online or at the conference - corporate...

Certified means educatedAccess at least 12 Educational Video Modules taught by National Leaders from organizations such as Safeway,University of Michigan, L.L. Bean, and Sprint/Nextel. CCWS is recognized by the Corporate Health & Wellness Association and Corporate Wellness Magazine.

Drive your visibility upReceive direct click-through leads by being featured on the Corporate Health & Wellness Association www.WellnessAssociation.com as a Certified Corporate Wellness Specialist®

Improve your marketabilityUse the certification seal and professional CCWS® designation on your business cards, websites and social media profiles.

Prove your dedicationShow your clients and business associates you are a true expert in your field with our complimentary certificate on white pressed metal, framed in beautiful rich wood. Framed certificate available online upon completion of final exam.

Stay informed and steps ahead of your competitionBecoming certified improves your knowledge base which sets you apart as a specialist in your field.

Share the experiencePut your new skills into practice and demonstrate your superior level of knowledge for your clients or company.

Refresh and shareReceive a comprehensive workbook that can be reviewed as needed and shared with administrative staff to keep them engaged in your business.

Seize solutionsAccess our professional network toobtain support for your corporate wellness questions to better serve your clients.

Stay tuned inDemonstrate your ongoing expertise through continuing education, future book releases and much more.

Share the wealthObtain group discounts, packages, learning tools and other benefits

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

Certified Corporate Wellness Specialist®

(CCWS) Top 10 Benefits Overview

THE CORPORATE HEALTH AND WELLNESS ASSOCIATION

W W W . W E L L N E S S A S S O C I A T I O N . C O M

[email protected] | PH: 561.204.3676©2013 The Corporate Health and Wellness Association All rights reserved.


Table of Contents Certified Corporate Wellness Specialist®......................................02

Group Certification Package.........................................................04

Core Competencies Program........................................................05

Course Curriculum.........................................................................06

Supplemental Learning Guide.....................................................11

How to Promote Yourself..............................................................14

“ I enjoyed the certification process…I thought it was extremely relevant, challenging and insightful. I plan on staying very involved in the association and I’m going to attend the annual conference

later this year. ” – JOHN HOWARD CONSULTING SALES EXECUTIVE CERNER

“ I really believe it’s important to be certified just to add to your credentials whenever you are going to companies, organizations and churches to talk about wellness; it’s really great to have the certification under your name.” – SHEILA ARMSTRONG, CORPORATE WELLNESS INTERNATIONAL

Get Certified Today!

P401


THE CORPORATE HEALTH AND WELLNESS ASSOCIATION [email protected] | PH: 561.204.3676©2013 The Corporate Health and Wellness Association All rights reserved.

Online or at the Conference

• HR/Benefits Directors or Wellness Managers• Agents, Brokers and Consultants• Insurance/Healthcare Industry Professionals

An increasing number of employers and corporations focus on employee health and wellness to get their employees and plan members to engage in healthy behavior as a way to reduce healthcare and health insurance costs. In turn, an increasing amount of employers are looking for human resources and benefits professionals with experience in employee health and wellness programs. This need will increase as more employers expand their wellness programs. Every corporate culture is different; therefore, wellness programs must be uniquely created for each specific corporate culture.

The Certified Corporate Wellness Specialist® is a certification of expertise offered by the Corporate Health & Wellness Association (CHWA). The certification requires 13 Modules of training/classes and can be completed either live in-person at a CHWA event or online.

In order to maintain certification after the required training, Certified Corporate Wellness Specialists® must complete five hours per year of continuing education credits to stay up-to-date with industry best-practices and standards.


$995Register 1.

2. Read our comprehensive industry textbook, “Engaging Wellness,” as part of the certification curriculum.

• Price of certification does not include textbook fee

• Purchase print copy for $80 or digital textbook for $35

• Book accounts for roughly 35 percent of the exam questions and is mandatory to pass

3. Take13 modules of online education and pass the 100 multiple choice question exam within 65 days of beginning the course.

• Participants will be given two opportunities to pass the exam before paying a re-examination fee of $200

• A grade of 75 percent or higher is required.

Who Will Benefit from this Certification?


