, 167, 175, 181, 186, 193, 199, 223, 224, 227, 230, 231, 233, 238, 239, 251, 253, 254, 259, 261, 264, 273, 275, 281, 284, 286, 289, 299, 305, 306, 314, 316, 318, 324, 327, 333, 335, 345, 349, 354, 366, 370, 372, 374, 380, 403, 404, 418, 419, 423, 430, 435, 441, 443, 461, 473, 481, 485, 496, 504, 509, 517, 552, 562, 578, 581, 596, 598, 609, 640, 645, 651, 661, 677, 703, 706

Group D Stores6, 28, 29, 30, 42, 46, 47, 48, 53, 54, 56, 65, 69, 71, 78, 88, 90, 91, 93, 98, 107, 113, 116, 123, 128, 136, 158, 165, 166, 169, 174, 178, 208, 220, 232, 237, 246, 247, 250, 258, 260, 265, 276, 293, 294, 296, 298, 301, 320, 323, 330, 331, 363, 364, 365, 369, 383, 389, 411, 414, 420, 425, 426, 429, 446, 449, 450, 462, 467, 468, 469, 471, 477, 482, 483, 484, 492, 500, 510, 516, 519, 522, 523, 527, 529, 530, 537, 538, 547, 551, 561, 571, 587, 589, 594, 612, 639, 646, 650, 652, 654, 655, 657, 665

Re-ordering Hot ButtonsFor additional signage, please call helloLCBO @ 416-365-5932 to place an order.

“Available Chilled” Re-order# DMS-OP16-HBW-350 (for General List products) Re-order# DMS-OP16-HBW-351 (for Vintages products)

"Available Chilled" Hot Buttons (Vintages Products)Re-order# DMS-OP16-HBW-351

"Available Chilled" Hot Button(General List Products)Re-order# DMS-OP16-HBW-350

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Whisky Shop

1, 3, 4, 5, 10, 15, 17, 19, 21, 31, 34, 35, 36, 38, 40, 41, 60, 106, 115, 130, 148, 149, 154, 164, 171, 187, 198, 212, 217, 226, 233, 243, 250, 253, 263, 279, 288, 298, 300, 310, 325, 329, 334, 341, 346, 351, 355, 359, 360, 361, 367, 371, 373, 378, 385, 386, 388, 390, 391, 393, 394, 397, 398, 404, 407, 412, 416, 428, 431, 432, 437, 438, 443, 445, 452, 457, 459, 465, 481, 483, 486, 490, 491, 494, 495, 499, 500, 505, 511, 523, 528, 532, 542, 546, 549, 551, 554, 555, 556, 569, 573, 575, 580, 590, 602, 609, 616, 617, 619, 623, 624, 630, 631, 632, 640, 641, 643, 649, 653, 694, 699, 702, 741, 776



Key DatesStart Date: January 29, 2017Take Down: April 22, 2017

For product and Planoguide questions please call:

Marijke McLean Category Manager, Brown Spirits 416-365-5873

Peter Cloutier Product Manager, Brown Spirits 416-365-5864

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96 | Period 12

Whisky Shop Winter (PT12 – PT1)

OverviewThe Whisky Shop Winter Turn runs from January 29, 2017 to April 22, 2017 (Period 12 – Period 1). For signage questions and general comments, please contact helloLCBO. For product and Planoguide questions please call:

Marijke McLean Category Manager, Brown Spirits 416-365-5873

Peter Cloutier Product Manager, Brown Spirits 416-365-5864

Signage & Re-orderingRe-Order# Description Language Pack Size Re-Order From

WS001 Whisky Shop Pin-On Letter English 1 Please email [email protected] for re-order informationWS002 Whisky Shop/Rayon Whisky Pin-On Letters Bilingual 1

WS003 Whisky Shop Vinyl Letters English 1

Please Contact helloLCBO

WS004 Whisky Shop/Rayon Whisky Vinyl Bilingual 1

WS005 Whisky Shop Category Large SignsEnglish/Bilingual

1

WS006 Whisky Shop Category Small Signs English/French 1

WS007Whisky Shop Category Sign Colour Fill (for English stores with larger than 4’ fixtures only)

1

DMS-WS008 Whisky Shop Distillery Feature Shelf Talker English/French

DMS-WS009 Whisky Shop Generic Shelf Talker English/French

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Our Wine Country Ontario Superstars

Popular Pick

Our Wine Country FSI

VQA Staff Tasting Program

VQA Staff Picks Backer Card

Ontario Customer Favourite Shelf Talker

2016 Ontario Wine Awards

2016 National Wine Awards

Ontario Wine Programs

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98 | Period 12

Our Wine Country Ontario Superstars

Ontario Wines SuperstarsThis program places a spotlight on one (1) red and one (1) white Ontario VQA wine every period. These products are expertly paired with a delicious food recipe to inspire customers to support local. This is a sold space program and participation is mandatory. The Our Wine Country Ontario Superstars Program is updated every promotional Period. Stores must order products required (minimum of three (3) cases per SKU).


Participating Products LCBO# Product Size

414508 Pelee Island Baco Noir Reserve VQA 750 mL

234583 Cave Spring Riesling VQA 750 mL

GROUP 1: Cut Case DisplaysParticipating Stores1, 3, 5, 8, 10, 11, 12, 13, 14, 15, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 31, 34, 35, 36, 37, 38, 39, 43, 44, 45, 47, 50, 54, 56, 58, 59, 60, 61, 62, 63, 64, 72, 73, 77, 79, 80, 83, 85, 86, 90, 95, 97, 101, 102, 103, 106, 124, 125, 132, 140, 143, 145, 148, 149, 153, 154, 155, 160, 163, 165, 167, 168, 171, 179, 182, 183, 185, 186, 188, 190, 191, 195, 198, 199, 200, 201, 202, 203, 209, 210, 212, 214, 216, 217, 218, 226, 237, 238, 242, 243, 244, 246, 248, 249, 253, 255, 265, 268, 269, 270, 287, 288, 289, 295, 298, 306, 311, 312, 313, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 354, 355, 359, 360, 361, 362, 366, 367, 371, 374, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 393, 394, 397, 398, 400, 402, 406, 415, 416, 419, 426, 427, 428, 429, 431, 432, 434, 438, 444, 446, 450, 452, 456, 457, 458, 459, 461, 465, 467, 469, 470, 491, 494, 495, 499, 501, 502, 505, 511, 518, 521, 523, 528, 533, 534, 536, 540, 542, 544, 545, 546, 549, 552, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 584, 586, 589, 590, 601, 605, 614, 616, 617, 619, 621, 623, 629, 630, 631, 632, 634, 635, 637, 638, 642, 643, 698, 700, 702, 703, 771, 776

Merchandising Instructions• Use selected product to build a Cut Case display next to the VQA Cube Fixture.

• Install the pre-printed Cut Case Backer Card onto the Cut Case display.

• Install the pre-printed Pricer Card into the front of the Cut Case display.

• Install the pre-printed Shelf Talkers in-section in front of the participating products.

Signage and Re-orderingOntario Wines Superstars Cut Case Display Kit:

• Cut Case Backer Cards x 2

• Pricer Cards x 2

• Shelf Talkers x 2

Re-order# P1317-OWS-001

Cut Case Display (Example only)

Cut Case Backer #1 Cut Case Backer #2Pricer CardsShelf Talker

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GROUP 2: Shelf Talkers Only Participating Stores2, 9, 32, 48, 49, 53, 71, 275, 309, 315, 320, 333, 358, 363, 365, 403, 410, 418, 436, 512, 515, 526, 535, 583, 598, 697

Merchandising Instructions• Install pre-printed Shelf Talkers in-section in front of the

participating products.

Re-ordering• Ontario Superstars Pre-printed Shelf Talkers


Shelf Talkers (Example only)

GROUP 3: VQA Gondola FixtureParticipating Stores4, 6, 17, 33, 41, 49, 55, 65, 68, 74, 82, 93, 130, 139, 144, 156, 164, 175, 177, 192, 196, 207, 211, 221, 227, 228, 229, 233, 234, 250, 263, 276, 278, 279, 286, 310, 341, 351, 384, 391, 404, 411, 420, 425, 437, 443, 444, 449, 453, 474, 477, 481, 483, 485, 486, 500, 509, 516, 526, 537, 538, 539, 550, 551, 554, 556, 563, 564, 571, 580, 587, 593, 602, 609, 618, 627, 633, 640, 644, 645, 646, 649, 652, 653, 654, 655, 656, 657, 661, 665, 667, 677, 694, 695, 699, 706, 741

Merchandising Instructions• Stores that have ONE (1) VQA Gondola Fixture are to install the double bottle Backer Card

on a single End Aisle display.

• Stores that have TWO (2) VQA Gondola Fixtures are to install each wine Backer Cards on two (2) separate End Aisle displays.

• Merchandise each participating product on the top shelf of the VQA gondola fixture along with the corresponding pre-printed Shelf Talkers provided.

Signage Components and Re-orderingOntario Superstars (x2):

• Our Wine Country Ontario Superstars Single/Double Bottle Backer Card (double-sided)

• Pre-printed Shelf Talkers


VQA Gondola Fixture (Example only)

Double Bottle Backer CardSingle Bottle Backer CardSingle Bottle Backer Card

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100 | Period 12

Popular Pickthis is a sold program. participation is mandatory

OverviewThis is a sold space program and participation is mandatory. Each turn, one International Canadian Blend product is featured, supported by a LTO or BAM offer. Stores must order the featured Popular Pick product (minimum of three cases).

Key DatesInstall: February 27, 2017 Take Down: March 27, 2017

Participating ProductsLCBO# Product Size LTO473223 Bodacious Pinot Grigio 750 mL $1.00 Participating Stores16, 29, 30, 42, 46, 52, 66, 67, 69, 70, 75, 76, 78, 81, 83, 87, 88, 89, 91, 92, 94, 96, 98, 99, 104, 105, 107, 108, 109, 110, 111, 112, 113, 114, 116, 117, 118, 119, 120, 121, 122, 123, 126, 127, 128, 129, 131, 133, 134, 136, 137, 138, 141, 142, 146, 147, 151, 152, 157, 158, 159, 161, 162, 166, 169, 170, 172, 173, 174, 176, 178, 180, 181, 184, 189, 193, 194, 197, 204, 205, 208, 213, 219, 220, 222, 223, 224, 225, 230, 231, 232, 235, 236, 239, 240, 241, 245, 247, 251, 254, 256, 257, 258, 259, 260, 261, 262, 264, 266, 267, 270, 271, 272, 273, 274, 276, 277, 280, 281, 282, 283, 284, 285, 290, 291, 292, 293, 294, 296, 297, 299, 301, 302, 303, 304, 305, 307, 308, 314, 316, 317, 318, 319, 322, 323, 327, 328, 330, 331, 332, 335, 336, 337, 338, 339, 347, 348, 349, 350, 352, 355, 364, 368, 369, 370, 372, 375, 377, 379, 380, 395, 399, 405, 409, 413, 414, 421, 422, 423, 430, 433, 435, 439, 440, 441, 442, 447, 448, 449, 451, 454, 455, 460, 462, 463, 464, 466, 468, 471, 472, 473, 474, 475, 476, 478, 479, 480, 482, 484, 487, 488, 489, 492, 493, 496, 504, 506, 507, 509, 510, 514, 516, 517, 519, 520, 524, 527, 529, 530, 531, 541, 543, 547, 548, 557, 558, 560, 561, 562, 565, 567, 570, 574, 576, 577, 578, 581, 582, 588, 591, 594, 595, 596, 597, 599, 603, 604, 606, 607, 610, 612, 613, 615, 622, 626, 631, 700Merchandising Instructions

• Build a Cut Case display using the Popular Pick Backer Card next to VQA Cube Fixture, near the front of your store.

Signage and Re-ordering• Popular Pick: Cut Case Backer Card


NOTE: Participating stores will also receive two (2) Ontario Superstar Shelf Talkers to be merchandised in-section, in front of corresponding products. Please refer to the Our Wine Country Ontario Superstar section for key dates and participating products.Trad

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Permanent Signage

VQA Staff Pick Backer Cardthis is permanent signage

Key DatesInstall Date: Upon ReceiptTake Down Date: Until further notice

Merchandising Instructions:• Please replace the old “VQA STAFF PICKS” Backer Card

with the new “Our Wine Country STAFF PICKS” Backer Card immediately.

• Bilingual designated stores must display the bilingual side of the sign facing customer.

• Be sure to let us know if your store requires an English or Bilingual version.

Participating Stores33, 41, 49, 51, 55, 65, 68, 82, 130, 144, 177, 207, 211, 221, 227, 229, 233, 234, 250, 263, 276, 278, 341, 351, 364, 384, 391, 404, 420, 425, 437, 443, 453, 477, 485, 500, 509, 526, 537, 550, 551, 554, 556, 571, 580, 587, 602, 609, 627, 633, 640, 644, 645, 646, 649, 652, 653, 654, 655, 667, 694, 695, 699, 706, 741

Components• VQA Staff Picks Backer Card

Re-order# English: DMS-STBK001 Bilingual: DMS-STBK002

Staff Picks Backer Card English

Staff Picks Backer Card BilingualTrade C

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102 | Period 12

Our Wine Country – Group 1: VQA Cube Fixturethis is a sold program. participation is mandatory

Our Wine Country VQA Cube Fixture• Features four Ontario VQA products.

• Stores must order the products required (minimum of one case per SKU)

Participating Stores1, 2, 3, 5, 7, 8, 10, 13, 14, 15, 16, 19, 20, 21, 22, 23, 25, 26, 27, 31, 32, 34, 35, 36, 37, 38, 39, 43, 44, 45, 46, 47, 50, 53, 57, 58, 59, 60, 61, 62, 63, 64, 70, 72, 73, 77, 83, 86, 90, 95, 97, 99, 102, 106, 110, 125, 132, 140, 141, 143, 145, 148, 149, 153, 154, 155, 163, 167, 168, 171, 179, 182, 183, 185, 188, 191, 194, 195, 198, 199, 200, 201, 202, 209, 210, 212, 214, 216, 217, 218, 226, 237, 238, 242, 243, 244, 246, 248, 249, 255, 260, 265, 266, 268, 269, 270, 287, 288, 295, 297, 298, 311, 312, 313, 320, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 355, 358, 359, 360, 361, 366, 367, 368, 371, 372, 373, 378, 381, 382, 383, 385, 386, 387, 388, 390, 393, 394, 397, 398, 400, 402, 406, 416, 427, 428, 431, 432, 434, 438, 452, 454, 456, 459, 461, 465, 467, 469, 470, 491, 494, 495, 499, 501, 505, 511, 518, 521, 528, 533, 534, 536, 540, 542, 544, 545, 546, 549, 552, 553, 555, 559, 566, 568, 569, 572, 573, 575, 579, 581, 584, 586, 589, 590, 601, 605, 614, 616, 617, 619, 621, 623, 629, 630, 631, 632, 634, 635, 636, 637, 638, 639, 642, 643, 650, 698, 700, 702, 703, 771, 776

Cube Fixture

Key DatesInstall: January 30, 2017Take Down: March 25, 2017

Participating ProductsLCBO# Product Size162602 Château des Charmes Estate Bottled Cabernet Franc

VQA750 mL




Merchandising Instructions• Continue to merchandise the four participating products and

pre-printed Shelf Talkers on the top shelf of the VQA Cube Fixture.

