online reputation management for designers & entrepreneurs

47
March 12, 2012 Jennifer Dewitt Rebranded media

Upload: jennifer-dewitt

Post on 18-Jun-2015

201 views

Category:

Entertainment & Humor


0 download

TRANSCRIPT

Page 1: Online Reputation Management for Designers & Entrepreneurs

March 12, 2012

Jennifer DewittRebranded media

Page 2: Online Reputation Management for Designers & Entrepreneurs

Thanks to

ORLANDO

Page 3: Online Reputation Management for Designers & Entrepreneurs

Sparkle Like AUnicorn

Page 4: Online Reputation Management for Designers & Entrepreneurs

Online reputationmanagementforDesigners +Entrepreneurs

Page 5: Online Reputation Management for Designers & Entrepreneurs

Let’s Talk about me

CashierLibrary AssistantStudentDishwasherHead BakerCable RunnerVolunteerNetwork SpecialistWeb designerCorporate TrainerComputer TechnicianHigh School TeacherCommunity EducatorTechnical editor

Camp DirectorPublic SpeakerWriterEducation DirectorEvent plannerManagerMarketing coordinatorContent ManagerSocial Media StrategistInternet MarketerHousepainterBusiness OwnerAIGA Board Member

Page 6: Online Reputation Management for Designers & Entrepreneurs

Warm up Exercise

Page 7: Online Reputation Management for Designers & Entrepreneurs

Warm up Exercise

one minute

Talk about an experience that Changed your life forever

Switch + Report

Page 8: Online Reputation Management for Designers & Entrepreneurs

You areShapedByexperience

Page 9: Online Reputation Management for Designers & Entrepreneurs

Surviving A robberyFalling in loveLosing a friendEating an endangered animalbeing powerlessTraveling the worldChanging your pathGetting unmarriedLeading a team to victory…or defeat

Page 10: Online Reputation Management for Designers & Entrepreneurs

An idea is born

Page 11: Online Reputation Management for Designers & Entrepreneurs

Theunicorn theory

Page 12: Online Reputation Management for Designers & Entrepreneurs

You are a unique creature

Page 13: Online Reputation Management for Designers & Entrepreneurs

DUH. It’s Scientific.

Page 14: Online Reputation Management for Designers & Entrepreneurs
Page 15: Online Reputation Management for Designers & Entrepreneurs
Page 16: Online Reputation Management for Designers & Entrepreneurs

You are a unique creature

Your experiences are like nobody else’s

Page 17: Online Reputation Management for Designers & Entrepreneurs
Page 18: Online Reputation Management for Designers & Entrepreneurs

You are a unique creature

Your experiences are like nobody else’s

You can do anything (in your own way)

Page 19: Online Reputation Management for Designers & Entrepreneurs

YOUR WORK HERE

Page 20: Online Reputation Management for Designers & Entrepreneurs

You are a unique creature

Your experiences are like nobody else’s

You can do anything (in your own way)

you need to protect yourself in order to survive

Page 21: Online Reputation Management for Designers & Entrepreneurs

How The UnicornTheory works

Page 22: Online Reputation Management for Designers & Entrepreneurs

It’sNotmagic

Page 23: Online Reputation Management for Designers & Entrepreneurs

Online reputation management

YOU

Page 24: Online Reputation Management for Designers & Entrepreneurs

proactive not reactive

Page 25: Online Reputation Management for Designers & Entrepreneurs

reactive

Page 26: Online Reputation Management for Designers & Entrepreneurs
Page 27: Online Reputation Management for Designers & Entrepreneurs
Page 28: Online Reputation Management for Designers & Entrepreneurs

proactive

Page 29: Online Reputation Management for Designers & Entrepreneurs

Make a plan

Page 30: Online Reputation Management for Designers & Entrepreneurs

What will your audience do?

What will you offer?

What story will you tell?

Page 31: Online Reputation Management for Designers & Entrepreneurs

Good content is king

Page 32: Online Reputation Management for Designers & Entrepreneurs

proactive not reactive

Know where to spend your time

Page 33: Online Reputation Management for Designers & Entrepreneurs

BLOG

Page 34: Online Reputation Management for Designers & Entrepreneurs

Invest in your own real estate

Page 35: Online Reputation Management for Designers & Entrepreneurs

basics500 words or lessAnchor text for Photos & VideosRelevant & UsefulTap into passionRemember the storyRespondSharing tools

Page 36: Online Reputation Management for Designers & Entrepreneurs

Social

Etc.

Page 37: Online Reputation Management for Designers & Entrepreneurs
Page 38: Online Reputation Management for Designers & Entrepreneurs

Questions

Page 39: Online Reputation Management for Designers & Entrepreneurs

proactive not reactive

Know where to spend your time

Use tools that work for you

Page 40: Online Reputation Management for Designers & Entrepreneurs

Dashboard tools

Page 41: Online Reputation Management for Designers & Entrepreneurs

Dashboard tools

Page 42: Online Reputation Management for Designers & Entrepreneurs

proactive not reactive

Know where to spend your time

Use tools that work for you

Share & Protect

Page 43: Online Reputation Management for Designers & Entrepreneurs

share Yourself

Page 44: Online Reputation Management for Designers & Entrepreneurs

Notes on Protection

Google Yourselfregularly

Page 45: Online Reputation Management for Designers & Entrepreneurs

Notes on protection

Google YourselfregularlySearch for your work + products

Page 46: Online Reputation Management for Designers & Entrepreneurs

Let’s discuss

Page 47: Online Reputation Management for Designers & Entrepreneurs

Rebranded Media

New media education for the masses

Rebrandedmedia.com