02 THE CORPORATE HEALTH AND WELLNESS ASSOCIATION


[email protected] | PH: 561.204.3676

Live and Online Certification Programs

©2013 The Corporate Health and Wellness Association All rights reserved.

The CHWA provides the Certified Corporate Wellness Specialist®designation to professionals who:

By requiring or covering the cost of certification, you are ensuring that your staff has the most updated wellness policies and that best-practices are implemented for your employees. Certified wellness staff can help your organization maintain a competitive edge through lower healthcare costs and a better bottom line due to employee engagement in their health and wellness plans.

Benefits for Employers/Corporations:

• Pass an online 100-question exam

• Meet educational requirements

• Update their wellness credentials through continuing education credits in order to maintain the Certified Corporate Wellness Specialist® designation

• Learn best-practices from some of the most successful corporate wellness programs

• Discover different types of wellness programs available to employers

• Identify wellness programs best-suited for specific corporate cultures

• Gain knowledge about ways to communicate a wellness program to employees and plan members

• Learn innovative methods for motivating and engaging employees and plan members

• Calculate ROI in wellness

• Utilize social media and gaming in wellness

• Staying healthy

• Reducing absences

• Happier employees

• Lower healthcare/insurance costs

• Certified Corporate Wellness Specialist®

Certification expires two years after date of issue

• 10 Modules of continuing education required per (two year) re-certification period

• Re-certification fee of $500 after two years

• Annual fee of $100 to access online continuing education resources

Re-certification Policy

P403


THE CORPORATE HEALTH AND WELLNESS ASSOCIATION [email protected] | PH: 561.204.3676

SHPR, PHR, GPHR Approved

Certified Corporate Wellness Specialist® Program Benefits Are:


Special customized packages are available for groups interested in our group certification programs. Our packages provide special discounts and extra benefits for groups of 12 or more.

Instructional Training Methods

• Thirteen educational training videos, approximately 45-60 minutes in one of the following formats:

1. Online classroom through our educational, digital platform

2. Live webcast (additional fee required, please contact for more information)

3. Face-to-face proctoring (additional fee required, please contact for more information).

All Participants of Group Training Receive Benefits of Certified Corporate Wellness Specialist® Additional Added Value for Group Certification

• Press Releases/Blogs on company certification and success.

• Customized Q&A follow-up based on a compilation of questions submitted by each participant.

• 50 percent off the purchase of any other certification with enrollment in the group certification program.

• Two-year renewal for each associate certification included in group package ($200 value per each individual certification).

• Custom e-Blast schedule to inform participants on certification information, access to the learning management system, step-by-step instructions, additional corporate wellness updates, and reminders & access to quarterly webcasts.

• Custom analysis reports of associates progress and pass/fail rates.

• Get a featured interview in our Corporate Wellness Magazine online publication.

• Group certifications are designed for unique and specific accommodations.

*All certification programs are active for two years, with five hours of CE requirements per year to maintain valid certification.

Group Certification Package



[email protected] | PH: 561.204.3676

• 12 - 24 Participants ~ 15 percent off individual certification value.

• 25 - 36 Participants ~20 percent off individual certification value.

• 37 + Participants ~ 30 percent off individual certification value.


1. Obtaining Management Support

• Financial benefits of wellness programs• Return-on-investment potential• Environmental benefits of wellness programs

2. Creating and Maintaining Wellness Committees

• When committees make sense• Ideal committee design and membership• Focus groups• Surveys

3. Program Designs

• Industry type• Carrots vs. Sticks• Points-based programs• Reward for activity programs

4. Budgets

• Estimating financial costs• Personnel time• Incentive costs

5. Incentives

• Premium reductions• Cash rewards• Memberships• Keeping it simple

6. Health Risk Assessments

• Necessary?• Outsourcing or in-house• Risks and benefits

7. Biometrics

• Is it necessary?• What are screenings?• Outsource or in-house• Cost estimates

8. Environment/Benefits

• Review of health and wellness benefits• Creating a well environment

9. Legal Issues

• HIPAA• ADA• Taxes• Underwritten vs. self-funded plans

10. Return on Investment

• Benchmarking and baseline data• Data sources• Timing of measurement• Post-intervention measurement• Longitudinal data• The value of health improvement