• Keep the Our Wine Country Cube Sign installed until further notice.

• Ensure the new VQA 100% Ontario Side Signs (which were provided in Period 7) have been replaced.

• Keep the VQA 100% Ontario Category Signs installed on either side of the Cube Sign until further notice.

Signage Components• Our Wine Country Cube Sign (Permanent Signage)• VQA 100% Ontario Cube Side Sign x 2 (Permanent Signage)

Re-order# NIVQA067• Our Wine Country pre-printed Shelf Talkers x 3

Re-order# DMS-P1217-OWS-005Only stores belonging to this group can order these signs.

VQA 100% Ontario Cube Side Sign (NIVQA060)

Our Wine Country Cube Sign

Permanent SignageOnly stores listed as participants in the Our Wine Country Cube Fixture will be able to order these signs. They are to be merchandised with the four (4) featured VQA Our Wine Country products.

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hello SUNSHINEOur Wine Country – Group 2: VQA Gondola Fixture

this is a sold program. participation is mandatory

VQA Gondola Fixture

Participating Stores4, 6, 17, 33, 40, 41, 49, 55, 65, 68, 74, 82, 84, 93, 115, 130, 139, 144, 156, 164, 175, 177, 187, 192, 196, 207, 211, 221, 227, 228, 229, 233, 234, 250, 252, 253, 263, 276, 278, 279, 286, 300, 310, 341, 351, 384, 391, 392, 401, 404, 407, 411, 412, 417, 420, 425, 437, 443, 444, 445, 449, 453, 457, 474, 477, 481, 483, 485, 486, 490, 497, 500, 509, 516, 522, 523, 526, 532, 537, 538, 539, 550, 551, 554, 556, 563, 564, 571, 580, 587, 593, 602, 609, 618, 624, 627, 633, 640, 641, 644, 645, 646, 649, 652, 653, 654, 655, 656, 657, 658, 661, 665, 667, 677, 694, 695, 699, 706, 741

Participating ProductsLCBO# Product Size162602 Château des Charmes Estate Bottled Cabernet Franc VQA 750 mL




Merchandising Instructions• Keep the Our Wine Country Backer Card installed on the Free

Standing Insert Gondola Fixture.

• Merchandise the four (4) participating products on the top shelf of the VQA Gondola along with the pre-printed Shelf Talkers.

Signage Components• Our Wine Country pre-printed Shelf Talkers x 3

Re-order# DMS-P1217-OWS-005• Our Wine Country Backer Card (Permanent Signage)

Only stores belonging to this group can order these signs.

Our Wine Country FSI VQA Gondola Fixture

Our Wine Country FSI Backer Card

Permanent Signage

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104 | Period 12

VQA Staff Tasting Program

OverviewThis initiative provides all store staff the opportunity to taste and endorse Ontario wines, helping us in our commitment to promoting the Ontario Wine Industry. For specific VQA TASTING SETUP instructions please see the following page.

Participating StoresAll Stores

Key DatesInstall Date: Upon tasting selections madeTake Down Date: March 26, 2017

Participating ProductsTheme/Varietal: Unsung Heroes

LCBO# Product Size

433714 Pelee Island Cabernet Franc VQA 750 mL

485128 Pelee Island Baco Noir VQA 750 mL

357145 Open Smooth Red VQA 750 mL

126144 Sibling Rivalry White VQA 750 mL

639520 Bees Cabernet Merlot VQA 750 mL

233635 Cave Spring Riesling Dry VQA 750 mL

414748 Sandbanks Summer White VQA 750 mL

145458 Inniskillin Riesling Pinot Grigio VQA 750 mL

110031 Sandbanks Estate Dunes White VQA 750 mL

276501 G. Marquis The Red Line Pinot Grigio VQA 750 mL

NOTE: Select only two (2) products from the list for tasting

Merchandising Instructions:• Install your TWO (2) handwritten, My Ontario Pick Shelf Talkers in front of the endorsed product, on shelf the current

promotional period only.

• This is a monthly program, Shelf Talkers must be taken down and replaced each Period.

Components• My Ontario Pick Shelf Talkers (English & French)

English Version Re-order# DMS-MYPICK-01 French Version Re-order# DMS-MYPICK-011

• Perpendicular Shelf Talker Clip Re-order# PSTC201404 (10 clips/pkg)

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hello SUNSHINE VQA Staff Tasting Program

OverviewEvery month, in conjunction with the Wine Council of Ontario, store staff are now going to have more opportunity to taste great VQA wines to share with. This enhances the program to give staff the confidence to endorse our great Ontario Wines.

How it Works1. At the beginning of the Promo Period a list of products will be loaded into the stores Location Map under a new ‘Node’ VT

(VQA Tasting). Note: The minimum for all SKU’s is initially set at 0 units for the promotion.

2. The WOW Leader, Product Consultant or designated staff member will select up to two of the suggested wines downloaded to the VQA Tasting node and arrange for a staff tasting.

3. Once the two selections have been made for endorsement staff are required to follow two steps. I. Delete all SKU’s not being used for the promotion from the Location Map. II. IST the product at POS on the cash register .

4. To Delete the remaining SKU’s from the node, open the VT level name on the Location Map, highlight the SKU and click <DELETE>. Select <Yes> when the confirmation pop-up appears. Repeat this step for all SKU’s not being promoted for the Period. Note: This is an important step to follow for tracking any uplift in sales that may occur for the selected SKU’s as result of the promotion.

5. To reconcile the product being used for the VQA Tasting, create an IST using the <Tasting Update> key on the register (new Option #7).

6. The Cash Register steps are documented in POS-0101-07. Note: Because the default Location Min. is applied as 0 units, be sure to monitor your selected promotional SKU’s for any uplift in sales that may occur.

In order to provide consistency in the data submitted we require that all stores use the same “T” number, 000001 when processing VQA tastings. If you have any questions please contact POS Services and Support.

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106 | Period 12

Ontario Customer Favourite Shelf Talkerthis is permanent signage

OverviewResearch has identified that customers are influenced by recommendations, specifically from others who drink wine. The “Ontario Customer Favourite” Shelf Talker has been introduced to help them make a confident purchase in VQA Ontario wines.

This is a PERMANENT in-store Shelf Talker that MUST be merchandised until further notice.


LCBO# Product Size110049 Sandbanks Estate Baco Noir VQA 750 mL

134965 Open Riesling–Gewürztraminer VQA 750 mL

135939 Pelee Island Pinot Noir VQA 750 mL

183061 Megalomaniac Homegrown Riesling VQA 750 mL

219543 Inniskillin Late Autumn Riesling VQA 750 mL

234583 Cave Spring Riesling VQA 750 mL

270926 Henry of Pelham Baco Noir VQA 750 mL

326413 Pelee Island Pinot Grigio VQA 750 mL

357145 Open Smooth Red VQA 750 mL

433714 Pelee Island Cabernet Franc VQA 750 mL

485128 Pelee Island Baco Noir VQA 750 mL

582825 Peller Estates Family Series Chardonnay VQA 750 mL

Merchandising InstructionsPlease install the perpendicular Ontario Customer Favourite Shelf Talker in front of the featured products using the appropriate plastic clip.

Component• 3” x 3” Perpendicular Shelf Talker (English or Bilingual based on store)

English Re-order# – DMS-FAVST1 Bilingual Re-order# – DMS-FAVST2

• Perpendicular Shelf Clips (PSTC201404) (10 clips/pkg)

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hello SUNSHINE2016 Ontario Wine Awards

no changes from last period

2016 Ontario Wine AwardsThe following Ontario wines have recently been recognized by the 2016 Ontario Wine Awards. The Shelf Talkers are to support the 2016 Ontario Wine Award winners for both LCBO and Vintages products. Please highlight these wines in stores with shelf talkers.


LCBO# Product Size219279 Konzelmann Pinot Blanc VQA 750 mL

217505 Henry of Pelham Cuvée Catharine Brut Rosé VQA 750 mL

456582 McMichael Collection Chardonnay VQA 750 mL

57349 Château des Charmes Gamay Noir VQA 750 mL

177477 Sandbanks Estate Shoreline White VQA 750 mL

135939 Pelee Island Pinot Noir VQA 750 mL

167551 Vineland Estates Dry Riesling VQA 750 mL

164087 Sandbanks Mouton Noir Foch-Baco VQA 750 mL

431106 Creekside Cabernet Merlot VQA 750 mL

Vintages Products89037 Tawse Sketches of Niagara Chardonnay 750 mL

1578 Flat Rock Twisted White 750 mL

Merchandising InstructionsPlease install the 2016 Ontario Wine Awards Shelf Talkers in front of corresponding products using the appropriate plastic clip.

Components• 3” x 3” Perpendicular LCBO Product Shelf Talkers

(English or Bilingual based on store) (set of 9)

• 3” x 3” Perpendicular Vintages Products Shelf Talkers (English or Bilingual based on store) (2 versions)

• Perpendicular Shelf Talker Clips Re-order# PSTC201404 (10 clips/pkg)

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108 | Period 12

National Wine Awards 2016this is permanent signage

OverviewThe following Ontario wines have recently been recognized by the 2016 National Wine Awards. The Shelf Talkers are to support the 2016 National Wine Award winners for both LCBO and Vintages products. Please highlight these wines in stores with the provided perpendicular shelf talkers.


LCBO# Product SizeLCBO Wines

57349 Château des Charmes Gamay Noir 2014 VQA 750 mL

391300 Château des Charmes 2015 Sauvignon Blanc VQA 750 mL

326975 Kacaba Unoaked Chardonnay 2015 VQA 750 mL

Vintages Essentials

430561 Henry of Pelham Riesling Icewine 2014 VQA 375 mL

Merchandising InstructionsPlease install the 2016 National Wine Awards Shelf Talkers in front of corresponding products using the appropriate plastic clip.

Components• 3” x 3” Perpendicular LCBO Product Shelf Talkers

(English or Bilingual based on store) (set of 9)

• 3” x 3” Perpendicular Vintages Products Shelf Talkers (English or Bilingual based on store) (2 versions)

• Perpendicular Shelf Talker Clips Re-order# PSTC201404 (10 clips/pkg)

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Ontario Craft Beer End Aisle

Craft Beer Program

Ontario Craft Beer (Quarterly Program)

Beer Programs

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110 | Period 12

Ontario Craft Beer End Aisle


Participating Stores1, 5, 6, 9, 10, 14, 15, 18, 19, 21, 36, 40, 57, 60, 106, 115, 143, 148, 154, 187, 212, 217, 243, 288, 295, 298, 324, 325, 334, 355, 360, 371, 412, 417, 432, 452, 457, 486, 495, 499, 511, 528, 549, 556, 579, 619, 623, 624, 630, 702

Participating ProductsLCBO# Brand Format (mL) Distributor Code Brewer

NOTE: The participating product list will be published via SMi eNewsletter.

NOTE: FLS designated stores must display Bilingual version of the product Shelf Talkers.

Components• Pre-Printed Shelf Talkers (English & Bilingual) Re-order# DMS-P1317-OCB-097 • End Aisle Backer Card Re-order# OCBEA01

OCB End Aisle Backer CardRe-order# OCBEA01

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hello SUNSHINE Craft Beer Program


Participating Stores1, 4, 5, 6, 9, 10, 14, 15, 17, 18, 19, 21, 25, 31, 35, 36, 38, 40, 41, 57, 60, 95, 101, 102, 115, 130, 132, 143, 148, 149, 156, 164, 171, 179, 187, 198, 207, 212, 217, 218, 226, 233, 243, 252, 253, 255, 288, 295, 298, 300, 325, 329, 334, 355, 359, 360, 361, 367, 371, 373, 385, 389, 393, 401, 404, 407, 412, 416, 417, 425, 432, 437, 438, 443, 445, 452, 457, 459, 481, 483, 486, 491, 494, 495, 499, 500, 501, 505, 511, 522, 528, 532, 534, 542, 546, 549, 556, 568, 573, 575, 579, 586, 590, 602, 616, 614, 619, 623, 624, 630, 677, 771, 776

Components• Pre-Printed Shelf Talkers (English & Bilingual) Re-order# DMS-P1317-OCB-098

Participating ProductsItem# Product Name Format (mL)

287490 Triple Karmeliet, Strong Belguim Ale 330

480830 Tulsa Twister Farmhouse Saison 500

318758 Cuvee des Jacobins Belgian Lambic Ale 330

406421 Green Devil Premium English IPA 500

483180 Uerige Alt 330

409458 Ayinger Weizen-Bock 500

224824 Lindemans Cuvee Rene 355

441923 Cheval Blanc Double Blanche 750

270389 Charlevoix Dominus Vobiscum Lupulus 750

480848 Steamworks Jasmine IPA 650

483149 Le Trou Du Diable La Saison Du Tracteur 600

492041 Doppel Hirsch Doppelbock 500 ml 500

NOTE: FLS designated stores must display Bilingual versions of the product Shelf Talkers.

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112 | Period 12

Ontario Craft Beer (Quarterly Program)

Key DatesInstall: February 26, 2017Take Down: May 20 , 2017

Participating StoresMandatory Participation1, 2, 3, 4, 5, 6, 9, 10, 11, 14, 15, 18, 19, 20, 21, 25, 31, 35, 36, , 37, 38, 40, 60, 95, 106, 115, 130, 143, 149, 156, 163, 171, 185, 187, 200, 209, 212, 214, 217, 243, 288, 295, 298, 300, 329, 334, 346, 355, 360, 367, 371, 373, 378, 385, 393, 407, 411, 417, 420, 432, 437, 438, 445, 452, 457, 485, 495, 499, 522, 528, 532, 542, 544, 545, 549, 553, 568, 572, 573, 575, 579, 624, 629, 630, 700, 702, 742, 771, 776.

