online presence assessment baruch college
TRANSCRIPT
Executive Education
Executive Education
Online Presence Assessment for use for Personal or
Business profilesMarshall Sponder
Lecturer, Zicklin School of Business
Department of Marketing
Finalized for Spring 2015 Semester
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Executive Education
Use this Deck as reference and fill out the Google Form (Link is provided below)
http://goo.gl/forms/tdNGfIMr9G
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1. Blog Influence
Grade Point Score Notes
0 No blog (note, you can still get a domain score and yet not have a blog – therefore, a domain score with a blog is still an automatic 0)
No blog is anautomatic 0
1 Domain Score< 20 and no recent posts or less than 1 recent posts (within the last 30 days) – if no recent posts, demote to a 0.
2 Domain Score < 21 and at least 40 with at least 1 recent post within the last 30 days – if no recent post demote to a 1
3 Domain Scores between 41 And 60 with greater with up to 1 recent posts (within the last 30 days) – if no recent post demote to a 2.
4 Domain Scores between 61 To 80 with at least 1 recent post – if no recent post demote to a 3
5 Domain Scores 81 or above with 1 post done within the last 30 days – if not, demote to a 4.
Use http://www.webseoanalytics.com/free/seo-tools/blog-analyzer.php
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Executive Education
What is a blog and how does it differ
from a website?
http://www.wikihow.com/Tell-the-
Difference-Between-Blogs-and-Websites
In accessing a blog, if it turns out to fit
the profile of a website more closely
than a blog, and there is no other blog
mentioned on the website to access,
defer the analysis – give them a 0 for
“blog presence” and focus on the
website analysis, instead.
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Executive Education
2. Video Influence (YouTube) Use Pixability Grader http://www.onlinevideograder.com/grader/ on
the YouTube Channel url. Note: if you do not yet have a channel,
enter 0 in the Google Form for this question).
Grade Point Score Notes
0 If there is No YouTube Channel, or Pixability Grader score under 50. If a Vimeo Channel exists, but no YouTube Channel, access a grade of “1”. If both exist, just analyze the YouTube Channel.
1 Pixability Grader score 51-60.
2 Pixability Grader score 61-70.
3 Pixability Grader score 71-80.
4 Pixability Grader score 81-90.
5 Pixability Grader score 91-100.
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Executive Education
https://www.youtube.com/use
r/RouletteIntermedium
Note: The suggestions that Pixability comes up can be applied and then the
assessment done, again, perhaps a few months later.
Note: In this instance, the score for Roulette.org is 0 as the Pixability grader
came up with 48, which is under the 50, meaning - not enough visibility for
online presence to be counted as significant.
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Executive Education
3. Twitter Influence
Grade Point Score Notes
0 No Twitter account is an automatic 0
1 Social Authority 1-20
2 Social Authority 21-40
3 Social Authority 41-60
4 Social Authority 61-80
5 Social Authority 81-100
https://followerwonk.com/ - Use Social Authority of the account in question.
For Definition of Social Authority see https://followerwonk.com/social-authority
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Executive Education
Social Authority measures the popularity of those who produce influential content on Twitter
https://followerwonk.com/bio/?q=roulette_tweets&q_type=all&s=social_authority
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Executive Education
4. Facebook Influence
Use www.likealyzer.com/
Grade Point Score Notes
0 No Facebook business / fan page is an automatic 0. Also consider a Likelyzer score between 1-19 as a “0”.
1 Likelyzer score 20- 60n (we consider this basic visibility on Facebook)
2 Likelyzer score 61-70
3 Likelyzer score 71-80
4 Likelyzer score 81-90
5 Likelyzer score 91-100
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Executive Education
Likelyzer provides
other information
that could be useful
for assessments,
but for now, we are
only looking at the
main score (in this
case “64”) and any
recommendations
that could help the
page improve in its
ranking.
http://likealyzer.com/facebook/roulettebrooklyn
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Executive Education
5. LinkedIn Influence
Grade Point Score Notes
0 No LinkedIn personal account (if an individual), OR no LinkedIn Business Page, if a Business or Organization – if both exist, pick the business page to analyze.