11. PPACA

• Impact on healthcare reform

Core Competencies Program

P405



8

Corporate Wellness 101 This session will include a comprehensive overview and introduction of how to begin a corporate wellness program for companies of any size. This session will provide you with the basic elements of a successful wellness program, the steps you should take to create an effective program that will make your employees happy. In this session you will learn:

• Whether to use vendor or in house resources for program administration• The tools and processes you need to create a wellness program• Effective wellness programs for small and medium sized employers

Denise Holland, Director, Employee Healthcare, Hog Slat, Inc.

Module 1

Beyond Zero Trends This session serves as an overview to Dr. Dee Edington’s book “Zero Trends: Health as a Serious Economic Strategy.” Zero Trends is organized into three primary sections: The Mission, The Business Case, and The Solution. Companies that embrace the transformational concepts will be rewarded financially by zero cost trends, increased effectiveness in the workplace, increased health status of the workforce, and will become a best place to work.

Poor health is a serious threat to our way of life as individuals, businesses and to our economy. The action needed now requires a serious individual, business and economic strategy to reverse past and current ways of thinking and our use of resources. The suggestions in “Zero Trends” and in this session are presented as a challenge to all to find a new level of thinking to address the threats imposed by poor and worsening health. The comments and suggestions may be irritating or challenging to some. The intention is to raise the bar for success and thereby challenge those companies willing to make the transformation necessary to become champion companies.

Learn how you too can succeed by managing towards Zero Trends!

Dr. Dee Edington, Professor, Health Management Research Center, School of Kinesiology, University of Michigan

Module 2

Pearls of Wisdom ~ Making Sure Senior Leadership Actually Walks the Talk!Workplace wellness is essential and has been a focal point of many employers looking to reduce healthcare costs. Convincing the C-suite however can be a daunting task. This session will explore how to get C-suite buy-in and ensure they are engaged and dedicated to the overall strategy in rolling the program out. During this panel, you will hear from two Wellness Managers on how to engage senior leadership and gain their support to sustain a healthy culture – all critical to helping employees lead healthier lives and change poor health habits. Learn how to:

Trisha Zulic-SPHR, Director of Human Resources, Efficient Edge and Membership Director, SHRM CA Amanda-Rae Garcia, Wellness Manager, Dallas/Fort Worth International Airport Ralph Lardieri, Wellness Manager, Wawa, Inc.

Module 3

• Help transform your C-Suite into working change agents for improved employee health

• Identify the C-Suites top priorities, what motivates them

• Identify potential barriers or obstacles that you may need to overcome

• Sustain the corporate wellness program over time

Course Curriculum 2014




How Hallmark & PETCO Animal Supplies Have Navigated Wellness Communication to Achieve Maximum Employee Engagement While the idea of Corporate Wellness has been in existence for quite some time true engagement has been difficult! We will discuss successful ways that companies have developed communication with their population to get them fully on board. Understanding the demographics of your employees can help. The impact can be enormous if you can communicate effectively and in essence, sell your corporate wellness program to your employees in a way that helps them realize their personal health goals and prevent serious illness. We will give you strategies on:

• Analyzing your population to target specific messages• Involve your management team• Develop champions to promote the program• Improve overall participation

Sally Luck, HR Director, Corporate Services and Wellness, Hallmark Cards, Inc. Stephanie Ayala, Benefits & Wellness Manager, PETCO Animal Supplies, Inc.