Components• Pre-Printed Shelf Talkers (English & Bilingual)

Re-order# DMS-P1117-OCB-093

Participating ProductsItem# Description Size Brewery Distributor Code481879 Eephus Oatmeal Ale 650 mL Left Field 4846

453985 Walkerville Easy Stout 473 mL Walkerville 4643

461756 Redline Clutch 473 mL Redline Brewhouse 295

384727 Cassel Golden Rail Honey Brown Ale 500 mL Cassel Brewery 5581

NOTE: FLS designated stores must display Bilingual versions of the product Shelf Talkers.

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Participating Stores - All Stores are welcome to participate

Craft Beer Mystery Bag

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hello SUNSHINE

114 | Period 12

Craft Beer Mystery Bag

OverviewSelect LCBO stores have initiated a Craft Beer “ Mystery Bag” program – i.e., pre-assembled LCBO bags that include 4 craft beers. Customers don’t know what beers they’re getting until they get home. This initiative has been met with soaring sales and positive attention on social media, (and media too!).

To help support this popular initiative, signage is now available to order.

Components

“Grab A Mystery Bag!” Category Sign Re-order# DMS-P0217-OCB-200

Stickers Re-order# DMS-P0217-OCB-201

Merchandising InstructionsStore staff should handwrite this information in the designated fields before applying the sticker to each individual bag.

The following information is required of each product in order to meet labeling requirements:• Sku #

• Common name (e.g. Beer/Biére)

• Volume (e.g. 473mL)

• Alcohol content (e.g. 5% alc./vol.)

• Total Price

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4, 5, 6, 7, 14, 17, 18, 19, 20, 23, 31, 35, 41, 44, 45, 46, 51, 59, 60, 62, 68, 71, 83, 84, 93, 95, 97, 101, 102, 124, 130, 148, 159, 163, 164, 178, 182, 200, 212, 214, 233, 244, 252, 260, 265, 267, 298, 300, 324, 325, 329, 331, 340, 346, 378, 388, 407, 412, 417, 418, 426, 441, 442, 445, 449, 457, 467, 477, 490, 495, 516, 532, 534, 537, 544, 556, 571, 602, 621, 631, 633, 645, 677, 697, 702, 776

Local Fridge Program

OverviewStores participating in the Local Fridge program received generic signage to draw attention to each stores’ neighbourhood brewery/cidery. Participating stores have been selected based on close proximity to Ontario Craft Brewery or Cidery. Stores are asked to continue highlighting the featured SKUs using a new “Brewed In The Neighbourhood” perpendicular shelf talker.

Components• 3 x 3’ Perpendicular Shelf Talker (Participating stores received a bundle of three in Period 2)

Merchandising Instructions:• Ensure all featured products for your store’s local brewery/cidery are merchandised in the fridge. If there are multiple participating skus, they must merchandised together as a brand family.

• Merchandise up to three (3) handwritten, Brewed In The Neighbourhood Shelf Talkers in front of the endorsed product in-section. Using a black marker fill in the product name, brewery/cidery, and distance from the store.

• Note that stores who support contract breweries though this program will not receive signage, but should continue to merchandise the featured products in the beer fridge.

Re-Order Codes:• Brewed In The Neighbourhood (BEER)

Re-order# DMS-P0217-LFP-137• Crafted In The Neighbourhood (CIDER)

Re-order# DMS-P0217-LFP-138

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116 | Period 12

Local Fridge Programthis is permanent signage

Store Brewery Distance CSPC Core Skus

4 Bickworks Ciderhouse Contact Brewery 394015 Brickworks Batch:1904 Cider413807 Queen Street 501

5 Left Field Brewery 1.5 km 416818 Eephus Oatmeal Stout

6 Duggan's Brewing 100 m 242164 Duggan's #5 Sorachi Lager 6 Pk-B 399113 Duggan's #9 IPA

7 Old Tomorrow Contact Brewery 400853 Old Tomorrow Canadian Pale Ale464255 Old Tomorrow Track 85 Lagered Ale

14 Kensington Brewing Company Contact Brewery 286633 Augusta Ale336990 Fisheye Pale Ale

17 Mill Street Brewery 500 m

413765 Mill St 100th Meridian Single Can+399162 Tankhouse Ale383786 Mill Street 100th Meridian Organic312850 Mill Street Cobblestone Stout247627 Mill Street Original Organic Lager84210 Mill Street Original Organic Lager 6 Pk-B31104 Mill Street Tankhouse Ale 6 Pk-B27623 Mill Street Stock Ale 6 Pk-B461483 Mill Street West Coast Style IPA

18 Liberty Village Brewing Company Contact Brewery 425959 504 Pale Ale

19 Junction Craft Brewing 1 km 389098 Brakeman Session Ale345280 Conductor's Craft Ale

20 Sweetgrass Brewing Company Contact Brewery 420356 Sweetgrass Golden Ale

23 Nickel Brook Beers 4 km

415042 Cause & Effect398693 Naughty Neighbour American Pale Ale275172 Nickel Brook Headstock IPA191288 Nickel Brook Gluten Free

31 Side Launch Brewing Company 2.5 km437228 Side Launch Dark Lager399063 Side Launch Pale Ale385674 Side Launch Wheat Beer

35 Smithhavens 1 km 415364 Smithavens Kellerbier41 Bicycle Craft Brewery 1 km 441139 Velocipede

44 Bell City Brewing 5 km 437236 Lenoir Belgian Ale387795 Bell City Eureka Cream Ale

45 The Publican House 5 km 376293 Square Nail Pale Ale437152 Pub House Ale

46 Refined Fool Brewing Company 500 m 460584 Pouch Envy Australian Pale Ale51 Royal City Brewing Company 2 km 424119 Royal City Brewing Smoked Honey Ale

59 Flying Monkeys Craft Brewery 500 m

415075 Genius Of Suburbia368589 The Chocolate Manifesto355396 Antigravity Light Lager (W)256172 Smashbomb Atomic IPA132670 Flying Monkeys Hoptical Illusion (W)

60 Stratford Brewing Company 200 m 614164 Stratford Pilsner 6 Pk-B

62 Railway City Brewing Co. 1 km413781 Railway City - Black Coal Stout272104 Dead Elephant Ale271858 Iron Spike Blonde Ale

68 Lake of the Woods Brewery 500 m 429712 Sultana Gold Ale71 Gananoque Brewing Company LTD 500 m 434399 Naughty Otter Lager

83 Beau's All Natural Brewing Co. 12 km365627 Beau's The Tom Green Beer365593 B-Side Kissmeyer Nordic Pale Ale169334 Lugtread Lagered Ale 4 Pk-B

84 County Cider Company 15 km612804 Waupoos Premium Cider 4 Pk-B (W)459370 County Cider (P.E.T) (W)424093 County Pear Cider

93 Brimstone Brewing Company 10 km 425710 Enlightenment Blonde Ale

95 Grand River Brewing 2 km 452565 Tailgate261271 Pugnacious Pale Ale

97 Mackinnon Brewing CO 15 km 414870 Crosscut Canadian Ale453449 8 Man English Pale Ale

101 Puddicombe Cider Company 6 km 312843 Sir Isaac's Premium Pear Cider

102 Sawdust City Brewing Company 2 km 436980 Sawdust City Golden Beach Pale Ale398263 Sawdust City Lone Pine IPA

124 Sunnybrook Farm Winery 4 km 405241 Ironwood Hard Cider

130 Muskoka Brewery 5 km

404368 Muskoka Detour404335 Muskoka Detour404327 Muskoka Cream Ale404319 Twice As Mad Tom404301 Mad Tom IPA288837 Muskoka Mad Tom IPA175810 Muskoka Craft Lager131490 Muskoka Cream Ale

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hello SUNSHINELocal Fridge Programthis is permanent signage

Store Brewery Distance CSPC Core Skus

148 Trafalgar Brewing Company 2 km

401661 Trafalgar Ginger Mead401653 Trafalgar Mead Braggot243436 Trafalgar Irish Ale243428 Trafalgar Esb

159 Highlander Brew Co. 1.5 km397471 Highlander Brew Lion Grass362772 Highlander Blacksmith Smoked Porter334375 Highlander Scottish Ale

163 Double Trouble Brewing Contact Brewery362855 Fire In The Rye337006 Prison Break Pilsner285270 Double Trouble - Hops & Robbers IPA

164 Amsterdam Brewing Company 500 m

415174 Big Wheel Deluxe Amber413427 Cruiser All Day Pale Ale351429 Amsterdam Boneshaker349423 (416) Local Lager288506 Amsterdam Boneshaker Ipa 6 Pk-B166215 Amsterdam Natural Blonde 6 Pk-B142356 Amsterdam Natural Blonde142349 Klb Raspberry Wheat Ale142331 Amsterdam Downtown Brown Ale460899 Cruiser All Day Pale Ale

178 Church Key Brewing Company 8 km315655 Church Key Holy Smoke Scotch Ale257865 Church-Key West Coast Pale Ale 6 Pk-B94367 Northumberland Ale 6 Pk-B

182 Old Credit Brewing Co. 1.5 km928051 Old Credit Amber Ale901835 Old Credit Pale Pilsner205385 Old Credit Holiday Honey

200 Forked River Brewing 1 km 453365 Forked River Capital Blonde Ale387761 Forked River Riptide Pale Ale+

212 Big Rig Brewery 6 km 415323 Big Rig Black IPA398255 Big Rig Gold

214 Great Lakes Brewery 2 km 408054 Great Lakes Pompous Ass242545 Great Lakes Canuck Pale Ale

233 The Hamilton Brewery Contact Brewery 440354 Blue Collar Pale Ale

244 The Collingwood Brewery 9 km 440941 Downhill Pale Ale440925 The Collingwood Brewery Fireside Esb

260 MacLean's Ales 1 km 228726 Maclean's Pale Ale

265 King Brewery/Barn Door 7km 423137 Thornbury Pickup Truck Pilsner418848 Thornbury Jubilee Amber Lager

267 Creemore Springs Brewery Limited 200 m

637744 Creemore Springs Premium Lager 6 Pk-B416248 Creemore Springs Lot 9 Pilsner346254 Mad & Noisy, Hops & Bolts India Pale Lager320325 Granville Island English Bay Pale Ale6445 Creemore Springs Premium Lager

298 Hockley Valley Brewing Company 2 km

395335 Legends Of The Bay355065 Hockley Amber353672 Hockley Classic88724 Georgian Bay Dipper34660 Hockley Dark

300 Kilannan Brewing Co. 300 m 415083 Kilannan Kolsch370296 Kilannan Alt

324 Kichesippi Beer Company, Inc. 1.5 km

414441 Kichesippi Heller Highwater374157 Kichesippi 1855 6 Pk-B456087 Kichesippi 1855247189 Kichesippi Natural Blonde 6 Pk-B

325 StoneHammer 6 km437301 Stonehammer Light-Can437293 Stonehammer Pilsner-Can437285 Stonehammer Dark Ale Can

329 Hop City Brewing 1 km383240 Hop City Hopbot IPA267773 Hop City Barking Squirrel Lager464750 Hop City Pilsner

331 Coffin Ridge Boutique Winery 15 m 374496 Forbidden Artisanal Cider340 Arch Contact Brewery 369330 Dinner Jacket O'Red IPA

346 Black Creek Historic Brewery 3.2 km 294272 Rifleman's Ration238766 Black Creek Pale Ale

378 All or Nothing Brewhouse 2.5 km 417543 All or Nothing Hopfenweisse388 Whiprsnapr Brewing Co. 200 m 442640 Root of Evil

407 Stack Brewing Company 3.5 km437186 Impact Altbier453456 La Cloche Belgian Blonde401125 Saturday Night

412 Broadhead Brewery Company 1.5 km 437244 Broadhead Dark Horse Stout409268 Broadhead Grindstone Amber Ale

417 Block Three Brewing Company Ltd. 5 km 416958 King Street Saison

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118 | Period 12

Local Fridge Programthis is permanent signage

Store Brewery Distance CSPC Core Skus418 Spirit Tree Cidery 10 km 413153 Spirit Tree Draught Cider

426 Black Oak Brewing Co. 1.5 km422121 Black Oak Nut Brown Ale422113 Black Oak Pale Ale337014 Black Oak 10 Bitter Years

441 Cassel Brewing Company 1 km 384727 Golden Rail Honey Brown Ale442 Whitewater Brewing Company 15 km 441717 Class V IPA

445 Cameron's Brewing 4 km

445064 Cameron's Cream Ale445072 Cameron's Auburn Ale371211 Cameron's Rye Pale Ale 6-B337337 Cameron's Rye Pale Ale (RPA)243741 Cameron's Lager

449 Barley Days Brewery 4 km286526 Loyalist Lager53025 Wind & Sail Dark Ale32516 Harvest Gold Pale Ale 6 Pk- B

457 Granite Brewery 1 km 686980 Peculiar Strong Ale467 Stonechurch Vineyard And Winery 6 km 407668 Shiny Apple Cider

477 Southern Cliff Brands/Pommies Cider 7 km 418582 Pommies Farmhouse Cider244897 Pommies Dry Cider 4 Pk-B

490 Walkerville Brewery 6 km 407650 Honest Lager453985 Walkerville Brewery Easy Stout

495 Wellington Brewery 7 km

296269 Wellington Imperial Russian Stout +257345 Arkell Best Bitter190439 Wellington Special Pale Ale+462739 Kickin' Back Dry-Hopped Session Ale65011 Wellington County Dark

516 Lake of Bays Brewing Company 500 m

413005 Lake Of Bays 10 Point IPA380329 Lake Of Bays Spark House365767 Lake Of Bays & Nhl Alumni Top Shelf Classic Lager338400 Lake Of Bays Crosswind Pale Ale338392 Lake Of Bays Rock Cut Lager

532 Hogtown Brewers Contact Brewery 415117 Hogsback Ontario Pale Ale289793 Hogsback Vintage Lager

534 Longslice Brewery Inc. Contact Brewery 438457 Hopsta La Vista

537 Thornbury Cidery 1 km 333583 Thornbury Premium Apple Cider293183 Thornbury Apple Cider 6 Pk-B

544 Brick Brewing/Waterloo 2.5 km

86439 Waterloo Dark 380311 Waterloo Grapefruit Radler339895 Waterloo IPA414953 Waterloo Pilsner

556 Hogsback Brewing Company Contact Brewery 289793 Hogsback Vintage Lager353888 Hogtown Ale

571 Collective Arts Brewing 2 km450312 Collective Arts Ransack The Universe IPA420034 Collective Arts State Of Mind Session IPA 6Pk-Btl363465 Collective Arts Rhyme & Reason Pale Ale 6 Pk-Btl

602 Sleeping Giant Brewing Company 5 km 420414 Sleeping Giant 360 Ale445734 Northern Logger

621 Neustadt Springs Brewery 10 km415059 Neustadt 456 Marzen Lager64642 Neustadt 10w30 Brown Ale64634 Neustadt Scottish Pale Ale

631 Spearhead Brewing Company Contact Brewery398750 Spearhead Sam Roberts Band Session Ale337295 Spearhead Moroccan Brown Ale294520 Spearhead Hawaiian Style Pale Ale 6 Pk-B

633 Cool Beer Brewing Company 1 km

330969 Buzz Hemp Beer317024 Cool Mini Keg186544 Stonewall Light140707 Buzz Hemp Lager 4 Pk-B139089 Cool Lager 4 Pk-B

645 Beyond The Pale Brewing Company 1 km 421412 Pink Fuzz

677 Steam Whistle Brewing 500 m547646 Steam Whistle Premium Pilsner 6 Pk-B280081 Steam Whistle Premium Pilsner 6 Pk-C91157 Steam Whistle Premium Pilsner

697 Triple Bogey Brewing Contact Brewery 393462 Triple Bogey Lager702 Descendants Beer & Beverage Company LTD 12 km 420224 Harbinger Pale Ale776 County Durham Brewing Company 2.5 km 365445 County Durham Signature Ale (W)Trad

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Vintages BAM & LTO Signage

Vintages Ontario Superstars

Vintages

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120 | Period 12

Vintages BAM & LTO Signage

BAM & LTO SignageThe Vintages BAM & LTO signage will arrive in the mailbag the week before the promotional period starts. This is a mandatory supplier program. All In-channel Shelf Talkers for the participating products should be installed at the start of the period. If you do not receive your kit, please call helloLCBO to request one.

