online marketing summit 2013- dax hamman
TRANSCRIPT
Using a programmatic approach to this presentation…
Like
abili
ty o
f spe
aker
Britishaccent Cats Babies
Site retargeting is not about acquisition.
The job of site retargeting is to fix the leaks
in your existing programs and sites.
Site Retargeting … evolved
Site Retargeting is about connecting with individuals, yet a typical solution will bucket users into segments with equal value.
With this fresh approach, Chango collects more actionable data about every visitor, translating it into their true value, making smarter and more efficient retargeting decisions.