It all begins with the fundamentals.

A special presentation by Chris Shugart

The ideal scene for most any commercial website is to attract

prospects to your site who are likely to be interested in your

products or services.

But online advertising is different from other media in a very

important way. It’s ideally suited for two-way communication.

Your site needs to be more than an elaborate online brochure.

It should engage your customers in way to which they’ll be

eager to respond.

Far from being magic, a website is built

on the fundamentals of effective

communication━plus a little bit of IT

expertise.

Well organized Information Architecture

Simple User Interface

Search Engine Friendly Content

An attractive look is an important

element for any website. But as most

web developers will tell you, “content is

king.” Without valuable content, your site

is nothing.

The diagram on the left is a “user experience honeycomb” designed by Internet consultant and author Peter Morville. It illustrates the essential characteristics of a superior quality website. Providing your public with valuable content is the name of the game. All of your visual elements should serve a single purpose: attract visitors, provide them with a reason to stay, and encourage them to return again and again.

You'll find that the best online

marketing campaigns are a

combination of analytical

strategy and creative vision.

Marketing experts and

authors Al and Laura Ries

described it as a balance

between left-brain logic and

right brain intuition. It's an

ideal combination that will

give you good, consistent

results.

“Effective communication should always be the bottom line. It’s not just important, it’s absolutely vital”

━ Chris Shugart

Copyright © 2013

Chris Shugart.

All rights reserved