Key DatesBAM Key DatesInstall: February 26, 2017Take Down: April 1, 2017

LTO Key DatesInstall: February 27, 2017Take Down: April 1, 2017

Participating Stores1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 25, 26, 27, 29, 30, 31, 33, 34, 35, 36, 38, 40, 41, 42, 44, 49, 51, 54, 57, 58, 60, 62, 63, 64, 65, 68, 70, 71, 72, 73, 74, 77, 78, 79, 82, 83, 84, 93, 95, 97, 99, 101, 102, 106, 112, 115, 124, 125, 127, 130, 140, 143, 144, 145, 148, 149, 153, 154, 156, 163, 164, 165, 166, 167, 168, 171, 175, 178, 179, 182, 185, 187, 188, 191, 195, 196, 197, 198, 199, 200, 201, 202, 203, 207, 209, 210, 211, 212, 214, 217, 218, 219, 221, 222, 225, 226, 227, 228, 229, 232, 233, 234, 237, 238, 241, 242, 243, 244, 247, 248, 249, 250, 251, 252, 253, 255, 260, 263, 265, 267, 268, 269, 270, 277, 278, 279, 286, 287, 288, 295, 298, 300, 306, 310, 311, 312, 313, 314, 318, 321, 324, 325, 326, 329, 333, 334, 335, 340, 341, 343, 344, 345, 346, 351, 353, 355, 358, 359, 360, 361, 365, 367, 368, 371, 373, 378, 380, 381, 383, 384, 385, 386, 387, 389, 390, 391, 392, 393, 394, 397, 398, 400, 401, 402, 403, 404, 407, 411, 412, 415, 416, 417, 419, 420, 425, 426, 427, 428, 430, 431, 432, 434, 436, 437, 438, 443, 444, 445, 446, 447, 449, 452, 453, 454, 456, 457, 459, 461, 465, 467, 468, 469, 470, 474, 477, 481, 482, 483, 485, 486, 490, 491, 494, 495, 496, 497, 499, 500, 501, 505, 509, 511, 512, 515, 516, 517, 518, 521, 522, 523, 526, 528, 532, 533, 534, 536, 537, 538, 539, 540, 542, 544, 545, 546, 547, 549, 550, 551, 553, 554, 555, 556, 559, 561, 564, 566, 568, 569, 571, 572, 573, 575, 578, 579, 580, 581, 584, 586, 587, 589, 590, 593, 598, 599, 600, 601, 602, 605, 609, 611, 612, 614, 616, 617, 618, 619, 623, 624, 626, 627, 629, 630, 631, 632, 633, 634, 635, 636, 637, 638, 639, 640, 641, 642, 643, 644, 649, 650, 651, 653, 654, 655, 657, 658, 677, 694, 695, 697, 698, 699, 700, 702, 703, 706, 741, 771, 776

ComponentsPlease Note: All BAM and LTO pre-printed signage has been permanently changed to an In-channel Shelf Talker. The new BAM/LTO In-channel Shelf Talker (4” w. x 2” h.) should be installed over top of the product’s bin tag.

You may continue to use the current BAM/LTO Shelf Talker generic template to reprint any damaged signage.

LTO Shelf Talker - Example Only BAM Shelf Talker - Example OnlyTrade C

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hello SUNSHINE Vintages BAM & LTO Signage


LCBO# DescriptionFormat (mL) Was* Now*

Offer

479014 JULIÁN CHIVITE GRAN FEUDO RESERVA 750 $16.95 $14.95 $2.00 LTO659607 MITOLO JESTER SHIRAZ 2006 750 $22.95 $19.95 $3.00 LTO1578 FLAT ROCK TWISTED WHITE 750 $17.15 $16.15 $1.00 LTO316570 OYSTER BAY SAUVIGNON BLANC 750 $18.95 $16.95 $2.00 LTO106450 SANTA MARGHERITA PINOT GRIGIO 750 $18.95 $16.95 $2.00 LTO

608653SONOMA-CUTRER RUSSIAN RIVER RANCHES CHARDONNAY 2014

750 $27.95 $24.95 $3.00 LTO

417493 TORO DE PIEDRA GRAND RESERVE CHARDONNAY 2014 750 $19.95 $17.95 $2.00 LTO478727 CATENA MALBEC 750 $19.95 $17.95 $2.00 LTO464347 HABLA DE LA TIERRA TEMPRANILLO/CABERNET 2013 750 $18.95 $17.95 $1.00 LTO994616 TERRA D’ALIGI TATONE MONTEPULCIANO D’ABRUZZO 750 $15.95 $13.95 $2.00 LTO145433 GEKKEIKAN JUNMAI SAKE 750 $9.95 $8.00 $1.95 LTO158550 LAURENT-PERRIER CUVÉE BRUT ROSÉ CHAMPAGNE 750 $99.95 $89.95 $10.00 LTO601484 MONTENEGRO AMARO BITTER LIQUORE ITALIANO 750 $25.95 $24.95 $1.00 LTO18564 PELLER ESTATES PRIVATE RESERVE VIDAL ICEWINE 200 $26.95 $23.95 $3.00 LTO

258673 G. MARQUIS THE SILVER LINE PINOT NOIR 750 $19.95 10 BAM595280 PORCUPINE RIDGE SYRAH 750 $12.95 9 BAM1545 FLAT ROCK PINOT NOIR 750 $20.20 8 BAM910430 TOMMASI RIPASSO VALPOLICELLA CLASSICO SUPERIORE 750 $22.95 15 BAM563247 KITTLING RIDGE VIDAL ICEWINE 2014 750 $39.95 10 BAM678698 GNARLY HEAD OLD VINE ZINFANDEL 750 $17.95 5 BAM

*Prices subject to change

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122 | Period 13

hello SUNSHINEVintages Ontario Superstars

Vintages Ontario SuperstarsThe Vintages Ontario Superstars program promotes great local products while pairing them with delicious recipes. Each period there will be three Ontario Superstars: two LCBO wines and one Vintages Essential. This is a mandatory program and is being added to participating stores’ location maps each period. The program is set with a suggested minimum of one case to support the program; i.e., one case will be forced to each participating store. Stores should replenish as required.

Participating StoresKit 1 (Shelf Talkers only)3, 4, 5, 6, 14, 20, 23, 25, 27, 29, 35, 44, 60, 62, 64, 65, 68, 70, 72, 79, 80, 82, 85, 97, 99, 102, 124, 144, 145,154, 163, 168, 182, 188, 191, 197, 199, 201, 202, 207, 209,211, 214, 218, 223, 233, 237, 244, 248, 260, 265, 268, 269, 278, 296, 311, 324, 340, 353, 354, 359, 372, 373, 381, 386, 391, 403, 404, 415, 420, 425, 426, 427, 430, 431, 432, 441, 444, 456, 461, 482, 483, 499, 515, 521, 526, 528, 533, 534, 538, 547, 556, 559, 568, 589, 602, 637

Kit 2 (All Signage)1, 10, 12, 13, 15, 17, 18, 19, 21, 22, 26, 31, 33, 36, 38, 40, 41, 55, 57, 58, 74, 93, 95, 106, 130, 132, 143, 148, 149, 156, 164, 171, 179, 185, 187, 195, 198, 200, 210, 212, 217, 221, 223, 226, 243, 249, 255, 263, 279, 287, 288, 298, 325, 326, 329, 333, 334, 344, 346, 249, 351, 355, 359, 360, 361, 367, 371, 378, 383, 385, 387, 390, 393, 394, 397, 398, 416, 437, 438, 445, 457, 459, 465, 470, 481, 486, 491, 494, 495, 505, 511, 512, 536, 542, 544, 545, 546, 549, 551, 553, 555, 566, 569, 572, 573, 575, 579, 586, 587, 590, 593, 605, 609, 614, 616, 617, 619, 623, 629, 630, 631, 632, 634, 635, 645, 661, 677, 698, 699, 700, 702, 703, 706, 771, 776

Kit 3 (Our Wine Country Stores)115, 252, 253, 300, 392, 401, 407, 412, 417, 490, 497, 522, 523, 532, 624, 641, 658

Participating ProductLCBO# Product Description Size Retail1454 Flat Rock Pinot Noir 750 mL $20.20

Components and Merchandising Instructions

Basket Sign Insert• Merchandise the participating product in a basket

next to/near the LCBO Ontario VQA wines section.• Insert the basket sign insert into the Large Metal

Sign Holder. Central Supply #691089

• Display the fully merchandised basket in the LCBO Ontario VQA wines section next to the VQA fixture.

Pre-printed Shelf Talker• Install the pre-printed Shelf

Talker in front of the featured product, in its on-shelf position within the Vintages section, using a Miracle Stick.

Central Supply #692012

Available Chilled Hot Button• Signs should be used on shelf to

indicate that the Superstar product is also available in the fridge. Superstar Shelf Talkers should be placed in the fridge to highlight the Superstar products there.

Re-order# DMS-OP16-HBW-351


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Key DatesStart Date: February 26, 2017End Date: March 25, 2017

Enhanced Trade Tastings Program

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Signage Components Image

Custom Mobile Tasting Bar

Counter Sign (max. 12” x 15”)

Themed Attire

Enhanced Trade Tastings Program

OverviewDuring Period 13, the spirits supplier listed below will be conducting Enhanced Trade Tastings in selected stores. Please note that this Tasting program is paid by the supplier and your participation is mandatory.

Option 1 Tastings – Pike Creek Tasting Cart

Stores Date Time Tasting Number18 03-Mar 4-8PM 437615

18 11-Mar 4-8PM 437619

164 11-Mar 11:30AM-3:30PM 437616

164 25-Mar 4-8PM 437620

217 17-Mar 4-8PM 437617

217 24-Mar 4-8PM 437621

511 25-Mar 11:30AM-3:30PM 437618

511 17-Mar 4-8PM 437622

Components:• ONLY LCBO approved supplier-produced items shown below are permitted.

• Signage is approved for display only during the tasting.


LCBO# 482612 Pike Creek Double Barreled Canadian Whisky

Agent: Corby Spirit and Wine Limited

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Column Heading Key

Store #

Banner InsertsH= Deal of the Week (formerly Hero display) T= Thematic Banner Insert

Food & Drink Table Y if store participates in program

Sold End AislesNumber of sold End Aisles and (P)remium or (S)tandard Flight

End Aisle Backer Cards # of signs shipped

Regular ExtendersNumber of Regular and Community Extenders in Store (see Sold Space Program Extender Section for a number of participating extender location.)

Discovery Extenders Spirits # of Extenders

Discovery Extenders Wine # of Extenders

Discovery Extenders BSM # of Extenders

Green Extender # of Extenders

Exterior Banner # of Number of signs shipped

Show Cards # of Number of signs shipped

Power Aisle Banners # of Number of signs shipped

Perimeter Banners # of Number of signs shipped

FLSFF = LCBO stores located in FLS designated areas FF = LCBO FLS designated stores SEE back/inside cover for

definitions

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541 5 5 1 4 4542 H 20P 30 Y 55 3 4 6 F543 T 10 5 1 4 4544 H 10S 20 60 3 3 6 7 4545 H 15S 40 Y 55 5 6 4546 H 15S 30 40 5 7 4 F547 F548 5 5 4549 H 20S 30 60 5 9 4550 10 10 4 4551 H 10S 20 Y 40 6 8 4552 8S 15 40 3 3 FF553 H 15P 25 55 3 6 8 F554 H 20S 30 Y 65 6 5 6555 H 8S 30 40 6 4 F556 H 15P 25 45 6 4 F557 5 5 1 4558 10 5 1 6 8559 H 10S 20 40 6 3 4560 T 5 5 1561 T 5 10562 T 5 5 1 4563 H 10S 20 40 2564 H 10S 20 45 3 F565 5 5 1 4 FF566 H 20P 30 Y 55 8 6 4567 10 5 1 4 4568 H 8P 20 60 10 FF569 H 15S 30 Y 40 6 6 4 F570 5 5 1571 5 10 20 2 F572 H 8S 15 40 2 4 F573 H 10P 25 Y 55 4 4 4574 5 1 FF575 H 15S 25 Y 40 3 7 4 F576 T 10 5 4 FF577 5 5 1 4 FF578 T 5 10 5 3 4 6 FF579 H 10S 25 45 6 4 4580 H 15S 30 Y 40 4 4581 T 5 5 3 4 4582 T 5 5 3 6 8583 5 1 4 4584 H 15S 15 Y 40 3 3 3 4 F586 15S 20 40 3 5 3 6587 H 10S 25 Y 40 4 5 3588 5 5 1 FF589 20 10 1 6 FF

