online marketing webinar series · 2019-03-26 · online marketing webinar series: an introduction...

Online Marketing Webinar Series: An Introduction to Instagram and Twitter

Jason Elkins Consultant

March 26, 2019

This series is supported by USDA/NIFA under Award Number 2015-49200-24228.

https://www.linkedin.com/pulse/why-only-few-super-successful-people-naveen-raju/

PRESEN TED BY: JA SON EL K I N S

INSTAGRAM AND TWITTER INTRO

Twitter

• Quick Stats • Features • Strategy

Twitter Stats

• 326 Million • 24% Adults • 80% $ Millennials

Twitter Mechanics

• 240 Characters • 140 Seconds Video • 24 Minute Half-life

Twitter Mechanics

• Video 10x • Gifs Increase

Engagement • 90% of Videos are

viewed on mobile

Twitter Tips

• Fill Out Profile • Share Info • Respond (Listen!)

Twitter Tips

• Build Relationships • Have a Personality • Be Consistent

Twitter Strategy

• Find Your Birds • Stalking Strategy • Hashtags • Tweetchat

Twitter Strategy

• Schedulers • Buffer • Hootsuite

Twitter Strategy

Twitter Strategy

• Lists • RT • Content

Dev

Instagram Tips

• Beautiful Pics • Link Strategy • Hashtags • Stories

Instagram Stats

• 72% US Teens (34% total = Millennials)

• 35% Adults (28% US) • 38% Check Multiple

Times

Instagram Stats

• 500 Million Use Stories

• 80% Year over Year for Vid

• Engagement King 2.2% vs. .22 FB

Instagram Tips


Instagram Tips

• Stories • IGTV • Live

I coach entrepreneurs, local companies, and national brands on how to effectively use digital marketing platforms and social media.

https://100Cups.Coffee 615-604-6334 facebook.com/JasonElkins

JASON ELKINS SPEAKER, DIGITAL MARKETING COACH, CONSULTANT, COFFEE LOVER

http://facebook.com/JasonElkins

Center for Profitable Agriculture (931) 486-2777 [email protected] ag.tennesse.edu/cpa facebook.com/ValueAddedAg

Please complete the session evaluation at https://tiny.utk.edu/WebinarEval

https://tiny.utk.edu/WebinarEval

online marketing webinar series · 2019-03-26 · online marketing webinar series: an introduction...

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