1 Less than 100 connections or 100 followers
2 100-200 connections or 100-200 followers
3 201 – 300 connections or 200-500 followers
4 301-500 connections or 501-1000 followers
5 Over 500 connections or over 1000 followers
Individual or Artist: Number of Connections
Organization or Company: Number of Followers
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Executive Education
Roulette.org has 17 followers and has “1” grade
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My own page shows in its “public”
profile view that I have over 500
connections, which equals a “5” in our
assessment.
Executive Education
6. SEO Assessment http://www.semrush.com/info/ use the SEMRush Rank (lower score is better)
Grade Point Score Notes
0 SEMRush rank is at or over 1,000,000
1 SEMRush rank is between 100,000 – 1,000,000
2 SEMRush rank is between 50,000 -100,000
3 SEMRush rank is between 25,000- 49,999
4 SEMRush rank is between 10,000 – 24,999
5 SEMRush rank is less than 1-9,999
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Executive Education
http://www.semrush.com/info/roulette.org
Note: Many students have Tumblr or Wordpress.com sites and possibly many
have a “0” score. If the score for Tumblr.com or Wordpress.com is the same as
your website score, than ignore it and enter “0” for the assessment.
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Executive Education
7. Instagram Assessment
Grade Point Score Notes
0 No Instagram account is an automatic 0
1 Under 1000 Instagram Followers is an automatic 1 (giving credit for presence, even if small)
2 Between 1000 – 4,999 Instagram Followers
3 Between 5,000- 24,999 Instagram Followers
4 Between 25,000 – 100,000 Instagram Followers
5 Over 100,000 Instagram Followers
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Executive Education
Roulette has only 56 Instagram Followersand has a “1”grade for this assessment.
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Executive Education
8. Pinterest Assessmenthttp://pinauthority.com/<Pinterest account>
Grade Point Score Notes
0 0 if no Pinterest account
1 PinAuthority 1-20
2 PinAuthority 21-40
3 PinAuthority 41-60
4 PinAuthority 61-80
5 PinAuthority 81-100
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Executive Education
Any account on Pinterest has a “PinAuthority” Score.
Roulette doesn’t appear to have an Pinterest account, so it has a”0” for this assessment
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Executive Education
9. Location (Local Directory Listings) Assessment
Grade Point Score Notes
0 No score – if 0, or a website issue, put in a 0. By passing local check-in data which is too problematic to rate – stick to local awareness via listings, which Nibbler can detect.
1 Local Presence is 1-2
2 Local Presence is 3-4
3 Local Presence is 5-6
4 Local Presence is 7-8
5 Local Presence is 9-10
Use http://nibbler.silktide.com and look for the local presence score
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Executive Education
http://nibbler.silktide.co
m/en_US/reports/metm
useum.org
Tried Roulette.org and
had to make the software
retest – it took a few
minutes but then worked
and showed there was no
local directory presence -
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Executive Education
http://nibbler.silktide.co
m/en_US/reports/roule
tte.org
I had to manually
retest to get it to work
in this case, but most
of the time, this will not
be necessary.
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Executive Education
10. Website Assessmenthttp://nibbler.silktide.com/en_US
Grade Point Score Notes
0 0 = no website or no Nibbler Score (but if you have issues pulling up a report, make sure to rerun it a few times)
1 Nibbler 1 -2.0
2 Nibbler 2.1-4.0
3 Nibbler 4.1 -6.0
4 Nibbler 6.1-8.0
5 Nibbler 8.1-10
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Executive Education
Nibbler Score
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Executive Education
Example of what can be done with this “Data”
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Synopsis:
Executive Education
Summary
Remember to use the link below to fill out the form at various times this semester.
•http://goo.gl/forms/tdNGfIMr9G
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