media kit 2009

www.theedge

singapore.com

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overview

Get it online, on time and on target. • The Daily Edge – Get Today’s Business & Investment

News - Today. Access breaking business news daily and be always in the ‘know’. Best of all, it’s absolutely free of subscription fees and requires only a simple registration.

• BlogHeads – Exclusive daily independent, insightful opinions and commentaries on the economy and markets by The Edge writers and columnists.

• Investing – Make informed investment decisions with The Edge’s in-depth coverage of Singapore’s Capital Market with:

m Brokers Call – a useful, time-saving and convenient compilation of buy, sell or hold recommendations from select broking houses.

m Investing Ideas – gain insights, analyses & knowledge with proprietary coverage of investment themes or specific companies listed on the Singapore Exchange (SGX) and the region.

m Funds – obtain a comprehensive understanding of the latest investment trends and issues affecting the fund industry. Read The Edge’s latest news, views & features on mutual fund investing, fund launches, market trends, investment themes and exclusive interviews with fund managers.

• Markets – reliable and timely trading information for a better informed perspective of the stock market, all at your convenience with:

m Right Timing – time the market with The Edge’s proprietary short, medium and long-term technical outlook of the STI and other major indices.

TheEdgeSingapore.com – Today’s Business & Investment News & Analysis -Today.

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m Hot Stocks – be clued in on stocks to buy or sell with exclusive technical analysis of individual stocks.

m Insider Moves – acquire a valuable ‘future’ view of potential stock movements by tracking substantial shareholder trades.

m Mid-week Market Commentary via email – receive The Edge’s proprietary and independent mid-week email which provides a useful review of Monday

to Wednesday market action and be able to anticipate the direction for the rest of the week.

• Property – get the important analyses, comments & insights on the property market with:

m Property Buzz – The Edge’s property news channel with exclusive stories on local and overseas property, REITs, comments from property developers, strategies of property investment funds and insights from marketing agents.

m Done Deals – keep track of local private residential property prices with the most up-to-date listing of transactions on downloadable pdf pages.

• Managing – access daily management related news, views and interviews with the movers & shakers of Singapore’s corporate corridors. Get the latest trends and insights from management gurus on leadership, marketing, branding, HR training and technology business.

• Indulge – appreciate the “LUXE” life and live in the lap of luxury with features on fine dining & drinks and luxury automobiles. Learn how to spend it well on the finest brands, new products and travel destinations. Learn the art of entertaining for business. Browse the latest in fashion and accessories. Get informed on executive healthcare and well-being.

overview

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Traffic ProfileVisitors are predominantly investors and business decision makers. Advertisers will have access to a highly focused audience of sophisticated savvy consumers and high-level corporate influencers at the same time.

Traffic StatisticsVisitor traffic statistics are monitored by Google Analytics. Latest statistics are available upon request.

overview

SAMPLE OF WEBSITE STATISTICS REPORT:

theedgesingapore.com

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theedgesingapore.com provides a variety of advertising solutions to suit different communication needs.

Standard Advertising UnitsFrom traditional ad sizes (standard IAB banner options) to creative innovations (curtains/pop-up/pop-under/ across the screen/floater etc) theedgesingapore.com offers the flexibility to customize the advertising campaign that is right for your marketing plans.

Channel SponsorshipIntegrates an advertiser’s logo branding with The Edge contents ideally on an exclusive basis for exclusive share of eyeballs. Identified by “Brought to you by xxx ” or “Sponsored by xxx ” or “Presented by xxx”.

Mid-week Market Commentary Email AlertsWeekly email alerts are delivered directly to the in-boxes of registered users’ who have opted-in to receive these useful alerts. Advertisers can choose to sponsor each day’s alert over a period of time. It allows marketers to reach a top quality qualified audience in a contextual environment that guarantees exclusive and total share of voice for their marketing message. The list of recipients are 100 percent permission based thereby ensuring messages are read in a welcomed state-of-mind as opposed to an unsolicited email.

ad opportunities

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standard ad options: Preload page

Preload Ad640 (w) X 480 (h)

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standard ad options: Home pageLeaderboard

970 (w) X 90 (h)

Block Ad A300 (w) X 250 (h)

Full Banner A468(w) X 60(h)

Full Banner B468(w) X 60(h)

Skyscraper120 (w) X 600 (h)

Block Ad B300 (w) X 250 (h)

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standard ad options: Inside pagesLeaderboard

970 (w) X 90 (h)

Full Banner468(w) X 60(h)

Block Ad A300 (w) X 250 (h)

Block Ad B300 (w) X 250 (h)

Skyscraper120 (w) X 600 (h)

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standard ad options: Channel sponsorship

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standard ad options: Email alert

Banner Ad468 (w) X 120 (h)

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ad format details

The Edge Publishing Pte Ltd150 Cecil Street #13-00Singapore 069543Tel: 65 6232 8622 Fax: 65 6232 8620advertising.spore@bizedge.com

Ad Type Dimensions Expandable File Size Animation Remarks

Leaderboard 970 x 90 30k images / 40k flash Max 5 secs

Leaderboard Expand up to 30k images / 40k flash Max 5 secs Audio user-initiated. Mouse-over

(expandable) 970 x 200 opening. Mouse-off retraction.

Close X mandatory.

Full Banner 468 x 60 30k images / 40k flash Max 5 secs

Full Banner Expand up to 30k images / 40k flash Max 5 secs Audio user-initiated. Mouse-over

(expandable) 468 x 240 opening. Mouse-off retraction. Auto

Expansion Ad - Max 5 secs animation.

Close X mandatory.

Medium Rectangle 300 x 250 30k images / 40k flash Max 5 secs

Medium Rectangle Expand up to 30k images / 40k flash Max 5 secs Audio user-initiated. Mouse-over

(expandable) 500x250 opening. Mouse-off retraction. Auto

Expansion Ad - Max 5 secs animation.

Close X mandatory.

Skyscraper 120 x 600 30k images / 40k flash Max 5 secs

Skyscraper Expand up to 30k images / 40k flash Max 5 secs Audio user-initiated. Mouse-over

300 x 600 opening. Mouse-off retraction.

Auto Expansion Ad - Max 5 secs

animation. Close X mandatory.

Email Alerts, Top Banner or Text Ad 468 x 60 30k images 25 words up to a max of 4 lines of text

Email Alerts, Middle Banner or Text Ad 468 x 60 30k images 25 words up to a max of 4 lines of text

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