onlinesofa.ch

DISTINCT DESIGN – FULL FUNCTION

DISTINCT DESIGN FULL FUNCTION

FACTS ABOUT CONFORM

PRODUCTION AREA 2,500 sq.m.

STORAGE AREA 800 sq.m.

PRODUCTION CAPACITY approximately 600-700 armchairs / week

TURNOVER approximately 150 million SEK / year

NUMBER OF EMPLOYEES 28 people

PLANTS Holsbybrunn Sweden, Poland

Sweden – development, sewing, assembling,

sales, marketing, administration

Poland – sewing, assembly

SISTER COMPANY Furninova AB

FOUNDED IN 1978

BIGGEST MARKETS

Have a seat!

Sweden Norway Denmark Finland GermanyHolland France UK

Total exports approx. 65 -70 %

THE ADVANTAGES OF A STRONG BRAND

Easy to spot on the market

Easy to like

Easy to pay for

Easy to recommend

DESIGN FOR LIFE

Quality in every way

Grace in every sense

Comfort for every body

Function in motion

Customized for every taste

CRAFTED BY HAND

We are proud chair-makers, fully focused on creating beautiful furniture

– loyal companions in life - not only pampering the eye but also a body in motion.

We occasionally make a footstool as well, as a nice extension of the armchairs.

Proud chair-makersCRAFTED BY HAND

Own product development | Enhanced design partnerships

Professional craftsmanship | Selected suppliers | Customer

support | A Swedish company | Main office in Holsbybrunn

Sister Company Furninova

Full control at every stage

CRAFTED BY HAND – PROUD CHAIR-MAKERS

THE DIFFERENCE IS IN THE HANDS

We are a major armchair manufacturer but a relatively minor furniture manufacturer.

High specialization has created a rational handcrafted production. Human hands grind,

upholster and mount. Eyes inspect, hands examine that everything reaches the right

level of quality. Here, human beings take responsibility, never machines.

Craftsmanship always modern


Craftsmanship always modern

Skilled craftsmen / women

Selected suppliers (80% Swedish)

Timeless materials

Consistent quality policies


FREEDOM OF CHOICE FOR THE CUSTOMER

Customize your best friendNo armchair from Conform is like the other as long as you do not order two

alike. All models can be varied and customized to suit your personal taste and

preferences. But also to make it work in environments where demands from

architects, interior designers and clients are high.


Armchairs that conforms to your wishes

More than 500 fabrics, sheepskin and leather | Various types

of wood | Various legs | Various bases | Various Height

FREEDOM OF CHOICE – CUSTOMIZE YOUR BEST FRIEND


Collections 2014

Minimum of two new models annually

17 armchair models

13 footstools

4 tables

Coordination with Furninovas entire collection of sofas

THE ESSENCE OF CONFORM

In-house product development


A new armchair is much more to us than just beautiful shape and comfortable lines.

We add function and movement, new materials and technical solutions. The close

cooperation with external designers is a stimulating process, often concentrated to

our prototype workshop. We give and take, spur each other, and allow both the eye

and the rest of the body to assess the end result. Every new model consists equally

of comfort and shape. – We never compromise on that!

In-house product development

Market analysis

Design brief

Designing process

Construction

Material analysis

Prototype workshop

Test


COOPERATION WITH EXTERNAL DESIGNERS

They form our visions


Product development is a central and very important part of Conforms business

concept. Our close collaboration with a number of external designers is therefore

crucial for our armchair range to keep the design vivid and make us competitive in

the eyes of many. Every new chair is an interpretation of our vision – Design for Life.



“It’s a matter of turning challenges into opportunities, and keeping the original sketch alive. When I look back at my products, the ones that appear to be the simplest and most obvious are the ones that proved to be the greatest challenges.

Fredrik Mattson – Sweden

”

”Design should be following timeless style showing handcrafted details. The design should be contemporary but reaching a wide audience.”

Lenka Tellmann – Denmark

”



Design should satisfy the desires of the user, the company and the society. Design should have personality and character to long lasting use.

