Online Media 3.0 LandscapeThe blurring line between classic media & social media

General media taxonomy in the world of online influence.

Dragan Varagic, Web strategist

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Online Media 3.0 Landscape

OrganizationOrganization

Aggregation MediaAggregation Media

Brand MediaBrand Media

Amateur MediaAmateur Media

Consumer MediaConsumer Media

Custom MediaCustom Media

Inspiration from Tippingpoint Labs 2009 © Dragan Varagic 2009

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Brand Media

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Brand Media combines classic media with new online media. Almost all very popular online media outlets become a brands, comparable with classic media brand values.

A majority of online users have the same perception on purely online media and popular blogs, at the same way as they consume classic media Web sites.

Aggregation Media

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Aggregation Media are mainly a social media outlets. They have risen as the important online syndication-based source for the filtering the information, tailored by an user needs .

Aggregation media bring visits to a syndicate Web sites (the owners of content), and users have option to follow a plethora of online sources through an aggregation media.

Amateur Media

Amateur Media are the product of user generated content (UGC). Milions of blogs, social networks, forums and other forms of social media profiles, based on user generated content, are generally created by some amateurs (“unknown crowd”).

Those “amateurs” are not perceived as “serious/influential media” (by media experts), until they enter in the field of brand media.

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Consumer Media

Consumer Media are the product of user generated reviews, on a classic Web sites, as well as on a social media platforms. If a Web site generate the users’ opinions related to some products and services, that Web site is consumer medium which directly influence the buying behavior of an user.

E.g. the shops with influential user reviews like Amazon.com, or IMDB.com are also Consumer Media, as well as review-based websites like Epinions.com.

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Custom Media

Custom media is a marketing term referring broadly to the development, production and delivery of media designed to strengthen the relationship between the sponsor of the mediumand the medium's audience (Wikipedia).

Organizations create custom media, and they are in the strong competition with an advertising-based media, using a different revenue model.

DraganVaragic.com/Blog/

Online Media 3.0 LandscapeThe blurring line between classic media & social media

General media taxonomy in the world of online influence.

Presented @ PRSerbia Conference 2009

Dragan Varagic, Web strategist

DraganVaragic.com/Blog/