Online Marketing Research Company: How to Find One?

In order to succeed in today’s competitive business world, companies carry out business market

research. An effective online market research will give you insights into your consumers’

attitudes and motives. This is particularly helpful when you are launching a new feature of a

product and even a new product altogether. Be it in your current market or a new one.

By conducting market research online, which is very cost-effective compared to traditional

research, you can test ideas, strategies and plans vis-à-vis your consumers so that you have

robust data in hand to finally make a business decision.

More often than not, companies hire online market research companies who specialize in

creating panels & surveys rather than doing everything in-house. Research companies already

have tools & networks in place and as such it can not only be cost-effective but also a very

efficient way to conduct market research.

It is a challenging proposition to find the right market research company that carries out

extensive and reliable business market research panels and surveys for different businesses.

Here are a few points to remember when you are looking for an online research company.

Start with your own research online to get find a marketing research company which is

reputable so that you can completely trust in their capabilities. Remember to go through the

reviews of previous business companies that have worked with the market research panel and

survey company you are interested in.

Look for whitepapers that they have published. Read their case studies and what results they

have been able to achieve for their clients.

Moreover, in today’s world of cutting-edge technologies, it is critical to find out if the market

research company has innovations of their own.

Another thing to consider is whether a market research company is certified appropriately to

carry out market research surveys and panels in the markets where you operate. In case you

are targeting consumers in the emerging markets, make sure such a company has verified

panels in those markets. Some research organizations also specialize in industry verticals such

as healthcare, telecom, IT etc. If your company operates in such verticals it makes sense to go

with a research firm that specializes in those areas.

Another key element that you would look for is the quality of online research panels and how

they are verified. You would usually want to go with a firm that verifies their panelists through

multi-modal verification process which includes mobile, email and social media.

Last but not the least, if you are a multi-national company then having onboard an online panel

company with presence in markets where you operate could give you a competitive advantage.

Such a firm would help you customize your surveys and get highly targeted panelists. Moreover,

such research company would also be in tune with local cultural nuances and bring valuable

local insights into consumer behaviour and attitudes.

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