online presence development-part 2

30
How to Create an Online Presence for Your Business Anthony W. Tucker RSU Innovation Center [email protected] Twit ter: @Brand_Tuck Day 2 E-Commerce Search Engine Optimization Web Analytics Social Media View this Presentation on http://www.GetMeFoundOnline.com

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This presentation is in regards to the second part of the two-part Online Presence Development Workshop Series that I teach in Northeast Oklahoma to small businesses, community organizations, and non-profits. The whole workshop is built on the principles of getting the business professional or owner to see the value of building one's brand identity on the internet via website development, search engine optimization, and social media marketing. To learn more about the workshop visit the online resource center, http://www.GetMeFoundOnline.com.

TRANSCRIPT

Page 1: Online Presence Development-Part 2

How to Create an Online Presence for Your BusinessAnthony W TuckerRSU Innovation CenteratuckerRSUedu Twitter Brand_Tuck

Day 2

bull E-Commerce

bull Search Engine

Optimization

bull Web Analytics

bull Social Media

View this Presentation on httpwwwGetMeFoundOnlinecom

What Wersquore Going to Cover0 Website Development

0E-Commerce Website Platforms0Web Analytics0Search Engine Optimization0Pay-Per-Click Search Engine amp Social Media Promotion

0 Social Media Development0 Google

0Leveraging for small business0Google industry secrets

0 Building Your Brandrsquos Identity0Presented by Branding Specialist Brandon Irby

View this Presentation on httpwwwGetMeFoundOnlinecom

Todayrsquos Objectives0Learn how to turn your small local business into a

world-wide enterprise with Shopify0Get your website found online through leveraging

0 Organic Search Engine Optimization0Hiring Someone or Doing it Yourself

0 Non-Organic Search Engine Optimization0Pay-Per-Click Paid Placement (Time amp Space)

0 Google Ad Network0 Unplanned Purchases

0Learn how to analyze your websitersquos performance0Learn how to turn social media into a revenue stream

for your business

View this Presentation on httpwwwGetMeFoundOnlinecom

Skyscrapers Arenrsquot Built Overnight

0 You will get what you put into your online presence development for you business

0 If you have questions please donrsquot be afraid to ask today tomorrow next week or whenever The Innovation Center is a resource for you

0 Frustration is bound to come when developing your online presence but you must persevere to build the competitive advantage it can bring your business or community organization

0 Leverage the new Online Resource Center for industry insight self-help videos directory of who to hire and register for future workshops that focus on specific online presence development functions that you would like to learn more on

View this Presentation on httpwwwGetMeFoundOnlinecom

BING IT TIME

Homework Review

Top Websites0 Red Dress Boutique

0 Great use of custom application0 Great use of categories for types

of clothes and by price range0 Easy to operate0 Does need major search engine

optimization work0 Needs to encourage social

sharing of every product listed0 Example ShareThis application

Top Facebook Business Pages0 httpswwwfacebookcomImpressionsnwa

0 Custom HTML Applications0 Browse Store0 Restock Notify0 Instagram0 Sign up for Shopping Cart0 How to Order

0 Major Return on Investment on Facebook by leveraging displayingselling product direct on Facebook with RunShip amp RunHold comments to photos on Facebook timeline

0 Major website work needed to compliment social media stature

0 Must champion shipping and have solidconsistent refund process in place

View this Presentation on httpwwwGetMeFoundOnlinecom

Facebook ActivityPersonal Page Versus

Business PageImportance to search engine rankingsmdashClaremore boutique example

My Lucky 7 Tips to Market Dominance

1 Building the Brand 2 Situational Analysis3 Build a Strategy for your Website Development4 Build Your SEO Strategy5 Analyze Your Website Performance6 Become Socially Responsible7 Make Google Your Friend

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 3 Building a Strategy for your Website Revisited

0Now that we know what the market looks like it is time to build a strategy for your brand

0Are you going to hire someone or do it yourself0Have SMART goals for your website development and

social media strategies 0 Increase traffic from northeastern Oklahoma by 200 in

first three months of new site0 Increase engagement on Facebook by 500 fans in the first

three weeks of the optimized Facebook page0 Be on the first page for local results for specific industry in

first six months

View this Presentation on httpwwwGetMeFoundOnlinecom

Available Platforms0 Wix (Drag and Drop)

0 App market is available0 SquareSpace (Drag and Drop)

0 Example Ontario PC0 Weebly (Drag and Drop)

0 Example Build Bartlesville0 WordPress

0 Example bugRIGHT0 Plug-in market is available

View this Presentation on httpwwwGetMeFoundOnlinecom

E-Commerce Website Platform

0Shopify is an e-commerce website platform that makes designing a website and selling products easy for small businesses

0Shopify represents an engaging user friendly website that offers search engine optimization tools to earn your site Google street cred

0Take your local business to a world-wide market with new revenue streams

0Key features of Shopify0 httpwwwshopifycomwebsitetemplates

View this Presentation on httpwwwGetMeFoundOnlinecom

Options for Building Your Shopify Website

Option 10 Hire a developer to design a

custom template and setup the site0 Includes setting up for

search engine optimization0 Setting you as the business

owner up as the admin to upload images pages videos and more from mobile phone or tablet

Option 20 Do it yourself Take on the world-

wide market with a strategy on your own0 Use a stock template from Shopifyrsquos

template market place0 Register your website with

GoogleBing0 Optimizing each product page and

content page with keywords and SEO tactics

0 Upload images content and keep track of orders

0 Link with social media to create traffic and additional revenue streams

0 Leverage new applications to increase engagement and functionality

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 4Build Your SEO Strategy0 Leverage the situational analysis conducted for the web development

strategy to analyze the following0 Keywords competitors are using0 SEO tactics that competitors are using

0 Strong Tagging0 Bolded text mean STRONG TAGGED

0 GoogleBing focuses on those key terms

0Micro-Tagging0 Way of the future that will tell search engines exactly what the page represents Example Murphyrsquos

Steakhouse in Bartlesville Okla would have Micro-Tags for local restaurant with location featuring Bartlesville Okla or near Tulsa Okla

0 Leverage Google AdWords Keyword Tool to analyze keywords per industry0 Organic vs Non-Organic Search Engine Marketing

0 Understand the importance of SEO dominance on all content 0 GoogleBing canrsquot read or properly index FlashJava or images without a

proper ALT Tag and file name0 Continue to modifying strategy to continue to increase traffic and conversion

ratesView this Presentation on httpwwwGetMeFoundOnlinecom

Option 1 Hire a SEO Juice Man0 Much like scenario when hiring a web developer must have a strategy in

place before meeting with potential SEO Juice Men0 Have list of competitors readily available geographic target market and

targeted audience0 Be ready to pay monthly fee and expect to receive updates including

0 Monthly Google Analytics Report0 Google AdWords Reports

0 Tell them you want a SEO strategy for planned and unplanned purchases0 Planned

0 Someone Googles the keywords Arena Tools for Tractor your business should be on the first page if you sell arena tools

0 Unplanned0 Someone who has known history of looking at arena tools for tractors on

the internet or social media sees ad on a website relating to arena tools for tractors

0 Think impulse buying at a grocery store with end caps and products at the check out

View this Presentation on httpwwwGetMeFoundOnlinecom

Example of SEO Juice Man

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Do it Yourself0 Leverage SEO assistance apps or plug-ins if available for your website

development platform0 Register with Google Analytics to analyze traffic

0 Are visitors bouncing (exiting) from you site to soon0 Are visitors getting to the desired take action page on your website0 Just because you have traffic does not mean you have the right traffic

0 Conversion rates and ROI

0 Have a strategy for both0 Organic SEO

0 How do you make your site seem more credible and relevant to search engines0 Build back links and continually add new content that is engaging and contains keywords

0 Non-Organic SEO0 In the beginning of launching a website or new SEO strategy it is highly

recommended to leverage non-organic paid placement to earn more traffic and higher rankings0 Google AdWords0 Facebook Ads0 Display Ad placement on targeted websites

0 ESPN0 High Plains Journal

View this Presentation on httpwwwGetMeFoundOnlinecom

SEO Tactics That Will Earn You Google Cred

0 Have a domain name with specific keywords in the actual domain name0 Example TulsaMetalRoofingcom0 You can make this domain name your main domain name and

then have multiple other domain names that point back to your website

0 If you post videos to YouTubeVimeo ensure that you use key terms in the title of the video and keyword section

0 Have internal links on each page of your website0 Update your content regularly 0 Save every image that is placed on your website with

keywords0 Example WeddingCakeBakersTulsajpeg

View this Presentation on httpwwwGetMeFoundOnlinecom

SEO Industry Secrets0 You can submit your website and subsequent webpages to be

indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by

placing code on your website0 Strong Tag the products you offer and the markets you

compete in on the homepage of your website 0 Example bugRIGHT

0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both

in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 5 Analyze Your Websitersquos Performance

0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances

0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance

0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities

0 Enter world-wide market by building the brand through e-commerce and social media

0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools

View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom

Option 1 Hire Help

0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help

0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center

(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website

social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Be a GUERRILLA Do It Yourself

0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics

0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based

on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate

0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 6 Become Socially (Social Media) Responsible

0 The important reasons why to leverage social media0 Build your brand

0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die

These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media

0 Google+0 Facebook

0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just

as important on social media0 Earn search engine optimization juice for your website Gives your company not only another

touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing

0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content

0 Official hashtags () through Twitter promotions through Facebook etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook

business page0 Have a strategic plan for getting traffic to your Facebook business page

0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all

marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target

market0 Example bugRIGHT

0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network

0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter

View this Presentation httpwwwGetMeFoundOnlinecom

Facebook Business Page Advanced Tactics

0 Make sure to post a specific link on each and every photo or video you upload to your page

0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers

on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram

0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page

0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image

0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom

How to Schedule Your Social Media Posts

0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite

0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard

0Best of all Hootsuite is free for small businesses with less than 5 social media accounts

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More About Social Media Platforms Online

0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms

0YouTube0Vimeo

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 7 Make Google Your Friend

0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places

0Organic placement in Google Search Engine Rankings0Non-Organic Options

0 Pay-Per-Click0 Google Offers

0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More on Googling for Businesses Online

0GetMeFoundOnlinecomresources

Homework for After Day 2

0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and

filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with

any questions

View this Presentation on httpwwwGetMeFoundOnlinecom

Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom

  • How to Create an Online Presence for Your Business
  • What Wersquore Going to Cover
  • Todayrsquos Objectives
  • Skyscrapers Arenrsquot Built Overnight
  • BING IT TIME
  • Homework Review
  • Facebook Activity Personal Page Versus Business Page
  • My Lucky 7 Tips to Market Dominance
  • Step 3 Building a Strategy for your Website Revisited
  • Available Platforms
  • E-Commerce Website Platform
  • Options for Building Your Shopify Website
  • Step 4Build Your SEO Strategy
  • Option 1 Hire a SEO Juice Man
  • Example of SEO Juice Man
  • Option 2 Do it Yourself
  • SEO Tactics That Will Earn You Google Cred
  • SEO Industry Secrets
  • Step 5 Analyze Your Websitersquos Performance
  • Option 1 Hire Help
  • Option 2 Be a GUERRILLA Do It Yourself
  • Step 6 Become Socially (Social Media) Responsible
  • Facebook Business Pages Basics
  • Facebook Business Page Advanced Tactics
  • How to Schedule Your Social Media Posts
  • Learn More About Social Media Platforms Online
  • Step 7 Make Google Your Friend
  • Learn More on Googling for Businesses Online
  • Homework for After Day 2
  • Got Questions
Page 2: Online Presence Development-Part 2

What Wersquore Going to Cover0 Website Development

0E-Commerce Website Platforms0Web Analytics0Search Engine Optimization0Pay-Per-Click Search Engine amp Social Media Promotion

0 Social Media Development0 Google

0Leveraging for small business0Google industry secrets

0 Building Your Brandrsquos Identity0Presented by Branding Specialist Brandon Irby

View this Presentation on httpwwwGetMeFoundOnlinecom

Todayrsquos Objectives0Learn how to turn your small local business into a

world-wide enterprise with Shopify0Get your website found online through leveraging

0 Organic Search Engine Optimization0Hiring Someone or Doing it Yourself

0 Non-Organic Search Engine Optimization0Pay-Per-Click Paid Placement (Time amp Space)

0 Google Ad Network0 Unplanned Purchases

0Learn how to analyze your websitersquos performance0Learn how to turn social media into a revenue stream

for your business

View this Presentation on httpwwwGetMeFoundOnlinecom

Skyscrapers Arenrsquot Built Overnight

0 You will get what you put into your online presence development for you business

0 If you have questions please donrsquot be afraid to ask today tomorrow next week or whenever The Innovation Center is a resource for you

0 Frustration is bound to come when developing your online presence but you must persevere to build the competitive advantage it can bring your business or community organization

0 Leverage the new Online Resource Center for industry insight self-help videos directory of who to hire and register for future workshops that focus on specific online presence development functions that you would like to learn more on

View this Presentation on httpwwwGetMeFoundOnlinecom

BING IT TIME

Homework Review

Top Websites0 Red Dress Boutique

0 Great use of custom application0 Great use of categories for types

of clothes and by price range0 Easy to operate0 Does need major search engine

optimization work0 Needs to encourage social

sharing of every product listed0 Example ShareThis application

Top Facebook Business Pages0 httpswwwfacebookcomImpressionsnwa

0 Custom HTML Applications0 Browse Store0 Restock Notify0 Instagram0 Sign up for Shopping Cart0 How to Order

0 Major Return on Investment on Facebook by leveraging displayingselling product direct on Facebook with RunShip amp RunHold comments to photos on Facebook timeline

0 Major website work needed to compliment social media stature

0 Must champion shipping and have solidconsistent refund process in place

View this Presentation on httpwwwGetMeFoundOnlinecom

Facebook ActivityPersonal Page Versus

Business PageImportance to search engine rankingsmdashClaremore boutique example

My Lucky 7 Tips to Market Dominance

1 Building the Brand 2 Situational Analysis3 Build a Strategy for your Website Development4 Build Your SEO Strategy5 Analyze Your Website Performance6 Become Socially Responsible7 Make Google Your Friend

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 3 Building a Strategy for your Website Revisited

0Now that we know what the market looks like it is time to build a strategy for your brand

0Are you going to hire someone or do it yourself0Have SMART goals for your website development and

social media strategies 0 Increase traffic from northeastern Oklahoma by 200 in

first three months of new site0 Increase engagement on Facebook by 500 fans in the first

three weeks of the optimized Facebook page0 Be on the first page for local results for specific industry in

first six months

View this Presentation on httpwwwGetMeFoundOnlinecom

Available Platforms0 Wix (Drag and Drop)

0 App market is available0 SquareSpace (Drag and Drop)

0 Example Ontario PC0 Weebly (Drag and Drop)

0 Example Build Bartlesville0 WordPress

0 Example bugRIGHT0 Plug-in market is available

View this Presentation on httpwwwGetMeFoundOnlinecom

E-Commerce Website Platform

0Shopify is an e-commerce website platform that makes designing a website and selling products easy for small businesses

0Shopify represents an engaging user friendly website that offers search engine optimization tools to earn your site Google street cred

0Take your local business to a world-wide market with new revenue streams

0Key features of Shopify0 httpwwwshopifycomwebsitetemplates

View this Presentation on httpwwwGetMeFoundOnlinecom

Options for Building Your Shopify Website

Option 10 Hire a developer to design a

custom template and setup the site0 Includes setting up for

search engine optimization0 Setting you as the business

owner up as the admin to upload images pages videos and more from mobile phone or tablet

Option 20 Do it yourself Take on the world-

wide market with a strategy on your own0 Use a stock template from Shopifyrsquos

template market place0 Register your website with

GoogleBing0 Optimizing each product page and

content page with keywords and SEO tactics

0 Upload images content and keep track of orders

0 Link with social media to create traffic and additional revenue streams

0 Leverage new applications to increase engagement and functionality

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 4Build Your SEO Strategy0 Leverage the situational analysis conducted for the web development

strategy to analyze the following0 Keywords competitors are using0 SEO tactics that competitors are using

0 Strong Tagging0 Bolded text mean STRONG TAGGED

0 GoogleBing focuses on those key terms

0Micro-Tagging0 Way of the future that will tell search engines exactly what the page represents Example Murphyrsquos

Steakhouse in Bartlesville Okla would have Micro-Tags for local restaurant with location featuring Bartlesville Okla or near Tulsa Okla

0 Leverage Google AdWords Keyword Tool to analyze keywords per industry0 Organic vs Non-Organic Search Engine Marketing

0 Understand the importance of SEO dominance on all content 0 GoogleBing canrsquot read or properly index FlashJava or images without a

proper ALT Tag and file name0 Continue to modifying strategy to continue to increase traffic and conversion

ratesView this Presentation on httpwwwGetMeFoundOnlinecom

Option 1 Hire a SEO Juice Man0 Much like scenario when hiring a web developer must have a strategy in

place before meeting with potential SEO Juice Men0 Have list of competitors readily available geographic target market and

targeted audience0 Be ready to pay monthly fee and expect to receive updates including

0 Monthly Google Analytics Report0 Google AdWords Reports

0 Tell them you want a SEO strategy for planned and unplanned purchases0 Planned

0 Someone Googles the keywords Arena Tools for Tractor your business should be on the first page if you sell arena tools

0 Unplanned0 Someone who has known history of looking at arena tools for tractors on

the internet or social media sees ad on a website relating to arena tools for tractors

0 Think impulse buying at a grocery store with end caps and products at the check out

View this Presentation on httpwwwGetMeFoundOnlinecom

Example of SEO Juice Man

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Do it Yourself0 Leverage SEO assistance apps or plug-ins if available for your website

development platform0 Register with Google Analytics to analyze traffic

0 Are visitors bouncing (exiting) from you site to soon0 Are visitors getting to the desired take action page on your website0 Just because you have traffic does not mean you have the right traffic

0 Conversion rates and ROI

0 Have a strategy for both0 Organic SEO

0 How do you make your site seem more credible and relevant to search engines0 Build back links and continually add new content that is engaging and contains keywords

0 Non-Organic SEO0 In the beginning of launching a website or new SEO strategy it is highly

recommended to leverage non-organic paid placement to earn more traffic and higher rankings0 Google AdWords0 Facebook Ads0 Display Ad placement on targeted websites

0 ESPN0 High Plains Journal

View this Presentation on httpwwwGetMeFoundOnlinecom

SEO Tactics That Will Earn You Google Cred

0 Have a domain name with specific keywords in the actual domain name0 Example TulsaMetalRoofingcom0 You can make this domain name your main domain name and

then have multiple other domain names that point back to your website

0 If you post videos to YouTubeVimeo ensure that you use key terms in the title of the video and keyword section

0 Have internal links on each page of your website0 Update your content regularly 0 Save every image that is placed on your website with

keywords0 Example WeddingCakeBakersTulsajpeg

View this Presentation on httpwwwGetMeFoundOnlinecom

SEO Industry Secrets0 You can submit your website and subsequent webpages to be

indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by

placing code on your website0 Strong Tag the products you offer and the markets you

compete in on the homepage of your website 0 Example bugRIGHT

0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both

in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 5 Analyze Your Websitersquos Performance

0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances

0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance

0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities

0 Enter world-wide market by building the brand through e-commerce and social media

0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools

View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom

Option 1 Hire Help

0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help

0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center

(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website

social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Be a GUERRILLA Do It Yourself

0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics

0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based

on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate

0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 6 Become Socially (Social Media) Responsible