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hello SUNSHINE

132 | Period 12


ore

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590 H 20P 30 60 3 3 5 8591 3 1 4593 H 10S 20 45 2 5 4 F594 T 15 5 3 4 4595 T 5 5 1596 T 10 5 2 4 6597 1 F598 FF599 T 15 10 2 4 6601 H 15S 30 55 3 7 4 F602 H 20S 25 65 6 7603 10 5 1 6 8604 3 5 1 FF605 H 15S 30 Y 40 6 7 4606 3 5 1607 5 5 1608609 H 15S 25 Y 50 6 4 4610 3 1 4611612 T 15 10 3 6 12613 5 5 1614 10 5 3 3 3 3 F615 1616 H 10S 15 40 3 4 7 4617 H 15S 25 55 5 6 4618 H 8 20 Y 40 5619 H 20S 40 Y 65 3 1 4 F621 10 1622 5 1623 H 20P 25 Y 55 3 3 6 4 4624 H 20P 45 Y 55 3 4 6 FF626 3 5 1 FF627 H 15S 30 Y 45 5 4 F629 H 15S 25 45 3 3 3 9 4630 H 20P 45 Y 55 3 3 3 8 6 4631 H 20S 40 Y 50 4 6 F632 H 20S 50 Y 65 3 3 6 4 4633 H 10S 20 Y 45 4 5 4 F634 H 15S 30 Y 45 7 4 4635 10S 30 40 10 4 4636 10 3 4 F637 15 10 2 3 4 F638 10S 20 40 6 2 4 FF639 10 5 1 F640 H 10S 25 Y 40 5 4 FF641 H 20S 40 Y 55 6 6642 5 15 5 4 7 6 F

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643 H 10S 20 Y 40 6 7 3 F644 8S 15 20 4 4 4645 3 15 30 6 F646 3S 15 20 6 F649 H 15S 25 Y 45 6 4 4650 10 10 2 F651 10 F652 H 10S 15 Y 40 12 5 FF 653 H 10S 20 Y 40 6 6654 10S 15 40 4 3 FF655 H 8S 20 Y 50 6 4 F656 5 10 5 F657 5 10 20 4 F658 H 15S 20 Y 45 6 7661 H 8S 8 Y 40 6 4 F665 5S 10 30 4 F667 H 15 20 Y 50 6 F669 5 3 F677 10 5 4 F694 H 10S 25 Y 40 6 5 4 FF695 10S 20 45 4 3 6697 5 5 4 F698 H 15S 30 Y 40 2 4 F699 H 10S 20 Y 40 6 5 4 F700 H 15S 30 Y 50 3 3 3 4 F702 H 15P 25 40 3 4 4703 H 15S 40 Y 55 3 3 3 8 3 4 F706 H 8S 15 Y 30 6 8 4741 H 15S 25 Y 45 6 5 4 F771 H 15P 30 55 5776 H 20S 40 Y 65 3 3 6 7 4

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An electronic version (MS Excel format) of these worksheets is available on the Sales & Marketing Portal Site.

Follow the “quick link” published each week at the top of the Sales & Marketing Newsletter.

The Electronic version of the worksheets includes:• Retail Price (as of publication date)• Agent Names

The products participating in the Deal of the Week Display and the sold End Aisles are included in the Display Programs – Participating Products Table.

Display Programs – Support Programs

Sold Space Program

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hello SUNSHINEDisplay Programs – Participating Products

Location LCBO# Description Size (mL) Support Programs

DOTW #1 358184 Tanqueray Rangpur Gin 750

DOTW #2 144493 Montecillo Crianza Rioja 750

DOTW #3 429258 Jameson Caskmates Irish Whiskey 750

DOTW #4 619395 Red Knot Shiraz 750

1

217653 Captain Morgan Spiced Rum 1140 LTO

454686 Captain Morgan Bold Spiced Rum 750 Value Add

500512 Captain Morgan Spiced Rum 750 Value Add

2

67 Smirnoff Vodka 750 Value Add

38505 Smirnoff Vodka 1750 LTO

216929 Smirnoff Vodka 1140 BAM

3

234369 Apothic Red 750 LTO

392654 Apothic Dark Red 750 LTO

419978 Apothic White 750 LTO, Wine Fridge

4

1487 Crown Royal 750 Value Add

217950 Crown Royal 1140 LTO

403519 Crown Royal Apple 750 LTO

5

300681 Coors Light 6 x 473

906560 Coors Light 6 x 341 Value Add

906669 Coors Light 473 LTO

6

275677 Santa Rita Reserva Sauvignon Blanc 750 LTO, FSI

426601 Villa Maria Private Bin Sauvignon Blanc 750 LTO, FSI

620054 Babich Sauvignon Blanc 750 LTO, FSI

7

893 J.P. Wiser's Deluxe 750 Value Add

33928 J.P. Wiser's Deluxe 1750 LTO

216689 J.P. Wiser's Deluxe 1140 LTO

8

461509 Helderberg Winery Cabernet Sauvignon 750 LTO, FSI, Shari’s Pick

457119 Big Bill Cabernet Sauvignon 750 LTO

464743 Angove Organic Cabernet Sauvignon 750 LTO

9110056 Absolut Vodka 750 LTO

209221 Absolut Vodka 1140 Value Add

216655 Absolut Vodka 1750 LTO

10

225243 Stolichnaya Vodka 750 LTO

225250 Stolichnaya Vodka 1140 LTO

272716 Stolichnaya Vodka 1750

11

10157 Jameson Irish Whiskey 750 Value Add

207613 Jameson Irish Whiskey 1140 LTO

474536 Jameson Crested Irish Whiskey 750 BAM

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hello SUNSHINE Display Programs – Participating Products

FSI = Product is featured in the Free Standing Insert.LTO = Limited Time OfferST= Shelf TalkerVA = Value Added

BAM = Bonus AIR MILES® Reward Miles BBAM = Bundled Bonus AIR MILES® Reward MilesSCP = Shopping Cart Program

Location LCBO# Description Size (mL) Support Programs

12

30072 Chateau Timberlay Bordeaux Superieur Aoc 750 LTO

58628 Peller Estates Family Series Cabernet Merlot VQA 750 LTO

462861 Trapiche Pure Black Malbec 750 LTO, FSI

13

64287 Cono Sur Bicicleta Viognier 750 LTO, FSI

77990 Gabbiano Pinot Grigio 750 LTO

328526 Jackson-Triggs Chardonnay 1500 LTO

14

2485 Sauza Silver 750 LTO

143040 Sauza Hornitos Reposado Tequila 750 LTO

217133 Sauza Gold Tequila 1140 BAM

15

216721 Tanqueray London Dry Gin 1140 LTO

312959 Ketel One 1750 Value Add

600163 Tanqueray No. Ten Gin 750 LTO

16

381962 Smirnoff Green Apple Flavoured Vodka 750 Value Add

382002 Smirnoff Raspberry Flavoured Vodka 750 LTO

382028 Smirnoff Vanilla Flavoured Vodka 750 Value Add

17

12641 Remy Pannier Rose D'Anjou 750 LTO

250209 Vintage Ink Merlot-Cabernet Mark Of Passion VQA 750 LTO

367276 Jacob's Creek Moscato Rose 750 LTO, FSI

18

342006 Campo Viejo Rioja Tempranillo 750 LTO

506691 Wolf Blass Yellow Label Shiraz 750 LTO, FSI

594200 Peninsula Ridge Inox Chardonnay VQA 750 LTO, Wine Fridge

19

2253 Disaronno Amaretto 750 LTO

407379 Laura Secord Chocolate Cream Liquor 750 LTO

623678 Carolans Irish Cream 1140 LTO

20

382861 Lot No. 40 Single Copper Pot Still Canadian Whisky 750 Value Add

428417 Gooderham & Worts Canadian Whisky 750 Value Add

482612 Pike Creek Double Barreled Canadian Whisky 750 LTO

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Extender Location LCBO# DescriptionSize (mL)

Support Programs 152030

#of Extenders404550556065

R1 Vodka A 402867 Chic Choc Spiced Rum 750LTO, Mini Thematic

Y Y

R2 Vodka B 437772 Belvedere Vodka 750 BAM Y Y Y Y Y

R3 Vodka C 446583 New Amsterdam Vodka 750 LTO Y Y Y Y Y Y

R4 Vodka D 604926 Prince Igor Extreme Vodka 750 LTO Y Y Y Y Y Y Y Y Y

R5 Vodka E 12476 Prince Igor Vodka (P.E.T) 1140 BAM Y Y Y Y Y Y Y Y Y

R6 Rum A 492520 Bacardi 8 Year Old Rum 750 LTO Y

R7 Rum B 112979 Bacardi Superior Rum (P.E.T) 750 LTO Y Y Y Y Y

R8 Rum C 1206 Bacardi Gold Rum 750 LTO Y Y Y Y Y Y

R9 Rum D 117 Bacardi Superior 750 LTO Y Y Y Y Y Y Y

R10 Rum E 337667 Havana Club Anejo 3 Anos 750 LTO Y Y Y Y Y Y Y Y Y

R11 Canadian Whisky A 216978 Seagrams V.O. 1140 Value Add Y Y

R12 Canadian Whisky B 71746 Tullamore Dew Irish Whiskey 750 LTO Y Y Y Y Y

R13 Canadian Whisky C 42 Canadian Club Premium 750 LTO Y Y Y Y Y Y Y

R14 Canadian Whisky D 350629 Forty Creek Barrel Select Whisky 1140 LTO Y Y Y Y Y Y Y Y

R15 Canadian Whisky E 54866 Bulleit Bourbon Frontier Whiskey 750 LTO Y Y Y Y Y Y Y Y Y

R16 Scotch A 14910 Bushmills Irish Whiskey 750 LTO Y Y Y Y Y Y

R17 Scotch B 330803 Bowmore 12 Year Old Islay Single Malt 750 BAM Y Y Y Y Y Y Y Y Y

R18 Gin A 374231 Ungava Premium Gin 750 LTO Y Y Y Y Y Y Y

R19 Liqueurs A 215988 Luxardo Amaretto Di Saschira 750 Value Add Y Y Y Y

R20 Liqueurs B 577957 Kahlua Coffee Liqueur 750 Y Y Y Y Y Y

R21 Liqueurs C 605956 Baileys Irish Cream Liquor 1140 LTO Y Y Y Y Y Y Y Y

R22 Liqueurs D 409490 Singleton Of Dufftown 12 Year Old 750 Value Add Y Y Y Y Y Y Y Y Y

R23 Brandy A 467803 Rumchata Rum Cream Liquor 1140 LTO Y

R24 Brandy B 9902 Courvoisier VSOP 750 LTO Y Y Y Y Y Y Y

R25 Tequila A 125187 Cazadores Reposado Tequila 750 LTO Y Y Y Y

R26 Ontario Blend A 145417 Pelee Island Lighthouse Riesling VQA 750 LTO Y Y Y Y Y Y

R27 Ontario Blend B 356006 Black Cellar Pinot Grigio Chardonnay 750 LTO Y Y Y Y Y Y Y

R28 Ontario Blend C 485128 Pelee Island Baco Noir VQA 750 LTO Y Y Y Y Y Y Y Y Y

R29 Ontario Non-VQA A 260372 Pondview Dragonfly Pinot Grigio VQA 750 LTO Y Y Y Y Y

R30 Ontario Non-VQA B 296574 Cottage Block Sauvignon Bl Riesling VQA 750LTO, Wine

FridgeY Y Y Y Y Y

R31 Ontario Non-VQA C 132506 XOXO Pinot Grigio/Chardonnay 1500 LTO Y Y Y Y Y Y Y Y Y

R32 Ontario Non-VQA D 582825 Peller Estates Family Series Chardonnay VQA 750 LTO Y Y Y Y Y Y Y Y Y

R33 Ontario VQA A 426882 French Cross Sauvignon Blanc 1500 LTO Y Y Y

R34 Ontario VQA B 353912 Sawmill Creek Cabernet Sauvignon 1500 LTO Y Y Y Y

R35 Australia/New Zealand A 91751 Jacob's Creek Reserve Cab Sauv Coonawarra 750 LTO Y Y Y

R36 Australia/New Zealand B 611467 Peter Lehmann Clancy's Red Blend Barossa 750 LTO Y Y Y Y

R37 Australia/New Zealand C 434654 Young Brute Red Blend 750 LTO, FSI Y Y Y Y Y Y Y

R38 Australia/New Zealand D 417618Saint Clair Family Estate Chardonnay Marlborough

750 LTO Y Y Y Y Y Y Y Y Y

R39 USA A 434597 Menage A Trois Midnight Dark Red Blend 750 LTO Y Y Y Y Y Y Y Y

Shelf ExtendersRefer to the Participating Stores Section of this guide to determine how many extenders your store implements.

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hello SUNSHINEShelf Extenders

Refer to the Participating Stores Section of this guide to determine how many extenders your store implements.

Extender Location LCBO# DescriptionSize (mL)

Support Programs 152030

#of Extenders404550556065

R40 USA B 291674 Fetzer Chardonnay 750LTO, Wine

FridgeY Y Y Y Y Y Y Y Y

R41 Chile A 447078 Evans & Tate Breathing Space Sauvignon Blanc 750 LTO Y Y Y Y

R42 Chile B 169052 Carmen Reserva 1850 Premier Carmenere 750 LTO Y Y Y Y Y Y Y Y Y

R43 France Blend A 245340 Chapoutier Belleruche Cotes Du Rhone Wht Aoc 750LTO, Wine

FridgeY

R44 France Blend B 79327 Mezzomondo Sangiovese Merlot Puglia Igt 750 LTO Y Y Y Y Y Y Y Y Y

R45 France South A 621995 J.P. Chenet Prem De Cuvee Mer Cab Pays D' Oc 750 LTO Y Y

R46 France South B 263640 La Vieille Ferme Cotes Du Ventoux Aoc 750 LTO Y Y Y Y Y Y Y

R47France Bordeaux/Burgundy A

293134 Jean Claude Mas Cb Sv Mr Res Pays D'Oc 750 LTO Y Y Y

R48 Italy Central A 409631 Luccarelli Primitivo Puglia Igt 1500 LTO Y Y

R49 Italy Central B 370866 Cavas Hill 1887 Brut 750 LTO Y Y Y Y Y Y Y Y Y

R50 Italy North A 377556 Valpantena Valpolicella Doc 750 LTO Y Y Y Y Y

R51 Italy North B 270363 Castillo De Almansa Reserva, Almansa 750 LTO Y Y Y Y Y Y Y Y

R52 Southern Europe A 277194 Batasiolo Bosc D'La Rei Moscato D'Asti Docg 750 LTO Y

R53 Southern Europe B 145490 Cusumano Syrah 750 LTO Y Y Y

R54 Germany A 76521 Santa Cristina Rosso Toscana Igt 750 LTO Y Y Y Y Y Y Y

R55 Sparkling A 359380 Ida Red Frozen To The Core 375 LTO Y Y Y

R56 Sparkling B 336974 Fetzer Cabernet Sauvignon 750 LTO Y Y Y Y Y Y

R57 Ontario Beer A 8144 Sir Perry Pear Cider 500 Y Y

R58 Ontario Beer B 247627 Mill Street Original Organic Lager 473 Y Y Y Y Y Y Y Y Y

R59 Beer 1 404327 Muskoka Cream Ale6 x 341

BAM Y

R60 Beer 2 255380 Pilsner Urquell 500 LTO Y Y Y Y Y Y

R61 Beer 3 37861 Pabst Blue Ribbon 473 LTO Y Y Y Y Y Y

R62 Beer 4 374520 Angry Orchard Hard Cider 6 x 355

LTO Y Y Y Y Y Y Y

R63 Party Zone 1 430702 Mike's Hard Black Cherry Lemonade 1000 LTO Y Y Y Y Y Y Y

R64 Party Zone 2 370692 Jaw Drop Licking Limes 473 LTO Y Y Y Y Y Y

R65 Party Zone 3 450445 Social Lite Lime Ginger 4 x 355

LTO Y Y Y Y Y Y Y Y

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hello SUNSHINECommunity Shelf Extenders

Community Shelf Extenders

Location LCBO# DescriptionSize (mL) Support Program Agent

C1: Community Extender 1 400754 Iceberg Vodka 750 BAMKirkwood Diamond Canada Partnership

C2: Community Extender 2 377994 Gentleman Jack Tennessee Whiskey 750 LTO Brown Forman Canada

C3: Community Extender 3 587956 Trius Cabernet Sauvignon VQA 750 LTO Andrew Peller Limited

C4: Community Extender 4 302380 Mezzacorona Pinot Grigio Trentino 750 LTODionysus Wines & Spirits Ltd.

