Glenn MuskeRural and Agribusiness Enterprise Development Specialist

NDSU Extension Center for Community Vitalityglenn.muske@ndsu.edu

Online Marketing and

Small Businesses

MORE INFORMATIONWebsite: www.ag.ndsu.edu/smallbusines

Facebook: www.facebook.com/NDSUextsmallbizTwitter: www.twitter.com/gmuske

Ellendale Area Chamber of Commerce

Nov., 2014

Is an online presence needed?

YES!

WHY??The Ellendale Test

A Look at the Data

• Highway 281 – 2075 per day• Highway 11 – 980 per day

What do people look for?• Gas - Gasbuddy• Food – TripAdvisor, Urban Spoon, Yelp, Online

Yellow Pages

Objectives

• Examine need to be online

• What does online mean?

• The WHOLE of marketing

• Online Marketing Steps

Objectives

• Examine need to be online

• What does online mean?

• The WHOLE of marketing

• Online Marketing Steps

Online marketing is just one part of your

total marketing effort!

Parts of a Marketing Plan Who is the customer?What is the benefit (not attributes) to your product/service?Why you? What makes you unique?

Parts: Online – Don’t forget reviews

Traditional PromotionPublic relationsAdvertisingPrint

Word of mouth – Key tool

ENGAGE!!!!!!

Don’t stop!– Evaluate, modify and continue

OPEN

FOR

BUSINESS

Objectives

• Examine need to be online

• What does online mean?

• The WHOLE of marketing

• Online Marketing Steps

Steps to Online Marketing1. Claim Your Bubble 2. Build a website– Get found• SEO – keywords, file names, visual, etc• Put it on everything

3. Choose one social media platform– Lurk, try, and engage– Find the major players– Add other social media efforts – 2 or 3 max

4. Build a data base of consumers/customers5. Evaluate

Objectives

• Examine need to be online

• What does online mean?

• The WHOLE of marketing

• Online Marketing Steps

Trends and Resources

• Trends– Mobile– Webrooming, showrooming, and apps– Visual – i.e., Pinterest, Instagram, Snapchat– Cloud-based– Personal – Mobile payments– Location-based marketing

Resources• NDSU Extension Small Business– Newsletter, news articles, other written material– http://www.ag.ndsu.edu/smallbusiness

• https://www.facebook.com/NDSUextsmallbiz• https://twitter.com/gmuske • http://www.pinterest.com/gamuske/

• http://powerofbusiness.net/ – http://powerofbusiness.net/blog/ – Friday 15 call – 15 minutes, first Friday each month

• http://smallbizsurvival.com/

Curricula and Supporting Newsletter

http://go.unl.edu/directmarketingfood

Glenn MuskeRural and Agribusiness Enterprise Development Specialist

NDSU Extension Center for Community Vitalityglenn.muske@ndsu.edu

Questions??