0 The important reasons why to leverage social media0 Build your brand

0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die

These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media

0 Google+0 Facebook

0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just

as important on social media0 Earn search engine optimization juice for your website Gives your company not only another

touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing

0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content

0 Official hashtags () through Twitter promotions through Facebook etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook

business page0 Have a strategic plan for getting traffic to your Facebook business page

0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all

marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target

market0 Example bugRIGHT

0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network

0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter

View this Presentation httpwwwGetMeFoundOnlinecom

Facebook Business Page Advanced Tactics

0 Make sure to post a specific link on each and every photo or video you upload to your page

0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers

on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram

0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page

0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image

0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom

How to Schedule Your Social Media Posts

0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite

0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard

0Best of all Hootsuite is free for small businesses with less than 5 social media accounts

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More About Social Media Platforms Online

0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms

0YouTube0Vimeo

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 7 Make Google Your Friend

0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places

0Organic placement in Google Search Engine Rankings0Non-Organic Options

0 Pay-Per-Click0 Google Offers

0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More on Googling for Businesses Online

0GetMeFoundOnlinecomresources

Homework for After Day 2

0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and

filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with

any questions

View this Presentation on httpwwwGetMeFoundOnlinecom

Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom

  • How to Create an Online Presence for Your Business
  • What Wersquore Going to Cover
  • Todayrsquos Objectives
  • Skyscrapers Arenrsquot Built Overnight
  • BING IT TIME
  • Homework Review
  • Facebook Activity Personal Page Versus Business Page
  • My Lucky 7 Tips to Market Dominance
  • Step 3 Building a Strategy for your Website Revisited
  • Available Platforms
  • E-Commerce Website Platform
  • Options for Building Your Shopify Website
  • Step 4Build Your SEO Strategy
  • Option 1 Hire a SEO Juice Man
  • Example of SEO Juice Man
  • Option 2 Do it Yourself
  • SEO Tactics That Will Earn You Google Cred
  • SEO Industry Secrets
  • Step 5 Analyze Your Websitersquos Performance
  • Option 1 Hire Help
  • Option 2 Be a GUERRILLA Do It Yourself
  • Step 6 Become Socially (Social Media) Responsible
  • Facebook Business Pages Basics
  • Facebook Business Page Advanced Tactics
  • How to Schedule Your Social Media Posts
  • Learn More About Social Media Platforms Online
  • Step 7 Make Google Your Friend
  • Learn More on Googling for Businesses Online
  • Homework for After Day 2
  • Got Questions
Page 3: Online Presence Development-Part 2

Todayrsquos Objectives0Learn how to turn your small local business into a

world-wide enterprise with Shopify0Get your website found online through leveraging

0 Organic Search Engine Optimization0Hiring Someone or Doing it Yourself

0 Non-Organic Search Engine Optimization0Pay-Per-Click Paid Placement (Time amp Space)

0 Google Ad Network0 Unplanned Purchases

0Learn how to analyze your websitersquos performance0Learn how to turn social media into a revenue stream

for your business

View this Presentation on httpwwwGetMeFoundOnlinecom

Skyscrapers Arenrsquot Built Overnight

0 You will get what you put into your online presence development for you business

0 If you have questions please donrsquot be afraid to ask today tomorrow next week or whenever The Innovation Center is a resource for you

0 Frustration is bound to come when developing your online presence but you must persevere to build the competitive advantage it can bring your business or community organization

0 Leverage the new Online Resource Center for industry insight self-help videos directory of who to hire and register for future workshops that focus on specific online presence development functions that you would like to learn more on

View this Presentation on httpwwwGetMeFoundOnlinecom

BING IT TIME

Homework Review

Top Websites0 Red Dress Boutique

0 Great use of custom application0 Great use of categories for types

of clothes and by price range0 Easy to operate0 Does need major search engine

optimization work0 Needs to encourage social

sharing of every product listed0 Example ShareThis application

Top Facebook Business Pages0 httpswwwfacebookcomImpressionsnwa

0 Custom HTML Applications0 Browse Store0 Restock Notify0 Instagram0 Sign up for Shopping Cart0 How to Order

0 Major Return on Investment on Facebook by leveraging displayingselling product direct on Facebook with RunShip amp RunHold comments to photos on Facebook timeline

0 Major website work needed to compliment social media stature

0 Must champion shipping and have solidconsistent refund process in place

View this Presentation on httpwwwGetMeFoundOnlinecom

Facebook ActivityPersonal Page Versus

Business PageImportance to search engine rankingsmdashClaremore boutique example

My Lucky 7 Tips to Market Dominance

1 Building the Brand 2 Situational Analysis3 Build a Strategy for your Website Development4 Build Your SEO Strategy5 Analyze Your Website Performance6 Become Socially Responsible7 Make Google Your Friend

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 3 Building a Strategy for your Website Revisited

0Now that we know what the market looks like it is time to build a strategy for your brand

0Are you going to hire someone or do it yourself0Have SMART goals for your website development and

social media strategies 0 Increase traffic from northeastern Oklahoma by 200 in

first three months of new site0 Increase engagement on Facebook by 500 fans in the first

three weeks of the optimized Facebook page0 Be on the first page for local results for specific industry in

first six months

View this Presentation on httpwwwGetMeFoundOnlinecom

Available Platforms0 Wix (Drag and Drop)

0 App market is available0 SquareSpace (Drag and Drop)

0 Example Ontario PC0 Weebly (Drag and Drop)

0 Example Build Bartlesville0 WordPress

0 Example bugRIGHT0 Plug-in market is available

View this Presentation on httpwwwGetMeFoundOnlinecom

E-Commerce Website Platform

0Shopify is an e-commerce website platform that makes designing a website and selling products easy for small businesses

0Shopify represents an engaging user friendly website that offers search engine optimization tools to earn your site Google street cred

0Take your local business to a world-wide market with new revenue streams

0Key features of Shopify0 httpwwwshopifycomwebsitetemplates

View this Presentation on httpwwwGetMeFoundOnlinecom

Options for Building Your Shopify Website

Option 10 Hire a developer to design a

custom template and setup the site0 Includes setting up for

search engine optimization0 Setting you as the business

owner up as the admin to upload images pages videos and more from mobile phone or tablet

Option 20 Do it yourself Take on the world-

wide market with a strategy on your own0 Use a stock template from Shopifyrsquos

template market place0 Register your website with

GoogleBing0 Optimizing each product page and

content page with keywords and SEO tactics

0 Upload images content and keep track of orders

0 Link with social media to create traffic and additional revenue streams

0 Leverage new applications to increase engagement and functionality

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 4Build Your SEO Strategy0 Leverage the situational analysis conducted for the web development

strategy to analyze the following0 Keywords competitors are using0 SEO tactics that competitors are using

0 Strong Tagging0 Bolded text mean STRONG TAGGED

0 GoogleBing focuses on those key terms

0Micro-Tagging0 Way of the future that will tell search engines exactly what the page represents Example Murphyrsquos

Steakhouse in Bartlesville Okla would have Micro-Tags for local restaurant with location featuring Bartlesville Okla or near Tulsa Okla

0 Leverage Google AdWords Keyword Tool to analyze keywords per industry0 Organic vs Non-Organic Search Engine Marketing

0 Understand the importance of SEO dominance on all content 0 GoogleBing canrsquot read or properly index FlashJava or images without a

proper ALT Tag and file name0 Continue to modifying strategy to continue to increase traffic and conversion

ratesView this Presentation on httpwwwGetMeFoundOnlinecom

Option 1 Hire a SEO Juice Man0 Much like scenario when hiring a web developer must have a strategy in

place before meeting with potential SEO Juice Men0 Have list of competitors readily available geographic target market and

targeted audience0 Be ready to pay monthly fee and expect to receive updates including

0 Monthly Google Analytics Report0 Google AdWords Reports

0 Tell them you want a SEO strategy for planned and unplanned purchases0 Planned

0 Someone Googles the keywords Arena Tools for Tractor your business should be on the first page if you sell arena tools

0 Unplanned0 Someone who has known history of looking at arena tools for tractors on

the internet or social media sees ad on a website relating to arena tools for tractors

0 Think impulse buying at a grocery store with end caps and products at the check out

View this Presentation on httpwwwGetMeFoundOnlinecom

Example of SEO Juice Man

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Do it Yourself0 Leverage SEO assistance apps or plug-ins if available for your website

development platform0 Register with Google Analytics to analyze traffic

0 Are visitors bouncing (exiting) from you site to soon0 Are visitors getting to the desired take action page on your website0 Just because you have traffic does not mean you have the right traffic

0 Conversion rates and ROI

0 Have a strategy for both0 Organic SEO

0 How do you make your site seem more credible and relevant to search engines0 Build back links and continually add new content that is engaging and contains keywords

0 Non-Organic SEO0 In the beginning of launching a website or new SEO strategy it is highly

recommended to leverage non-organic paid placement to earn more traffic and higher rankings0 Google AdWords0 Facebook Ads0 Display Ad placement on targeted websites

0 ESPN0 High Plains Journal

View this Presentation on httpwwwGetMeFoundOnlinecom

SEO Tactics That Will Earn You Google Cred

0 Have a domain name with specific keywords in the actual domain name0 Example TulsaMetalRoofingcom0 You can make this domain name your main domain name and

then have multiple other domain names that point back to your website

0 If you post videos to YouTubeVimeo ensure that you use key terms in the title of the video and keyword section

0 Have internal links on each page of your website0 Update your content regularly 0 Save every image that is placed on your website with

keywords0 Example WeddingCakeBakersTulsajpeg

View this Presentation on httpwwwGetMeFoundOnlinecom

SEO Industry Secrets0 You can submit your website and subsequent webpages to be

indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by

placing code on your website0 Strong Tag the products you offer and the markets you

compete in on the homepage of your website 0 Example bugRIGHT

0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both

in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 5 Analyze Your Websitersquos Performance

0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances

0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance

0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities

0 Enter world-wide market by building the brand through e-commerce and social media

0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools

View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom

Option 1 Hire Help

0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help

0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center

(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website

social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Be a GUERRILLA Do It Yourself

0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics

0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based

on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate

0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 6 Become Socially (Social Media) Responsible

0 The important reasons why to leverage social media0 Build your brand

0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die

These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media

0 Google+0 Facebook

0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just

as important on social media0 Earn search engine optimization juice for your website Gives your company not only another

touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing

0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content

0 Official hashtags () through Twitter promotions through Facebook etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook

business page0 Have a strategic plan for getting traffic to your Facebook business page

0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all

marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target

market0 Example bugRIGHT

0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network

0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter

View this Presentation httpwwwGetMeFoundOnlinecom

Facebook Business Page Advanced Tactics

0 Make sure to post a specific link on each and every photo or video you upload to your page

0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers

on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram

0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page

0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image

0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom

How to Schedule Your Social Media Posts

0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite

0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard

0Best of all Hootsuite is free for small businesses with less than 5 social media accounts

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More About Social Media Platforms Online

0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms

0YouTube0Vimeo

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 7 Make Google Your Friend

0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places

0Organic placement in Google Search Engine Rankings0Non-Organic Options

0 Pay-Per-Click0 Google Offers

0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More on Googling for Businesses Online

0GetMeFoundOnlinecomresources

Homework for After Day 2

0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and

filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with

any questions

View this Presentation on httpwwwGetMeFoundOnlinecom

Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom

  • How to Create an Online Presence for Your Business
  • What Wersquore Going to Cover
  • Todayrsquos Objectives
  • Skyscrapers Arenrsquot Built Overnight
  • BING IT TIME
  • Homework Review
  • Facebook Activity Personal Page Versus Business Page
  • My Lucky 7 Tips to Market Dominance
  • Step 3 Building a Strategy for your Website Revisited
  • Available Platforms
  • E-Commerce Website Platform
  • Options for Building Your Shopify Website
  • Step 4Build Your SEO Strategy
  • Option 1 Hire a SEO Juice Man
  • Example of SEO Juice Man
  • Option 2 Do it Yourself
  • SEO Tactics That Will Earn You Google Cred
  • SEO Industry Secrets
  • Step 5 Analyze Your Websitersquos Performance
  • Option 1 Hire Help
  • Option 2 Be a GUERRILLA Do It Yourself
  • Step 6 Become Socially (Social Media) Responsible
  • Facebook Business Pages Basics
  • Facebook Business Page Advanced Tactics
  • How to Schedule Your Social Media Posts
  • Learn More About Social Media Platforms Online
  • Step 7 Make Google Your Friend
  • Learn More on Googling for Businesses Online
  • Homework for After Day 2
  • Got Questions
Page 4: Online Presence Development-Part 2

Skyscrapers Arenrsquot Built Overnight

0 You will get what you put into your online presence development for you business

0 If you have questions please donrsquot be afraid to ask today tomorrow next week or whenever The Innovation Center is a resource for you

0 Frustration is bound to come when developing your online presence but you must persevere to build the competitive advantage it can bring your business or community organization

0 Leverage the new Online Resource Center for industry insight self-help videos directory of who to hire and register for future workshops that focus on specific online presence development functions that you would like to learn more on

View this Presentation on httpwwwGetMeFoundOnlinecom

BING IT TIME

Homework Review

Top Websites0 Red Dress Boutique

0 Great use of custom application0 Great use of categories for types

of clothes and by price range0 Easy to operate0 Does need major search engine

optimization work0 Needs to encourage social

sharing of every product listed0 Example ShareThis application

Top Facebook Business Pages0 httpswwwfacebookcomImpressionsnwa

0 Custom HTML Applications0 Browse Store0 Restock Notify0 Instagram0 Sign up for Shopping Cart0 How to Order

0 Major Return on Investment on Facebook by leveraging displayingselling product direct on Facebook with RunShip amp RunHold comments to photos on Facebook timeline

0 Major website work needed to compliment social media stature

0 Must champion shipping and have solidconsistent refund process in place

View this Presentation on httpwwwGetMeFoundOnlinecom

Facebook ActivityPersonal Page Versus

Business PageImportance to search engine rankingsmdashClaremore boutique example

My Lucky 7 Tips to Market Dominance

1 Building the Brand 2 Situational Analysis3 Build a Strategy for your Website Development4 Build Your SEO Strategy5 Analyze Your Website Performance6 Become Socially Responsible7 Make Google Your Friend

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 3 Building a Strategy for your Website Revisited

0Now that we know what the market looks like it is time to build a strategy for your brand

0Are you going to hire someone or do it yourself0Have SMART goals for your website development and

social media strategies 0 Increase traffic from northeastern Oklahoma by 200 in

first three months of new site0 Increase engagement on Facebook by 500 fans in the first

three weeks of the optimized Facebook page0 Be on the first page for local results for specific industry in

first six months

View this Presentation on httpwwwGetMeFoundOnlinecom

Available Platforms0 Wix (Drag and Drop)

0 App market is available0 SquareSpace (Drag and Drop)

0 Example Ontario PC0 Weebly (Drag and Drop)

0 Example Build Bartlesville0 WordPress

0 Example bugRIGHT0 Plug-in market is available

View this Presentation on httpwwwGetMeFoundOnlinecom

E-Commerce Website Platform

0Shopify is an e-commerce website platform that makes designing a website and selling products easy for small businesses

0Shopify represents an engaging user friendly website that offers search engine optimization tools to earn your site Google street cred

0Take your local business to a world-wide market with new revenue streams

0Key features of Shopify0 httpwwwshopifycomwebsitetemplates

View this Presentation on httpwwwGetMeFoundOnlinecom

Options for Building Your Shopify Website

Option 10 Hire a developer to design a

custom template and setup the site0 Includes setting up for

search engine optimization0 Setting you as the business

owner up as the admin to upload images pages videos and more from mobile phone or tablet

Option 20 Do it yourself Take on the world-

wide market with a strategy on your own0 Use a stock template from Shopifyrsquos

template market place0 Register your website with

GoogleBing0 Optimizing each product page and

content page with keywords and SEO tactics

0 Upload images content and keep track of orders

0 Link with social media to create traffic and additional revenue streams

0 Leverage new applications to increase engagement and functionality

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 4Build Your SEO Strategy0 Leverage the situational analysis conducted for the web development

strategy to analyze the following0 Keywords competitors are using0 SEO tactics that competitors are using

0 Strong Tagging0 Bolded text mean STRONG TAGGED

0 GoogleBing focuses on those key terms

0Micro-Tagging0 Way of the future that will tell search engines exactly what the page represents Example Murphyrsquos

Steakhouse in Bartlesville Okla would have Micro-Tags for local restaurant with location featuring Bartlesville Okla or near Tulsa Okla

0 Leverage Google AdWords Keyword Tool to analyze keywords per industry0 Organic vs Non-Organic Search Engine Marketing

0 Understand the importance of SEO dominance on all content 0 GoogleBing canrsquot read or properly index FlashJava or images without a

proper ALT Tag and file name0 Continue to modifying strategy to continue to increase traffic and conversion

ratesView this Presentation on httpwwwGetMeFoundOnlinecom

Option 1 Hire a SEO Juice Man0 Much like scenario when hiring a web developer must have a strategy in

place before meeting with potential SEO Juice Men0 Have list of competitors readily available geographic target market and

targeted audience0 Be ready to pay monthly fee and expect to receive updates including

0 Monthly Google Analytics Report0 Google AdWords Reports

0 Tell them you want a SEO strategy for planned and unplanned purchases0 Planned

0 Someone Googles the keywords Arena Tools for Tractor your business should be on the first page if you sell arena tools

0 Unplanned0 Someone who has known history of looking at arena tools for tractors on

the internet or social media sees ad on a website relating to arena tools for tractors

0 Think impulse buying at a grocery store with end caps and products at the check out

View this Presentation on httpwwwGetMeFoundOnlinecom

Example of SEO Juice Man

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Do it Yourself0 Leverage SEO assistance apps or plug-ins if available for your website

development platform0 Register with Google Analytics to analyze traffic

0 Are visitors bouncing (exiting) from you site to soon0 Are visitors getting to the desired take action page on your website0 Just because you have traffic does not mean you have the right traffic

0 Conversion rates and ROI

0 Have a strategy for both0 Organic SEO

0 How do you make your site seem more credible and relevant to search engines0 Build back links and continually add new content that is engaging and contains keywords

0 Non-Organic SEO0 In the beginning of launching a website or new SEO strategy it is highly

recommended to leverage non-organic paid placement to earn more traffic and higher rankings0 Google AdWords0 Facebook Ads0 Display Ad placement on targeted websites

0 ESPN0 High Plains Journal

View this Presentation on httpwwwGetMeFoundOnlinecom

SEO Tactics That Will Earn You Google Cred

0 Have a domain name with specific keywords in the actual domain name0 Example TulsaMetalRoofingcom0 You can make this domain name your main domain name and

then have multiple other domain names that point back to your website

0 If you post videos to YouTubeVimeo ensure that you use key terms in the title of the video and keyword section

0 Have internal links on each page of your website0 Update your content regularly 0 Save every image that is placed on your website with

keywords0 Example WeddingCakeBakersTulsajpeg

View this Presentation on httpwwwGetMeFoundOnlinecom

SEO Industry Secrets0 You can submit your website and subsequent webpages to be

indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by

placing code on your website0 Strong Tag the products you offer and the markets you

compete in on the homepage of your website 0 Example bugRIGHT

0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both

in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 5 Analyze Your Websitersquos Performance

0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances

0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance

0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities

0 Enter world-wide market by building the brand through e-commerce and social media

0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools

View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom

Option 1 Hire Help

0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help

0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center

(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website

social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Be a GUERRILLA Do It Yourself

