ONLINE NETWORKING TIPS FOR CAREER FAIR

Sara Geneva Noreau KerrAssistant Professor, Business Administration@Saralitta and @StKateMBALinkedIn: www.linkedin.com/in/saragnkerr/

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Nothing on the Internet can ever, truly be deleted.

Nothing.

Ever.

Be careful what you post.

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Recruiters use professional social

networks in hiring.

93% of recruiters use LinkedIn to find qualified candidates.

Source: http://news.cnet.com/8301-1023_3-57469282-93/heads-up-linkedin-users-93-of-recruiters-are-looking-at-you/

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Build your LinkedIn Network in College• Aim to tell your professional development story that depicts you as a

qualified, well rounded student.

• Include a professional photo, or headshot on your profile.

• Include coursework, internships, clubs, sports teams -- be detailed

• Add multiple media (video, jpgs, presentations)

• Highlight leadership roles, volunteer work, and relevant work skills.

• Connect--always with a personalized request-- with fellow students, your

professors, and employers.

• Seek recommendations from professors and employers.

• Connect with leaders in your industry.

• Share and comment on news related to your industry.

• Ask smart questions in LinkedIn groups.

• Spell check.

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Build a Great Profile

Personalized

Professional

Source: http://po.st/E6lzCP

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Personalize Websites via Edit Profile

Go to Edit Profile and click on the pen symbol to the right of “Websites.”

Select “Other” and personalize the website

name and URL

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Personalize Your Public LinkedIn Profile URL via Edit Profile

Go to Edit profile

Click on Edit next to your

URL under your photo.

Customize with your name

or your name and a number

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Update Your Profile at Least Weekly.

News from your school or industry

With What?

Source: http://po.st/E6lzCP

Use the Zite App to curate a list of news topics to follow and share directly to LinkedIn

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Tell Your Brand Story

Write in the first person.

Use Keywords

Source: http://po.st/E6lzCP

Include:Who you are nowWhat you’ve doneWhat you want to do

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Detailed Resume

Include:• Each Company• Dates Worked• Summary• Bulleted List of

specific activities

Source: http://po.st/E6lzCP

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Get Recommended

How:• List your skills• Your contacts will

be prompted to endorse you.

• Ask for recommendations

• Join Groups

Source: http://po.st/E6lzCP

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Connecting Personally

• Reference something specific in your message.

• Never send a connection request using the system generated language.

• Use a computer.• You can’t send a

personal message via LinkedIn mobile.

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Connect with me

• www.linkedin.com/in/saragnkerr/

• Tell me what you thought of this training

session

• Say “hello” in person when you see on

campus –

• I carry a bright orange briefcase that looks like

a giant Lego and I ride my bike most days.