De belofte van Internet Advertising

•De juiste boodschap op de juiste tijd bij

de juiste personen

•Alles is doormeetbaar

To what extent do you trust each of the following sources of information?

Bottom Two Middle Top Two Don’t know what this is No Answer

TV 9% 38% 52% 1% 1%

TV ad 36% 47% 16% 0% 1%

Radio 8% 37% 52% 1% 2%

Radio ad 34% 49% 14% 1% 1%

Krant 7% 38% 53% 0% 1%

Krant ad 34% 49% 16% 0% 1%

Print 22% 47% 28% 1% 2%

Print ad 38% 48% 13% 0% 1%

email (bekenden) 4% 18% 70% 6% 3%

email (bedrijf) 26% 39% 24% 8% 2%

Email update 18% 42% 25% 13% 2%

Zoekmachine 5% 27% 59% 6% 2%

Search ad 50% 30% 9% 8% 2%

Nieuws site 13% 36% 39% 9% 2%

Banner ad 55% 27% 5% 11% 2%

To what extent do you trust the source of information

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www.onlinetuesday.nl

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