0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics

0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based

on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate

0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 6 Become Socially (Social Media) Responsible

0 The important reasons why to leverage social media0 Build your brand

0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die

These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media

0 Google+0 Facebook

0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just

as important on social media0 Earn search engine optimization juice for your website Gives your company not only another

touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing

0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content

0 Official hashtags () through Twitter promotions through Facebook etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook

business page0 Have a strategic plan for getting traffic to your Facebook business page

0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all

marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target

market0 Example bugRIGHT

0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network

0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter

View this Presentation httpwwwGetMeFoundOnlinecom

Facebook Business Page Advanced Tactics

0 Make sure to post a specific link on each and every photo or video you upload to your page

0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers

on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram

0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page

0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image

0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom

How to Schedule Your Social Media Posts

0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite

0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard

0Best of all Hootsuite is free for small businesses with less than 5 social media accounts

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More About Social Media Platforms Online

0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms

0YouTube0Vimeo

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 7 Make Google Your Friend

0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places

0Organic placement in Google Search Engine Rankings0Non-Organic Options

0 Pay-Per-Click0 Google Offers

0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More on Googling for Businesses Online

0GetMeFoundOnlinecomresources

Homework for After Day 2

0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and

filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with

any questions

View this Presentation on httpwwwGetMeFoundOnlinecom

Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom

  • How to Create an Online Presence for Your Business
  • What Wersquore Going to Cover
  • Todayrsquos Objectives
  • Skyscrapers Arenrsquot Built Overnight
  • BING IT TIME
  • Homework Review
  • Facebook Activity Personal Page Versus Business Page
  • My Lucky 7 Tips to Market Dominance
  • Step 3 Building a Strategy for your Website Revisited
  • Available Platforms
  • E-Commerce Website Platform
  • Options for Building Your Shopify Website
  • Step 4Build Your SEO Strategy
  • Option 1 Hire a SEO Juice Man
  • Example of SEO Juice Man
  • Option 2 Do it Yourself
  • SEO Tactics That Will Earn You Google Cred
  • SEO Industry Secrets
  • Step 5 Analyze Your Websitersquos Performance
  • Option 1 Hire Help
  • Option 2 Be a GUERRILLA Do It Yourself
  • Step 6 Become Socially (Social Media) Responsible
  • Facebook Business Pages Basics
  • Facebook Business Page Advanced Tactics
  • How to Schedule Your Social Media Posts
  • Learn More About Social Media Platforms Online
  • Step 7 Make Google Your Friend
  • Learn More on Googling for Businesses Online
  • Homework for After Day 2
  • Got Questions
Page 5: Online Presence Development-Part 2

BING IT TIME

Homework Review

Top Websites0 Red Dress Boutique

0 Great use of custom application0 Great use of categories for types

of clothes and by price range0 Easy to operate0 Does need major search engine

optimization work0 Needs to encourage social

sharing of every product listed0 Example ShareThis application

Top Facebook Business Pages0 httpswwwfacebookcomImpressionsnwa

0 Custom HTML Applications0 Browse Store0 Restock Notify0 Instagram0 Sign up for Shopping Cart0 How to Order

0 Major Return on Investment on Facebook by leveraging displayingselling product direct on Facebook with RunShip amp RunHold comments to photos on Facebook timeline

0 Major website work needed to compliment social media stature

0 Must champion shipping and have solidconsistent refund process in place

View this Presentation on httpwwwGetMeFoundOnlinecom

Facebook ActivityPersonal Page Versus

Business PageImportance to search engine rankingsmdashClaremore boutique example

My Lucky 7 Tips to Market Dominance

1 Building the Brand 2 Situational Analysis3 Build a Strategy for your Website Development4 Build Your SEO Strategy5 Analyze Your Website Performance6 Become Socially Responsible7 Make Google Your Friend

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 3 Building a Strategy for your Website Revisited

0Now that we know what the market looks like it is time to build a strategy for your brand

0Are you going to hire someone or do it yourself0Have SMART goals for your website development and

social media strategies 0 Increase traffic from northeastern Oklahoma by 200 in

first three months of new site0 Increase engagement on Facebook by 500 fans in the first

three weeks of the optimized Facebook page0 Be on the first page for local results for specific industry in

first six months

View this Presentation on httpwwwGetMeFoundOnlinecom

Available Platforms0 Wix (Drag and Drop)

0 App market is available0 SquareSpace (Drag and Drop)

0 Example Ontario PC0 Weebly (Drag and Drop)

0 Example Build Bartlesville0 WordPress

0 Example bugRIGHT0 Plug-in market is available

View this Presentation on httpwwwGetMeFoundOnlinecom

E-Commerce Website Platform

0Shopify is an e-commerce website platform that makes designing a website and selling products easy for small businesses

0Shopify represents an engaging user friendly website that offers search engine optimization tools to earn your site Google street cred

0Take your local business to a world-wide market with new revenue streams

0Key features of Shopify0 httpwwwshopifycomwebsitetemplates

View this Presentation on httpwwwGetMeFoundOnlinecom

Options for Building Your Shopify Website

Option 10 Hire a developer to design a

custom template and setup the site0 Includes setting up for

search engine optimization0 Setting you as the business

owner up as the admin to upload images pages videos and more from mobile phone or tablet

Option 20 Do it yourself Take on the world-

wide market with a strategy on your own0 Use a stock template from Shopifyrsquos

template market place0 Register your website with

GoogleBing0 Optimizing each product page and

content page with keywords and SEO tactics

0 Upload images content and keep track of orders

0 Link with social media to create traffic and additional revenue streams

0 Leverage new applications to increase engagement and functionality

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 4Build Your SEO Strategy0 Leverage the situational analysis conducted for the web development

strategy to analyze the following0 Keywords competitors are using0 SEO tactics that competitors are using

0 Strong Tagging0 Bolded text mean STRONG TAGGED

0 GoogleBing focuses on those key terms

0Micro-Tagging0 Way of the future that will tell search engines exactly what the page represents Example Murphyrsquos

Steakhouse in Bartlesville Okla would have Micro-Tags for local restaurant with location featuring Bartlesville Okla or near Tulsa Okla

0 Leverage Google AdWords Keyword Tool to analyze keywords per industry0 Organic vs Non-Organic Search Engine Marketing

0 Understand the importance of SEO dominance on all content 0 GoogleBing canrsquot read or properly index FlashJava or images without a

proper ALT Tag and file name0 Continue to modifying strategy to continue to increase traffic and conversion

ratesView this Presentation on httpwwwGetMeFoundOnlinecom

Option 1 Hire a SEO Juice Man0 Much like scenario when hiring a web developer must have a strategy in

place before meeting with potential SEO Juice Men0 Have list of competitors readily available geographic target market and

targeted audience0 Be ready to pay monthly fee and expect to receive updates including

0 Monthly Google Analytics Report0 Google AdWords Reports

0 Tell them you want a SEO strategy for planned and unplanned purchases0 Planned

0 Someone Googles the keywords Arena Tools for Tractor your business should be on the first page if you sell arena tools

0 Unplanned0 Someone who has known history of looking at arena tools for tractors on

the internet or social media sees ad on a website relating to arena tools for tractors

0 Think impulse buying at a grocery store with end caps and products at the check out

View this Presentation on httpwwwGetMeFoundOnlinecom

Example of SEO Juice Man

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Do it Yourself0 Leverage SEO assistance apps or plug-ins if available for your website

development platform0 Register with Google Analytics to analyze traffic

0 Are visitors bouncing (exiting) from you site to soon0 Are visitors getting to the desired take action page on your website0 Just because you have traffic does not mean you have the right traffic

0 Conversion rates and ROI

0 Have a strategy for both0 Organic SEO

0 How do you make your site seem more credible and relevant to search engines0 Build back links and continually add new content that is engaging and contains keywords

0 Non-Organic SEO0 In the beginning of launching a website or new SEO strategy it is highly

recommended to leverage non-organic paid placement to earn more traffic and higher rankings0 Google AdWords0 Facebook Ads0 Display Ad placement on targeted websites

0 ESPN0 High Plains Journal

View this Presentation on httpwwwGetMeFoundOnlinecom

SEO Tactics That Will Earn You Google Cred

0 Have a domain name with specific keywords in the actual domain name0 Example TulsaMetalRoofingcom0 You can make this domain name your main domain name and

then have multiple other domain names that point back to your website

0 If you post videos to YouTubeVimeo ensure that you use key terms in the title of the video and keyword section

0 Have internal links on each page of your website0 Update your content regularly 0 Save every image that is placed on your website with

keywords0 Example WeddingCakeBakersTulsajpeg

View this Presentation on httpwwwGetMeFoundOnlinecom

SEO Industry Secrets0 You can submit your website and subsequent webpages to be

indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by

placing code on your website0 Strong Tag the products you offer and the markets you

compete in on the homepage of your website 0 Example bugRIGHT

0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both

in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 5 Analyze Your Websitersquos Performance

0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances

0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance

0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities

0 Enter world-wide market by building the brand through e-commerce and social media

0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools

View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom

Option 1 Hire Help

0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help

0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center

(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website

social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Be a GUERRILLA Do It Yourself

0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics

0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based

on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate

0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 6 Become Socially (Social Media) Responsible

0 The important reasons why to leverage social media0 Build your brand

0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die

These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media

0 Google+0 Facebook

0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just

as important on social media0 Earn search engine optimization juice for your website Gives your company not only another

touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing

0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content

0 Official hashtags () through Twitter promotions through Facebook etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook

business page0 Have a strategic plan for getting traffic to your Facebook business page

0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all

marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target

market0 Example bugRIGHT

0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network

0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter

View this Presentation httpwwwGetMeFoundOnlinecom

Facebook Business Page Advanced Tactics

0 Make sure to post a specific link on each and every photo or video you upload to your page

0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers

on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram

0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page

0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image

0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom

How to Schedule Your Social Media Posts

0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite

0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard

0Best of all Hootsuite is free for small businesses with less than 5 social media accounts

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More About Social Media Platforms Online

0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms

0YouTube0Vimeo

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 7 Make Google Your Friend

0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places

0Organic placement in Google Search Engine Rankings0Non-Organic Options

0 Pay-Per-Click0 Google Offers

0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More on Googling for Businesses Online

0GetMeFoundOnlinecomresources

Homework for After Day 2

0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and

filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with

any questions

View this Presentation on httpwwwGetMeFoundOnlinecom

Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom

  • How to Create an Online Presence for Your Business
  • What Wersquore Going to Cover
  • Todayrsquos Objectives
  • Skyscrapers Arenrsquot Built Overnight
  • BING IT TIME
  • Homework Review
  • Facebook Activity Personal Page Versus Business Page
  • My Lucky 7 Tips to Market Dominance
  • Step 3 Building a Strategy for your Website Revisited
  • Available Platforms
  • E-Commerce Website Platform
  • Options for Building Your Shopify Website
  • Step 4Build Your SEO Strategy
  • Option 1 Hire a SEO Juice Man
  • Example of SEO Juice Man
  • Option 2 Do it Yourself
  • SEO Tactics That Will Earn You Google Cred
  • SEO Industry Secrets
  • Step 5 Analyze Your Websitersquos Performance
  • Option 1 Hire Help
  • Option 2 Be a GUERRILLA Do It Yourself
  • Step 6 Become Socially (Social Media) Responsible
  • Facebook Business Pages Basics
  • Facebook Business Page Advanced Tactics
  • How to Schedule Your Social Media Posts
  • Learn More About Social Media Platforms Online
  • Step 7 Make Google Your Friend
  • Learn More on Googling for Businesses Online
  • Homework for After Day 2
  • Got Questions
Page 6: Online Presence Development-Part 2

Homework Review

Top Websites0 Red Dress Boutique

0 Great use of custom application0 Great use of categories for types

of clothes and by price range0 Easy to operate0 Does need major search engine

optimization work0 Needs to encourage social

sharing of every product listed0 Example ShareThis application

Top Facebook Business Pages0 httpswwwfacebookcomImpressionsnwa

0 Custom HTML Applications0 Browse Store0 Restock Notify0 Instagram0 Sign up for Shopping Cart0 How to Order

0 Major Return on Investment on Facebook by leveraging displayingselling product direct on Facebook with RunShip amp RunHold comments to photos on Facebook timeline

0 Major website work needed to compliment social media stature

0 Must champion shipping and have solidconsistent refund process in place

View this Presentation on httpwwwGetMeFoundOnlinecom

Facebook ActivityPersonal Page Versus

Business PageImportance to search engine rankingsmdashClaremore boutique example

My Lucky 7 Tips to Market Dominance

1 Building the Brand 2 Situational Analysis3 Build a Strategy for your Website Development4 Build Your SEO Strategy5 Analyze Your Website Performance6 Become Socially Responsible7 Make Google Your Friend

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 3 Building a Strategy for your Website Revisited

0Now that we know what the market looks like it is time to build a strategy for your brand

0Are you going to hire someone or do it yourself0Have SMART goals for your website development and

social media strategies 0 Increase traffic from northeastern Oklahoma by 200 in

first three months of new site0 Increase engagement on Facebook by 500 fans in the first

three weeks of the optimized Facebook page0 Be on the first page for local results for specific industry in

first six months

View this Presentation on httpwwwGetMeFoundOnlinecom

Available Platforms0 Wix (Drag and Drop)

0 App market is available0 SquareSpace (Drag and Drop)

0 Example Ontario PC0 Weebly (Drag and Drop)

0 Example Build Bartlesville0 WordPress

0 Example bugRIGHT0 Plug-in market is available

View this Presentation on httpwwwGetMeFoundOnlinecom

E-Commerce Website Platform

0Shopify is an e-commerce website platform that makes designing a website and selling products easy for small businesses

0Shopify represents an engaging user friendly website that offers search engine optimization tools to earn your site Google street cred

0Take your local business to a world-wide market with new revenue streams

0Key features of Shopify0 httpwwwshopifycomwebsitetemplates

View this Presentation on httpwwwGetMeFoundOnlinecom

Options for Building Your Shopify Website

Option 10 Hire a developer to design a

custom template and setup the site0 Includes setting up for

search engine optimization0 Setting you as the business

owner up as the admin to upload images pages videos and more from mobile phone or tablet

Option 20 Do it yourself Take on the world-

wide market with a strategy on your own0 Use a stock template from Shopifyrsquos

template market place0 Register your website with

GoogleBing0 Optimizing each product page and

content page with keywords and SEO tactics

0 Upload images content and keep track of orders

0 Link with social media to create traffic and additional revenue streams

0 Leverage new applications to increase engagement and functionality

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 4Build Your SEO Strategy0 Leverage the situational analysis conducted for the web development

strategy to analyze the following0 Keywords competitors are using0 SEO tactics that competitors are using

0 Strong Tagging0 Bolded text mean STRONG TAGGED

0 GoogleBing focuses on those key terms

0Micro-Tagging0 Way of the future that will tell search engines exactly what the page represents Example Murphyrsquos

Steakhouse in Bartlesville Okla would have Micro-Tags for local restaurant with location featuring Bartlesville Okla or near Tulsa Okla

0 Leverage Google AdWords Keyword Tool to analyze keywords per industry0 Organic vs Non-Organic Search Engine Marketing

0 Understand the importance of SEO dominance on all content 0 GoogleBing canrsquot read or properly index FlashJava or images without a

proper ALT Tag and file name0 Continue to modifying strategy to continue to increase traffic and conversion

ratesView this Presentation on httpwwwGetMeFoundOnlinecom

Option 1 Hire a SEO Juice Man0 Much like scenario when hiring a web developer must have a strategy in

place before meeting with potential SEO Juice Men0 Have list of competitors readily available geographic target market and

targeted audience0 Be ready to pay monthly fee and expect to receive updates including

0 Monthly Google Analytics Report0 Google AdWords Reports

0 Tell them you want a SEO strategy for planned and unplanned purchases0 Planned

0 Someone Googles the keywords Arena Tools for Tractor your business should be on the first page if you sell arena tools

0 Unplanned0 Someone who has known history of looking at arena tools for tractors on

the internet or social media sees ad on a website relating to arena tools for tractors

0 Think impulse buying at a grocery store with end caps and products at the check out

View this Presentation on httpwwwGetMeFoundOnlinecom

Example of SEO Juice Man

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Do it Yourself0 Leverage SEO assistance apps or plug-ins if available for your website

development platform0 Register with Google Analytics to analyze traffic

0 Are visitors bouncing (exiting) from you site to soon0 Are visitors getting to the desired take action page on your website0 Just because you have traffic does not mean you have the right traffic

0 Conversion rates and ROI

0 Have a strategy for both0 Organic SEO

0 How do you make your site seem more credible and relevant to search engines0 Build back links and continually add new content that is engaging and contains keywords

0 Non-Organic SEO0 In the beginning of launching a website or new SEO strategy it is highly

recommended to leverage non-organic paid placement to earn more traffic and higher rankings0 Google AdWords0 Facebook Ads0 Display Ad placement on targeted websites

0 ESPN0 High Plains Journal

View this Presentation on httpwwwGetMeFoundOnlinecom

SEO Tactics That Will Earn You Google Cred

0 Have a domain name with specific keywords in the actual domain name0 Example TulsaMetalRoofingcom0 You can make this domain name your main domain name and

then have multiple other domain names that point back to your website

0 If you post videos to YouTubeVimeo ensure that you use key terms in the title of the video and keyword section

0 Have internal links on each page of your website0 Update your content regularly 0 Save every image that is placed on your website with

keywords0 Example WeddingCakeBakersTulsajpeg

View this Presentation on httpwwwGetMeFoundOnlinecom

SEO Industry Secrets0 You can submit your website and subsequent webpages to be

indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by

placing code on your website0 Strong Tag the products you offer and the markets you

compete in on the homepage of your website 0 Example bugRIGHT

0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both

in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 5 Analyze Your Websitersquos Performance

0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances

0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance

0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities

0 Enter world-wide market by building the brand through e-commerce and social media

0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools

View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom

Option 1 Hire Help

0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help

0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center

(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website

social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Be a GUERRILLA Do It Yourself

0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics

0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based

on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate

0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 6 Become Socially (Social Media) Responsible

0 The important reasons why to leverage social media0 Build your brand

0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die

These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media

0 Google+0 Facebook

0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just

as important on social media0 Earn search engine optimization juice for your website Gives your company not only another

touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing

0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content

0 Official hashtags () through Twitter promotions through Facebook etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook

business page0 Have a strategic plan for getting traffic to your Facebook business page

0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all

marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target

market0 Example bugRIGHT

0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network

0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter

View this Presentation httpwwwGetMeFoundOnlinecom

Facebook Business Page Advanced Tactics

0 Make sure to post a specific link on each and every photo or video you upload to your page

0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers

on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram

0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page

0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image

0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom

How to Schedule Your Social Media Posts

0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite

0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard

0Best of all Hootsuite is free for small businesses with less than 5 social media accounts

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More About Social Media Platforms Online

0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms

0YouTube0Vimeo

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 7 Make Google Your Friend

0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places

0Organic placement in Google Search Engine Rankings0Non-Organic Options

0 Pay-Per-Click0 Google Offers

0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More on Googling for Businesses Online