C5: Community Extender 5 428847 Enigma Cabernet Sauvignon 750 LTOE&J Gallo Winery Canada Ltd.

C6: Community Extender 6 260869 Sobieski Vodka 1140 LTO Glazer's Of Canada

C7: Community Extender 7 1784 Grand Marnier 750 LTO Forty Creek Distillery Ltd

C8: Community Extender 8 454066 McGuinness Simple Syrup 750 Value AddCorby Spirit And Wine Limited

C9: Community Extender 9 65342Strewn Rogue's Lot C. Sauv/Cabernet Franc VQA

750 LTODionysus Wines & Spirits Ltd.

C10: Community Extender 10 606798 Stone Cellars Cabernet Sauvignon 750 LTONoble Estates Wines & Spirits Inc.

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hello SUNSHINE Discovery & Green Extenders

Discovery Shelf Extenders

Location LCBO# DescriptionSize (mL)

Support Program Agent

D1: Discovery Wines 1 468868 Black Cellar Cabernet-Tempranillo 750 LTO Andrew Peller Limited

D2: Discovery Wines 2 465146 Les Jamelles Sauvignon Blanc Pays Doc 750LTO, Wine

FridgePhilippe Dandurand Wines Ltd.

D3: Discovery Wines 3 322685 Honey Badger Luscious Red 750 LTO Dionysus Wines & Spirits Ltd.

D4: Discovery BSM 1 464255 Old Tomorrow Track 85 Lagered Ale 473 LTO Old Tomorrow Ltd.

D5: Discovery BSM 2 480368 Twice As Mad Tom IPA 473 BAMLakes Of Muskoka Cottage Brewery

D6: Discovery BSM 3 370668 Dos Locos Lime Tequila Margarita 440 LTO Churchill Cellars Ltd.

D7: Discovery Spirits 1 386292 2 Gingers Irish Whiskey 750 LTO Beam Suntory

D8: Discovery Spirits 2 125914 Russian Prince (P.E.T) 1750 BAM Bacardi Canada Inc.

D9: Discovery Spirits 3 112433 Bacardi Black 750 LTO Bacardi Canada Inc.

Green Shelf Extender

Location LCBO# Description Size (mL) Support Program Agent

G1: Green Extender 526327 Georges Duboeuf Beaujolais 1500 LTOPhilippe Dandurand Wines Ltd.

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hello SUNSHINEIMAGE Shelf Talkers

LCBO# Description Size (mL) Support Program Agent

31112 Grant's Family Reserve 750 PMA Canada Ltd.

79301 Mezzomondo Pinot Grigio Chardonnay Igt 750 Mondia Alliance Canada Inc.

165308 Colio Extra Dry White 1500 Colio Estate Wines

175034 Girls' Night Out Strawberry Samba 750 Colio Estate Wines

175042 Girls' Night Out Pineapple Mango Tango 750 Colio Estate Wines

216606 Grant's Family Reserve 375 PMA Canada Ltd.

237644 Frisky Zebras Seductive Shiraz 750 Colio Estate Wines

258954 Spicebox 750 Mondia Alliance Canada Inc.

306019 Colio Extra Dry White Bag In Box 4000 Colio Estate Wines

312850 Mill Street Cobblestone Stout 440 Trillium Beverage Inc.

335638 Hardys Stamp Series Chardonnay/Semillon 750 Mondia Alliance Canada Inc.

358754 Flagstone Poetry Cabernet Sauvignon 750 Mondia Alliance Canada Inc.

387316 The Balvenie 12 Yr. Doublewood 750 PMA Canada Ltd.

394015 Brickworks Batch:1904 Cider 473 Brickworks Ciderhouse

415703 Central City Red Racer ISA 473 Central City Brewers + Distillers

448548 Hardys Stamp Series Riesling/Gewurztraminer 750 Mondia Alliance Canada Inc.

454694 Sailor Jerry Spiced Rum 1750 PMA Canada Ltd.

454827 Spier Signature Merlot 750 Sylvestre Wines & Spirits Inc.

668954 Banrock Station Unwooded Chardonnay Carton 1000 Mondia Alliance Canada Inc.

695080 Hardys Stamp Series Shiraz/Cabernet 1500 Mondia Alliance Canada Inc.

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hello SUNSHINE Limited Time Offers

LCBO# Description Size (mL) LTO Display Program26 Mike Weir Chardonnay VQA 750 $1.00 Wine Fridge42 Canadian Club Premium 750 $1.00 Shelf Extender

117 Bacardi Superior 750 $1.00 Shelf Extender

1206 Bacardi Gold Rum 750 $1.00 Shelf Extender

1784 Grand Marnier 750 $5.00 Comm. Extender2253 Disaronno Amaretto 750 $2.00 End Aisle2485 Sauza Silver 750 $3.70 End Aisle9902 Courvoisier VSOP 750 $10.00 Shelf Extender12641 Remy Pannier Rose D'Anjou 750 $1.00 End Aisle14910 Bushmills Irish Whiskey 750 $2.00 Shelf Extender30072 Chateau Timberlay Bordeaux Superieur Aoc 750 $2.00 End Aisle33928 J.P. Wiser's Deluxe 1750 $1.00 End Aisle37861 Pabst Blue Ribbon 473 $0.15 Shelf Extender38505 Smirnoff Vodka 1750 $1.00 End Aisle

54866 Bulleit Bourbon Frontier Whiskey 750 $3.00 Shelf Extender

58628 Peller Estates Family Series Cabernet Merlot VQA 750 $1.00 End Aisle64287 Cono Sur Bicicleta Viognier 750 $1.00 End Aisle, FSI65342 Strewn Rogue's Lot C. Sauv/Cabernet Franc VQA 750 $1.00 Comm. Extender71746 Tullamore Dew Irish Whiskey 750 $2.00 Shelf Extender74393 Baileys Irish Cream 375 $1.00 76521 Santa Cristina Rosso Toscana Igt 750 $1.50 Shelf Extender77990 Gabbiano Pinot Grigio 750 $1.50 End Aisle79327 Mezzomondo Sangiovese Merlot Puglia Igt 750 $1.00 Shelf Extender89821 Girls' Night Out Chardonnay VQA 750 $1.00 91751 Jacob's Creek Reserve Cab Sauv Coonawarra 750 $3.00 Shelf Extender103341 Canadian Club Premium (P.E.T) 750 $1.00 109991 Pelee Island Gewurztraminer Riesling VQA 750 $1.50 110056 Absolut Vodka 750 $1.00 End Aisle112433 Bacardi Black 750 $1.00 Discovery Extender112979 Bacardi Superior Rum (P.E.T) 750 $1.00 Shelf Extender125187 Cazadores Reposado Tequila 750 $2.00 Shelf Extender132506 XOXO Pinot Grigio/Chardonnay 1500 $2.00 Shelf Extender143040 Sauza Hornitos Reposado Tequila 750 $3.00 End Aisle

145094 Mission Hill Pinot Blanc VQA Five Vineyards 750 $2.00 Mini Thematic, FSI

145417 Pelee Island Lighthouse Riesling VQA 750 $1.50 Shelf Extender145490 Cusumano Syrah 750 $2.00 Shelf Extender169052 Carmen Reserva 1850 Premier Carmenere 750 $2.00 Shelf Extender207613 Jameson Irish Whiskey 1140 $2.50 End Aisle216028 Pelee Island Fox Trot Noir/Zweigelt VQA 750 $1.50 216655 Absolut Vodka 1750 $1.95 End Aisle

216689 J.P. Wiser's Deluxe 1140 $1.00 End Aisle

216721 Tanqueray London Dry Gin 1140 $1.80 End Aisle216788 Bacardi Black 1140 $1.00 217653 Captain Morgan Spiced Rum 1140 $1.80 End Aisle

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hello SUNSHINE

LCBO# Description Size (mL) LTO Display Program217950 Crown Royal 1140 $1.50 End Aisle225243 Stolichnaya Vodka 750 $1.00 End Aisle225250 Stolichnaya Vodka 1140 $1.30 End Aisle225698 The Kraken Black Spiced Rum 750 $1.50 Mini Thematic226969 Pelee Pebbles Vidal-Hibernal 1500 $1.00 234369 Apothic Red 750 $2.00 End Aisle245340 Chapoutier Belleruche Cotes Du Rhone Wht Aoc 750 $2.00 Shelf Extender, Wine Fridge250209 Vintage Ink Merlot-Cabernet Mark Of Passion VQA 750 $2.00 End Aisle255380 Pilsner Urquell 500 $0.25 Shelf Extender260372 Pondview Dragonfly Pinot Grigio VQA 750 $2.00 Shelf Extender260869 Sobieski Vodka 1140 $1.00 Comm. Extender263640 La Vieille Ferme Cotes Du Ventoux Aoc 750 $1.50 Shelf Extender267773 Hop City Barking Squirrel Lager 473 $0.15 270363 Castillo De Almansa Reserva, Almansa 750 $1.50 Shelf Extender270892 Jackson-Triggs Merlot Bag In Box 4000 $3.00 270942 Jackson-Triggs Sauvignon Blanc Bag In Box 4000 $3.00 271619 Harp Lager 500 $0.25 274498 Forward Moscato 750 $1.50 275677 Santa Rita Reserva Sauvignon Blanc 750 $2.00 End Aisle, FSI277194 Batasiolo Bosc D'La Rei Moscato D'Asti Docg 750 $3.00 Shelf Extender285015 Rolling Rock 473 $0.20 291211 Henry Of Pelham Chardonnay VQA 750 $2.00 291674 Fetzer Chardonnay 750 $2.00 Shelf Extender, Wine Fridge293134 Jean Claude Mas Cb Sv Mr Res Pays D'Oc 750 $2.00 Shelf Extender296244 Guinness Draught 4 x 440 $1.00 296574 Cottage Block Sauvignon Blanc Riesling VQA 750 $2.00 Shelf Extender, Wine Fridge297119 French Cross Chardonnay Bag In Box 4000 $3.00 Wine Fridge302380 Mezzacorona Pinot Grigio Trentino 750 $2.00 Comm. Extender302810 Heineken 6 x 500 $1.00 322685 Honey Badger Luscious Red 750 $1.00 Discovery Extender325167 Champagne Tarlant Brut Reserve 750 $3.00 328526 Jackson-Triggs Chardonnay 1500 $2.00 End Aisle334037 Innis & Gunn Original 500 $0.20 336974 Fetzer Cabernet Sauvignon 750 $2.00 Shelf Extender337667 Havana Club Anejo 3 Anos 750 $1.00 Shelf Extender342006 Campo Viejo Rioja Tempranillo 750 $2.00 End Aisle350629 Forty Creek Barrel Select Whisky 1140 $1.00353912 Sawmill Creek Cabernet Sauvignon 1500 $2.00 Shelf Extender356006 Black Cellar Pinot Grigio Chardonnay 750 $1.00 Shelf Extender359380 Ida Red Frozen To The Core 375 $2.00 Shelf Extender363838 Charles & Charles Red Blend 750 $2.00 Mini Thematic, FSI364174 Drambuie 375 $1.00367276 Jacob's Creek Moscato Rose 750 $1.50 End Aisle, FSI370668 Dos Locos Lime Tequila Margarita 440 $0.50 Discovery Extender370692 Jaw Drop Licking Limes 473 $0.25 Shelf Extender370866 Cavas Hill 1887 Brut 750 $2.00 Shelf Extender372771 Silver Bay Riesling Gewur VQA 750 $3.00 373001 Diabolica Red Wine VQA 750 $2.00 Mini Thematic374231 Ungava Premium Gin 750 $3.00 Shelf Extender

