online presence assessment baruch college

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Executive Education Executive Education Online Presence Assessment for use for Personal or Business profiles Marshall Sponder Lecturer, Zicklin School of Business Department of Marketing Finalized for Spring 2015 Semester ©WebMetricsGuru INC 2015

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Page 1: Online presence assessment Baruch College

Executive Education

Executive Education

Online Presence Assessment for use for Personal or

Business profilesMarshall Sponder

Lecturer, Zicklin School of Business

Department of Marketing

Finalized for Spring 2015 Semester

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Page 2: Online presence assessment Baruch College

Executive Education

Use this Deck as reference and fill out the Google Form (Link is provided below)

http://goo.gl/forms/tdNGfIMr9G

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Page 3: Online presence assessment Baruch College

Executive Education

1. Blog Influence

Grade Point Score Notes

0 No blog (note, you can still get a domain score and yet not have a blog – therefore, a domain score with a blog is still an automatic 0)

No blog is anautomatic 0

1 Domain Score< 20 and no recent posts or less than 1 recent posts (within the last 30 days) – if no recent posts, demote to a 0.

2 Domain Score < 21 and at least 40 with at least 1 recent post within the last 30 days – if no recent post demote to a 1

3 Domain Scores between 41 And 60 with greater with up to 1 recent posts (within the last 30 days) – if no recent post demote to a 2.

4 Domain Scores between 61 To 80 with at least 1 recent post – if no recent post demote to a 3

5 Domain Scores 81 or above with 1 post done within the last 30 days – if not, demote to a 4.

Use http://www.webseoanalytics.com/free/seo-tools/blog-analyzer.php

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Page 4: Online presence assessment Baruch College

Executive Education

What is a blog and how does it differ

from a website?

http://www.wikihow.com/Tell-the-

Difference-Between-Blogs-and-Websites

In accessing a blog, if it turns out to fit

the profile of a website more closely

than a blog, and there is no other blog

mentioned on the website to access,

defer the analysis – give them a 0 for

“blog presence” and focus on the

website analysis, instead.

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Page 5: Online presence assessment Baruch College

Executive Education

2. Video Influence (YouTube) Use Pixability Grader http://www.onlinevideograder.com/grader/ on

the YouTube Channel url. Note: if you do not yet have a channel,

enter 0 in the Google Form for this question).

Grade Point Score Notes

0 If there is No YouTube Channel, or Pixability Grader score under 50. If a Vimeo Channel exists, but no YouTube Channel, access a grade of “1”. If both exist, just analyze the YouTube Channel.

1 Pixability Grader score 51-60.

2 Pixability Grader score 61-70.

3 Pixability Grader score 71-80.

4 Pixability Grader score 81-90.

5 Pixability Grader score 91-100.

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Page 6: Online presence assessment Baruch College

Executive Education

https://www.youtube.com/use

r/RouletteIntermedium

Note: The suggestions that Pixability comes up can be applied and then the

assessment done, again, perhaps a few months later.

Note: In this instance, the score for Roulette.org is 0 as the Pixability grader

came up with 48, which is under the 50, meaning - not enough visibility for

online presence to be counted as significant.

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Page 7: Online presence assessment Baruch College

Executive Education

3. Twitter Influence

Grade Point Score Notes

0 No Twitter account is an automatic 0

1 Social Authority 1-20

2 Social Authority 21-40

3 Social Authority 41-60

4 Social Authority 61-80

5 Social Authority 81-100

https://followerwonk.com/ - Use Social Authority of the account in question.

For Definition of Social Authority see https://followerwonk.com/social-authority

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Page 8: Online presence assessment Baruch College

Executive Education

Social Authority measures the popularity of those who produce influential content on Twitter

https://followerwonk.com/bio/?q=roulette_tweets&q_type=all&s=social_authority

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Page 9: Online presence assessment Baruch College

Executive Education

4. Facebook Influence

Use www.likealyzer.com/

Grade Point Score Notes

0 No Facebook business / fan page is an automatic 0. Also consider a Likelyzer score between 1-19 as a “0”.

1 Likelyzer score 20- 60n (we consider this basic visibility on Facebook)

2 Likelyzer score 61-70

3 Likelyzer score 71-80

4 Likelyzer score 81-90

5 Likelyzer score 91-100

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Page 10: Online presence assessment Baruch College

Executive Education

Likelyzer provides

other information

that could be useful

for assessments,

but for now, we are

only looking at the

main score (in this

case “64”) and any

recommendations

that could help the

page improve in its

ranking.

http://likealyzer.com/facebook/roulettebrooklyn

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Page 11: Online presence assessment Baruch College

Executive Education

5. LinkedIn Influence

Grade Point Score Notes

0 No LinkedIn personal account (if an individual), OR no LinkedIn Business Page, if a Business or Organization – if both exist, pick the business page to analyze.

