online marketing 2012 extension fall conference
DESCRIPTION
An introduction to online marketing in general with additional specific information for etailing, agriturism and food productsTRANSCRIPT
Glenn MuskeRural and Agribusiness Enterprise Development Specialist
NDSU Extension Center for Community Vitality
Online Marketing for
Small Businesses
MORE INFORMATIONWebsite: www.ag.ndsu.edu/smallbusines
Facebook: www.facebook.com/NDSUextsmallbizTwitter: www.twitter.com/gmuske
NDSU ExtensionFall Conference
11/8/12
Objectives
• Examine need to be online• What does online mean?
Is an online presence needed?
YES!
Define “Online”
Online Help for Small Business Owners
• Direct Marketing Food Specialty Products Online
• Online Marketing for Agritourism• E-tailing or Retailing Online
Curriculum and Supporting Newsletter: http://go.unl.edu/directmarketingfood
AgritourismComing th
is fall
Outline• Being Online• Getting Found• The Experience• Customer Focus• Telling Others
Facebook YouTube LinkedInTwitter Pinterest InstagramEmail Podcasts Photo sharingBlogs Taping the Experience
• Future Trends• References and Resources
E-tailingSpring/Summer, 2013
https://sites.google.com/site/nacdepetailing/
Final Thoughts
• Online is just one part of marketing• Curricula can be self-guided or used in a
traditional educational setting• Large files – If doing them where you have slow
(or no) Internet service, you may want to preload PDF versions.
• To best help SBOs, use social media tools yourself.
• ENCOURAGE, ENCOURAGE, ENCOURAGE!!!