Limited Time Offers

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hello SUNSHINE

LCBO# Description Size (mL) LTO Display Program374520 Angry Orchard Hard Cider 6 x 355 $1.00 Shelf Extender377556 Valpantena Valpolicella Doc 750 $2.00 Shelf Extender377994 Gentleman Jack Tennessee Whiskey 750 $3.00 Comm. Extender379131 Vinyasa White VQA 750 $1.50 Wine Fridge382002 Smirnoff Raspberry Flavoured Vodka 750 $1.00 End Aisle383059 Sleeman Original Draught 6 x 473 $1.25 386292 2 Gingers Irish Whiskey 750 $4.70 Discovery Extender387159 Bodacious Smooth Red 1500 $2.00 390583 Canadian Club 100% Rye 750 $2.00 392654 Apothic Dark Red 750 $2.00 End Aisle394718 Erath Pinot Noir 750 $4.00 Mini Thematic, FSI394742 The Velvet Devil Merlot 750 $3.00 Mini Thematic394759 Kung Fu Girl Riesling 750 $3.00 Mini Thematic402818 Flor De Cana Grand Reserva 7 YO 750 $3.00 402867 Chic Choc Spiced Rum 750 $3.00 Shelf Extender, Mini Thematic403519 Crown Royal Apple 750 $2.00 End Aisle407379 Laura Secord Chocolate Cream Liquor 750 $3.00 End Aisle409631 Luccarelli Primitivo Puglia Igt 1500 $2.00 Shelf Extender416156 Miller Lite Single Can 473 $0.20 417618 Saint Clair Family Estate Chardonnay Marlborough 750 $1.50 Shelf Extender419978 Apothic White 750 $2.00 End Aisle, Wine Fridge426601 Villa Maria Private Bin Sauvignon Blanc 750 $2.00 End Aisle, FSI426882 French Cross Sauvignon Blanc 1500 $2.00 Shelf Extender427344 Forward Pinot Grigio Riesling 750 $1.50 428847 Enigma Cabernet Sauvignon 750 $2.00 Comm. Extender430702 Mike's Hard Black Cherry Lemonade 1000 $1.00 Shelf Extender432724 Naked Grape Pinot Grigio Bag In Box 4000 $3.00 Wine Fridge434597 Menage A Trois Midnight Dark Red Blend 750 $2.00 Shelf Extender434654 Young Brute Red Blend 750 $3.00 Shelf Extender, FSI446468 Ketel One 375 $1.00 446583 New Amsterdam Vodka 750 $1.00 Shelf Extender447078 Evans & Tate Breathing Space Sauvignon Blanc 750 $2.00 Shelf Extender450445 Social Lite Lime Ginger 4 x 355 $1.00 Shelf Extender454835 Columbia Crest Grand Estates Merlot 750 $2.00 454967 Chateau Des Charmes Pinot Noir Estate Bottled VQA 750 $1.00 457119 Big Bill Cabernet Sauvignon 750 $2.00 End Aisle457481 Seriously Cool Chardonnay VQA 750 $1.00 Wine Fridge460154 Columbia Crest Grand Estates Cabernet Sauvignon 750 $3.00 Mini Thematic, FSI460675 Columbia Winery Cabernet Sauvignon 750 $3.00 Mini Thematic461509 Helderberg Winery Cabernet Sauvignon 750 $2.00 End Aisle, FSI, Shari’s Pick462846 Columbia Crest Grand Estates Chardonnay 750 $3.00 Mini Thematic, Wine Fridge462861 Trapiche Pure Black Malbec 750 $3.00 End Aisle, FSI464255 Old Tomorrow Track 85 Lagered Ale 473 $0.25 Discovery Extender464743 Angove Organic Cabernet Sauvignon 750 $2.00 End Aisle465146 Les Jamelles Sauvignon Blanc Pays Doc 750 $2.00 Discovery Extender, Wine Fridge467803 Rumchata Rum Cream Liquor 1140 $2.50 Shelf Extender468868 Black Cellar Cabernet-Tempranillo 750 $1.00 Discovery Extender470245 Piqueras Black Label Old Vine Garnacha Alm Do 750 $2.00

Limited Time Offers

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hello SUNSHINE

LCBO# Description Size (mL) LTO Display Program473223 Bodacious Pinot Grigio 750 $1.00 474551 J.P. Wiser’s Vanilla Whisky 750 $1.70476903 Pasqua Romeo And Juliet Val Ripasso Superiore Doc 750 $2.00 482612 Pike Creek Double Barreled Canadian Whisky 750 $5.00 End Aisle485128 Pelee Island Baco Noir VQA 750 $1.50 Shelf Extender487256 Stella Artois 6 x 330 $1.00492520 Bacardi 8 Year Old Rum 750 $2.00 Shelf Extender506691 Wolf Blass Yellow Label Shiraz 750 $3.00 End Aisle, FSI526327 Georges Duboeuf Beaujolais 1500 $2.00 Green Extender556720 Warsteiner Premium Pilsener 500 $0.30 565713 Reif Estate Cabernet/Merlot VQA 750 $2.00 569418 Mott's Clamato Caesar Original 4 x 355 $1.00 582825 Family Series Chardonnay VQA Peller Estates 750 $1.00 Shelf Extender587956 Trius Cabernet Sauvignon VQA 750 $1.00 Comm. Extender594200 Peninsula Ridge Inox Chardonnay VQA 750 $2.00 End Aisle, Wine Fridge600163 Tanqueray No. Ten Gin 750 $2.00 End Aisle604926 Prince Igor Extreme Vodka 750 $1.00 Shelf Extender605956 Baileys Irish Cream Liquor 1140 $2.00 Shelf Extender606798 Stone Cellars Cabernet Sauvignon 750 $2.00 Comm. Extender611467 Peter Lehmann Clancy's Red Blend Barossa 750 $2.00 Shelf Extender620054 Babich Sauvignon Blanc 750 $2.00 End Aisle, FSI621995 J.P. Chenet Prem De Cuvee Mer Cab Pays D' Oc 750 $1.50 Shelf Extender623678 Carolans Irish Cream 1140 $3.00 End Aisle637710 Jackson-Triggs Shiraz 750 $1.00 676056 Radeberger Pilsner 500 $0.25699389 Magners Original Irish Cider 500 $0.30 906669 Coors Light 473 $0.20 End Aisle907147 Alexander Keith's India Pale Ale 473 $0.20 911396 Moosehead Lager 6 x 341 $1.45

Limited Time Offers

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hello SUNSHINE Value Added Program – Warehouse Applied

Value Add Program – Warehouse Applied

LCBO# Description Size (mL) VA Approved VA Mother Carton#

8805 Forty Creek Barrel Select Whisky 1750 Forty Creek Double Barrel 100 mL 649046

34579 Prince Igor Extreme Vodka 1140 Forty Creek Barrel Select 50 mL 622340

57893 Lamb's Palm Breeze (P.E.T) 1750 JP Wiser's Deluxe 2 x 50 mL 471490

87015 Lamb's White Rum (P.E.T) 1750 JP Wiser's Deluxe 2 x 50 mL 471482

190363 Prince Igor Vodka (P.E.T) 1750 Prince Igor Extreme 100 mL 898031

215038 Gibson's Finest Sterling Edition 1750 Tullamore Dew 2 x 50 mL 343764

258335 J. Wray White Rum 1140 Appleton Reserve 50 mL 269100

281378 Forty Creek Cream Liquor 750 Forty Creek Barrel Select 50 mL 313429

390260 Appleton Estate V/X Signature Blend 1750 Appleton Reserve 897413

397091 Forty Creek Copper Pot Reserve 1750 Forty Creek Double Barrel 100 mL 416271

550715 Forty Creek Barrel Select 750 Forty Creek Double Barrel 50 mL 895698

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hello SUNSHINEValue Added Program – Sales Applied

LCBO# Description Size (mL) VA Approved

67 Smirnoff Vodka 750 Captain Morgan Spiced 50 mL

620 Silk Tassel Canadian Whisky 750 Silk Tassel 50 mL

893 J.P. Wiser's Deluxe 750 JP Wiser's Hopped 50 mL

1040 Gordons Gin 750 CMOS 50 mL

1487 Crown Royal 750 Crown Royal Vanilla 50 mL

8805 Forty Creek Barrel Select Whisky 1750 Forty Creek Double Barrel 100 mL

9365 Small Cask Brandy 750 Forty Creek Barrel Select 50 mL

10157 Jameson Irish Whiskey 750 Measured Pour

14944 Marquis De Villard Brandy 750 Glassware

15354 Grant's Sherry Cask Reserve 750 Glenfiddich 12YO 50 mL

27235 Sauza Gold Tequila 750 JB Honey 50 mL

31757 Smirnoff Vodka (P.E.T) 750 Captain Morgan Spiced Rum 50 mL

32425 Tanqueray Dry Gin 375 Baileys Almande 50 mL

34579 Prince Igor Extreme Vodka 1140 Forty Creek Barrel Select 50 mL

41384 Jack Daniel's Tennessee Whiskey 750 JD Fire 50 mL

43703 Hennessy VSOP Cognac 750 Gold Playing Cards

48611 Woodbridge By Robert Mondavi Cabernet Sauv 750 Miss Vickie's Chips Coupon

53140 Havana Club Dry 7 Years Old 750 Cuban Bitters

61374 Bushmills Black Bush 750 Bonus Gift Box

112672 Wiser's Special Blend (P.E.T) 1750 JP Wiser's Deluxe 2 x 50 mL

149567 Tag No. 5 Vodka 750 Tag No. 5 Vodka 50 mL

157917 Domaine De Canton Ginger Liqueur 750 Evan Williams Bourbon 50 mL

176834 Aperol 750 Branded Glassware

190363 Prince Igor Vodka (P.E.T) 1750 Prince Igor Extreme 100 mL

209221 Absolut Vodka 1140 JP Wiser's Deluxe 50 mL

211334 The Famous Grouse 1140 Cutty Sark Prohibition 50 mL

213900 Alpenbitter No 7 750 Prince Igor Extreme 50 mL

215038 Gibson's Finest Sterling Edition 1750 Tullamore Dew 2 x 50 mL

215251 Cinzano Rosso Sweet Vermouth 1000 Forty Creek Barrel Select 50 mL

215988 Luxardo Amaretto Di Saschira 750 Luxardo Sambuca 50 mL

216671 Wisers Special Blend 1140 JP Wiser's Deluxe 50 mL

216978 Seagrams V.O. 1140 Crown Royal 50 mL

217125 Sauza Silver 1140 JB Honey 50 mL

217190 Grand Macnish 1140 Isly Mist 50 mL

217257 Sailor Jerry Spiced Navy Rum 1140 Gibson's Bold 8 YO 50 mL

217646 J & B Rare Scotch Whisky 1140 Crown Royal Apple 50 mL

227413 Iceberg Vodka 1140 Iceberg Vodka 50 mL

237792 Icebox Long Island Iced Tea 1140 Dr McGuillicuddys Peach 50 mL

250266 Girls' Night Out Very Berry Bomba 1500 Softlips Lipbalm

253302 Luksusowa Vodka 750 Glassware

254995 Revel Stoke Spiced Whisky 750 Sour Puss Apple 50 mL

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hello SUNSHINE Value Add Program – Sales Applied


260752 George Dickel Tennessee Whisky No.12 750 George Dickel Jigger

260851 Cupcake Red Velvet 750 Stemless Wine Glass

262337 G.A. Schmitt Niersteiner L.H. 750 Wildflower Seed Bombs

273110 Canadian Club & Ginger Ale 473 Jerky

278416 Casillero Del Diablo Rsv Cab/Sav 750 St.Patrick's Day Horns Headband

281378 Forty Creek Cream Liquor 750 Forty Creek Barrel Select 50 mL

281428 Wells Banana Bread Beer 500 Koozie

291971 Villa Wolf Pinot Noir Pfalz 750 Cuckoo Clock Magnet

293043 Stoneleigh Marlborough Sauvignon Blanc 750 Stemless Wine Glass

294082 Belvedere Pure Vodka 200 Bow Ties

311936 Canadian Club Classic 12 Year Old 1140 CC 100% Rye 50 mL

312959 Ketel One 1750 Ciroc Pineapple 2 x 50 mL

321562 McGuinness Peach Schnapps 750 Polar Ice Vodka 50 mL

333070 Islay Mist Scotch 8 Year Old 750 Grand MacNish 50 mL

334110 Ciroc Peach 750 Ciroc Apple 50 mL

334128 Ciroc Red Berry 750 Ciroc 50 mL

381228 Ciroc Coconut 750 Ciroc 50 mL

381954 Smirnoff Citrus Flavoured Vodka 750 Baileys Almande 50 mL

381962 Smirnoff Green Apple Flavoured Vodka 750 Baileys Almande 50 mL

382028 Smirnoff Vanilla Flavoured Vodka 750 Baileys Almande 50 mL

382861 Lot No. 40 Single Copper Pot Still Canadian Whisky 750 The Glenlivet 50 mL

388694 Casamigos Tequila Reposado 750 Blanco Tequila 50 mL

390260 Appleton Estate V/X Signature Blend 1750 Appleton Reserve

397091 Forty Creek Copper Pot Reserve 1750 Forty Creek Double Barrel 100 mL

397976 Dr. McGillicuddy Intense Peach 375 Dr McGillicuddys Butterscotch 50 mL

405845 Evan Williams Black Label Bourbon Whiskey 750 Branded Rocks Glass

409490 Singleton Of Dufftown 12 Year Old 750 Singleton Glass

410415 Skyy Vodka 750 Forty Creek Double Barrel 50 mL

411546 Girls' Night Out Coconut Lime Calypso 1500 Softlips Lipbalm

428417 Gooderham & Worts Canadian Whisky 750 Coasters

438960 Canadian Club 100% Rye 1140 CC Classic 50 mL

446492 Hangar 1 Vodka 750 Recipe

454058 McGuinness Apple Whisky 750 Polar Ice Vodka 50 mL

454066 McGuinness Simple Syrup 750 Polar Ice Vodka 50 mL

454686 Captain Morgan Bold Spiced Rum 750 Crown Royal Apple 50 mL

467621 Deep Eddy Ruby Red Vodka 750 Deep Eddy Ruby 50 mL

477885 Polar Ice Vodka (P.E.T) 1750 JP Wiser's Deluxe 2 x 50 mL

477893 Polar Ice Vodka (P.E.T) 375 Polar Ice Vodka 50 mL

500512 Captain Morgan Spiced Rum 750 Crown Royal Apple 50 mL

521963 Chopin Potato Vodka 750 Olive Spears

535849 Ogier Heritages Cotes Du Rhone Aoc 750 Candles

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hello SUNSHINEValue Added Program – Sales Applied


544155 Iceberg Vodka 1750 Iceberg Vodka 2 x 50 mL

550715 Forty Creek Barrel Select 750 Forty Creek Double Barrel 50 mL

554469 Guinness Draught 8 x 440 Guinness Glass VA

597559 Tito's Handmade Vodka 750 Tito's Handmade Vodka 50 mL

605931 Grant's Family Reserve 1140 Grant's Sherry Cask 50 mL

609479 Sour Puss Raspberry Liquor 1140 Sour Puss Appple 50 mL

631200 McGuinness Blue Curacao 750 Polar Ice Vodka 50 mL

665471 Jacob's Creek Reserve Shiraz 750 Stemless Wine Glass

906560 Coors Light 6 x 341 Selfie Stick

921478 Pabst Blue Ribbon 6 x 355 St. Patrick's Day item TBD

927228 Rickard's Red 6 x 341 Bar Games Kit

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hello SUNSHINE Bonus AIR MILES® Reward Miles