Module 5

One Size Does Not Fit All: Understanding the Unique Needs of your Employee Population ~ A Case Study with RaceTrac PetroleumWellness programs are not one size fits all endeavors! This course will showcase the importance of understanding the demographics and health needs of your workforce and its impact on wellness program design. What will work best for your company? This session will explore:

• Innovations in program design• Incentive structure options; health contingent or participatory • Communicating program structure to your employees

Jackie Moore, Benefits Manager, RaceTrac Petroleum LaTonia McGinnis, CBIZ Wellness Manager, RaceTrac Petroleum

Module 4

P407



The Only Proven Solution to Rising Healthcare Costs: Creating Cultures of HealthThis session will take the audience through the evolution of medical management highlighting the more recent developments in population health, the connection between health and productivity and the benchmark efforts of employers who are building cultures of health. In this session Dr. Fabius will be your guide in:

• Introducing the audience to the CAWG Roadmap developed by the Change Agent Workgroup - a think tank dedicated to the promotion of cultures of health

• Comparing and contrasting the relative value of both the qualitative and quantitative measurements of such efforts contrasting cultural elements with clinical illness analysis

• Exploring evidence based strategies using six sigma benchmarking to enhance successful approaches to lower health care costs and improve the health status of population

Dr. Ray Fabius, Co-founder and President, HealthNEXT Fikry Isaac, Vice President, Global Health Services, Johnson & Johnson and Chief Medical Officer, Wellness & Prevention, Inc., a J&J Company

Module 6

10

Work Affects Health or Health Affects Work? Why Businesses Must Consider BothHealth and productivity are related… but which is the cause and which is the effect? Does better health lead to improved performance? Or do high-performing workforces value and protect their health more?

In a classic he-said/she-said event, two experts will take opposing positions that will challenge audience assumptions about how employers can encourage optimal health and performance. Each will present solid evidence about why their hypothesis is a stronger strategy for managing cost and improving work and health outcomes. Each will attempt to convince you whose approach is best. They will also admit (grudgingly) what both strategies share in common. Who is right? You will have to decide. This session will:

Bruce Sherman, Corporate Medical Director, Employers Health Coalition, Ohio Wendy Lynch, Co-Director, Center for Consumer Choice in Health Care

Module 7

• Describe two different approaches to workforce health improvement• Assess existing research in support of these contrasting strategies• Compare and contrast the relative merits of these approaches when used in isolation or when combined

Course Curriculum 2014 (Continued)




Employee Health & Wellness Results From An Incentivized & Outcomes Based Integrated Systems This session presenters will discuss an integrated and progressive approach to employee health and wellness that has driven significant and measurable improvements in quality measures, utilization rates, and health plan costs by testing multiple innovations, and maintaining those that produce results, including:

• Unique incentives (including premium differentials),• An advanced risk stratified multi-tiered care coordination,• The treatment of obesity as a chronic condition,• Health coaching at multiple levels,• Changes in hiring practices (including the use of physical capacity evaluations),• Widely available fitness programs,• Improving the availability of healthy foods on campus

Dr. Bruce Rogen, Chief Medical Director, Cleveland ClinicDebby Ball, Director, Human Resources, MWI Veterinary

Module 8

How L.L Bean is Tracking Outcomes ~ Overcoming the ROI Struggle In today’s business environment everyone is competing for resources. Managing a wellness program in a corporate setting is no different. The easiest way to gain support and resources for any wellness program is by showing its effectiveness, but how do you do that? In this session we will explore:

• A variety of evaluation options that have been successful at including program participation• Health risk measurement• Actual cost savings, projected cost savings, ROI, pilot programming and participant impact

Susan Tufts, Wellness Manager, L.L. Bean, Inc

Bruce Sherman, Corporate Medical Director, Employers Health Coalition, Ohio Wendy Lynch, Co-Director, Center for Consumer Choice in Health Care

Module 9

Turning the Incentive Debate Upside Down: Driving Behavior Change without a Carrot or a StickAt a time when more employers are using financial and other types of incentives to drive employee behavior change is it possible to develop successful health programs without them?

This session will cover:• The Downfalls of Wellness Incentives• Analysis of how the uptake and completion rates of the GCC were achieved without the use of a single incentive• Statistics on the World’s most active organizations participating in the GCC across a range of industries• Drawing from personal experience, Nancy will guide you through the essential factors necessary for developing a successful

wellbeing strategy

Nancy Board, Senior Director, Global Corporate ChallengeLeslie Rife, Director of Global Benefits, LSI Corporation

