online shopping - behind the scenes

9
Online Shopping Behind the Scenes A closer look into the Analytics behind the Personalized Experience

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Post on 12-Jul-2015

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Page 1: Online Shopping - Behind the scenes

Online Shopping – Behind the Scenes A closer look into the Analytics behind the Personalized Experience

Page 2: Online Shopping - Behind the scenes

Meet Alex…

Graphic

Designer

Proud Dad of

One

Social Media

Savvy Budget

Conscious

New York

City

Need

…Requires a High Tech Laptop

Page 3: Online Shopping - Behind the scenes

SEARCH

RESEARCH

Searches the Web for

latest laptops,

Downloads apps on

mobile which compares

various brands on

different parameters

…And the Search Begins

Calls customer support

centres to get further details

and compare further

Uses social media

channels to ask some

questions to friends

which will help him

make a decision

COMPARE

Page 4: Online Shopping - Behind the scenes

PERSONALIZE

PURCHASE

Zeroes onto his final

product and visits the

website to make a

Purchase

…Choice has been made

Purchase the product which

meets his demands

Fills a survey and write

testimonials on review

sites

FEEDBACK

Page 5: Online Shopping - Behind the scenes

“There is a lot

of Analytics

behind Alex’s

purchase”

“To win the crowd, you

have to be the crowd “ - Philip Kotler

Page 6: Online Shopping - Behind the scenes

Multiple Personalized Opportunities

Classify and

Segment Micro-segmentation of

ecommerce customer

base

Identify

drivers Identify drivers and

purchase triggers

Personalized

Recommendations Product recommendation

algorithm based on product

association, sequence of purchase

and life stage

generating targeted offers

Track and

Feedback Track customer

experience surveys and

reviews and feed it

back in the

recommendation

algorithm

360° CUSTOMER

Page 7: Online Shopping - Behind the scenes

experiences influence

results attitudes drive behaviors deliver

“You can do it. We can help“

Page 8: Online Shopping - Behind the scenes

BRIDGEi2i: Personalization work at a Glance

Developed a cross sell framework for a

Technology major helping them being

more predictive and optimized in

installed base targeting campaigns

Built a Customer Lifetime Revenue

Model for a Technology giant to

optimize the marketing spend for their

B2C channel

Unsupervised segmentation engine for

an online campaign management

company helping them in targeted

online promotions

Delivered a pervasive user experience

analysis with insights into the most

critical issues for a Technology major

Page 9: Online Shopping - Behind the scenes

BRIDGEi2i is an Analytics Solutions

company focused at helping you

BRIDGE

www.bridgei2i.com

[email protected]

@BRIDGEi2i

facebook.com/BRIDGEi2i

linkedin.com/company/bridgei2i-analytics-solutions

Transform and visualize big data into

meaningful business metrics

INFORMATION

Identify underlying patterns,

understand behavior and predict

outcome

INSIGHT

Operationalize data driven decisions

to realize sustainable business value

IMPACT