online research ramadan tv ads 2014 (english vs arabic content)
DESCRIPTION
"Google has noticed that Arabic content has been subjected to a great improvement in the past two years, yet it only comprises 3% of all the internet content." In this report we show how the Arabic content has been frequently used in comparison with the English content that conquers a huge percentage of all the internet contentTRANSCRIPT
Ramadan Online Ads
Online Research
Prepared by
All Numbers till End of Ramadan
Prepared by
All Numbers till End of Ramadan
Foods & Beverages Industry
Ramadan Ads
Applied Digital Media Sciences
Campaign Name: مع احلى كوال كوكا
2,166,514
Views
2,879Likes
141 Dislike
489 Comments
The Campaign published on 29th June 2014
Applied Digital Media Sciences
Campaign Name: مع احلى كوال كوكا
Arabic Content,
85%
English Content,
15%
Positive & Negative Comments
Applied Digital Media Sciences
Campaign Name: مع احلى كوال كوكا
53,058Likes
4,052Comments
4,413Shares
Applied Digital Media Sciences
Campaign Name: مع احلى كوال كوكا
50+Viral Pages
Arabic Con-tent, 90%
English Con-tent, 10%
Applied Digital Media Sciences
Campaign Name: مع احلى كوال كوكا
8,001Tweets
# _ مع_ أحلى كوكاكوالOfficial Hashtag
# _ مع_ احلى كوكاكوالUnofficial Hashtag
16,815Tweets
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Campaign Name: مع احلى كوال كوكا
Arabic Con-tent, 90%
English Con-tent, 10%
Positive & Negative Tweets
Applied Digital Media Sciences
Campaign Name: مع احلى كوال كوكا
Total Sentiment Ratio
Positive Sentiment,
90%
Negative Sen-timent, 10%
Applied Digital Media Sciences
Campaign Name: لمتنا نكمل يال
6,154,398
Views
10,771Likes
376 Dislike
603 Comments
The Campaign published on 6th July 2014
Applied Digital Media Sciences
Campaign Name: لمتنا نكمل يال
The Campaign published on 6th July 2014
85%
Arabic comments
English comments
Applied Digital Media Sciences
Campaign Name: لمتنا نكمل يال
Applied Digital Media Sciences
34,953Likes
4,052Comments
871 Shares
Campaign Name: لمتنا نكمل يال
Applied Digital Media Sciences
Campaign Name: لمتنا نكمل يال
90%
Arabic comments
English comments
Applied Digital Media Sciences
Campaign Name: لمتنا نكمل يال
Applied Digital Media Sciences
63,171Tweets
# _ لمتنا_ نكمل يالOfficial Hashtag
Campaign Name: لمتنا نكمل يال
Applied Digital Media Sciences
Campaign Name: لمتنا نكمل يال
70%
Arabic comments
English comments
Applied Digital Media Sciences
Campaign Name: لمتنا نكمل يال
Competitive Analysis
Based on the graph: The viewership on Coca Cola YouTube video less than
Pepsi.
Competitive Analysis
CocaCola Pepsi0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
Views
Based on the graph:
The trends on Coca Cola more than Pepsi.
The trend on Coca Cola has a significant increase through Ramadan.
Competitive Analysis
Competitive Analysis
Based on the graph:
The trends on # _ لمتنا_ نكمل يالmore than # _ مع_ أحلى .كوكاكوال
The trend on # _ لمتنا_ نكمل hadيال15k tweets in on day which a very high trend.