Module 10

P409



Healthcare Reform’s Endorsement & Expansion of Wellness Program IncentivesPrior to the passage of the Affordable Care Act, navigating the legal landscape of wellness programs could be treacherous. But, the Affordable Care Act seemed to be a clear endorsement by the government of standards-based wellness programs. The lens of clarity will be given to obtain a clear outlook of a now more approachable wellness industry. In this session, you will learn:

• What the difference is between a standards-based and participation-only wellness program• What legal requirements do GINA, the ADA and HIPAA place on wellness programs• What incentives/penalties can be offered in wellness programs and when must alternatives be made available

Ralph Lardieri, Wellness Manager, Wawa, Inc.Judith Wethall, Shareholder, Littler MendelsonFinn Pressly, Associate, Littler Mendelson

Module 11

Wellness Works, But Beware of Legal LandminesWellness programs are positive in nature. Understanding the legal traps when setting up a corporate wellness program however, can be tricky. There are legal implications of privacy as anything related to a person’s health records is not a matter to ignore compliance in conjunction with HIPAA and GINA. There also considerations of those needing certain assistance and aids which are detailed in ADA regulations. The ability to strike a balance is delicate in nature when faced with compliance of these organizations as well maintaining happy employees so they feel rewarded in a well-structured legally sound program. Employers also need to ensure that their programs have incentives that encourage healthy behavior and not punishing bad behavior, thus encouraging employee participation. In this session you will learn:

• Creating a Legally compliant wellness program, the steps to do this right the first time• Knowing the legal ramifications of structuring your program requiring participation of employees versus allowing them a choice• The rewards and penalties that are legally sound to implement in your program• How to cross your t’s and dot your I’s in making sure you have complied successfully pre-launch of your program

Judith Wethall, Shareholder, Littler Mendelson Finn Pressly, Attorney at Law, Littler Mendelson

Module 12

12

Mindfulness and Its Connection to Corporate America’s Bottom Line~ Mindfulness Strategies at LinkedIn and the City of Las Vegas

The costs of stress that is directly correlated with employee ‘s overall wellness hits company’s bottom line much more than employers like to admit, or even have knowledge of. A study shows that employers pay a whopping 200 to 300 percent more when employees for example call in sick and go AWOL than on the more likely expense of health care expenditures, according to HBS Working Knowledge. This is not a small expense by any means. To view employee wellness and corporate productivity expectancies to increase profit margins mutually exclusive is magnanimously detrimental to any company’s financial wellbeing. It can no longer be ignored that American employees are constantly stressed and unhealthy and therefore produces physiological health issues such as chronic illnesses. Incorporating mind-body and stress management programs into your wellness program for employees can no longer be an option for any company, it must be viewed as a necessity to keep employees happily productive and healthy which in turn is positively reflected on the company’s financial statement. In this session you will learn:

Michael Susi, Health & Wellness Manager, LinkedinDan Rigato, Employee Benefits Administrator, City of Las Vegas

Module 13

• Studies that reflect how interrelated stress and the company’s financial health really are • A case study of a wellbeing program in place that has shown a significant change in productivity and company cash outflows• How mindfulness programs that use meditation as their primary tool are a low budget option in wellness programs • How to justify and succeed in implementing a wellbeing program in your budget

Course Curriculum 2014 (Continued)




Supplemental Learning Guide: “Engaging Wellness: Corporate Wellness Programs That Work”

Prevention, health and wellness are among the most crucial topics employers should focus on in order to improve their workforce’s health, maximize productivity and control rising healthcare costs. In the current economic climate, promoting employee health and wellness, and managing healthcare costs are intertwined and more important than ever. This book provides insight from more than 50 industry experts on how to successfully implement, operate and measure a corporate wellness program including successful case studies from small, midsized and large employers. Additionally, the book teaches how to engage and motivate employees to become active in their health, and other valuable insights. So, open this book and learn how your company can go about “Engaging Wellness.”

This comprehensive course book contains 561 pages and 16 chapters on corporate wellness and serves as the textbook learning supplement for the Certified Corporate Wellness Specialist® program. It also includes exam review questions at the end of each chapter. This book will account for roughly 35 percent of the questions found on the final exam and is available for hardcopy purchase through our website and Amazon for $80, as well as Kindle, Nook and iTunes for $35. For more detailed information on this book including chapter details, please visit http://corporatewellnessconference.com/engaging-wellness-book.html

Testimonials:“This book details the must-haves including incentive strategies, biometric screenings, chronic condition support, workplace culture, defining/measuring success and more. The secret to success is how you design these features to motivate your unique workforce, impact your company’s specific challenges and your vision for success.”