Jahn Aamodt – Norway

”



We want to make the ordinary life a little bit more comfortable, a little bit more enjoyable, a little bit more clever.”

Niels Gammelgard – De nmark

”



It has to be true vitality in the lines of the furniture. A naturally bold expression to make it become a favourite armchair each time!

Jan Ekström – Sweden

”



OUR RAW MATERIALS

Materials, flair and quality

OUR RAW MATERIALS

It is just like when cooking; it all depends on the raw materials whether to succeed

in creating comfortable and yet stylish armchairs. We use only natural and clean

materials, which in themselves evokes many of the ideas. The result is – pure and

simply – absolutely stunning.

Leather – 3 different qualities

Hides – Sheepskin from New Zealand

Fabrics – various qualities / patterns / colours

Wood – massive and molded oak, walnut etc.

Polyurethane foam – molded and cut

Steel – high-grade steel in the frames

Aluminium – casted feet

Materials, flair and quality

OUR RAW MATERIALS

We work primarily with three various grades: standard, semi-aniline and aniline-

leather. Their qualities differ a bit, just like our buyers’ needs and preferences.

A few words about leather

OUR RAW MATERIALS

A corrective, cover-dyed and grained leather where most of the natural irregularities

generally are removed. The quality is very resistant to stains and dirt. The high

durability is provided by a polymer surface coating, which contains pigments. It is

not quite as soft and smooth as aniline and semi-aniline leather, but easier to keep

clean and require less care.

Soft and dyed leather with a light coating, which contains a small amount of colour

pigment, applied to the surface. Some natural irregularities and marks may be pre-

sent. The leather offers good comfort and breathe well. Shade variations occur as

dyeing is affected by natural differences in the skins, such as marks by scars and

insect bites.

OUR RAW MATERIALS – A FEW WORDS ABOUT LEATHER

Standard leather

Semi-aniline leather

Our finest and most natural looking leather with a light surface coating and colour-

ed only with dye. A very soft and smooth leather that, when treated properly, patina

beautifully with age. It requires some extra care, as the surface is open. The hides

have natural colour nuances. Marks by scars and insect bites occur, and forms part

of the personal feeling. A unique skin for a unique piece of furniture.

Aniline leather


Leather, general care instructions


Most leather has some kind of surface protection. When the furniture is used,

grease from, for example, hands, head, and neck slowly dissolve the surface

protection and eventually penetrate the skin as dark spots. Therefore, the skin

need to be cleansed and a skin protective product should be applied regularly

on exposed parts. How often this should be done depends on quality and use.

Do not put the furniture too close or tight to a heat source (at least 20-30 cm).

Avoid exposing your furniture to prolonged direct sunlight.

Avoid moisture.

Dust on a weekly basis with a soft cloth and lukewarm water or vacuum with a soft brush.

Maintain surface protection regularly, especially in exposed areas.Ask your dealer what products are most suitable for your furniture.

Leather, general care instructions


OUR CRAFTSMEN

Our sheepskins are delivered from some of the best sheep farmers in Australia and

only from sheep of the species Crossbred, guaranteeing high quality. The skin is

curly by nature, but the structure may vary both in terms of curls and shade. Two

skins are never identical. Therefore it is essential that both seat and back are made

from the same skin. In case you would like to add something later, there might be

hard to find exact matching leather. Our colour samples are only an indication. The

skin is prepared and dyed according to our high standards of environmental and

animal husbandry.

Although suffering from fur allergy, you can still use the product.

Några ord om fårskinn

OUR RAW MATERIALS – A FEW WORDS ABOUT SHEEPSKIN

Dust and dirt often gather in the bottom of the fell, which makes it necessary to

ventilate and vacuum clean the furniture regularly. Use a stick roll for loose dirt.

Stains should, as soon as possible, be soaked with cold water. Clean with a

sponge, soaked in lukewarm water and a mild soap especially made for wool

if necessary.

Do not expose the skin for prolonged direct sunlight.

