11 June 2013

CLEVER°FRANKE ONLINE TUESDAY

About us

CLEVER°FRANKE

2008

About us

CLEVER°FRANKE

10

About us

CLEVER°FRANKE

Utrecht,the Netherlands

Interactive informationand data visualization

About us

CLEVER°FRANKE

Our commissioners

DESIGNING WITH AND FOR DATA

Data is collected

everywhere...

Data is collected

everywhere...

Data growth

* In zetabytes

1 zettabyte = 1 million petabytes

1 petabytes = 1 million gigabytes

2009 2011 2015 2020

10

0

20

30*

Worldwide growth of

stored data.

Source: Reuters

Amount of searches on

Google for the term:

‘Big Data’

2005 2007 2009 2011 2013

Source: Google

Problem

But what to do as a

organization with all

this stored data?

Access & analyze

Step 1

Act

Step 3

Communicate

Step 2

Solution

CLEVER°FRANKE

Access & analyze

Step 1

Act

Step 3

Communicate

Step 2

Solution

Communication

MessageSender Receiver

Data visualization

Data Goal

Textual

• Social media

• Stories

Numerical

• Financial data

• Weather data

• Web analytics data

Imagery

• Flickr

• Security camera

• Movie

Input (data)

Sender

Message

Method

ACQUIRE PARSE FILTER VISUALIZE ENRICH INTERACTANALYSE

based on Computational Information Design by Ben Fry

Method

ACQUIRE PARSE FILTER VISUALIZE ENRICH INTERACTANALYSE

based on Computational Information Design by Ben Fry

Method

ACQUIRE PARSE FILTER VISUALIZE ENRICH INTERACTANALYSE

based on Computational Information Design by Ben Fry

1780 - 1781

Scottish export and import

Statistical Atlas of the United States 1900

The aggregate number of idiots

Complaints NYC city council

Flight patterns USA

Cellphone activity Rome

Functional

Up to date

Personal

Specific

Relevant

Tell a story

Important

Appealing

Data visualization

Goals

MessageSender Receiver

Data visualizationMessage

Make decisions

Viewing data in context

Finding patterns

Understanding a story

Getting inspired

ReceiverMessage

Discover how consumers

use the internet to

research and purchase

products with the

Consumer Barometer

by Google and TNS

DESIGN AND REALIZATION | 2012

Research

Inspiration

Inspiration

Concept

Testing

Realization

WEATHER CHARTS

Gabriel FahrenheitAnders Celcius

KNMI weather data

vs. weather sentiments

in social media by

CLEVER°FRANKE

SELF INITIATED | 2012

Sketching digitally

Sketches

714.843 social media berichten

Partners

Sentiment analyse

CLEVERFRANKE.COM

Thank you.

@cleverfranke/cleverfranke

Any questions?