online reputation management for designers & entrepreneurs
TRANSCRIPT
March 12, 2012
Jennifer DewittRebranded media
Thanks to
ORLANDO
Sparkle Like AUnicorn
Online reputationmanagementforDesigners +Entrepreneurs
Let’s Talk about me
CashierLibrary AssistantStudentDishwasherHead BakerCable RunnerVolunteerNetwork SpecialistWeb designerCorporate TrainerComputer TechnicianHigh School TeacherCommunity EducatorTechnical editor
Camp DirectorPublic SpeakerWriterEducation DirectorEvent plannerManagerMarketing coordinatorContent ManagerSocial Media StrategistInternet MarketerHousepainterBusiness OwnerAIGA Board Member
Warm up Exercise
Warm up Exercise
one minute
Talk about an experience that Changed your life forever
Switch + Report
You areShapedByexperience
Surviving A robberyFalling in loveLosing a friendEating an endangered animalbeing powerlessTraveling the worldChanging your pathGetting unmarriedLeading a team to victory…or defeat
An idea is born
Theunicorn theory
You are a unique creature
DUH. It’s Scientific.
You are a unique creature
Your experiences are like nobody else’s
You are a unique creature
Your experiences are like nobody else’s
You can do anything (in your own way)
YOUR WORK HERE
You are a unique creature
Your experiences are like nobody else’s
You can do anything (in your own way)
you need to protect yourself in order to survive
How The UnicornTheory works
It’sNotmagic
Online reputation management
YOU
proactive not reactive
reactive
proactive
Make a plan
What will your audience do?
What will you offer?
What story will you tell?
Good content is king
proactive not reactive
Know where to spend your time
BLOG
Invest in your own real estate
basics500 words or lessAnchor text for Photos & VideosRelevant & UsefulTap into passionRemember the storyRespondSharing tools
Social
Etc.
Questions
proactive not reactive
Know where to spend your time
Use tools that work for you
Dashboard tools
Dashboard tools
proactive not reactive
Know where to spend your time
Use tools that work for you
Share & Protect
share Yourself
Notes on Protection
Google Yourselfregularly
Notes on protection
Google YourselfregularlySearch for your work + products
Let’s discuss
Rebranded Media
New media education for the masses
Rebrandedmedia.com