online publishing trends
DESCRIPTION
A brief summary of changing trends in online publishing by digital design and branding agency, TonicTRANSCRIPT
Trends affecting online publishing Designing ‘Brand Interaction’
Online Publishing The changing landscape
Digital Print
Up to date news International Advisor
Portfolio Advisor
Expert Investor Europe
In depth research Opinion
Networking Communication / Dialogue Events
Online Publishing From printed publication to multi-channel news service
What does multi-channel
look like?
Mobile
Synergy
Social Media
RSS
Relevant
Rich (video) or Low fi (mobile)
Choice
Personalised content on demand Pre-filtered
Personalised
Linked
Aggregated and syndicated to many places
Real time
First to known with linked content Future content must be agile
Online Publishing A digital approach to content
Online Publishing Building longer term community
Icon to indentify staff
Recommend comments
Staff clearly indicated
Overcome concerns around privacy by allowing anonymous commentary
Include variety of sharing methods
Contributor, reader and participant
Twitter platform for quick updates
Extend your events to include podcasts, ‘business cards’, Q/A session, video webcasts, (private) chat rooms, downloadable presentations
Support exchange of information
‘Save This’ is a local bookmarking service for registered users –e.g. FT has ‘Clip this’
Profiles
Events
Sharing
Discussion
Build an online
community
• By author • Archive • Relevant / related stories
• Most shared • Readers choice • Editors choice • Most popular
Online Publishing Increasing dwell time & engagement
Podcasts
Tagging
Email reminders
What we’re reading
Popular stories
Video
Improved search Enhance the
service