OnlineMarketing

What is Online Marketing???• Online or Internet Marketing refers to advertisement and marketing efforts

use the Web and email to drive traffic via electronic commerce.

• Online marketing includes a wider range of marketing elements thantraditional business marketing due to the extra channels and marketingmechanisms available on the Internet.

• Online marketing connects organizations with qualified potentialcustomers and takes business development to a much higher level thantraditional marketing/advertising.

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Internet Users By Country

Types of Online Marketing

Email Marketing

SEO

SMO

Affiliate Marketing

PPC

Content Marketing

• Email Marketing is a part of online marketing. In this strategy, business owner use emails as a communication medium.

• 66% of consumers have made a purchase online as a result of an e-mail marketing message. Over 70% of mobile purchasing decisions are influenced by promotional e-mails.

• SEO stands for Search Engine optimization. It is one of the best Online Marketing Strategy, that optimize your website and rank up on search engine result page.

• It has two parts: 1) ON-Page SEO 2) OFF-Page SEO

• Social Media Optimization is the process of increasing the awareness of a product , brand or business via several Social Platforms.

• Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as Social Media sites and video and blogging sites. SMO is similar to SEO in that the goal is to drive traffic to your Web site

• Affiliate Marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

• Merchants who sell goods and services online or seek other affiliate business activity typically use one of the affiliate program commission payment models below: Cost Per Sale (CPA) Cost Per Lead (CPL) Cost Per Click (CPC)

• PPC is a paid advertisement, where advertiser pay fee each time one of their ads clicked.

PPC

Flat Rate PPC

BidBased PPC

• Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.

• It build strong relationship with customer, if your content valuable for consumers.

Impact of online marketing in our business

• Increase Sales• Build strong relationship between business and customers• Build Brand Awareness• Increase ROI

Challenges in Online Marketing

• Lack of available metrics and measure of ROI

• Internal involvement at all level

• Fear of culture change

• Lack of resources

• Content is the future of marketing. Consider relevant, informative and valuable content for business

• Social Media is a strong way to connect with target customers. Use them in proper way.

• Email marketing is also future of marketing strategy, that gives better revenue and ROI for business.

For more detail about: Internet Marketing Services in India