Competitive Analysis
Based on the graph:
The trends on official Hashtag # _ مع_ أحلى less than the كوكاكوالtrend on the unofficial hashtag # _ مع_ احلى كوكاكوال
Applied Digital Media Sciences
20,333Likes
1,444Comments
2,405Shares
Campaign Name: كوكيز ميجا
Applied Digital Media Sciences
Campaign Name: كوكيز ميجا
Arabic Con-tent, 95%
English Con-tent, 5%
Positive & Negative Comments
Positive & Negative Comments
Applied Digital Media Sciences
Campaign Name: كوكيز ميجا
350,437Views
10,271Likes
317 Dislike
572 Comments
The Campaign published on 29th June 2014
Applied Digital Media Sciences
Campaign Name: كوكيز ميجا
The Campaign published on 29th June 2014
Arabic Content,
100%
Positive & Negative Comments
Applied Digital Media Sciences
Campaign Name: كوكيز ميجا
Total Sentiment Ratio Positive Sentiment
15%
Negative Sentiment
85%
Applied Digital Media Sciences
Campaign Name: Crunch
349,922Views
102Likes
19 Dislike
4 Comments
The Campaign published on 15th July 2014
Applied Digital Media Sciences
Campaign Name: Crunch
The Campaign published on 15th July 2014
90%
Arabic comments
English comments
Applied Digital Media Sciences
Campaign Name: Crunch
No negative comment
Applied Digital Media Sciences
7,482 Likes
452 Comments
252 Shares
Campaign Name: Crunch
Applied Digital Media Sciences
Campaign Name: Crunch
85%
Arabic comments
English comments
Applied Digital Media Sciences
Campaign Name: Crunch
Telecom IndustryRamadan Ads
Applied Digital Media Sciences
Campaign Name: 160 Years
2,849 Likes
462 Comments
232 Shares
Applied Digital Media Sciences
Campaign Name: 160 Years
Arabic Content100%
Positive & Negative Comments
Applied Digital Media Sciences
Campaign Name: 160 Years
3,127,287
Views
215Likes
51 Dislike
44 Comments
The Campaign published on 13th July 2014
Applied Digital Media Sciences
Campaign Name: 160 Years
Arabic Content
98%
English Content 2%
Positive & Negative Comments
Applied Digital Media Sciences
Campaign Name: 160 Years
Total Sentiment Ratio
Negative Sen-timent 80%
Positive Sen-timent 20%
Applied Digital Media Sciences
Campaign Name: بقرش الميجابايت و بقرش الدقيقة
847,503Views
181Likes
31 Dislike
26 Comments
The Campaign published on 1st July 2014
Applied Digital Media Sciences
Campaign Name: اعرفني و قلبك افتح
1,992,237
Views
5,729Likes
168Dislike
580Comments
The Campaign published on 18th July 2014
Applied Digital Media Sciences
Campaign Name: بقرش الميجابايت و بقرش الدقيقة
The Campaign published on 1st July 2014
95%
Arabic comments
English comments
Applied Digital Media Sciences
Campaign Name: بقرش الميجابايت و بقرش الدقيقة
Applied Digital Media Sciences
Campaign Name: اعرفني و قلبك افتح
The Campaign published on 18th July 2014
95%
Arabic comments
English comments
Applied Digital Media Sciences
Campaign Name: اعرفني و قلبك افتح
Applied Digital Media Sciences
Campaign Name: بقرش الميجابايت و بقرش الدقيقة
264 Likes
388 Comments
166 Shares
Applied Digital Media Sciences
Campaign Name: اعرفني و قلبك افتح
1,443 Likes
684 Comments
878 Shares
Applied Digital Media Sciences
Campaign Name: بقرش الميجابايت و بقرش الدقيقة
99%
Arabic comments
English comments
Applied Digital Media Sciences
Campaign Name: بقرش الميجابايت و بقرش الدقيقة
Applied Digital Media Sciences
Campaign Name: اعرفني و قلبك افتح
95%
Arabic comments
English comments
Applied Digital Media Sciences
Campaign Name: اعرفني و قلبك افتح
No negative comments
Applied Digital Media Sciences
813Tweets
# _ واعرفني_ قلبك افتحOfficial Hashtag
Campaign Name: اعرفني و قلبك افتح
Applied Digital Media Sciences
Campaign Name: اعرفني و قلبك افتح
85%
Arabic comments
English comments
Applied Digital Media Sciences
Campaign Name: اعرفني و قلبك افتح
Applied Digital Media Sciences
Campaign Name: نظام My Life
1,402 Likes
664 Comments
74 Shares
Applied Digital Media Sciences
Campaign Name: نظام My Life
Arabic Content100%
Positive & Negative Comments
Applied Digital Media Sciences
Campaign Name: نظام My Life
167,320Views
60 Likes
4 Dislike
9 Comments
The Campaign published on 9th July 2014
Applied Digital Media Sciences
Campaign Name: نظام My Life
Arabic Content100%
Positive & Negative Comments
Applied Digital Media Sciences
Campaign Name: نظام My Life
Total Sentiment Ratio
Positive85%
Negative15%
Competitive Analysis
Based on the graph: The viewership on Telecom Egypt YouTube videos have
the highest number of views.