Sheepskin, cleaning and care

OUR RAW MATERIALS – A FEW WORDS ABOUT SHEEPSKIN

OUR CRAFTSMEN

Our metal components are produced in high quality pipes and steel especially

suited for the furniture industry and is used for frames, components, armchair feet

etc. The manufacturing process consists primarily of tube bending, robotic and

manual welding and casting. High quality and finish are required on visible parts,

this means that grinding, polishing and control is essential. Surface treatment:

powder coating, brushed surfaces.

A few words about metal

OUR RAW MATERIALS - A FEW WORDS ABOUT METAL

For upholstery we use molded 55-kilogram polyurethane foam - so-called cold

foam - and in some cases also cut 35-kilogram polyurethane foam. A high density

provides good stability, high comfort and long-term durability. When molding, we

inject parts of metal, wood and feathers into the foam, often in combination with

Nosag suspension.

The supplier is ISO 9 000 and 14 000 certified.

Polyurethane Foam

OUR RAW MATERIALS - A FEW WORDS ABOUT POLYURETHANE FOAM

OUR CRAFTSMEN

We use wooden components both in visible parts and to reinforce constructions by

embedding parts in cold foam. The wooden parts consist mainly of molded wood

but also of parts in solid wood. In the molding process, approximately 5-12 selec-

ted veneers are glued together, then being formed under a pressure of about 450

kg in combination with microwaves. After the molding process, the component will

be processed in the CNC machine, hand polished and painted.

The careful process results in high strength, quality and surface finish.

A few words about wood

OUR RAW MATERIALS – A FEW WORDS ABOUT WOOD

Oiled wood brings out the material’s natural structure. Graining, colour shifts and

knots give a unique character. To maintain the protective surface, the furniture

should be treated with oil once a year or whenever it feels dry. Use furniture oil,

which penetrates the surface. Follow the instructions carefully. Protect the uphol-

stery from oil spills. Keep in mind that all wood changes with age. As the furniture

ages the colour of the wood will mellow and change. This is a natural process that

occurs as the surface of the wood is exposed to oxygen in the air and to

ultraviolet light from the sun. Any stains can be rubbed off gently with

a rough Scotch-brite sponge. Re-oil again.

Oiled surfaces – wood

OUR RAW MATERIALS – A FEW WORDS ABOUT WOOD

Vacuum the furniture regularly and avoid exposing it for direct sunlight. Depending

on the quality of the fabric, the sensitivity to stains differs. Brighter fabrics are

generally more sensitive than darker. And different types of stains require different

measures. Always try to clean as soon as possible. Follow the fabric washing

instructions, or consult your dealer.

A few words about fabric

OUR RAW MATERIALS – A FEW WORDS ABOUT FABRIC

OUR ENVIRONMENTAL WORK

CONFORMS environmental work is cha-

racterized by good environmental respect.

When selecting materials the ambition is

always long term sustainability and minimal

environmental impact.

Our environmental objectives are annually

defined in accordance with current laws,

requirements, technical feasibility and input

from external stake holders. Also financial,

operational and business effects have in-

fluence on the objectives.

FOR EXAMPLE, wherever possible we choo-

se European wood as specified in the EU

timber regulation, and recyclable aluminium.

Our packaging is mostly produced from

recycled materials. Shipments are coordi-

nated and our suppliers are to 80 percent

locally represented in Sweden, which mini-

mizes the need for transportation overall.

ALL OF THE COMPANY suppliers must

comply with legal requirements regarding

environment and working environment, in-

cluding Reach’s, UN and ILO’s international

labour standards.

CONFORM WORK with ”Systematic Work

Environment Management”, ”Systematic

Fire Prevention Work” and own checks

carried out by law.

The responsibility to future generations

OUR ENVIRONMENTAL WORK

onlinesofa.ch

Documents

handsfreedom of choice

new materials

body function

poland sweden development

proud chairmakerscrafted

best friendfreedom of

best friendno armchair

major armchair manufacturer