0GetMeFoundOnlinecomresources

Homework for After Day 2

0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and

filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with

any questions

View this Presentation on httpwwwGetMeFoundOnlinecom

Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom

  • How to Create an Online Presence for Your Business
  • What Wersquore Going to Cover
  • Todayrsquos Objectives
  • Skyscrapers Arenrsquot Built Overnight
  • BING IT TIME
  • Homework Review
  • Facebook Activity Personal Page Versus Business Page
  • My Lucky 7 Tips to Market Dominance
  • Step 3 Building a Strategy for your Website Revisited
  • Available Platforms
  • E-Commerce Website Platform
  • Options for Building Your Shopify Website
  • Step 4Build Your SEO Strategy
  • Option 1 Hire a SEO Juice Man
  • Example of SEO Juice Man
  • Option 2 Do it Yourself
  • SEO Tactics That Will Earn You Google Cred
  • SEO Industry Secrets
  • Step 5 Analyze Your Websitersquos Performance
  • Option 1 Hire Help
  • Option 2 Be a GUERRILLA Do It Yourself
  • Step 6 Become Socially (Social Media) Responsible
  • Facebook Business Pages Basics
  • Facebook Business Page Advanced Tactics
  • How to Schedule Your Social Media Posts
  • Learn More About Social Media Platforms Online
  • Step 7 Make Google Your Friend
  • Learn More on Googling for Businesses Online
  • Homework for After Day 2
  • Got Questions
Page 7: Online Presence Development-Part 2

Facebook ActivityPersonal Page Versus

Business PageImportance to search engine rankingsmdashClaremore boutique example

My Lucky 7 Tips to Market Dominance

1 Building the Brand 2 Situational Analysis3 Build a Strategy for your Website Development4 Build Your SEO Strategy5 Analyze Your Website Performance6 Become Socially Responsible7 Make Google Your Friend

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 3 Building a Strategy for your Website Revisited

0Now that we know what the market looks like it is time to build a strategy for your brand

0Are you going to hire someone or do it yourself0Have SMART goals for your website development and

social media strategies 0 Increase traffic from northeastern Oklahoma by 200 in

first three months of new site0 Increase engagement on Facebook by 500 fans in the first

three weeks of the optimized Facebook page0 Be on the first page for local results for specific industry in

first six months

View this Presentation on httpwwwGetMeFoundOnlinecom

Available Platforms0 Wix (Drag and Drop)

0 App market is available0 SquareSpace (Drag and Drop)

0 Example Ontario PC0 Weebly (Drag and Drop)

0 Example Build Bartlesville0 WordPress

0 Example bugRIGHT0 Plug-in market is available

View this Presentation on httpwwwGetMeFoundOnlinecom

E-Commerce Website Platform

0Shopify is an e-commerce website platform that makes designing a website and selling products easy for small businesses

0Shopify represents an engaging user friendly website that offers search engine optimization tools to earn your site Google street cred

0Take your local business to a world-wide market with new revenue streams

0Key features of Shopify0 httpwwwshopifycomwebsitetemplates

View this Presentation on httpwwwGetMeFoundOnlinecom

Options for Building Your Shopify Website

Option 10 Hire a developer to design a

custom template and setup the site0 Includes setting up for

search engine optimization0 Setting you as the business

owner up as the admin to upload images pages videos and more from mobile phone or tablet

Option 20 Do it yourself Take on the world-

wide market with a strategy on your own0 Use a stock template from Shopifyrsquos

template market place0 Register your website with

GoogleBing0 Optimizing each product page and

content page with keywords and SEO tactics

0 Upload images content and keep track of orders

0 Link with social media to create traffic and additional revenue streams

0 Leverage new applications to increase engagement and functionality

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 4Build Your SEO Strategy0 Leverage the situational analysis conducted for the web development

strategy to analyze the following0 Keywords competitors are using0 SEO tactics that competitors are using

0 Strong Tagging0 Bolded text mean STRONG TAGGED

0 GoogleBing focuses on those key terms

0Micro-Tagging0 Way of the future that will tell search engines exactly what the page represents Example Murphyrsquos

Steakhouse in Bartlesville Okla would have Micro-Tags for local restaurant with location featuring Bartlesville Okla or near Tulsa Okla

0 Leverage Google AdWords Keyword Tool to analyze keywords per industry0 Organic vs Non-Organic Search Engine Marketing

0 Understand the importance of SEO dominance on all content 0 GoogleBing canrsquot read or properly index FlashJava or images without a

proper ALT Tag and file name0 Continue to modifying strategy to continue to increase traffic and conversion

ratesView this Presentation on httpwwwGetMeFoundOnlinecom

Option 1 Hire a SEO Juice Man0 Much like scenario when hiring a web developer must have a strategy in

place before meeting with potential SEO Juice Men0 Have list of competitors readily available geographic target market and

targeted audience0 Be ready to pay monthly fee and expect to receive updates including

0 Monthly Google Analytics Report0 Google AdWords Reports

0 Tell them you want a SEO strategy for planned and unplanned purchases0 Planned

0 Someone Googles the keywords Arena Tools for Tractor your business should be on the first page if you sell arena tools

0 Unplanned0 Someone who has known history of looking at arena tools for tractors on

the internet or social media sees ad on a website relating to arena tools for tractors

0 Think impulse buying at a grocery store with end caps and products at the check out

View this Presentation on httpwwwGetMeFoundOnlinecom

Example of SEO Juice Man

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Do it Yourself0 Leverage SEO assistance apps or plug-ins if available for your website

development platform0 Register with Google Analytics to analyze traffic

0 Are visitors bouncing (exiting) from you site to soon0 Are visitors getting to the desired take action page on your website0 Just because you have traffic does not mean you have the right traffic

0 Conversion rates and ROI

0 Have a strategy for both0 Organic SEO

0 How do you make your site seem more credible and relevant to search engines0 Build back links and continually add new content that is engaging and contains keywords

0 Non-Organic SEO0 In the beginning of launching a website or new SEO strategy it is highly

recommended to leverage non-organic paid placement to earn more traffic and higher rankings0 Google AdWords0 Facebook Ads0 Display Ad placement on targeted websites

0 ESPN0 High Plains Journal

View this Presentation on httpwwwGetMeFoundOnlinecom

SEO Tactics That Will Earn You Google Cred

0 Have a domain name with specific keywords in the actual domain name0 Example TulsaMetalRoofingcom0 You can make this domain name your main domain name and

then have multiple other domain names that point back to your website

0 If you post videos to YouTubeVimeo ensure that you use key terms in the title of the video and keyword section

0 Have internal links on each page of your website0 Update your content regularly 0 Save every image that is placed on your website with

keywords0 Example WeddingCakeBakersTulsajpeg

View this Presentation on httpwwwGetMeFoundOnlinecom

SEO Industry Secrets0 You can submit your website and subsequent webpages to be

indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by

placing code on your website0 Strong Tag the products you offer and the markets you

compete in on the homepage of your website 0 Example bugRIGHT

0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both

in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 5 Analyze Your Websitersquos Performance

0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances

0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance

0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities

0 Enter world-wide market by building the brand through e-commerce and social media

0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools

View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom

Option 1 Hire Help

0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help

0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center

(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website

social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Be a GUERRILLA Do It Yourself

0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics

0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based

on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate

0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 6 Become Socially (Social Media) Responsible

0 The important reasons why to leverage social media0 Build your brand

0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die

These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media

0 Google+0 Facebook

0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just

as important on social media0 Earn search engine optimization juice for your website Gives your company not only another

touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing

0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content

0 Official hashtags () through Twitter promotions through Facebook etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook

business page0 Have a strategic plan for getting traffic to your Facebook business page

0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all

marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target

market0 Example bugRIGHT

0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network

0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter

View this Presentation httpwwwGetMeFoundOnlinecom

Facebook Business Page Advanced Tactics

0 Make sure to post a specific link on each and every photo or video you upload to your page

0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers

on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram

0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page

0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image

0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom

How to Schedule Your Social Media Posts

0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite

0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard

0Best of all Hootsuite is free for small businesses with less than 5 social media accounts

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More About Social Media Platforms Online

0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms

0YouTube0Vimeo

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 7 Make Google Your Friend

0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places

0Organic placement in Google Search Engine Rankings0Non-Organic Options

0 Pay-Per-Click0 Google Offers

0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More on Googling for Businesses Online

0GetMeFoundOnlinecomresources

Homework for After Day 2

0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and

filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with

any questions

View this Presentation on httpwwwGetMeFoundOnlinecom

Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom

  • How to Create an Online Presence for Your Business
  • What Wersquore Going to Cover
  • Todayrsquos Objectives
  • Skyscrapers Arenrsquot Built Overnight
  • BING IT TIME
  • Homework Review
  • Facebook Activity Personal Page Versus Business Page
  • My Lucky 7 Tips to Market Dominance
  • Step 3 Building a Strategy for your Website Revisited
  • Available Platforms
  • E-Commerce Website Platform
  • Options for Building Your Shopify Website
  • Step 4Build Your SEO Strategy
  • Option 1 Hire a SEO Juice Man
  • Example of SEO Juice Man
  • Option 2 Do it Yourself
  • SEO Tactics That Will Earn You Google Cred
  • SEO Industry Secrets
  • Step 5 Analyze Your Websitersquos Performance
  • Option 1 Hire Help
  • Option 2 Be a GUERRILLA Do It Yourself
  • Step 6 Become Socially (Social Media) Responsible
  • Facebook Business Pages Basics
  • Facebook Business Page Advanced Tactics
  • How to Schedule Your Social Media Posts
  • Learn More About Social Media Platforms Online
  • Step 7 Make Google Your Friend
  • Learn More on Googling for Businesses Online
  • Homework for After Day 2
  • Got Questions
Page 8: Online Presence Development-Part 2

My Lucky 7 Tips to Market Dominance

1 Building the Brand 2 Situational Analysis3 Build a Strategy for your Website Development4 Build Your SEO Strategy5 Analyze Your Website Performance6 Become Socially Responsible7 Make Google Your Friend

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 3 Building a Strategy for your Website Revisited

0Now that we know what the market looks like it is time to build a strategy for your brand

0Are you going to hire someone or do it yourself0Have SMART goals for your website development and

social media strategies 0 Increase traffic from northeastern Oklahoma by 200 in

first three months of new site0 Increase engagement on Facebook by 500 fans in the first

three weeks of the optimized Facebook page0 Be on the first page for local results for specific industry in

first six months

View this Presentation on httpwwwGetMeFoundOnlinecom

Available Platforms0 Wix (Drag and Drop)

0 App market is available0 SquareSpace (Drag and Drop)

0 Example Ontario PC0 Weebly (Drag and Drop)

0 Example Build Bartlesville0 WordPress

0 Example bugRIGHT0 Plug-in market is available

View this Presentation on httpwwwGetMeFoundOnlinecom

E-Commerce Website Platform

0Shopify is an e-commerce website platform that makes designing a website and selling products easy for small businesses

0Shopify represents an engaging user friendly website that offers search engine optimization tools to earn your site Google street cred

0Take your local business to a world-wide market with new revenue streams

0Key features of Shopify0 httpwwwshopifycomwebsitetemplates

View this Presentation on httpwwwGetMeFoundOnlinecom

Options for Building Your Shopify Website

Option 10 Hire a developer to design a

custom template and setup the site0 Includes setting up for

search engine optimization0 Setting you as the business

owner up as the admin to upload images pages videos and more from mobile phone or tablet

Option 20 Do it yourself Take on the world-

wide market with a strategy on your own0 Use a stock template from Shopifyrsquos

template market place0 Register your website with

GoogleBing0 Optimizing each product page and

content page with keywords and SEO tactics

0 Upload images content and keep track of orders

0 Link with social media to create traffic and additional revenue streams

0 Leverage new applications to increase engagement and functionality

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 4Build Your SEO Strategy0 Leverage the situational analysis conducted for the web development

strategy to analyze the following0 Keywords competitors are using0 SEO tactics that competitors are using

0 Strong Tagging0 Bolded text mean STRONG TAGGED

0 GoogleBing focuses on those key terms

0Micro-Tagging0 Way of the future that will tell search engines exactly what the page represents Example Murphyrsquos

Steakhouse in Bartlesville Okla would have Micro-Tags for local restaurant with location featuring Bartlesville Okla or near Tulsa Okla

0 Leverage Google AdWords Keyword Tool to analyze keywords per industry0 Organic vs Non-Organic Search Engine Marketing

0 Understand the importance of SEO dominance on all content 0 GoogleBing canrsquot read or properly index FlashJava or images without a

proper ALT Tag and file name0 Continue to modifying strategy to continue to increase traffic and conversion

ratesView this Presentation on httpwwwGetMeFoundOnlinecom

Option 1 Hire a SEO Juice Man0 Much like scenario when hiring a web developer must have a strategy in

place before meeting with potential SEO Juice Men0 Have list of competitors readily available geographic target market and

targeted audience0 Be ready to pay monthly fee and expect to receive updates including

0 Monthly Google Analytics Report0 Google AdWords Reports

0 Tell them you want a SEO strategy for planned and unplanned purchases0 Planned

0 Someone Googles the keywords Arena Tools for Tractor your business should be on the first page if you sell arena tools

0 Unplanned0 Someone who has known history of looking at arena tools for tractors on

the internet or social media sees ad on a website relating to arena tools for tractors

0 Think impulse buying at a grocery store with end caps and products at the check out

View this Presentation on httpwwwGetMeFoundOnlinecom

Example of SEO Juice Man

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Do it Yourself0 Leverage SEO assistance apps or plug-ins if available for your website

development platform0 Register with Google Analytics to analyze traffic

0 Are visitors bouncing (exiting) from you site to soon0 Are visitors getting to the desired take action page on your website0 Just because you have traffic does not mean you have the right traffic

0 Conversion rates and ROI

0 Have a strategy for both0 Organic SEO

0 How do you make your site seem more credible and relevant to search engines0 Build back links and continually add new content that is engaging and contains keywords

0 Non-Organic SEO0 In the beginning of launching a website or new SEO strategy it is highly

recommended to leverage non-organic paid placement to earn more traffic and higher rankings0 Google AdWords0 Facebook Ads0 Display Ad placement on targeted websites

0 ESPN0 High Plains Journal

View this Presentation on httpwwwGetMeFoundOnlinecom

SEO Tactics That Will Earn You Google Cred

0 Have a domain name with specific keywords in the actual domain name0 Example TulsaMetalRoofingcom0 You can make this domain name your main domain name and

then have multiple other domain names that point back to your website

0 If you post videos to YouTubeVimeo ensure that you use key terms in the title of the video and keyword section

0 Have internal links on each page of your website0 Update your content regularly 0 Save every image that is placed on your website with

keywords0 Example WeddingCakeBakersTulsajpeg

View this Presentation on httpwwwGetMeFoundOnlinecom

SEO Industry Secrets0 You can submit your website and subsequent webpages to be

indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by

placing code on your website0 Strong Tag the products you offer and the markets you

compete in on the homepage of your website 0 Example bugRIGHT

0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both

in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 5 Analyze Your Websitersquos Performance

0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances

0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance

0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities

0 Enter world-wide market by building the brand through e-commerce and social media

0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools

View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom

Option 1 Hire Help

0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help

0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center

(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website

social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Be a GUERRILLA Do It Yourself

0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics

0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based

on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate

0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 6 Become Socially (Social Media) Responsible

0 The important reasons why to leverage social media0 Build your brand

0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die

These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media

0 Google+0 Facebook

0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just

as important on social media0 Earn search engine optimization juice for your website Gives your company not only another

touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing

0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content

0 Official hashtags () through Twitter promotions through Facebook etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook

business page0 Have a strategic plan for getting traffic to your Facebook business page

0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all

marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target

market0 Example bugRIGHT

0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network

0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter

View this Presentation httpwwwGetMeFoundOnlinecom

Facebook Business Page Advanced Tactics

0 Make sure to post a specific link on each and every photo or video you upload to your page

0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers

on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram

0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page

0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image

0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom

How to Schedule Your Social Media Posts

0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite

0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard

0Best of all Hootsuite is free for small businesses with less than 5 social media accounts

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More About Social Media Platforms Online

0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms

0YouTube0Vimeo

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 7 Make Google Your Friend

0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places

0Organic placement in Google Search Engine Rankings0Non-Organic Options

0 Pay-Per-Click0 Google Offers

0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More on Googling for Businesses Online

0GetMeFoundOnlinecomresources

Homework for After Day 2

0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and

filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with

any questions

View this Presentation on httpwwwGetMeFoundOnlinecom

Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom

  • How to Create an Online Presence for Your Business
  • What Wersquore Going to Cover
  • Todayrsquos Objectives
  • Skyscrapers Arenrsquot Built Overnight
  • BING IT TIME
  • Homework Review
  • Facebook Activity Personal Page Versus Business Page
  • My Lucky 7 Tips to Market Dominance
  • Step 3 Building a Strategy for your Website Revisited
  • Available Platforms
  • E-Commerce Website Platform
  • Options for Building Your Shopify Website
  • Step 4Build Your SEO Strategy
  • Option 1 Hire a SEO Juice Man
  • Example of SEO Juice Man
  • Option 2 Do it Yourself
  • SEO Tactics That Will Earn You Google Cred
  • SEO Industry Secrets
  • Step 5 Analyze Your Websitersquos Performance
  • Option 1 Hire Help
  • Option 2 Be a GUERRILLA Do It Yourself
  • Step 6 Become Socially (Social Media) Responsible
  • Facebook Business Pages Basics
  • Facebook Business Page Advanced Tactics
  • How to Schedule Your Social Media Posts
  • Learn More About Social Media Platforms Online
  • Step 7 Make Google Your Friend
  • Learn More on Googling for Businesses Online
  • Homework for After Day 2
  • Got Questions
Page 9: Online Presence Development-Part 2

Step 3 Building a Strategy for your Website Revisited

0Now that we know what the market looks like it is time to build a strategy for your brand

0Are you going to hire someone or do it yourself0Have SMART goals for your website development and

social media strategies 0 Increase traffic from northeastern Oklahoma by 200 in

first three months of new site0 Increase engagement on Facebook by 500 fans in the first

three weeks of the optimized Facebook page0 Be on the first page for local results for specific industry in

first six months

View this Presentation on httpwwwGetMeFoundOnlinecom

Available Platforms0 Wix (Drag and Drop)

0 App market is available0 SquareSpace (Drag and Drop)

0 Example Ontario PC0 Weebly (Drag and Drop)

0 Example Build Bartlesville0 WordPress

0 Example bugRIGHT0 Plug-in market is available

View this Presentation on httpwwwGetMeFoundOnlinecom

E-Commerce Website Platform

0Shopify is an e-commerce website platform that makes designing a website and selling products easy for small businesses

0Shopify represents an engaging user friendly website that offers search engine optimization tools to earn your site Google street cred

0Take your local business to a world-wide market with new revenue streams

0Key features of Shopify0 httpwwwshopifycomwebsitetemplates

View this Presentation on httpwwwGetMeFoundOnlinecom

Options for Building Your Shopify Website

Option 10 Hire a developer to design a

custom template and setup the site0 Includes setting up for

search engine optimization0 Setting you as the business

owner up as the admin to upload images pages videos and more from mobile phone or tablet

Option 20 Do it yourself Take on the world-

wide market with a strategy on your own0 Use a stock template from Shopifyrsquos

template market place0 Register your website with

GoogleBing0 Optimizing each product page and

content page with keywords and SEO tactics

0 Upload images content and keep track of orders

0 Link with social media to create traffic and additional revenue streams

0 Leverage new applications to increase engagement and functionality

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 4Build Your SEO Strategy0 Leverage the situational analysis conducted for the web development

strategy to analyze the following0 Keywords competitors are using0 SEO tactics that competitors are using

0 Strong Tagging0 Bolded text mean STRONG TAGGED

0 GoogleBing focuses on those key terms

0Micro-Tagging0 Way of the future that will tell search engines exactly what the page represents Example Murphyrsquos