Competitive Analysis
Telecom Egypt Mobinil Etisalat0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
Views
Based on the graph:
The trends on Etisalat more than Mobinil and Telecom Egypt
The trend on Etisalat has a significant increase through Ramadan although the views on videos of Mobinil and TE have viewership more than Etisalat which mean TV Ads have effects on the Trends too.
Competitive Analysis
Real Estates Industry
Ramadan Ads
Applied Digital Media Sciences
Campaign Name: Mountain View (Chill Out Park)
449,804Views
55 Likes
6 Dislike
0 Comments
The Campaign published on 7th July 2014
Applied Digital Media Sciences
Campaign Name: Mountain View (Chill Out Park)
The Campaign published on 7th July 2014
85%
Arabic comments
English comments
Applied Digital Media Sciences
Campaign Name: Mountain View (Chill Out Park)
No comments on official page No comments on official page
Applied Digital Media Sciences
Campaign Name: ONE KATTAMEYA
143,548Views
10 Likes
5 Dislike
7 Comments
The Campaign published on 7th July 2014
Applied Digital Media Sciences
Campaign Name: ONE KATTAMEYA
English Content100%
Positive & Negative Comments
Applied Digital Media Sciences
Campaign Name: Grand Heights
952 Views
12 Likes
0 Dislike
8 Comments
The Campaign published on 13th July 2014
Applied Digital Media Sciences
Campaign Name: Grand Heights
The Campaign published on 13th July 2014
15%Arabic comments
English comments
Applied Digital Media Sciences
Campaign Name: Grand Heights
No negative comments
Applied Digital Media Sciences
Campaign Name: Grand Heights
44 Likes
18 Comments
4 Shares
Applied Digital Media Sciences
Campaign Name: Grand Heights
50%
Arabic comments
English comments
Applied Digital Media Sciences
Campaign Name: Grand Heights
No negative comments
Applied Digital Media Sciences
Campaign Name: Mousa Coast
1,536 Likes
116 Comments
115 Shares
Applied Digital Media Sciences
Campaign Name: Mousa Coast
Arabic Content
90%
English Content10%
Positive & Negative Comments
Applied Digital Media Sciences
Campaign Name: Mousa Coast
125,315Views
23 Likes
4 Dislike
2 Comments
The Campaign published on 28th June 2014
Applied Digital Media Sciences
Campaign Name: Mousa Coast
Arabic Content
90%
English Content10%
Positive & Negative Comments
Applied Digital Media Sciences
Campaign Name: Mousa Coast
Total Sentiment Ratio
Negative25%
Positive75%
Competitive Analysis
Based on the graph: The viewership on Mountain View YouTube videos more
than the others.
Competitive Analysis
Mousa Coast Grand Heights One Kattameya Mountain View0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
Views
Based on the graph:
The trends on Grand Heights more than Mousa Coast and One Kattameya.
One Kattameya didn’t recorded any trend.
Grand Heights has a very good increase through Ramadan.
Competitive Analysis
Based on the graph:
The trends on Mountain View more than the others.
The trend on Mountain view has a significant increase through Ramadan more than another brands.