-Tami Graham, Global Benefits Design Director for Intel

“Why has it taken so long for employers to realize that leadership commitment determines the success of a wellness program. Read the book. It gives incredible ideas and meaningful case studies. This is the book whose timing is right. It matches a rising competitiveness for health and wellness initiatives in this country and abroad.”

-Missy Jarrott, Director of Human Resources, Chatham Steel Corporation

“This informative and comprehensive book could not have come at a better time! With the state of healthcare in the United States, it is essential that individuals take responsibility for their health; and employers can assist by providing ways for their employees to become engaged in heatlh and wellness to improve their overall well-being.”

-Cheri Fisher, Program Director for Honeywell Health and Wellness Center

Available on:

• Amazon Kindle Edition

• Barnes&Noble Nook Edition

• iTunes

Course Book Required Reading561 PAGES, PUBLISHED OCTOBER 2012

Supplemental Learning Guide

P411



Chapter 1:• Program Design Using Effective Engagement

Strategies to Drive Long-Term Program Success• Building a Strategic Wellness Program• Making Wellness Work for You Now and Later• Building A Successful and Sustainable Worksite

Wellness Program from Scratch• Employees Are What They Eat: The Importance of

Integrating Nutrition in Corporate Wellness• 10 Reasons Why Your Wellness Program Lacks

Participation• Case Study: East Coast Wellness Innovations

Chapter 2:• Incentives• Incentivizing Wellness: Money for Nothing?• What’s My Incentive? Designing Wellness Program Incentives to Maximize Participation• Case Study: Three Steps to Success

Chapter 3: • Biometrics• Biometric Screening: the Linchpin of Wellness• Biometric Screening for a Successful Wellness

Program• A Healthy Workforce and a Healthy Bottom Line:

10 Medical Tests that Can Save Lives and Money• Case Study: Biometrics at Work

Chapter 4:• The C-Suite• Healthy Leaders Lead by Example• Organizational Health Leadership Engagement

Innovations

Chapter 5:• Onsite Clinics• Population Risk-Management and Workplace

Health Centers• Worksite Clinics – The Next Generation• Case Study: Hog Slat Health and Wellness Program

Chapter 6:• Creating a Culture of Health• Building a Culture of Health, Productivity and

Well-Being• Population Health Management and a Healthy

Workplace Culture: A Primer• Case Study: Sustaining a Culture of Health at

Johnson and Johnson

Chapter 7:• Health-Risk Assessments• Beyond the Questionnaire: Using the Health

Assessment as a Tool for Behavior Change• HRAs – The Heart of Wellness

Chapter 8:• Measuring Program Success• Tell the Right Story with Your Program Reporting

Processes• Benchmarking Wellness Programs: How Does Your

Program Measure Up?• The Value of Happiness: The Invisible

Benchmarking Metric• A Discussion of ROI• The Street Value of Organization Health ‘Bend-the-

Trend’ Benchmarking Systems• Case Study: Walk the Talk - Health System

Employees Improve Health through ‘Wellness at Work’

Chapter 9:• Healthcare Reform and Wellness• Consumer Engagement and Targeted

Intervention: The Case for an Integrated Approach to Plan Design and Wellness

• Case Study: Dow Making a Difference

Chapter 10:• Interventions and Best-Practices• Changing Workplace Health Culture• Combating the Job Stress Epidemic with Wellness

Engaging Wellness: Table of Contents

14

Supplemental Learning Guide (Continued)




Chapter 10: (Continued)

• Diabetes Disease Management—Everyone Benefits!• Components of a Healthy Office• Diabetes Management: Corporate Programs Can

Make a Difference• Musculoskeletal Health: A Critical Determinant of

Productivity and an Important Element in Overall Wellness

• Walking Program Best-Practices• Weight Program Best-Practices• Fitness Program Best-Practices• Health Fair Best-Practices• Case Study: Best-Practices at Work