Steakhouse in Bartlesville Okla would have Micro-Tags for local restaurant with location featuring Bartlesville Okla or near Tulsa Okla

0 Leverage Google AdWords Keyword Tool to analyze keywords per industry0 Organic vs Non-Organic Search Engine Marketing

0 Understand the importance of SEO dominance on all content 0 GoogleBing canrsquot read or properly index FlashJava or images without a

proper ALT Tag and file name0 Continue to modifying strategy to continue to increase traffic and conversion

ratesView this Presentation on httpwwwGetMeFoundOnlinecom

Option 1 Hire a SEO Juice Man0 Much like scenario when hiring a web developer must have a strategy in

place before meeting with potential SEO Juice Men0 Have list of competitors readily available geographic target market and

targeted audience0 Be ready to pay monthly fee and expect to receive updates including

0 Monthly Google Analytics Report0 Google AdWords Reports

0 Tell them you want a SEO strategy for planned and unplanned purchases0 Planned

0 Someone Googles the keywords Arena Tools for Tractor your business should be on the first page if you sell arena tools

0 Unplanned0 Someone who has known history of looking at arena tools for tractors on

the internet or social media sees ad on a website relating to arena tools for tractors

0 Think impulse buying at a grocery store with end caps and products at the check out

View this Presentation on httpwwwGetMeFoundOnlinecom

Example of SEO Juice Man

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Do it Yourself0 Leverage SEO assistance apps or plug-ins if available for your website

development platform0 Register with Google Analytics to analyze traffic

0 Are visitors bouncing (exiting) from you site to soon0 Are visitors getting to the desired take action page on your website0 Just because you have traffic does not mean you have the right traffic

0 Conversion rates and ROI

0 Have a strategy for both0 Organic SEO

0 How do you make your site seem more credible and relevant to search engines0 Build back links and continually add new content that is engaging and contains keywords

0 Non-Organic SEO0 In the beginning of launching a website or new SEO strategy it is highly

recommended to leverage non-organic paid placement to earn more traffic and higher rankings0 Google AdWords0 Facebook Ads0 Display Ad placement on targeted websites

0 ESPN0 High Plains Journal

View this Presentation on httpwwwGetMeFoundOnlinecom

SEO Tactics That Will Earn You Google Cred

0 Have a domain name with specific keywords in the actual domain name0 Example TulsaMetalRoofingcom0 You can make this domain name your main domain name and

then have multiple other domain names that point back to your website

0 If you post videos to YouTubeVimeo ensure that you use key terms in the title of the video and keyword section

0 Have internal links on each page of your website0 Update your content regularly 0 Save every image that is placed on your website with

keywords0 Example WeddingCakeBakersTulsajpeg

View this Presentation on httpwwwGetMeFoundOnlinecom

SEO Industry Secrets0 You can submit your website and subsequent webpages to be

indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by

placing code on your website0 Strong Tag the products you offer and the markets you

compete in on the homepage of your website 0 Example bugRIGHT

0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both

in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 5 Analyze Your Websitersquos Performance

0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances

0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance

0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities

0 Enter world-wide market by building the brand through e-commerce and social media

0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools

View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom

Option 1 Hire Help

0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help

0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center

(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website

social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Be a GUERRILLA Do It Yourself

0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics

0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based

on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate

0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 6 Become Socially (Social Media) Responsible

0 The important reasons why to leverage social media0 Build your brand

0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die

These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media

0 Google+0 Facebook

0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just

as important on social media0 Earn search engine optimization juice for your website Gives your company not only another

touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing

0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content

0 Official hashtags () through Twitter promotions through Facebook etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook

business page0 Have a strategic plan for getting traffic to your Facebook business page

0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all

marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target

market0 Example bugRIGHT

0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network

0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter

View this Presentation httpwwwGetMeFoundOnlinecom

Facebook Business Page Advanced Tactics

0 Make sure to post a specific link on each and every photo or video you upload to your page

0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers

on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram

0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page

0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image

0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom

How to Schedule Your Social Media Posts

0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite

0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard

0Best of all Hootsuite is free for small businesses with less than 5 social media accounts

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More About Social Media Platforms Online

0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms

0YouTube0Vimeo

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 7 Make Google Your Friend

0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places

0Organic placement in Google Search Engine Rankings0Non-Organic Options

0 Pay-Per-Click0 Google Offers

0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More on Googling for Businesses Online

0GetMeFoundOnlinecomresources

Homework for After Day 2

0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and

filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with

any questions

View this Presentation on httpwwwGetMeFoundOnlinecom

Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom

  • How to Create an Online Presence for Your Business
  • What Wersquore Going to Cover
  • Todayrsquos Objectives
  • Skyscrapers Arenrsquot Built Overnight
  • BING IT TIME
  • Homework Review
  • Facebook Activity Personal Page Versus Business Page
  • My Lucky 7 Tips to Market Dominance
  • Step 3 Building a Strategy for your Website Revisited
  • Available Platforms
  • E-Commerce Website Platform
  • Options for Building Your Shopify Website
  • Step 4Build Your SEO Strategy
  • Option 1 Hire a SEO Juice Man
  • Example of SEO Juice Man
  • Option 2 Do it Yourself
  • SEO Tactics That Will Earn You Google Cred
  • SEO Industry Secrets
  • Step 5 Analyze Your Websitersquos Performance
  • Option 1 Hire Help
  • Option 2 Be a GUERRILLA Do It Yourself
  • Step 6 Become Socially (Social Media) Responsible
  • Facebook Business Pages Basics
  • Facebook Business Page Advanced Tactics
  • How to Schedule Your Social Media Posts
  • Learn More About Social Media Platforms Online
  • Step 7 Make Google Your Friend
  • Learn More on Googling for Businesses Online
  • Homework for After Day 2
  • Got Questions
Page 10: Online Presence Development-Part 2

Available Platforms0 Wix (Drag and Drop)

0 App market is available0 SquareSpace (Drag and Drop)

0 Example Ontario PC0 Weebly (Drag and Drop)

0 Example Build Bartlesville0 WordPress

0 Example bugRIGHT0 Plug-in market is available

View this Presentation on httpwwwGetMeFoundOnlinecom

E-Commerce Website Platform

0Shopify is an e-commerce website platform that makes designing a website and selling products easy for small businesses

0Shopify represents an engaging user friendly website that offers search engine optimization tools to earn your site Google street cred

0Take your local business to a world-wide market with new revenue streams

0Key features of Shopify0 httpwwwshopifycomwebsitetemplates

View this Presentation on httpwwwGetMeFoundOnlinecom

Options for Building Your Shopify Website

Option 10 Hire a developer to design a

custom template and setup the site0 Includes setting up for

search engine optimization0 Setting you as the business

owner up as the admin to upload images pages videos and more from mobile phone or tablet

Option 20 Do it yourself Take on the world-

wide market with a strategy on your own0 Use a stock template from Shopifyrsquos

template market place0 Register your website with

GoogleBing0 Optimizing each product page and

content page with keywords and SEO tactics

0 Upload images content and keep track of orders

0 Link with social media to create traffic and additional revenue streams

0 Leverage new applications to increase engagement and functionality

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 4Build Your SEO Strategy0 Leverage the situational analysis conducted for the web development

strategy to analyze the following0 Keywords competitors are using0 SEO tactics that competitors are using

0 Strong Tagging0 Bolded text mean STRONG TAGGED

0 GoogleBing focuses on those key terms

0Micro-Tagging0 Way of the future that will tell search engines exactly what the page represents Example Murphyrsquos

Steakhouse in Bartlesville Okla would have Micro-Tags for local restaurant with location featuring Bartlesville Okla or near Tulsa Okla

0 Leverage Google AdWords Keyword Tool to analyze keywords per industry0 Organic vs Non-Organic Search Engine Marketing

0 Understand the importance of SEO dominance on all content 0 GoogleBing canrsquot read or properly index FlashJava or images without a

proper ALT Tag and file name0 Continue to modifying strategy to continue to increase traffic and conversion

ratesView this Presentation on httpwwwGetMeFoundOnlinecom

Option 1 Hire a SEO Juice Man0 Much like scenario when hiring a web developer must have a strategy in

place before meeting with potential SEO Juice Men0 Have list of competitors readily available geographic target market and

targeted audience0 Be ready to pay monthly fee and expect to receive updates including

0 Monthly Google Analytics Report0 Google AdWords Reports

0 Tell them you want a SEO strategy for planned and unplanned purchases0 Planned

0 Someone Googles the keywords Arena Tools for Tractor your business should be on the first page if you sell arena tools

0 Unplanned0 Someone who has known history of looking at arena tools for tractors on

the internet or social media sees ad on a website relating to arena tools for tractors

0 Think impulse buying at a grocery store with end caps and products at the check out

View this Presentation on httpwwwGetMeFoundOnlinecom

Example of SEO Juice Man

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Do it Yourself0 Leverage SEO assistance apps or plug-ins if available for your website

development platform0 Register with Google Analytics to analyze traffic

0 Are visitors bouncing (exiting) from you site to soon0 Are visitors getting to the desired take action page on your website0 Just because you have traffic does not mean you have the right traffic

0 Conversion rates and ROI

0 Have a strategy for both0 Organic SEO

0 How do you make your site seem more credible and relevant to search engines0 Build back links and continually add new content that is engaging and contains keywords

0 Non-Organic SEO0 In the beginning of launching a website or new SEO strategy it is highly

recommended to leverage non-organic paid placement to earn more traffic and higher rankings0 Google AdWords0 Facebook Ads0 Display Ad placement on targeted websites

0 ESPN0 High Plains Journal

View this Presentation on httpwwwGetMeFoundOnlinecom

SEO Tactics That Will Earn You Google Cred

0 Have a domain name with specific keywords in the actual domain name0 Example TulsaMetalRoofingcom0 You can make this domain name your main domain name and

then have multiple other domain names that point back to your website

0 If you post videos to YouTubeVimeo ensure that you use key terms in the title of the video and keyword section

0 Have internal links on each page of your website0 Update your content regularly 0 Save every image that is placed on your website with

keywords0 Example WeddingCakeBakersTulsajpeg

View this Presentation on httpwwwGetMeFoundOnlinecom

SEO Industry Secrets0 You can submit your website and subsequent webpages to be

indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by

placing code on your website0 Strong Tag the products you offer and the markets you

compete in on the homepage of your website 0 Example bugRIGHT

0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both

in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 5 Analyze Your Websitersquos Performance

0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances

0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance

0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities

0 Enter world-wide market by building the brand through e-commerce and social media

0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools

View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom

Option 1 Hire Help

0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help

0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center

(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website

social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Be a GUERRILLA Do It Yourself

0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics

0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based

on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate

0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 6 Become Socially (Social Media) Responsible

0 The important reasons why to leverage social media0 Build your brand

0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die

These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media

0 Google+0 Facebook

0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just

as important on social media0 Earn search engine optimization juice for your website Gives your company not only another

touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing

0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content

0 Official hashtags () through Twitter promotions through Facebook etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook

business page0 Have a strategic plan for getting traffic to your Facebook business page

0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all

marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target

market0 Example bugRIGHT

0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network

0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter

View this Presentation httpwwwGetMeFoundOnlinecom

Facebook Business Page Advanced Tactics

0 Make sure to post a specific link on each and every photo or video you upload to your page

0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers

on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram

0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page

0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image

0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom

How to Schedule Your Social Media Posts

0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite

0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard

0Best of all Hootsuite is free for small businesses with less than 5 social media accounts

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More About Social Media Platforms Online

0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms

0YouTube0Vimeo

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 7 Make Google Your Friend

0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places

0Organic placement in Google Search Engine Rankings0Non-Organic Options

0 Pay-Per-Click0 Google Offers

0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More on Googling for Businesses Online

0GetMeFoundOnlinecomresources

Homework for After Day 2

0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and

filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with

any questions

View this Presentation on httpwwwGetMeFoundOnlinecom

Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom

  • How to Create an Online Presence for Your Business
  • What Wersquore Going to Cover
  • Todayrsquos Objectives
  • Skyscrapers Arenrsquot Built Overnight
  • BING IT TIME
  • Homework Review
  • Facebook Activity Personal Page Versus Business Page
  • My Lucky 7 Tips to Market Dominance
  • Step 3 Building a Strategy for your Website Revisited
  • Available Platforms
  • E-Commerce Website Platform
  • Options for Building Your Shopify Website
  • Step 4Build Your SEO Strategy
  • Option 1 Hire a SEO Juice Man
  • Example of SEO Juice Man
  • Option 2 Do it Yourself
  • SEO Tactics That Will Earn You Google Cred
  • SEO Industry Secrets
  • Step 5 Analyze Your Websitersquos Performance
  • Option 1 Hire Help
  • Option 2 Be a GUERRILLA Do It Yourself
  • Step 6 Become Socially (Social Media) Responsible
  • Facebook Business Pages Basics
  • Facebook Business Page Advanced Tactics
  • How to Schedule Your Social Media Posts
  • Learn More About Social Media Platforms Online
  • Step 7 Make Google Your Friend
  • Learn More on Googling for Businesses Online
  • Homework for After Day 2
  • Got Questions
Page 11: Online Presence Development-Part 2

E-Commerce Website Platform

0Shopify is an e-commerce website platform that makes designing a website and selling products easy for small businesses

0Shopify represents an engaging user friendly website that offers search engine optimization tools to earn your site Google street cred

0Take your local business to a world-wide market with new revenue streams

0Key features of Shopify0 httpwwwshopifycomwebsitetemplates

View this Presentation on httpwwwGetMeFoundOnlinecom

Options for Building Your Shopify Website

Option 10 Hire a developer to design a

custom template and setup the site0 Includes setting up for

search engine optimization0 Setting you as the business

owner up as the admin to upload images pages videos and more from mobile phone or tablet

Option 20 Do it yourself Take on the world-

wide market with a strategy on your own0 Use a stock template from Shopifyrsquos

template market place0 Register your website with

GoogleBing0 Optimizing each product page and

content page with keywords and SEO tactics

0 Upload images content and keep track of orders

0 Link with social media to create traffic and additional revenue streams

0 Leverage new applications to increase engagement and functionality

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 4Build Your SEO Strategy0 Leverage the situational analysis conducted for the web development

strategy to analyze the following0 Keywords competitors are using0 SEO tactics that competitors are using

0 Strong Tagging0 Bolded text mean STRONG TAGGED

0 GoogleBing focuses on those key terms

0Micro-Tagging0 Way of the future that will tell search engines exactly what the page represents Example Murphyrsquos

Steakhouse in Bartlesville Okla would have Micro-Tags for local restaurant with location featuring Bartlesville Okla or near Tulsa Okla

0 Leverage Google AdWords Keyword Tool to analyze keywords per industry0 Organic vs Non-Organic Search Engine Marketing

0 Understand the importance of SEO dominance on all content 0 GoogleBing canrsquot read or properly index FlashJava or images without a

proper ALT Tag and file name0 Continue to modifying strategy to continue to increase traffic and conversion

ratesView this Presentation on httpwwwGetMeFoundOnlinecom

Option 1 Hire a SEO Juice Man0 Much like scenario when hiring a web developer must have a strategy in

place before meeting with potential SEO Juice Men0 Have list of competitors readily available geographic target market and

targeted audience0 Be ready to pay monthly fee and expect to receive updates including

0 Monthly Google Analytics Report0 Google AdWords Reports

0 Tell them you want a SEO strategy for planned and unplanned purchases0 Planned

0 Someone Googles the keywords Arena Tools for Tractor your business should be on the first page if you sell arena tools

0 Unplanned0 Someone who has known history of looking at arena tools for tractors on

the internet or social media sees ad on a website relating to arena tools for tractors

0 Think impulse buying at a grocery store with end caps and products at the check out

View this Presentation on httpwwwGetMeFoundOnlinecom

Example of SEO Juice Man

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Do it Yourself0 Leverage SEO assistance apps or plug-ins if available for your website

development platform0 Register with Google Analytics to analyze traffic

0 Are visitors bouncing (exiting) from you site to soon0 Are visitors getting to the desired take action page on your website0 Just because you have traffic does not mean you have the right traffic

0 Conversion rates and ROI

0 Have a strategy for both0 Organic SEO

0 How do you make your site seem more credible and relevant to search engines0 Build back links and continually add new content that is engaging and contains keywords

0 Non-Organic SEO0 In the beginning of launching a website or new SEO strategy it is highly

recommended to leverage non-organic paid placement to earn more traffic and higher rankings0 Google AdWords0 Facebook Ads0 Display Ad placement on targeted websites

0 ESPN0 High Plains Journal

View this Presentation on httpwwwGetMeFoundOnlinecom

SEO Tactics That Will Earn You Google Cred

0 Have a domain name with specific keywords in the actual domain name0 Example TulsaMetalRoofingcom0 You can make this domain name your main domain name and

then have multiple other domain names that point back to your website

0 If you post videos to YouTubeVimeo ensure that you use key terms in the title of the video and keyword section

0 Have internal links on each page of your website0 Update your content regularly 0 Save every image that is placed on your website with

keywords0 Example WeddingCakeBakersTulsajpeg

View this Presentation on httpwwwGetMeFoundOnlinecom

SEO Industry Secrets0 You can submit your website and subsequent webpages to be

indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by

placing code on your website0 Strong Tag the products you offer and the markets you

compete in on the homepage of your website 0 Example bugRIGHT

0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both

in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 5 Analyze Your Websitersquos Performance

0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances

0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance

0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities

0 Enter world-wide market by building the brand through e-commerce and social media

0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools

View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom

Option 1 Hire Help

0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help

0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center

(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website

social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Be a GUERRILLA Do It Yourself

0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics

0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based

on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate

0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 6 Become Socially (Social Media) Responsible

0 The important reasons why to leverage social media0 Build your brand

0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die

These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media

0 Google+0 Facebook

0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just

as important on social media0 Earn search engine optimization juice for your website Gives your company not only another

touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing

0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content

0 Official hashtags () through Twitter promotions through Facebook etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook

business page0 Have a strategic plan for getting traffic to your Facebook business page

0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all

marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target

market0 Example bugRIGHT

0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network

0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter

View this Presentation httpwwwGetMeFoundOnlinecom

Facebook Business Page Advanced Tactics

0 Make sure to post a specific link on each and every photo or video you upload to your page

0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers

on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram

0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page

0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image

0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom

How to Schedule Your Social Media Posts

0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite

0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard

0Best of all Hootsuite is free for small businesses with less than 5 social media accounts

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More About Social Media Platforms Online

0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms

0YouTube0Vimeo

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 7 Make Google Your Friend

0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places

0Organic placement in Google Search Engine Rankings0Non-Organic Options

0 Pay-Per-Click0 Google Offers

0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More on Googling for Businesses Online

