Online Video and Photo Industry

Presented by:Anuj Pratap Yadav(09BM8066)

Ved Pal (09BM8077)

A video hosting service allows individuals to upload video clips to an Internet website. The video host will then store the video on its server, and show the individual different types of code to allow others to view this video. The website, mainly used as the video hosting website, is usually called the video sharing website.

Online Video Sharing

Video Sharing Intermediaries Video Search Video eCommerce Video Editing & Creation Rich Media Advertising P2P (Peer To Peer) Video Streaming Vlogosphere

Video Industry Innovation

Online Video Sharing Industry

Category Major Player

Video Sharing YouTube, Hulu, MetaCafe, Yahoo

Intermediaries BrightCove, NBBC, VideoEgg, Maven Networks

Video Search Google, AOL, blinkx

Video eCommerce Guba ,Amazon Undo ,MovieFlix, MovieBeam

Video Editing JumpCut, Lycos Mix ,Dabble, Mojiti, MotionBox, Avid

Rich Media Advertising aQuantive, KlipMart, PostRoller, eyeWonder, DoubleClick

P2P (Peer To Peer) Bit Torrent, Azureus, Kontiki

Video Streaming YouTube, MySpace, iFilm

Vlog-o-sphere Ask A Ninja, Rocketboom

Online Video Industry

Video Sharing

Video Streaming

Vlogosphere

IntermediariesVideo Editing

Advertising

P2P

CommerceVideo Search

www.Savvian.com

Online Video Sharing Industry

Market Share

Online Video Revenues

Photobucket Flickr Webshots Fotki Care2Connect dotPhoto Avanquest SendPhotos SmugMug MyPhotoAlbum

Online Photo sharing industry- Major Players

Market share

There are currently over 300 websites like YouTube on the Internet and the number continues to grow

By 2014, the sum of all forms of video (TV, VoD, Internet video, and peer-to-peer) will continue to exceed 91 percent of global consumer traffic.

The global online video community will include more than 1 billion users by the end of 2011.

By 2014, it would take more than two years to watch the amount of video that will cross global IP networks every second; to watch all the video crossing the network that year would take 72 million years.

Global file sharing traffic is projected to reach 11 exabytes per month in 2014, 22 percent CAGR from 2009-2014

Growth Potential

Advertising Text Ads Video Ads Subscription Fee for certain high quality content Better and Ad-free Streaming Affiliate Cost per Action Content Click-to-buy Commission on sold content Directory Services Coveted Categories Licensing

Revenue Model

Political Challenges posed by Copyright/Privacy Issues Threat of use by Terrorist organizations Use for Political Causes Government Regulations Economic Globalization – Intense Competition Consistent Growth in Advertising Revenue Reach of Internet to Masses Help in Rural

development/HealthCare/Education

PEST Analysis

Social Changing consumer tastes Fashion and fads Demographics of the service area Technological  Efficient Data Storage Constant Improvement in Technology New Devices at customer’s service

1.Bargaining Power of Buyers – High Many Alternatives Available Zero or Low Switching Cost Advertisers can switch to Social Networking

sites2.Bargaining Power of Suppliers – Low Large Number of Players Low Differentiation on Services Other options for sharing user content

Porter’s 5 Forces Analysis

2.Threat of New Entrants – Medium Low Capital Investment Economies of Scale Brand Value First Mover’s Advantage Innovation is the key3.Threat of Substitutes – Medium Innovative Solutions provided by new service

providers Focused Services gaining momentum New Technological Innovation

5.Competitive Rivalry – High Large Number of Small Players Entry of Big Guns Continuous Innovation

Thank You