online targeted display advertising: reaching your ... · online targeted display advertising:...
TRANSCRIPT
Online Targeted Display Advertising: Reaching your Relevant Audience
Sunday, Feb. 21, 2016
8:00 a.m. – 9:45 a.m.
Presented by
David McBee
DavidMcBee.com Olathe, Kan.
American Rental Association 1900 19th St., Moline, IL 61265 800-334-2177 ARArental.org
Online Targeted Display: Reaching Your Relevant Audience | David McBee | davidmcbee.com
1: GEOTARGETING
2: GEOFENCING
3: SITE RETARGETING
4: SEARCH RETARGETING
5: KEYWORD CONTEXTUAL TARGETING
6: CATEGORY TARGETING
The most successful campaigns ____________ the tactics for the best opportunity to reach prospects at all levels of the purchase cycle.
Does display make sense in a world where search dominates?
_____ searches X _____ seconds apiece = _______ on search engines.
How many hours a day do you spend on the internet? _______
_____ out of 10 business owners use retargeting.
_____ of marketers spend between ten and fifty percent of their digital budgets on retargeting.
How do you know if it’s working?
Quality of audience
Lower:
Higher: Higher:
How to make your campaign successful:
CREATIVE:
INCLUDE MOBILE & FACEBOOK
KEYWORDS
CAMPAIGN TYPES
BUDGET
LENGTH OF CAMPAIGN
DIY or BUY FROM AN INTERNET MARKETING AGENCY?
PROVIDERS
6 STRATEGIES FOR SUCCESS
ADDITIONAL NOTES
Thank you for attending today’s presentation. I truly hope that you can implement these strategies to become more successful in 2016. Please stay in touch.
• davidmcbee.com • facebook.com/davidknowssearch • twitter @davidmcbee • beawesomeDIGITAL.com
-‐ David McBee
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