0GetMeFoundOnlinecomresources

Homework for After Day 2

0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and

filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with

any questions

View this Presentation on httpwwwGetMeFoundOnlinecom

Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom

  • How to Create an Online Presence for Your Business
  • What Wersquore Going to Cover
  • Todayrsquos Objectives
  • Skyscrapers Arenrsquot Built Overnight
  • BING IT TIME
  • Homework Review
  • Facebook Activity Personal Page Versus Business Page
  • My Lucky 7 Tips to Market Dominance
  • Step 3 Building a Strategy for your Website Revisited
  • Available Platforms
  • E-Commerce Website Platform
  • Options for Building Your Shopify Website
  • Step 4Build Your SEO Strategy
  • Option 1 Hire a SEO Juice Man
  • Example of SEO Juice Man
  • Option 2 Do it Yourself
  • SEO Tactics That Will Earn You Google Cred
  • SEO Industry Secrets
  • Step 5 Analyze Your Websitersquos Performance
  • Option 1 Hire Help
  • Option 2 Be a GUERRILLA Do It Yourself
  • Step 6 Become Socially (Social Media) Responsible
  • Facebook Business Pages Basics
  • Facebook Business Page Advanced Tactics
  • How to Schedule Your Social Media Posts
  • Learn More About Social Media Platforms Online
  • Step 7 Make Google Your Friend
  • Learn More on Googling for Businesses Online
  • Homework for After Day 2
  • Got Questions
Page 12: Online Presence Development-Part 2

Options for Building Your Shopify Website

Option 10 Hire a developer to design a

custom template and setup the site0 Includes setting up for

search engine optimization0 Setting you as the business

owner up as the admin to upload images pages videos and more from mobile phone or tablet

Option 20 Do it yourself Take on the world-

wide market with a strategy on your own0 Use a stock template from Shopifyrsquos

template market place0 Register your website with

GoogleBing0 Optimizing each product page and

content page with keywords and SEO tactics

0 Upload images content and keep track of orders

0 Link with social media to create traffic and additional revenue streams

0 Leverage new applications to increase engagement and functionality

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 4Build Your SEO Strategy0 Leverage the situational analysis conducted for the web development

strategy to analyze the following0 Keywords competitors are using0 SEO tactics that competitors are using

0 Strong Tagging0 Bolded text mean STRONG TAGGED

0 GoogleBing focuses on those key terms

0Micro-Tagging0 Way of the future that will tell search engines exactly what the page represents Example Murphyrsquos

Steakhouse in Bartlesville Okla would have Micro-Tags for local restaurant with location featuring Bartlesville Okla or near Tulsa Okla

0 Leverage Google AdWords Keyword Tool to analyze keywords per industry0 Organic vs Non-Organic Search Engine Marketing

0 Understand the importance of SEO dominance on all content 0 GoogleBing canrsquot read or properly index FlashJava or images without a

proper ALT Tag and file name0 Continue to modifying strategy to continue to increase traffic and conversion

ratesView this Presentation on httpwwwGetMeFoundOnlinecom

Option 1 Hire a SEO Juice Man0 Much like scenario when hiring a web developer must have a strategy in

place before meeting with potential SEO Juice Men0 Have list of competitors readily available geographic target market and

targeted audience0 Be ready to pay monthly fee and expect to receive updates including

0 Monthly Google Analytics Report0 Google AdWords Reports

0 Tell them you want a SEO strategy for planned and unplanned purchases0 Planned

0 Someone Googles the keywords Arena Tools for Tractor your business should be on the first page if you sell arena tools

0 Unplanned0 Someone who has known history of looking at arena tools for tractors on

the internet or social media sees ad on a website relating to arena tools for tractors

0 Think impulse buying at a grocery store with end caps and products at the check out

View this Presentation on httpwwwGetMeFoundOnlinecom

Example of SEO Juice Man

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Do it Yourself0 Leverage SEO assistance apps or plug-ins if available for your website

development platform0 Register with Google Analytics to analyze traffic

0 Are visitors bouncing (exiting) from you site to soon0 Are visitors getting to the desired take action page on your website0 Just because you have traffic does not mean you have the right traffic

0 Conversion rates and ROI

0 Have a strategy for both0 Organic SEO

0 How do you make your site seem more credible and relevant to search engines0 Build back links and continually add new content that is engaging and contains keywords

0 Non-Organic SEO0 In the beginning of launching a website or new SEO strategy it is highly

recommended to leverage non-organic paid placement to earn more traffic and higher rankings0 Google AdWords0 Facebook Ads0 Display Ad placement on targeted websites

0 ESPN0 High Plains Journal

View this Presentation on httpwwwGetMeFoundOnlinecom

SEO Tactics That Will Earn You Google Cred

0 Have a domain name with specific keywords in the actual domain name0 Example TulsaMetalRoofingcom0 You can make this domain name your main domain name and

then have multiple other domain names that point back to your website

0 If you post videos to YouTubeVimeo ensure that you use key terms in the title of the video and keyword section

0 Have internal links on each page of your website0 Update your content regularly 0 Save every image that is placed on your website with

keywords0 Example WeddingCakeBakersTulsajpeg

View this Presentation on httpwwwGetMeFoundOnlinecom

SEO Industry Secrets0 You can submit your website and subsequent webpages to be

indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by

placing code on your website0 Strong Tag the products you offer and the markets you

compete in on the homepage of your website 0 Example bugRIGHT

0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both

in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 5 Analyze Your Websitersquos Performance

0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances

0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance

0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities

0 Enter world-wide market by building the brand through e-commerce and social media

0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools

View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom

Option 1 Hire Help

0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help

0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center

(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website

social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Be a GUERRILLA Do It Yourself

0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics

0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based

on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate

0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 6 Become Socially (Social Media) Responsible

0 The important reasons why to leverage social media0 Build your brand

0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die

These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media

0 Google+0 Facebook

0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just

as important on social media0 Earn search engine optimization juice for your website Gives your company not only another

touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing

0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content

0 Official hashtags () through Twitter promotions through Facebook etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook

business page0 Have a strategic plan for getting traffic to your Facebook business page

0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all

marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target

market0 Example bugRIGHT

0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network

0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter

View this Presentation httpwwwGetMeFoundOnlinecom

Facebook Business Page Advanced Tactics

0 Make sure to post a specific link on each and every photo or video you upload to your page

0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers

on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram

0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page

0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image

0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom

How to Schedule Your Social Media Posts

0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite

0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard

0Best of all Hootsuite is free for small businesses with less than 5 social media accounts

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More About Social Media Platforms Online

0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms

0YouTube0Vimeo

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 7 Make Google Your Friend

0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places

0Organic placement in Google Search Engine Rankings0Non-Organic Options

0 Pay-Per-Click0 Google Offers

0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More on Googling for Businesses Online

0GetMeFoundOnlinecomresources

Homework for After Day 2

0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and

filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with

any questions

View this Presentation on httpwwwGetMeFoundOnlinecom

Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom

  • How to Create an Online Presence for Your Business
  • What Wersquore Going to Cover
  • Todayrsquos Objectives
  • Skyscrapers Arenrsquot Built Overnight
  • BING IT TIME
  • Homework Review
  • Facebook Activity Personal Page Versus Business Page
  • My Lucky 7 Tips to Market Dominance
  • Step 3 Building a Strategy for your Website Revisited
  • Available Platforms
  • E-Commerce Website Platform
  • Options for Building Your Shopify Website
  • Step 4Build Your SEO Strategy
  • Option 1 Hire a SEO Juice Man
  • Example of SEO Juice Man
  • Option 2 Do it Yourself
  • SEO Tactics That Will Earn You Google Cred
  • SEO Industry Secrets
  • Step 5 Analyze Your Websitersquos Performance
  • Option 1 Hire Help
  • Option 2 Be a GUERRILLA Do It Yourself
  • Step 6 Become Socially (Social Media) Responsible
  • Facebook Business Pages Basics
  • Facebook Business Page Advanced Tactics
  • How to Schedule Your Social Media Posts
  • Learn More About Social Media Platforms Online
  • Step 7 Make Google Your Friend
  • Learn More on Googling for Businesses Online
  • Homework for After Day 2
  • Got Questions
Page 13: Online Presence Development-Part 2

Step 4Build Your SEO Strategy0 Leverage the situational analysis conducted for the web development

strategy to analyze the following0 Keywords competitors are using0 SEO tactics that competitors are using

0 Strong Tagging0 Bolded text mean STRONG TAGGED

0 GoogleBing focuses on those key terms

0Micro-Tagging0 Way of the future that will tell search engines exactly what the page represents Example Murphyrsquos

Steakhouse in Bartlesville Okla would have Micro-Tags for local restaurant with location featuring Bartlesville Okla or near Tulsa Okla

0 Leverage Google AdWords Keyword Tool to analyze keywords per industry0 Organic vs Non-Organic Search Engine Marketing

0 Understand the importance of SEO dominance on all content 0 GoogleBing canrsquot read or properly index FlashJava or images without a

proper ALT Tag and file name0 Continue to modifying strategy to continue to increase traffic and conversion

ratesView this Presentation on httpwwwGetMeFoundOnlinecom

Option 1 Hire a SEO Juice Man0 Much like scenario when hiring a web developer must have a strategy in

place before meeting with potential SEO Juice Men0 Have list of competitors readily available geographic target market and

targeted audience0 Be ready to pay monthly fee and expect to receive updates including

0 Monthly Google Analytics Report0 Google AdWords Reports

0 Tell them you want a SEO strategy for planned and unplanned purchases0 Planned

0 Someone Googles the keywords Arena Tools for Tractor your business should be on the first page if you sell arena tools

0 Unplanned0 Someone who has known history of looking at arena tools for tractors on

the internet or social media sees ad on a website relating to arena tools for tractors

0 Think impulse buying at a grocery store with end caps and products at the check out

View this Presentation on httpwwwGetMeFoundOnlinecom

Example of SEO Juice Man

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Do it Yourself0 Leverage SEO assistance apps or plug-ins if available for your website

development platform0 Register with Google Analytics to analyze traffic

0 Are visitors bouncing (exiting) from you site to soon0 Are visitors getting to the desired take action page on your website0 Just because you have traffic does not mean you have the right traffic

0 Conversion rates and ROI

0 Have a strategy for both0 Organic SEO

0 How do you make your site seem more credible and relevant to search engines0 Build back links and continually add new content that is engaging and contains keywords

0 Non-Organic SEO0 In the beginning of launching a website or new SEO strategy it is highly

recommended to leverage non-organic paid placement to earn more traffic and higher rankings0 Google AdWords0 Facebook Ads0 Display Ad placement on targeted websites

0 ESPN0 High Plains Journal

View this Presentation on httpwwwGetMeFoundOnlinecom

SEO Tactics That Will Earn You Google Cred

0 Have a domain name with specific keywords in the actual domain name0 Example TulsaMetalRoofingcom0 You can make this domain name your main domain name and

then have multiple other domain names that point back to your website

0 If you post videos to YouTubeVimeo ensure that you use key terms in the title of the video and keyword section

0 Have internal links on each page of your website0 Update your content regularly 0 Save every image that is placed on your website with

keywords0 Example WeddingCakeBakersTulsajpeg

View this Presentation on httpwwwGetMeFoundOnlinecom

SEO Industry Secrets0 You can submit your website and subsequent webpages to be

indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by

placing code on your website0 Strong Tag the products you offer and the markets you

compete in on the homepage of your website 0 Example bugRIGHT

0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both

in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 5 Analyze Your Websitersquos Performance

0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances

0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance

0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities

0 Enter world-wide market by building the brand through e-commerce and social media

0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools

View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom

Option 1 Hire Help

0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help

0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center

(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website

social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Be a GUERRILLA Do It Yourself

0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics

0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based

on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate

0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 6 Become Socially (Social Media) Responsible

0 The important reasons why to leverage social media0 Build your brand

0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die

These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media

0 Google+0 Facebook

0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just

as important on social media0 Earn search engine optimization juice for your website Gives your company not only another

touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing

0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content

0 Official hashtags () through Twitter promotions through Facebook etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook

business page0 Have a strategic plan for getting traffic to your Facebook business page

0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all

marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target

market0 Example bugRIGHT

0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network

0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter

View this Presentation httpwwwGetMeFoundOnlinecom

Facebook Business Page Advanced Tactics

0 Make sure to post a specific link on each and every photo or video you upload to your page

0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers

on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram

0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page

0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image

0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom

How to Schedule Your Social Media Posts

0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite

0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard

0Best of all Hootsuite is free for small businesses with less than 5 social media accounts

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More About Social Media Platforms Online

0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms

0YouTube0Vimeo

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 7 Make Google Your Friend

0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places

0Organic placement in Google Search Engine Rankings0Non-Organic Options

0 Pay-Per-Click0 Google Offers

0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More on Googling for Businesses Online

0GetMeFoundOnlinecomresources

Homework for After Day 2

0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and

filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with

any questions

View this Presentation on httpwwwGetMeFoundOnlinecom

Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom

  • How to Create an Online Presence for Your Business
  • What Wersquore Going to Cover
  • Todayrsquos Objectives
  • Skyscrapers Arenrsquot Built Overnight
  • BING IT TIME
  • Homework Review
  • Facebook Activity Personal Page Versus Business Page
  • My Lucky 7 Tips to Market Dominance
  • Step 3 Building a Strategy for your Website Revisited
  • Available Platforms
  • E-Commerce Website Platform
  • Options for Building Your Shopify Website
  • Step 4Build Your SEO Strategy
  • Option 1 Hire a SEO Juice Man
  • Example of SEO Juice Man
  • Option 2 Do it Yourself
  • SEO Tactics That Will Earn You Google Cred
  • SEO Industry Secrets
  • Step 5 Analyze Your Websitersquos Performance
  • Option 1 Hire Help
  • Option 2 Be a GUERRILLA Do It Yourself
  • Step 6 Become Socially (Social Media) Responsible
  • Facebook Business Pages Basics
  • Facebook Business Page Advanced Tactics
  • How to Schedule Your Social Media Posts
  • Learn More About Social Media Platforms Online
  • Step 7 Make Google Your Friend
  • Learn More on Googling for Businesses Online
  • Homework for After Day 2
  • Got Questions
Page 14: Online Presence Development-Part 2

Option 1 Hire a SEO Juice Man0 Much like scenario when hiring a web developer must have a strategy in

place before meeting with potential SEO Juice Men0 Have list of competitors readily available geographic target market and

targeted audience0 Be ready to pay monthly fee and expect to receive updates including

0 Monthly Google Analytics Report0 Google AdWords Reports

0 Tell them you want a SEO strategy for planned and unplanned purchases0 Planned

0 Someone Googles the keywords Arena Tools for Tractor your business should be on the first page if you sell arena tools

0 Unplanned0 Someone who has known history of looking at arena tools for tractors on

the internet or social media sees ad on a website relating to arena tools for tractors

0 Think impulse buying at a grocery store with end caps and products at the check out

View this Presentation on httpwwwGetMeFoundOnlinecom

Example of SEO Juice Man

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Do it Yourself0 Leverage SEO assistance apps or plug-ins if available for your website

development platform0 Register with Google Analytics to analyze traffic

0 Are visitors bouncing (exiting) from you site to soon0 Are visitors getting to the desired take action page on your website0 Just because you have traffic does not mean you have the right traffic

0 Conversion rates and ROI

0 Have a strategy for both0 Organic SEO

0 How do you make your site seem more credible and relevant to search engines0 Build back links and continually add new content that is engaging and contains keywords

0 Non-Organic SEO0 In the beginning of launching a website or new SEO strategy it is highly

recommended to leverage non-organic paid placement to earn more traffic and higher rankings0 Google AdWords0 Facebook Ads0 Display Ad placement on targeted websites

0 ESPN0 High Plains Journal

View this Presentation on httpwwwGetMeFoundOnlinecom

SEO Tactics That Will Earn You Google Cred

0 Have a domain name with specific keywords in the actual domain name0 Example TulsaMetalRoofingcom0 You can make this domain name your main domain name and

then have multiple other domain names that point back to your website

0 If you post videos to YouTubeVimeo ensure that you use key terms in the title of the video and keyword section

0 Have internal links on each page of your website0 Update your content regularly 0 Save every image that is placed on your website with

keywords0 Example WeddingCakeBakersTulsajpeg

View this Presentation on httpwwwGetMeFoundOnlinecom

SEO Industry Secrets0 You can submit your website and subsequent webpages to be

indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by

placing code on your website0 Strong Tag the products you offer and the markets you

compete in on the homepage of your website 0 Example bugRIGHT

0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both

in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 5 Analyze Your Websitersquos Performance

0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances

0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance

0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities

0 Enter world-wide market by building the brand through e-commerce and social media

0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools

View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom

Option 1 Hire Help

0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help

0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center

(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website

social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Be a GUERRILLA Do It Yourself

0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics

0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based

on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate

0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 6 Become Socially (Social Media) Responsible

0 The important reasons why to leverage social media0 Build your brand

0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die

These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media

0 Google+0 Facebook

0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just

as important on social media0 Earn search engine optimization juice for your website Gives your company not only another

touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing

0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content

0 Official hashtags () through Twitter promotions through Facebook etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook

business page0 Have a strategic plan for getting traffic to your Facebook business page

0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all

marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target

market0 Example bugRIGHT

0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network

0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter

View this Presentation httpwwwGetMeFoundOnlinecom

Facebook Business Page Advanced Tactics

0 Make sure to post a specific link on each and every photo or video you upload to your page

0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers

on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram

0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page

0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image

0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom

How to Schedule Your Social Media Posts

0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite

0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard

0Best of all Hootsuite is free for small businesses with less than 5 social media accounts

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More About Social Media Platforms Online

0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms

0YouTube0Vimeo

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 7 Make Google Your Friend

0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places

0Organic placement in Google Search Engine Rankings0Non-Organic Options

0 Pay-Per-Click0 Google Offers

0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More on Googling for Businesses Online

0GetMeFoundOnlinecomresources

Homework for After Day 2

0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and

filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with

any questions

View this Presentation on httpwwwGetMeFoundOnlinecom

Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom

  • How to Create an Online Presence for Your Business
  • What Wersquore Going to Cover
  • Todayrsquos Objectives
  • Skyscrapers Arenrsquot Built Overnight
  • BING IT TIME
  • Homework Review
  • Facebook Activity Personal Page Versus Business Page
  • My Lucky 7 Tips to Market Dominance
  • Step 3 Building a Strategy for your Website Revisited
  • Available Platforms
  • E-Commerce Website Platform
  • Options for Building Your Shopify Website
  • Step 4Build Your SEO Strategy
  • Option 1 Hire a SEO Juice Man
  • Example of SEO Juice Man
  • Option 2 Do it Yourself
  • SEO Tactics That Will Earn You Google Cred
  • SEO Industry Secrets
  • Step 5 Analyze Your Websitersquos Performance
  • Option 1 Hire Help
  • Option 2 Be a GUERRILLA Do It Yourself
  • Step 6 Become Socially (Social Media) Responsible
  • Facebook Business Pages Basics
  • Facebook Business Page Advanced Tactics
  • How to Schedule Your Social Media Posts
  • Learn More About Social Media Platforms Online
  • Step 7 Make Google Your Friend
  • Learn More on Googling for Businesses Online
  • Homework for After Day 2
  • Got Questions
Page 15: Online Presence Development-Part 2

Example of SEO Juice Man

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Do it Yourself0 Leverage SEO assistance apps or plug-ins if available for your website

development platform0 Register with Google Analytics to analyze traffic

0 Are visitors bouncing (exiting) from you site to soon0 Are visitors getting to the desired take action page on your website0 Just because you have traffic does not mean you have the right traffic

0 Conversion rates and ROI

0 Have a strategy for both0 Organic SEO

0 How do you make your site seem more credible and relevant to search engines0 Build back links and continually add new content that is engaging and contains keywords

0 Non-Organic SEO0 In the beginning of launching a website or new SEO strategy it is highly

recommended to leverage non-organic paid placement to earn more traffic and higher rankings0 Google AdWords0 Facebook Ads0 Display Ad placement on targeted websites