Chapter 11:• Social Media and Corporate Wellness • Embracing the Revolution: Using Social Networking

to Power Your Employee Wellness Program• Health Gaming: Make the Hard Work of Getting

Healthier Fun and Engaging• Chronic Disease Management, Smartphones and

Corporate Wellness• Case Study: Wellness on Aisle Five

Chapter 12:• Multinational Wellness• Multinational and Global Wellness Programs• Case Study: HP is Winning with Wellness

Chapter 13:• Wellness Program Communication• Driving Wellness through Technology: Empowering

Employees with the Right Information at the Right Time on the Right Device

• In Wellness Communication, Clarity is Key and Less Is More

Chapter 14:• Small Group Wellness Programs• Wellness Programs for Small Businesses• Case Study: Success of a Small Business Wellness

Program

Chapter 15:• Fully Insured vs. Self-Funded• The Difference Between Fully Insured and Self-

Funded• Case Study: Giving Wellness an Education

Chapter 16:• Other Important Information• At-Risk: Why Corporations Can’t Ignore Non-Movers• Consumerism in Healthcare: From ‘A’ to ‘Ism’• Behaviorists Drive Workforce Well-Being Success• How Personality, Generational, and Gender Styles

Dictate the Design, Selection, Implementation and Management of Wellness Programs for Increased Corporate Performance

• Personal Financial Wellness & Organizational Health• Identifying Key Performance Indicators in

Workplace Wellness Vendors• How to Recruit Champions for your Wellness Team• Legal Aspects of Corporate Wellness Plans• Case Study: Building a Culture of Wellness

P413


THE CORPORATE HEALTH AND WELLNESS ASSOCIATION [email protected] | PH: 561.204.3676

Engaging Wellness: Table of Contents


How to Promote Yourself as a Certified Corporate Wellness Specialist®

Our certification is designed to give the Certified Corporate Wellness Specialist® “brand-ability” to promote themselves and their work. We built a unique search functionality on our Wellness Association website (www.WellnessAssociation.com) that features all Certified Corporate Wellness Specialists® by country, state and city. Additionally, each participant will have a brief bio; their name, designation and organization. While education remains of core importance to this program, we believe strongly in “brand-ability,” and making sure all Certified Corporate Wellness Specialists® are recognized for achievements and are distinguished.

Here are some additional ways to promote yourself as a Certified Corporate Wellness Specialist®:

Gain maximum exposure and set yourself apart by using our certification seal on all your business and social-related materials including business cards and email signatures.

1. Brand Yourself

Show clients and business associates you are an expert in your field. Frame your certification.

2. Display

ACMEIncJohn DoePresident & CEO


P: 674.345.4432 \ F: 345.643.2213E: [email protected]

434 Acme Inc AvenueNiceville, FL 33841

How to Promote Yourself




3. LinkedInUse this powerful business network to show off your credentials to the professional community. Update your resume and qualifications on LinkedIn to reflect your status as a Certified Corporate Wellness Specialist®.

We have created a unique searchfunctionality to allow the world toacknowledge your achievements.Find yourself searchable on ourCorporate Health and Wellness association page (www.WellnessAssociation.com). Link the certification seal on your business materials to our search functionality and specialist page, and make your achievements recognized.

Respond to all incoming messagesfrom anyone inquiring about yourservices through our private messagefunction for all Certified Corporate Wellness Specialists®. People willhave the ability to email you directly.

Benefit from our international reach and become featured with us! We have a domestic and international reach of over 100,000.

• Corporate Health & Wellness Association page (www.WellnessAssociation.com)

• Corporate Wellness Magazine (www.CorporateWellnessMagazine.com)

• Through the largest LinkedIn groups for Corporate Wellness

4. Become Searchable & Marketable

Human Resource Manager, Acme inc.Certified Corporate Wellness Specialist®

John Doe

Human Resource Manager, Acme inc.Certified Corporate Wellness Specialist®

P415



JOIN THE CONVERSATION #EHBC2014

CURRENT COMPRENSIVE LIVE

online or at the conference - corporate...

Documents