LCBO# Description Size (mL) Display Program BAM729 Blue Nun Deutscher Tafelwein 750 51255 Gilbey's London Dry 750 81925 Courvoisier VS 750 BAM FSI 508599 Bell's Original Scotch Whisky 750 88979 Rodet Cotes Du Rhone Aoc 750 811130 Dewar's White Label 750 811494 Small Cask Brandy 1140 1012476 Prince Igor Vodka (P.E.T) 1140 Shelf Extender 1224984 Wincarnis Aperitif Wine 750 526906 Danzante Pinot Grigio Delle Venezie Igt 750 Wine Fridge 527128 Flat Roof Manor Pinot Grigio 750 629090 Ciao Sang Org Terra De Chieti Igp Carton 1000 629728 Torres Coronas Tempranillo, Catalunya 750 831211 Mommessin Export St Pierre Rouge 1500 BAM FSI 1531930 Seagrams V.O. 1750 1532888 Folonari Pinot Noir Provincia Di Pavia Igt 750 834637 Canadian Club Premium 1750 BAM FSI 2035840 Zubrowka Bison Vodka 750 1536822 Marques De Riscal White, Rueda 750 637028 Folonari Soave 1500 BAM FSI 640626 Charm Soju Liquor 360 342242 Mommessin Chateauneuf-Du-Pape 750 2047290 Forty Creek Barrel Select 375 FEM 551466 Bouchard Pere & Fils Petit Chablis 750 753827 Dan Aykroyd Cabernet Merlot VQA 750 653876 Villa Antinori Toscana Igt 750 1054213 Alberta Premium (P.E.T) 1750 BAM FSI 3055517 Smoking Loon Cabernet Sauvignon 750 FSI 956622 Beefeater Dry 1750 1557133 Santa Carolina Carmenere Reserva 750 770813 Carlo Rossi Red 1500 BAM FSI 979129 Gato Negro Sauvignon Blanc 1500 681653 Chateau Des Charmes Barrel Fermentd Chard VQA 750 486439 Waterloo Dark 473 188799 Alberta Pure Vodka (P.E.T) 750 12105742 Appleton Estate Extra 12 Year Old Rum 750 20113241 Cazadores Anejo Tequila 750 15123133 Ouzo 12 750 8125914 Russian Prince (P.E.T) 1750 Discovery Extender 15131391 Smirnoff Vodka (P.E.T) 1140 BAM FSI 10131870 Bushmills Malt 10 Year Old 750 15134890 Dragani Montepulciano D’Abruzzo Doc 750 3150078 B & G Partager Blanc 1500 6

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hello SUNSHINEBonus AIR MILES® Reward Miles

LCBO# Description Size (mL) Display Program BAM157586 Ferreira Dona Antonia Tawny Reserve Port 750 10158741 Alianca Bairrada Reserva 750 5163444 Piat D'Or Chardonnay 750 5163477 Piat D'Or Merlot 750 5167551 Vineland Estates Dry Riesling VQA 750 6178624 Montgras Carmenere Reserva 750 5178632 Big House Red 750 8179432 Tini Sangiovese Romagna Doc 750 BAM FSI 10188193 Gato Negro Cabernet Sauvignon 750 5191866 Pknt Cabernet Sauvignon 750 4194118 Enzo Vincenzo Valpolicella Ripasso Doc 750 10195651 Forty Creek Confederation Oak Reserve Whisky 750 20205401 Teacher's Highland Cream 1140 15208579 Zenato Rosso Veneto Igt 750 5210286 Russian Standard Vodka 1140 BAM FSI 20213496 Pasqua Pinot Grigio Delle Venezie Igt 750 BAM FSI 15214809 Underberg Bitters Mini 3 x 20 3215897 Harvey’s Bristol Cream Sherry 1000 BAM FSI 12216234 Alberta Springs Whisky 1140 12216663 J. Wray Gold Rum 1140 12216929 Smirnoff Vodka 1140 End Aisle 10216937 Skyy Vodka 1140 12217133 Sauza Gold Tequila 1140 End Aisle 15217554 Captain Morgan Dark Rum 1140 10217745 Captain Morgan White Rum 1140 10223610 Fielding Pinot Grigio VQA 750 6227256 Bacalhoa Tinto Da Anfora 750 6230466 Sledgehammer Zinfandel 750 8235671 Trapiche Cabernet Sauvignon 750 6237271 Big House The Birdman Pinot Grigio 750 8242339 Alberta Pure Vodka 1140 15245282 Santa Carolina Cabernet Sauvignon/Merlot 750 4247007 Sawmill Creek Pinot Grigio Chardonnay Bag in Box 4000 BAM FSI 20254722 Silent Sam Vodka 1140 12254870 Umberto Fiore Barbaresco Docg 750 8259333 McClelland’s Single Malt Highland Scotch 750 15265157 Jacob's Creek Moscato 750 7267070 Tommasi Il Sestante Valpolicella Rip Sup Doc 750 8269761 Raymond Classic Cabernet Sauvignon 750 10269852 Alsace Willm Gewurztraminer Reserve 750 6272401 Big House Cardinal Zin 750 8274662 G. Marquis The Red Line Merlot VQA 750 5276501 G. Marquis The Red Line Pinot Grigio VQA 750 5278127 Santa Carolina Sauvignon Blanc Reserva 1500 FSI 10279539 Seagram Cider 473 1286237 Clean Slate Riesling Mosel 750 10288365 Holsten Premium Pilsner 500 1292110 La Mascota Cabernet Sauvignon 750 9

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LCBO# Description Size (mL) Display Program BAM292615 Jameson Black Barrel 750 15298083 Alberta Premium Dark Horse Whisky 750 15298638 Glenmorangie Original Single Malt Scotch Whisky 750 BAM FSI 50300699 Molson Canadian 6 x 473 BAM FSI 5301895 Bouchard Aine & Fils Beaujolais Superieur 1500 20303149 Cottage Block Merlot VQA 750 5307744 O'Leary Cabernet Merlot VQA 750 6308270 Giesen Sauvignon Blanc Marlborough 750 6311928 Canadian Club Classic 12 Year Old 750 12311944 Canadian Club Classic 12 Year Old 1750 16311977 Canadian Club Reserve 750 12313338 Torres 5 Brandy 750 10316844 Bombay Sapphire London Dry 750 BAM FSI 10319723 Bulldog Gin 750 15321158 Carlo Rossi Rose 1500 BAM FSI 9321448 Cono Sur Bicicleta Chardonnay 750 5323725 Banfi Centine Rosso Toscana Igt 750 7324863 Jim Beam Black Kentucky Bourbon Aged 6 Years 750 15326009 Knob Creek Bourbon 750 15330803 Bowmore 12 Year Old Islay Single Malt 750 Shelf Extender 20336974 Fetzer Cabernet Sauvignon 750 8338053 Alize Red Passion Liquor 750 15350397 Banff Ice Vodka 750 12360552 Chateau De Courteillac Bordeaux Aoc 750 5361501 Carpineto Dogajolo Rosso Toscano Igt 750 10361691 Chateau De Vaugelas Corbieres Aoc Le Prieure 750 5363192 Argento Malbec Reserva 750 6363507 Prince Igor Extreme Vodka 1750 18364034 Dr. McGillicuddy Apple Pie 750 6366344 Cono Sur Bicicleta Pinot Grigio 750 5368241 Banff Ice Vodka 375 6370080 Codorniu Seleccion Raventos Rose 1000 6370320 Chateau Des Charmes Cabernet Sauvignon VQA 750 4377622 Laroche Viognier De La Chevaliere 750 5378109 Sartori Valpolicella Classico 750 8380584 Schofferhofer Grapefruit Radler 500 1380972 Luccarelli Negroamaro Puglia Igt 750 5383901 Fresita Sparkling Wine 750 9384867 Cognac Gautier VS 750 15394023 Villa Wolf Riesling 750 5397109 Forty Creek Spike Honey Spiced 750 8398024 Dr. McGillicuddy Intense Peach 1140 8398032 Dr. McGillicuddy Intense Butterscotch 750 6398370 Sauza Hornitos Black Barrel 750 15399535 Scrubby Rise Sauvignon Blanc Semillon Viognier 750 6399634 Death's Door Gin 750 15400200 Fasto Verdejo Rueda 750 6400754 Iceberg Vodka 750 Comm. Extender 8

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hello SUNSHINEBonus AIR MILES® Reward Miles

LCBO# Description Size (mL) Display Program BAM401612 B&G Passeport Bordeaux White 750 15401778 Stolichnaya Blueberi Vodka 750 8401885 Stolichnaya Gold Vodka 750 10402859 El Dorado 3 YO Rum 750 8404327 Muskoka Cream Ale 6 x 341 Shelf Extender 4405951 Funf 5 Sangria Spain 750 BAM FSI 5412999 Pinnacle Tropical Punch 750 12414953 Waterloo Pilsner 473 1415182 Lionello Stock Vermouth Extra Dry 1000 15417584 Stock 84 Spirit 750 BAM FSI 30420083 Jim Beam Red Stag Black Cherry 750 10421420 Fielding Estate Fireside Red VQA 750 6426981 Beronia, Rioja, Tempranillo Elaboracion Especial 750 6427088 Casillero Del Diablo Rsv Merlot 750 8427369 Antano, Rioja Reserva 750 BAM FSI 11427377 Porta 6, Vr Lisboa 750 6428854 Enigma Chardonnay 750 BAM FSI, Wine Fridge 9429670 El Guardian, Rioja Crianza 750 10437772 Belvedere Vodka 750 Shelf Extender, BAM FSI 60438952 Cesari Soave Classico Doc 750 5439174 Giffard Creme De Violette 700 8439182 Giffard Lichi Li 700 8439513 Dr. McGillicuddy's Intense Peach Whisky 750 8439620 Sour Puss Pineapple Coconut Liquor 750 10440867 Honoro Vera Garnacha Do Calatayud 750 8440875 Bosca Vermouth Di Torino Rosso 1000 6441550 Wakefield Promised Land Unwooded Chardonnay 750 8441790 Mauro Primitivo Alberello Igt Salento 750 5442228 Jean Claude Mas Syrah Reserve Pays D'Oc 750 10445783 Sterling Vintner’s Sauvignon Blanc 750 BAM FSI 8445882 Root 1 Sauvignon Blanc 750 Wine Fridge 8446567 Iceberg Vodka 750 8447060 Deakin Estate Sauvignon Blanc 750 6447953 Fireball Whisky Shooter 750 6448175 Vodka Mudshake Orange Cream 4 x 270 8449199 Brotte Cotes du Rhone Esprit Barville White 750 6449207 Rodney Strong Charlotte’s Home Sauvignon Blanc 750 BAM FSI 10450205 Les Dauphins Cotes Du Rhone White 750 8454108 Jim Beam Apple 750 10454355 Sutter Home White Zinfandel 750 6458620 Tito's Handmade Vodka 1140 BAM FSI 15460527 Thr3 Monkeys White 750 5460667 Yalumba Coonawarra Cabernet Sauvignon 750 FSI 8461079 Granville Island Island Two Tides 473 1461434 Alberta Springs Whisky 1750 15462085 Grand Sud Chardonnay Vdfrance 1000 BAM FSI 6462804 Columbia Winery Chardonnay 750 10468595 Canadian Club 20 Year Old 750 30470096 Marius Rouge Pays D'Oc 750 8

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LCBO# Description Size (mL) Display Program BAM470229 Leonardo Bianco Toscana Fiasco 750 5473090 G. Marquis The Red Line Cabernet Sauvignon VQA 750 6474239 Spinelli Quartana Chardonnay Terre Di Chieti 750 4474536 Jameson Crested Irish Whiskey 750 End Aisle 15478222 Laphroaig Select 750 25479337 La Belle Angele Colombard-Sauv Blanc Vdfrance 750 7480368 Twice As Mad Tom IPA 473 Discovery Extender 1525188 Peroni Nastro Azzurro 6 x 330 6527499 Obikwa Shiraz 750 5534693 Kittling Ridge White Zinfandel/Vidal 750 3550715 Forty Creek Barrel Select 750 BAM FSI 8556746 Lurton Piedra Negra Pinot Grigio 750 5560474 Ardbeg 10YO Islay Scotch Whisky 750 BAM FSI 60569087 Fantini Farnese Chardonnay 750 4569095 Ogier Cotes Du Ventoux Aoc 750 5573337 McClelland Speyside Single Malt 750 15591701 Argento Chardonnay 750 5593905 Kittling Ridge White Zinfandel/Vidal 1500 8602995 Pravda Vodka 750 15604868 Grey Goose Vodka 1750 30605162 Broker's Premium London Dry Gin 750 BAM FSI 15605667 Bouchard Pere & Fils Pinot Noir Bourgogne 750 6613950 Sogrape Vila Regia Reserve Douro 750 10616334 Carlsberg Lite Tall Can 500 1619288 Hungaria Grande Cuvee Brut 750 7621227 Straccali Chianti Docg 750 9623322 French Cross Sauvignon Blanc Bag in Box 4000 BAM FSI 20910430 >Tomassi Ripasso Valpolicella (Tomassi) 750 BAM FSI 15

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hello SUNSHINEMore AIR MILES® Reward Miles

The purpose of the Bundled Bonus AIR MILES® program is to highlight cross-promoted products or to entice customers to trade up to more premium products.

Please note, that when more than one in-section shelf talker has been provided for a product and there is not sufficient shelf space to merchandise all, the Bundled Bonus AIR MILES® shelf talker takes priority.

There are four Bundled Bonus AIR MILES® option offers:Option 1 - " Buy the two listed products at the same time and receive the Bundled Bonus AIR MILES®" Option 2 - "Buy two of the same listed product and receive the Bundled Bonus AIR MILES®"Option 3 - "Buy three of the same listed product and receive the Bundled Bonus AIR MILES®"Option 4 - "Buy two of the three listed products and receive the Bundled Bonus AIR MILES®"

Option 1Buy two of the same listed product and receive the Bundled Bonus AIR MILES®

LCBO# Description Size (mL) BAM BBAM Amount Total BAM

374546 Growers Honeycrisp Apple Cider 473 3 6

456731 Growers Pear Cider 473 3 6

Option 3Buy three of the same listed product and receive the Bundled Bonus AIR MILES®

LCBO# Description Size (mL) BAM BBAM Amount Total BAM

400853 Old Tomorrow Canadian Pale Ale 473 5 5

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hello SUNSHINE Necktags

LCBO# Description Size (mL) NT Approved

1867 Drambuie 750 New Bottle

111930 Mezzomondo Negroamaro Puglia Igt 1500 New Look Same great Wine

219816 Catedral Reserva Dao 750 ACCOLADE 90 POINTS

223529 Appleton Estate V/X Signature Blend 1140 Brand Champion

250134 Sortilege 750 Cocktail

380865 Rumchata 750 Winter Warmer Cocktail Recipes

401828 Polar Ice 90 North Vodka 750 Recipe

440826 Castleforte Soave Doc 750 Marco Says

483263 Don David Reserve Malbec 750 Award

495028 Tippy Cow Rum Cream Shamrock Mint 750 Tippy Cow Rum Cream Shamrock Mint

630913 Tia Maria 750 'New Look'

669010 Lulu B Pinot Noir Pays D'Oc 750 Authentic Vin de Pay

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only copy trade - doing business with lcbo · 2017-02-15 · hello sunshine 2 | period 12 french...

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