0 ESPN0 High Plains Journal

View this Presentation on httpwwwGetMeFoundOnlinecom

SEO Tactics That Will Earn You Google Cred

0 Have a domain name with specific keywords in the actual domain name0 Example TulsaMetalRoofingcom0 You can make this domain name your main domain name and

then have multiple other domain names that point back to your website

0 If you post videos to YouTubeVimeo ensure that you use key terms in the title of the video and keyword section

0 Have internal links on each page of your website0 Update your content regularly 0 Save every image that is placed on your website with

keywords0 Example WeddingCakeBakersTulsajpeg

View this Presentation on httpwwwGetMeFoundOnlinecom

SEO Industry Secrets0 You can submit your website and subsequent webpages to be

indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by

placing code on your website0 Strong Tag the products you offer and the markets you

compete in on the homepage of your website 0 Example bugRIGHT

0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both

in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 5 Analyze Your Websitersquos Performance

0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances

0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance

0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities

0 Enter world-wide market by building the brand through e-commerce and social media

0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools

View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom

Option 1 Hire Help

0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help

0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center

(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website

social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Be a GUERRILLA Do It Yourself

0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics

0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based

on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate

0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 6 Become Socially (Social Media) Responsible

0 The important reasons why to leverage social media0 Build your brand

0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die

These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media

0 Google+0 Facebook

0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just

as important on social media0 Earn search engine optimization juice for your website Gives your company not only another

touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing

0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content

0 Official hashtags () through Twitter promotions through Facebook etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook

business page0 Have a strategic plan for getting traffic to your Facebook business page

0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all

marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target

market0 Example bugRIGHT

0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network

0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter

View this Presentation httpwwwGetMeFoundOnlinecom

Facebook Business Page Advanced Tactics

0 Make sure to post a specific link on each and every photo or video you upload to your page

0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers

on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram

0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page

0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image

0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom

How to Schedule Your Social Media Posts

0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite

0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard

0Best of all Hootsuite is free for small businesses with less than 5 social media accounts

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More About Social Media Platforms Online

0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms

0YouTube0Vimeo

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 7 Make Google Your Friend

0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places

0Organic placement in Google Search Engine Rankings0Non-Organic Options

0 Pay-Per-Click0 Google Offers

0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More on Googling for Businesses Online

0GetMeFoundOnlinecomresources

Homework for After Day 2

0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and

filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with

any questions

View this Presentation on httpwwwGetMeFoundOnlinecom

Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom

  • How to Create an Online Presence for Your Business
  • What Wersquore Going to Cover
  • Todayrsquos Objectives
  • Skyscrapers Arenrsquot Built Overnight
  • BING IT TIME
  • Homework Review
  • Facebook Activity Personal Page Versus Business Page
  • My Lucky 7 Tips to Market Dominance
  • Step 3 Building a Strategy for your Website Revisited
  • Available Platforms
  • E-Commerce Website Platform
  • Options for Building Your Shopify Website
  • Step 4Build Your SEO Strategy
  • Option 1 Hire a SEO Juice Man
  • Example of SEO Juice Man
  • Option 2 Do it Yourself
  • SEO Tactics That Will Earn You Google Cred
  • SEO Industry Secrets
  • Step 5 Analyze Your Websitersquos Performance
  • Option 1 Hire Help
  • Option 2 Be a GUERRILLA Do It Yourself
  • Step 6 Become Socially (Social Media) Responsible
  • Facebook Business Pages Basics
  • Facebook Business Page Advanced Tactics
  • How to Schedule Your Social Media Posts
  • Learn More About Social Media Platforms Online
  • Step 7 Make Google Your Friend
  • Learn More on Googling for Businesses Online
  • Homework for After Day 2
  • Got Questions
Page 16: Online Presence Development-Part 2

Option 2 Do it Yourself0 Leverage SEO assistance apps or plug-ins if available for your website

development platform0 Register with Google Analytics to analyze traffic

0 Are visitors bouncing (exiting) from you site to soon0 Are visitors getting to the desired take action page on your website0 Just because you have traffic does not mean you have the right traffic

0 Conversion rates and ROI

0 Have a strategy for both0 Organic SEO

0 How do you make your site seem more credible and relevant to search engines0 Build back links and continually add new content that is engaging and contains keywords

0 Non-Organic SEO0 In the beginning of launching a website or new SEO strategy it is highly

recommended to leverage non-organic paid placement to earn more traffic and higher rankings0 Google AdWords0 Facebook Ads0 Display Ad placement on targeted websites

0 ESPN0 High Plains Journal

View this Presentation on httpwwwGetMeFoundOnlinecom

SEO Tactics That Will Earn You Google Cred

0 Have a domain name with specific keywords in the actual domain name0 Example TulsaMetalRoofingcom0 You can make this domain name your main domain name and

then have multiple other domain names that point back to your website

0 If you post videos to YouTubeVimeo ensure that you use key terms in the title of the video and keyword section

0 Have internal links on each page of your website0 Update your content regularly 0 Save every image that is placed on your website with

keywords0 Example WeddingCakeBakersTulsajpeg

View this Presentation on httpwwwGetMeFoundOnlinecom

SEO Industry Secrets0 You can submit your website and subsequent webpages to be

indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by

placing code on your website0 Strong Tag the products you offer and the markets you

compete in on the homepage of your website 0 Example bugRIGHT

0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both

in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 5 Analyze Your Websitersquos Performance

0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances

0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance

0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities

0 Enter world-wide market by building the brand through e-commerce and social media

0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools

View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom

Option 1 Hire Help

0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help

0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center

(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website

social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Be a GUERRILLA Do It Yourself

0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics

0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based

on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate

0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 6 Become Socially (Social Media) Responsible

0 The important reasons why to leverage social media0 Build your brand

0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die

These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media

0 Google+0 Facebook

0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just

as important on social media0 Earn search engine optimization juice for your website Gives your company not only another

touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing

0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content

0 Official hashtags () through Twitter promotions through Facebook etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook

business page0 Have a strategic plan for getting traffic to your Facebook business page

0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all

marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target

market0 Example bugRIGHT

0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network

0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter

View this Presentation httpwwwGetMeFoundOnlinecom

Facebook Business Page Advanced Tactics

0 Make sure to post a specific link on each and every photo or video you upload to your page

0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers

on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram

0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page

0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image

0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom

How to Schedule Your Social Media Posts

0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite

0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard

0Best of all Hootsuite is free for small businesses with less than 5 social media accounts

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More About Social Media Platforms Online

0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms

0YouTube0Vimeo

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 7 Make Google Your Friend

0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places

0Organic placement in Google Search Engine Rankings0Non-Organic Options

0 Pay-Per-Click0 Google Offers

0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More on Googling for Businesses Online

0GetMeFoundOnlinecomresources

Homework for After Day 2

0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and

filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with

any questions

View this Presentation on httpwwwGetMeFoundOnlinecom

Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom

  • How to Create an Online Presence for Your Business
  • What Wersquore Going to Cover
  • Todayrsquos Objectives
  • Skyscrapers Arenrsquot Built Overnight
  • BING IT TIME
  • Homework Review
  • Facebook Activity Personal Page Versus Business Page
  • My Lucky 7 Tips to Market Dominance
  • Step 3 Building a Strategy for your Website Revisited
  • Available Platforms
  • E-Commerce Website Platform
  • Options for Building Your Shopify Website
  • Step 4Build Your SEO Strategy
  • Option 1 Hire a SEO Juice Man
  • Example of SEO Juice Man
  • Option 2 Do it Yourself
  • SEO Tactics That Will Earn You Google Cred
  • SEO Industry Secrets
  • Step 5 Analyze Your Websitersquos Performance
  • Option 1 Hire Help
  • Option 2 Be a GUERRILLA Do It Yourself
  • Step 6 Become Socially (Social Media) Responsible
  • Facebook Business Pages Basics
  • Facebook Business Page Advanced Tactics
  • How to Schedule Your Social Media Posts
  • Learn More About Social Media Platforms Online
  • Step 7 Make Google Your Friend
  • Learn More on Googling for Businesses Online
  • Homework for After Day 2
  • Got Questions
Page 17: Online Presence Development-Part 2

SEO Tactics That Will Earn You Google Cred

0 Have a domain name with specific keywords in the actual domain name0 Example TulsaMetalRoofingcom0 You can make this domain name your main domain name and

then have multiple other domain names that point back to your website

0 If you post videos to YouTubeVimeo ensure that you use key terms in the title of the video and keyword section

0 Have internal links on each page of your website0 Update your content regularly 0 Save every image that is placed on your website with

keywords0 Example WeddingCakeBakersTulsajpeg

View this Presentation on httpwwwGetMeFoundOnlinecom

SEO Industry Secrets0 You can submit your website and subsequent webpages to be

indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by

placing code on your website0 Strong Tag the products you offer and the markets you

compete in on the homepage of your website 0 Example bugRIGHT

0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both

in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 5 Analyze Your Websitersquos Performance

0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances

0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance

0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities

0 Enter world-wide market by building the brand through e-commerce and social media

0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools

View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom

Option 1 Hire Help

0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help

0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center

(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website

social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Be a GUERRILLA Do It Yourself

0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics

0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based

on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate

0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 6 Become Socially (Social Media) Responsible

0 The important reasons why to leverage social media0 Build your brand

0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die

These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media

0 Google+0 Facebook

0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just

as important on social media0 Earn search engine optimization juice for your website Gives your company not only another

touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing

0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content

0 Official hashtags () through Twitter promotions through Facebook etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook

business page0 Have a strategic plan for getting traffic to your Facebook business page

0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all

marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target

market0 Example bugRIGHT

0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network

0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter

View this Presentation httpwwwGetMeFoundOnlinecom

Facebook Business Page Advanced Tactics

0 Make sure to post a specific link on each and every photo or video you upload to your page

0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers

on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram

0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page

0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image

0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom

How to Schedule Your Social Media Posts

0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite

0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard

0Best of all Hootsuite is free for small businesses with less than 5 social media accounts

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More About Social Media Platforms Online

0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms

0YouTube0Vimeo

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 7 Make Google Your Friend

0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places

0Organic placement in Google Search Engine Rankings0Non-Organic Options

0 Pay-Per-Click0 Google Offers

0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More on Googling for Businesses Online

0GetMeFoundOnlinecomresources

Homework for After Day 2

0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and

filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with

any questions

View this Presentation on httpwwwGetMeFoundOnlinecom

Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom

  • How to Create an Online Presence for Your Business
  • What Wersquore Going to Cover
  • Todayrsquos Objectives
  • Skyscrapers Arenrsquot Built Overnight
  • BING IT TIME
  • Homework Review
  • Facebook Activity Personal Page Versus Business Page
  • My Lucky 7 Tips to Market Dominance
  • Step 3 Building a Strategy for your Website Revisited
  • Available Platforms
  • E-Commerce Website Platform
  • Options for Building Your Shopify Website
  • Step 4Build Your SEO Strategy
  • Option 1 Hire a SEO Juice Man
  • Example of SEO Juice Man
  • Option 2 Do it Yourself
  • SEO Tactics That Will Earn You Google Cred
  • SEO Industry Secrets
  • Step 5 Analyze Your Websitersquos Performance
  • Option 1 Hire Help
  • Option 2 Be a GUERRILLA Do It Yourself
  • Step 6 Become Socially (Social Media) Responsible
  • Facebook Business Pages Basics
  • Facebook Business Page Advanced Tactics
  • How to Schedule Your Social Media Posts
  • Learn More About Social Media Platforms Online
  • Step 7 Make Google Your Friend
  • Learn More on Googling for Businesses Online
  • Homework for After Day 2
  • Got Questions
Page 18: Online Presence Development-Part 2

SEO Industry Secrets0 You can submit your website and subsequent webpages to be

indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by

placing code on your website0 Strong Tag the products you offer and the markets you

compete in on the homepage of your website 0 Example bugRIGHT

0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both

in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 5 Analyze Your Websitersquos Performance

0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances

0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance

0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities

0 Enter world-wide market by building the brand through e-commerce and social media

0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools

View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom

Option 1 Hire Help

0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help

0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center

(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website

social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Be a GUERRILLA Do It Yourself

0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics

0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based

on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate

0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 6 Become Socially (Social Media) Responsible

0 The important reasons why to leverage social media0 Build your brand

0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die

These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media

0 Google+0 Facebook

0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just

as important on social media0 Earn search engine optimization juice for your website Gives your company not only another

touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing

0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content

0 Official hashtags () through Twitter promotions through Facebook etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook

business page0 Have a strategic plan for getting traffic to your Facebook business page

0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all

marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target

market0 Example bugRIGHT

0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network

0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter

View this Presentation httpwwwGetMeFoundOnlinecom

Facebook Business Page Advanced Tactics

0 Make sure to post a specific link on each and every photo or video you upload to your page

0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers

on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram

0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page

0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image

0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom

How to Schedule Your Social Media Posts

0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite

0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard

0Best of all Hootsuite is free for small businesses with less than 5 social media accounts

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More About Social Media Platforms Online

0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms

0YouTube0Vimeo

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 7 Make Google Your Friend

0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places

0Organic placement in Google Search Engine Rankings0Non-Organic Options

0 Pay-Per-Click0 Google Offers

0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More on Googling for Businesses Online

0GetMeFoundOnlinecomresources

Homework for After Day 2

0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and

filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with

any questions

View this Presentation on httpwwwGetMeFoundOnlinecom

Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom

  • How to Create an Online Presence for Your Business
  • What Wersquore Going to Cover
  • Todayrsquos Objectives
  • Skyscrapers Arenrsquot Built Overnight
  • BING IT TIME
  • Homework Review
  • Facebook Activity Personal Page Versus Business Page
  • My Lucky 7 Tips to Market Dominance
  • Step 3 Building a Strategy for your Website Revisited
  • Available Platforms
  • E-Commerce Website Platform
  • Options for Building Your Shopify Website
  • Step 4Build Your SEO Strategy
  • Option 1 Hire a SEO Juice Man
  • Example of SEO Juice Man
  • Option 2 Do it Yourself
  • SEO Tactics That Will Earn You Google Cred
  • SEO Industry Secrets
  • Step 5 Analyze Your Websitersquos Performance
  • Option 1 Hire Help
  • Option 2 Be a GUERRILLA Do It Yourself
  • Step 6 Become Socially (Social Media) Responsible
  • Facebook Business Pages Basics
  • Facebook Business Page Advanced Tactics
  • How to Schedule Your Social Media Posts
  • Learn More About Social Media Platforms Online
  • Step 7 Make Google Your Friend
  • Learn More on Googling for Businesses Online
  • Homework for After Day 2
  • Got Questions
Page 19: Online Presence Development-Part 2

Step 5 Analyze Your Websitersquos Performance

0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances

0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance

0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities

0 Enter world-wide market by building the brand through e-commerce and social media

0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools

View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom

Option 1 Hire Help

0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help

0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center

(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website

social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Be a GUERRILLA Do It Yourself

0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics

0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based

on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate

0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 6 Become Socially (Social Media) Responsible

0 The important reasons why to leverage social media0 Build your brand

0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die

These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media

0 Google+0 Facebook

0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just

as important on social media0 Earn search engine optimization juice for your website Gives your company not only another

touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing

0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content

0 Official hashtags () through Twitter promotions through Facebook etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook

business page0 Have a strategic plan for getting traffic to your Facebook business page

0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all

marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target

market0 Example bugRIGHT

0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network

0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter

View this Presentation httpwwwGetMeFoundOnlinecom

Facebook Business Page Advanced Tactics

0 Make sure to post a specific link on each and every photo or video you upload to your page

0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers

on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram

0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page

0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image

0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom

How to Schedule Your Social Media Posts

0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite

0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard

0Best of all Hootsuite is free for small businesses with less than 5 social media accounts

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More About Social Media Platforms Online

0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms

0YouTube0Vimeo

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 7 Make Google Your Friend

0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places

0Organic placement in Google Search Engine Rankings0Non-Organic Options

0 Pay-Per-Click0 Google Offers

0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More on Googling for Businesses Online

0GetMeFoundOnlinecomresources

Homework for After Day 2

0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and

filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with

any questions

View this Presentation on httpwwwGetMeFoundOnlinecom

Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom

  • How to Create an Online Presence for Your Business
  • What Wersquore Going to Cover
  • Todayrsquos Objectives
  • Skyscrapers Arenrsquot Built Overnight
  • BING IT TIME
  • Homework Review
  • Facebook Activity Personal Page Versus Business Page
  • My Lucky 7 Tips to Market Dominance
  • Step 3 Building a Strategy for your Website Revisited
  • Available Platforms
  • E-Commerce Website Platform
  • Options for Building Your Shopify Website
  • Step 4Build Your SEO Strategy
  • Option 1 Hire a SEO Juice Man
  • Example of SEO Juice Man
  • Option 2 Do it Yourself
  • SEO Tactics That Will Earn You Google Cred
  • SEO Industry Secrets
  • Step 5 Analyze Your Websitersquos Performance
  • Option 1 Hire Help
  • Option 2 Be a GUERRILLA Do It Yourself
  • Step 6 Become Socially (Social Media) Responsible
  • Facebook Business Pages Basics
  • Facebook Business Page Advanced Tactics
  • How to Schedule Your Social Media Posts
  • Learn More About Social Media Platforms Online
  • Step 7 Make Google Your Friend
  • Learn More on Googling for Businesses Online
  • Homework for After Day 2
  • Got Questions
Page 20: Online Presence Development-Part 2

Option 1 Hire Help

0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help

0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center

(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website

social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone

View this Presentation on httpwwwGetMeFoundOnlinecom

Option 2 Be a GUERRILLA Do It Yourself

0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics

0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based

on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate

0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 6 Become Socially (Social Media) Responsible

0 The important reasons why to leverage social media0 Build your brand

0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die

These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media

0 Google+0 Facebook

0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just

as important on social media0 Earn search engine optimization juice for your website Gives your company not only another

touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing

0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content

0 Official hashtags () through Twitter promotions through Facebook etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook

business page0 Have a strategic plan for getting traffic to your Facebook business page

0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all

marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target

market0 Example bugRIGHT

0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network

0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter

View this Presentation httpwwwGetMeFoundOnlinecom

Facebook Business Page Advanced Tactics

0 Make sure to post a specific link on each and every photo or video you upload to your page

0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers

on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram

0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page

0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image

0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom

How to Schedule Your Social Media Posts

0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite

0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard

0Best of all Hootsuite is free for small businesses with less than 5 social media accounts

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More About Social Media Platforms Online

0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms

0YouTube0Vimeo

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 7 Make Google Your Friend

0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places

0Organic placement in Google Search Engine Rankings0Non-Organic Options

0 Pay-Per-Click0 Google Offers

0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More on Googling for Businesses Online

0GetMeFoundOnlinecomresources

Homework for After Day 2

0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and

filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with

any questions

View this Presentation on httpwwwGetMeFoundOnlinecom

Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom

  • How to Create an Online Presence for Your Business
  • What Wersquore Going to Cover
  • Todayrsquos Objectives
  • Skyscrapers Arenrsquot Built Overnight
  • BING IT TIME
  • Homework Review
  • Facebook Activity Personal Page Versus Business Page
  • My Lucky 7 Tips to Market Dominance
  • Step 3 Building a Strategy for your Website Revisited
  • Available Platforms
  • E-Commerce Website Platform
  • Options for Building Your Shopify Website
  • Step 4Build Your SEO Strategy
  • Option 1 Hire a SEO Juice Man
  • Example of SEO Juice Man
  • Option 2 Do it Yourself
  • SEO Tactics That Will Earn You Google Cred
  • SEO Industry Secrets
  • Step 5 Analyze Your Websitersquos Performance
  • Option 1 Hire Help
  • Option 2 Be a GUERRILLA Do It Yourself
  • Step 6 Become Socially (Social Media) Responsible
  • Facebook Business Pages Basics
  • Facebook Business Page Advanced Tactics
  • How to Schedule Your Social Media Posts
  • Learn More About Social Media Platforms Online
  • Step 7 Make Google Your Friend
  • Learn More on Googling for Businesses Online
  • Homework for After Day 2
  • Got Questions
Page 21: Online Presence Development-Part 2