1 Less than 100 connections or 100 followers

2 100-200 connections or 100-200 followers

3 201 – 300 connections or 200-500 followers

4 301-500 connections or 501-1000 followers

5 Over 500 connections or over 1000 followers

Individual or Artist: Number of Connections

Organization or Company: Number of Followers

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Page 12: Online presence assessment Baruch College

Executive Education

Roulette.org has 17 followers and has “1” grade

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My own page shows in its “public”

profile view that I have over 500

connections, which equals a “5” in our

assessment.

Page 13: Online presence assessment Baruch College

Executive Education

6. SEO Assessment http://www.semrush.com/info/ use the SEMRush Rank (lower score is better)

Grade Point Score Notes

0 SEMRush rank is at or over 1,000,000

1 SEMRush rank is between 100,000 – 1,000,000

2 SEMRush rank is between 50,000 -100,000

3 SEMRush rank is between 25,000- 49,999

4 SEMRush rank is between 10,000 – 24,999

5 SEMRush rank is less than 1-9,999

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Page 14: Online presence assessment Baruch College

Executive Education

http://www.semrush.com/info/roulette.org

Note: Many students have Tumblr or Wordpress.com sites and possibly many

have a “0” score. If the score for Tumblr.com or Wordpress.com is the same as

your website score, than ignore it and enter “0” for the assessment.

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Page 15: Online presence assessment Baruch College

Executive Education

7. Instagram Assessment

Grade Point Score Notes

0 No Instagram account is an automatic 0

1 Under 1000 Instagram Followers is an automatic 1 (giving credit for presence, even if small)

2 Between 1000 – 4,999 Instagram Followers

3 Between 5,000- 24,999 Instagram Followers

4 Between 25,000 – 100,000 Instagram Followers

5 Over 100,000 Instagram Followers

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Page 16: Online presence assessment Baruch College

Executive Education

Roulette has only 56 Instagram Followersand has a “1”grade for this assessment.

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Page 17: Online presence assessment Baruch College

Executive Education

8. Pinterest Assessmenthttp://pinauthority.com/<Pinterest account>

Grade Point Score Notes

0 0 if no Pinterest account

1 PinAuthority 1-20

2 PinAuthority 21-40

3 PinAuthority 41-60

4 PinAuthority 61-80

5 PinAuthority 81-100

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Page 18: Online presence assessment Baruch College

Executive Education

Any account on Pinterest has a “PinAuthority” Score.

Roulette doesn’t appear to have an Pinterest account, so it has a”0” for this assessment

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Page 19: Online presence assessment Baruch College

Executive Education

9. Location (Local Directory Listings) Assessment

Grade Point Score Notes

0 No score – if 0, or a website issue, put in a 0. By passing local check-in data which is too problematic to rate – stick to local awareness via listings, which Nibbler can detect.

1 Local Presence is 1-2

2 Local Presence is 3-4

3 Local Presence is 5-6

4 Local Presence is 7-8

5 Local Presence is 9-10

Use http://nibbler.silktide.com and look for the local presence score

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Page 20: Online presence assessment Baruch College

Executive Education

http://nibbler.silktide.co

m/en_US/reports/metm

useum.org

Tried Roulette.org and

had to make the software

retest – it took a few

minutes but then worked

and showed there was no

local directory presence -

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Page 21: Online presence assessment Baruch College

Executive Education

http://nibbler.silktide.co

m/en_US/reports/roule

tte.org

I had to manually

retest to get it to work

in this case, but most

of the time, this will not

be necessary.

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Page 22: Online presence assessment Baruch College

Executive Education

10. Website Assessmenthttp://nibbler.silktide.com/en_US

Grade Point Score Notes

0 0 = no website or no Nibbler Score (but if you have issues pulling up a report, make sure to rerun it a few times)

1 Nibbler 1 -2.0

2 Nibbler 2.1-4.0

3 Nibbler 4.1 -6.0

4 Nibbler 6.1-8.0

5 Nibbler 8.1-10

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Page 23: Online presence assessment Baruch College

Executive Education

Nibbler Score

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Page 24: Online presence assessment Baruch College

Executive Education

Example of what can be done with this “Data”

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Synopsis:

Page 25: Online presence assessment Baruch College

Executive Education

Summary

Remember to use the link below to fill out the form at various times this semester.

•http://goo.gl/forms/tdNGfIMr9G

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