Competitive Analysis
Appliances IndustryRamadan Ads
Applied Digital Media Sciences
Campaign Name: االزرق الجن تعجب سينس هاي
5,037 Views
24Likes
1 Dislike
9 Comments
The Campaign published on 17th July 2014
Applied Digital Media Sciences
Campaign Name: االزرق الجن تعجب سينس هاي
The Campaign published on 17th July 2014
100%
Arabic comments
English comments
Applied Digital Media Sciences
Campaign Name: االزرق الجن تعجب سينس هاي
Applied Digital Media Sciences
Campaign Name: Tecno Mobile
Arabic Content100%
Positive & Negative Comments
Applied Digital Media Sciences
Campaign Name: Tecno Mobile
215,296Views
461 Likes
31 Dislike
47 Comments
The Campaign published on 17th July 2014
Applied Digital Media Sciences
Campaign Name: Tecno Mobile
Arabic Content100%
Positive & Negative Comments
Applied Digital Media Sciences
Campaign Name: Tecno Mobile
Total Sentiment Ratio
Neg-ative90%
Positive10%
Banking IndustryRamadan Ads
Applied Digital Media Sciences
Campaign Name: Bank Misr (Funds)
1,013,815Views
206Likes
30Dislike
29Comments
The Campaign published on 11th July 2014
Applied Digital Media Sciences
Campaign Name: Bank Misr (Funds)
The Campaign published on 11th July 2014
100%
Arabic comments
English comments
Applied Digital Media Sciences
Campaign Name: Bank Misr (Funds)
Applied Digital Media Sciences
Campaign Name: NBE (Services)
106,536Views
474 Likes
60 Dislike
83 Comments
The Campaign published on 3rd July 2014
Applied Digital Media Sciences
Campaign Name: NBE (Services)
Arabic Content100%
Positive & Negative Comments
Applied Digital Media Sciences
Campaign Name: NBE (Services)
Total Sentiment Ration
Positive60%
Negative40%
Competitive Analysis
Based on the graph: The viewership on Bank Misr YouTube videos more than NBE
Competitive Analysis
National Bank of Egypt Bank Misr0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
views
Based on the graph:
The trends on Bank Misr more than NBE.
The trends on Bank Misr and NBE decrease during Ramadan
Competitive Analysis
Charity FoundationsRamadan Ads
Applied Digital Media Sciences
Campaign Name: Misr El Kheir
17,064Views
360Likes
5 Dislike
17Comments
The Campaign published on 29th June 2014
Applied Digital Media Sciences
Campaign Name: Misr El Kheir
The Campaign published on 29th June 2014
90%
Arabic comments
English comments
Applied Digital Media Sciences
Campaign Name: Misr El Kheir
The Campaign published on 29th June 2014
No negative comments
Applied Digital Media Sciences
Campaign Name: Misr El Kheir
3,406 Likes
155 Comments
331 Shares
Applied Digital Media Sciences
Campaign Name: Misr El Kheir
95%
Arabic comments
English comments
Applied Digital Media Sciences
Campaign Name: Misr El Kheir
No negative comments
Applied Digital Media Sciences
Campaign Name: الجوع مسلسل
1,177,720Views
103 Likes
17 Dislike
23 Comments
The Campaign published on 9th July 2014
Applied Digital Media Sciences
Campaign Name: الجوع مسلسل
The Campaign published on 9th July 2014
95%
Arabic comments
English comments
Applied Digital Media Sciences
Campaign Name: الجوع مسلسل
Applied Digital Media Sciences
Campaign Name: الجوع مسلسل
3,406 Likes
155 Comments
331 Shares
Applied Digital Media Sciences
Campaign Name: الجوع مسلسل
95%
Arabic comments
English comments
Applied Digital Media Sciences
Campaign Name: الجوع مسلسل
Competitive Analysis
Based on the graph: The viewership on المصري الطعام YouTube videos haveبنك
the highest number of views.
Competitive Analysis
المصري الطعام بنك الخير مصر0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
views
Based on the graph:
The trends on الخير more مصرthan المصري الطعام .بنك
Competitive Analysis
For more information please visit: www.media-sci.com
Applied Digital Media Sciences