Option 2 Be a GUERRILLA Do It Yourself

0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics

0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based

on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate

0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 6 Become Socially (Social Media) Responsible

0 The important reasons why to leverage social media0 Build your brand

0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die

These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media

0 Google+0 Facebook

0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just

as important on social media0 Earn search engine optimization juice for your website Gives your company not only another

touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing

0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content

0 Official hashtags () through Twitter promotions through Facebook etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook

business page0 Have a strategic plan for getting traffic to your Facebook business page

0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all

marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target

market0 Example bugRIGHT

0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network

0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter

View this Presentation httpwwwGetMeFoundOnlinecom

Facebook Business Page Advanced Tactics

0 Make sure to post a specific link on each and every photo or video you upload to your page

0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers

on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram

0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page

0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image

0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom

How to Schedule Your Social Media Posts

0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite

0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard

0Best of all Hootsuite is free for small businesses with less than 5 social media accounts

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More About Social Media Platforms Online

0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms

0YouTube0Vimeo

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 7 Make Google Your Friend

0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places

0Organic placement in Google Search Engine Rankings0Non-Organic Options

0 Pay-Per-Click0 Google Offers

0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More on Googling for Businesses Online

0GetMeFoundOnlinecomresources

Homework for After Day 2

0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and

filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with

any questions

View this Presentation on httpwwwGetMeFoundOnlinecom

Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom

  • How to Create an Online Presence for Your Business
  • What Wersquore Going to Cover
  • Todayrsquos Objectives
  • Skyscrapers Arenrsquot Built Overnight
  • BING IT TIME
  • Homework Review
  • Facebook Activity Personal Page Versus Business Page
  • My Lucky 7 Tips to Market Dominance
  • Step 3 Building a Strategy for your Website Revisited
  • Available Platforms
  • E-Commerce Website Platform
  • Options for Building Your Shopify Website
  • Step 4Build Your SEO Strategy
  • Option 1 Hire a SEO Juice Man
  • Example of SEO Juice Man
  • Option 2 Do it Yourself
  • SEO Tactics That Will Earn You Google Cred
  • SEO Industry Secrets
  • Step 5 Analyze Your Websitersquos Performance
  • Option 1 Hire Help
  • Option 2 Be a GUERRILLA Do It Yourself
  • Step 6 Become Socially (Social Media) Responsible
  • Facebook Business Pages Basics
  • Facebook Business Page Advanced Tactics
  • How to Schedule Your Social Media Posts
  • Learn More About Social Media Platforms Online
  • Step 7 Make Google Your Friend
  • Learn More on Googling for Businesses Online
  • Homework for After Day 2
  • Got Questions
Page 22: Online Presence Development-Part 2

Step 6 Become Socially (Social Media) Responsible

0 The important reasons why to leverage social media0 Build your brand

0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die

These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media

0 Google+0 Facebook

0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just

as important on social media0 Earn search engine optimization juice for your website Gives your company not only another

touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing

0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content

0 Official hashtags () through Twitter promotions through Facebook etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook

business page0 Have a strategic plan for getting traffic to your Facebook business page

0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all

marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target

market0 Example bugRIGHT

0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network

0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter

View this Presentation httpwwwGetMeFoundOnlinecom

Facebook Business Page Advanced Tactics

0 Make sure to post a specific link on each and every photo or video you upload to your page

0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers

on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram

0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page

0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image

0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom

How to Schedule Your Social Media Posts

0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite

0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard

0Best of all Hootsuite is free for small businesses with less than 5 social media accounts

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More About Social Media Platforms Online

0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms

0YouTube0Vimeo

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 7 Make Google Your Friend

0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places

0Organic placement in Google Search Engine Rankings0Non-Organic Options

0 Pay-Per-Click0 Google Offers

0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More on Googling for Businesses Online

0GetMeFoundOnlinecomresources

Homework for After Day 2

0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and

filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with

any questions

View this Presentation on httpwwwGetMeFoundOnlinecom

Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom

  • How to Create an Online Presence for Your Business
  • What Wersquore Going to Cover
  • Todayrsquos Objectives
  • Skyscrapers Arenrsquot Built Overnight
  • BING IT TIME
  • Homework Review
  • Facebook Activity Personal Page Versus Business Page
  • My Lucky 7 Tips to Market Dominance
  • Step 3 Building a Strategy for your Website Revisited
  • Available Platforms
  • E-Commerce Website Platform
  • Options for Building Your Shopify Website
  • Step 4Build Your SEO Strategy
  • Option 1 Hire a SEO Juice Man
  • Example of SEO Juice Man
  • Option 2 Do it Yourself
  • SEO Tactics That Will Earn You Google Cred
  • SEO Industry Secrets
  • Step 5 Analyze Your Websitersquos Performance
  • Option 1 Hire Help
  • Option 2 Be a GUERRILLA Do It Yourself
  • Step 6 Become Socially (Social Media) Responsible
  • Facebook Business Pages Basics
  • Facebook Business Page Advanced Tactics
  • How to Schedule Your Social Media Posts
  • Learn More About Social Media Platforms Online
  • Step 7 Make Google Your Friend
  • Learn More on Googling for Businesses Online
  • Homework for After Day 2
  • Got Questions
Page 23: Online Presence Development-Part 2

Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook

business page0 Have a strategic plan for getting traffic to your Facebook business page

0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all

marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target

market0 Example bugRIGHT

0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network

0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter

View this Presentation httpwwwGetMeFoundOnlinecom

Facebook Business Page Advanced Tactics

0 Make sure to post a specific link on each and every photo or video you upload to your page

0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers

on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram

0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page

0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image

0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom

How to Schedule Your Social Media Posts

0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite

0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard

0Best of all Hootsuite is free for small businesses with less than 5 social media accounts

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More About Social Media Platforms Online

0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms

0YouTube0Vimeo

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 7 Make Google Your Friend

0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places

0Organic placement in Google Search Engine Rankings0Non-Organic Options

0 Pay-Per-Click0 Google Offers

0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More on Googling for Businesses Online

0GetMeFoundOnlinecomresources

Homework for After Day 2

0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and

filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with

any questions

View this Presentation on httpwwwGetMeFoundOnlinecom

Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom

  • How to Create an Online Presence for Your Business
  • What Wersquore Going to Cover
  • Todayrsquos Objectives
  • Skyscrapers Arenrsquot Built Overnight
  • BING IT TIME
  • Homework Review
  • Facebook Activity Personal Page Versus Business Page
  • My Lucky 7 Tips to Market Dominance
  • Step 3 Building a Strategy for your Website Revisited
  • Available Platforms
  • E-Commerce Website Platform
  • Options for Building Your Shopify Website
  • Step 4Build Your SEO Strategy
  • Option 1 Hire a SEO Juice Man
  • Example of SEO Juice Man
  • Option 2 Do it Yourself
  • SEO Tactics That Will Earn You Google Cred
  • SEO Industry Secrets
  • Step 5 Analyze Your Websitersquos Performance
  • Option 1 Hire Help
  • Option 2 Be a GUERRILLA Do It Yourself
  • Step 6 Become Socially (Social Media) Responsible
  • Facebook Business Pages Basics
  • Facebook Business Page Advanced Tactics
  • How to Schedule Your Social Media Posts
  • Learn More About Social Media Platforms Online
  • Step 7 Make Google Your Friend
  • Learn More on Googling for Businesses Online
  • Homework for After Day 2
  • Got Questions
Page 24: Online Presence Development-Part 2

Facebook Business Page Advanced Tactics

0 Make sure to post a specific link on each and every photo or video you upload to your page

0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers

on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram

0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page

0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image

0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom

How to Schedule Your Social Media Posts

0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite

0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard

0Best of all Hootsuite is free for small businesses with less than 5 social media accounts

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More About Social Media Platforms Online

0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms

0YouTube0Vimeo

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 7 Make Google Your Friend

0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places

0Organic placement in Google Search Engine Rankings0Non-Organic Options

0 Pay-Per-Click0 Google Offers

0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More on Googling for Businesses Online

0GetMeFoundOnlinecomresources

Homework for After Day 2

0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and

filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with

any questions

View this Presentation on httpwwwGetMeFoundOnlinecom

Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom

  • How to Create an Online Presence for Your Business
  • What Wersquore Going to Cover
  • Todayrsquos Objectives
  • Skyscrapers Arenrsquot Built Overnight
  • BING IT TIME
  • Homework Review
  • Facebook Activity Personal Page Versus Business Page
  • My Lucky 7 Tips to Market Dominance
  • Step 3 Building a Strategy for your Website Revisited
  • Available Platforms
  • E-Commerce Website Platform
  • Options for Building Your Shopify Website
  • Step 4Build Your SEO Strategy
  • Option 1 Hire a SEO Juice Man
  • Example of SEO Juice Man
  • Option 2 Do it Yourself
  • SEO Tactics That Will Earn You Google Cred
  • SEO Industry Secrets
  • Step 5 Analyze Your Websitersquos Performance
  • Option 1 Hire Help
  • Option 2 Be a GUERRILLA Do It Yourself
  • Step 6 Become Socially (Social Media) Responsible
  • Facebook Business Pages Basics
  • Facebook Business Page Advanced Tactics
  • How to Schedule Your Social Media Posts
  • Learn More About Social Media Platforms Online
  • Step 7 Make Google Your Friend
  • Learn More on Googling for Businesses Online
  • Homework for After Day 2
  • Got Questions
Page 25: Online Presence Development-Part 2

How to Schedule Your Social Media Posts

0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite

0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard

0Best of all Hootsuite is free for small businesses with less than 5 social media accounts

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More About Social Media Platforms Online

0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms

0YouTube0Vimeo

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 7 Make Google Your Friend

0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places

0Organic placement in Google Search Engine Rankings0Non-Organic Options

0 Pay-Per-Click0 Google Offers

0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More on Googling for Businesses Online

0GetMeFoundOnlinecomresources

Homework for After Day 2

0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and

filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with

any questions

View this Presentation on httpwwwGetMeFoundOnlinecom

Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom

  • How to Create an Online Presence for Your Business
  • What Wersquore Going to Cover
  • Todayrsquos Objectives
  • Skyscrapers Arenrsquot Built Overnight
  • BING IT TIME
  • Homework Review
  • Facebook Activity Personal Page Versus Business Page
  • My Lucky 7 Tips to Market Dominance
  • Step 3 Building a Strategy for your Website Revisited
  • Available Platforms
  • E-Commerce Website Platform
  • Options for Building Your Shopify Website
  • Step 4Build Your SEO Strategy
  • Option 1 Hire a SEO Juice Man
  • Example of SEO Juice Man
  • Option 2 Do it Yourself
  • SEO Tactics That Will Earn You Google Cred
  • SEO Industry Secrets
  • Step 5 Analyze Your Websitersquos Performance
  • Option 1 Hire Help
  • Option 2 Be a GUERRILLA Do It Yourself
  • Step 6 Become Socially (Social Media) Responsible
  • Facebook Business Pages Basics
  • Facebook Business Page Advanced Tactics
  • How to Schedule Your Social Media Posts
  • Learn More About Social Media Platforms Online
  • Step 7 Make Google Your Friend
  • Learn More on Googling for Businesses Online
  • Homework for After Day 2
  • Got Questions
Page 26: Online Presence Development-Part 2

Learn More About Social Media Platforms Online

0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms

0YouTube0Vimeo

View this Presentation on httpwwwGetMeFoundOnlinecom

Step 7 Make Google Your Friend

0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places

0Organic placement in Google Search Engine Rankings0Non-Organic Options

0 Pay-Per-Click0 Google Offers

0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More on Googling for Businesses Online

0GetMeFoundOnlinecomresources

Homework for After Day 2

0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and

filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with

any questions

View this Presentation on httpwwwGetMeFoundOnlinecom

Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom

  • How to Create an Online Presence for Your Business
  • What Wersquore Going to Cover
  • Todayrsquos Objectives
  • Skyscrapers Arenrsquot Built Overnight
  • BING IT TIME
  • Homework Review
  • Facebook Activity Personal Page Versus Business Page
  • My Lucky 7 Tips to Market Dominance
  • Step 3 Building a Strategy for your Website Revisited
  • Available Platforms
  • E-Commerce Website Platform
  • Options for Building Your Shopify Website
  • Step 4Build Your SEO Strategy
  • Option 1 Hire a SEO Juice Man
  • Example of SEO Juice Man
  • Option 2 Do it Yourself
  • SEO Tactics That Will Earn You Google Cred
  • SEO Industry Secrets
  • Step 5 Analyze Your Websitersquos Performance
  • Option 1 Hire Help
  • Option 2 Be a GUERRILLA Do It Yourself
  • Step 6 Become Socially (Social Media) Responsible
  • Facebook Business Pages Basics
  • Facebook Business Page Advanced Tactics
  • How to Schedule Your Social Media Posts
  • Learn More About Social Media Platforms Online
  • Step 7 Make Google Your Friend
  • Learn More on Googling for Businesses Online
  • Homework for After Day 2
  • Got Questions
Page 27: Online Presence Development-Part 2

Step 7 Make Google Your Friend

0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places

0Organic placement in Google Search Engine Rankings0Non-Organic Options

0 Pay-Per-Click0 Google Offers

0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc

View this Presentation on httpwwwGetMeFoundOnlinecom

Learn More on Googling for Businesses Online

0GetMeFoundOnlinecomresources

Homework for After Day 2

0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and

filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with

any questions

View this Presentation on httpwwwGetMeFoundOnlinecom

Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom

  • How to Create an Online Presence for Your Business
  • What Wersquore Going to Cover
  • Todayrsquos Objectives
  • Skyscrapers Arenrsquot Built Overnight
  • BING IT TIME
  • Homework Review
  • Facebook Activity Personal Page Versus Business Page
  • My Lucky 7 Tips to Market Dominance
  • Step 3 Building a Strategy for your Website Revisited
  • Available Platforms
  • E-Commerce Website Platform
  • Options for Building Your Shopify Website
  • Step 4Build Your SEO Strategy
  • Option 1 Hire a SEO Juice Man
  • Example of SEO Juice Man
  • Option 2 Do it Yourself
  • SEO Tactics That Will Earn You Google Cred
  • SEO Industry Secrets
  • Step 5 Analyze Your Websitersquos Performance
  • Option 1 Hire Help
  • Option 2 Be a GUERRILLA Do It Yourself
  • Step 6 Become Socially (Social Media) Responsible
  • Facebook Business Pages Basics
  • Facebook Business Page Advanced Tactics
  • How to Schedule Your Social Media Posts
  • Learn More About Social Media Platforms Online
  • Step 7 Make Google Your Friend
  • Learn More on Googling for Businesses Online
  • Homework for After Day 2
  • Got Questions
Page 28: Online Presence Development-Part 2

Learn More on Googling for Businesses Online

0GetMeFoundOnlinecomresources

Homework for After Day 2

0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and

filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with

any questions

View this Presentation on httpwwwGetMeFoundOnlinecom

Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom

  • How to Create an Online Presence for Your Business
  • What Wersquore Going to Cover
  • Todayrsquos Objectives
  • Skyscrapers Arenrsquot Built Overnight
  • BING IT TIME
  • Homework Review
  • Facebook Activity Personal Page Versus Business Page
  • My Lucky 7 Tips to Market Dominance
  • Step 3 Building a Strategy for your Website Revisited
  • Available Platforms
  • E-Commerce Website Platform
  • Options for Building Your Shopify Website
  • Step 4Build Your SEO Strategy
  • Option 1 Hire a SEO Juice Man
  • Example of SEO Juice Man
  • Option 2 Do it Yourself
  • SEO Tactics That Will Earn You Google Cred
  • SEO Industry Secrets
  • Step 5 Analyze Your Websitersquos Performance
  • Option 1 Hire Help
  • Option 2 Be a GUERRILLA Do It Yourself
  • Step 6 Become Socially (Social Media) Responsible
  • Facebook Business Pages Basics
  • Facebook Business Page Advanced Tactics
  • How to Schedule Your Social Media Posts
  • Learn More About Social Media Platforms Online
  • Step 7 Make Google Your Friend
  • Learn More on Googling for Businesses Online
  • Homework for After Day 2
  • Got Questions
Page 29: Online Presence Development-Part 2

Homework for After Day 2

0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and

filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with

any questions

View this Presentation on httpwwwGetMeFoundOnlinecom

Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom

  • How to Create an Online Presence for Your Business
  • What Wersquore Going to Cover
  • Todayrsquos Objectives
  • Skyscrapers Arenrsquot Built Overnight
  • BING IT TIME
  • Homework Review
  • Facebook Activity Personal Page Versus Business Page
  • My Lucky 7 Tips to Market Dominance
  • Step 3 Building a Strategy for your Website Revisited
  • Available Platforms
  • E-Commerce Website Platform
  • Options for Building Your Shopify Website
  • Step 4Build Your SEO Strategy
  • Option 1 Hire a SEO Juice Man
  • Example of SEO Juice Man
  • Option 2 Do it Yourself
  • SEO Tactics That Will Earn You Google Cred
  • SEO Industry Secrets
  • Step 5 Analyze Your Websitersquos Performance
  • Option 1 Hire Help
  • Option 2 Be a GUERRILLA Do It Yourself
  • Step 6 Become Socially (Social Media) Responsible
  • Facebook Business Pages Basics
  • Facebook Business Page Advanced Tactics
  • How to Schedule Your Social Media Posts
  • Learn More About Social Media Platforms Online
  • Step 7 Make Google Your Friend
  • Learn More on Googling for Businesses Online
  • Homework for After Day 2
  • Got Questions
Page 30: Online Presence Development-Part 2

Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom

  • How to Create an Online Presence for Your Business
  • What Wersquore Going to Cover
  • Todayrsquos Objectives
  • Skyscrapers Arenrsquot Built Overnight
  • BING IT TIME
  • Homework Review
  • Facebook Activity Personal Page Versus Business Page
  • My Lucky 7 Tips to Market Dominance
  • Step 3 Building a Strategy for your Website Revisited
  • Available Platforms
  • E-Commerce Website Platform
  • Options for Building Your Shopify Website
  • Step 4Build Your SEO Strategy
  • Option 1 Hire a SEO Juice Man
  • Example of SEO Juice Man
  • Option 2 Do it Yourself
  • SEO Tactics That Will Earn You Google Cred
  • SEO Industry Secrets
  • Step 5 Analyze Your Websitersquos Performance
  • Option 1 Hire Help
  • Option 2 Be a GUERRILLA Do It Yourself
  • Step 6 Become Socially (Social Media) Responsible
  • Facebook Business Pages Basics
  • Facebook Business Page Advanced Tactics
  • How to Schedule Your Social Media Posts
  • Learn More About Social Media Platforms Online
  • Step 7 Make Google Your Friend
  • Learn More on Googling for Businesses Online
  • Homework for After Day 2
  • Got Questions