online makeup shopping

UED

Project 1Ananya Sankranti - 13050221018Bhargav Pathaneni - 13050221032

Eesha Iyer - 13050221039Yash Sonawney - 13050221187

Sameera is a college girl who loves using makeup to look pretty.

She is buried in a lot of college work which does not lether buy what she wants easily.

Dissatisfaction of the user receiving wrong shade andlosing money on the purchase

WHAT

Anyone who is motivated to buy makeup products onlineWHO

Not being able to anticipate the right shade ofthe make up product

HOW

Problem Hypothesis

Problem Statement

The problem is not being able to chose suitbale makeup products online which affects people buying makeup

products online, impact of which is dissatisfaction of the product and losing money on it. The successful solution would help buyers chose the most appropriate product.

User 1 “I have never bought online because I like to try the texturesand shades before buying any makeup product. Online purchases don’t let me”

User 2 “I usually buy makeup products online, but once I ended upgetting the wrong shade while buying a concealer. Since thenI stopped buying concealers online.”

User 3 “I have never tried it out because of the fear of a wrongpurchase.”

Validating the Problem

Sameera is a busy bee, so she decides to buy makeup online instead of going to the store like she usually does

She is not happy with her order

Mind Map

Survey

Personas

The personas have been categorized on the basis of Age and Frequency of makeup usage

There are two age groups that the focus groups have been classifiedunder, Women from 18-25 years of age andWomen above 30 years of age

The basis of classification for frequency is,Frequent usage of makeupDaily usage of makeupOccassional usage of makeup

Persona 1

AgeName

Makeup ExperienceSkin ToneSkin TextureFrequencyProducts used/preferred

Brands Used Reason

Reason for using makeup

Colors preferredTextures preferred

Anandita20

MinimalWheatish

Smooth and cleanOccassionally and simple makeup for daily wear

Uses only eyeliner and lipstick occassionally, prefers high-end brands with fear of going wrong with makeup items

MAC Popular brandGood range of lip colours and long lasting

Use minimal makeup like eyeliner for daily wear and use other products for special occassions.

Nude, Pale Pinks and Light RedsMatte and Glossy, at times.

Good eyelinersNYXL’Oreal

AgeName


Brands Used Reason



Trisha21

MediumFair

Normal to mild acneDaily

BB Cream, Eyeliner, Mascara, Lip Color, Eyebrow Pencil

MAC Good texture of lipstickMany shades available

Makes face and skin look brighter. It is a dialy regime. Gives skin an even look.

Neutral and Dark RedsCreamy and Glossy

Long lasting glossGood quality creams and eyeliner

OrbisL’OrealMaybelline

Persona 2

Persona 3

AgeName


Brands Used Reason



Shruti23

Highly experiencedDusky

Acne proneDaily and on special occassions

Foundation, Concealer, Compact eyeliner, Lip Gloss, Lip Stick, Mascara, Bronzer

MAC Large spectrum of shades for skin tonePopular for their concealer

Neutrals, Reds, Deep Pinks and Dark shades of Brown.Matte, Creamy, Illuminating and shimmery.

Variety of lip shadesTrusted eye makeup

OriflameL’OrealColorbar

Uses heavy makeup everyday for natural glowing skin, which mostly includeneutral shades.

Persona 4

NameAgeMakeup ExperienceSkin ToneSkin TextureFrequencyProducts used/preferred

Brands Used Reason



Laksmi38

ModerateWheatish

Dry with blemishesOccassional

Lipstick, Nail Polish, Kajal, Eyeliner, BB Cream, Contour Powder

Suits skin type

Keeps skin moisturized for natural glow

Nudes, Browns, Burgandy and MauveMatte, Creamy, Shiny.

Good qualityTried and tested

LakmeL’OrealMaybelline

Persona 5NameAgeMakeup ExperienceSkin ToneSkin TextureFrequencyProducts used/preferred

Brands Used Reason



Radha44

HighDusky

Normal and Scar-lessDaily

Anti-aging moisturizer, Compact, Lipstick, Eyeliner, Mascara, Eyebrow Pencil and Concealer

Blends well with skin

To look young, to cover dark circles and emphasize on certain features

Purples/Plums, Reds, Golds, Bronze, BrownMatte, Creamy, Shiny, Glossy.

Medication purposesGood quality lipsticks

Giorgio ArmaniMACClinique

Persona 6NameAgeMakeup ExperienceSkin ToneSkin TextureFrequencyProducts used/preferred

Brands Used Reason



Ragini50

MinimalFair

Normal and Acne-proneSeldom

Kajal, Eyeliner, Lipstick and Anti-aging cream

Good variety of shades

Creams to avoid wrinkles, highlights eyes and lips.

Browns and neutrals.Creamy

Longevity of productsGood for aging skin

RevlonOlayLakme

Defining Research Goals and User Needs

1. To validate that users have a problem with buying makeup products online2. To identify the main cause of problems faced while users make online purchasesof makeup products 3. To help solve the above found problems on online makeup shopping.

User Needs

Research Goals

1. The users need a fitting solution which helps them choose suitable makeup products online easily.2. A seamless solution which does not cause extra hindrance to the user3. A solution which is free and does not take up too much of the user’s time.

Competitive Analysis

Lakme Makeup App

Real time modePro Stylist looks

Different features in different mobile platformsShades are not namedwhile choosingNo shapes and strokesin makeup items

Multiple modes of input for Virtual Trial

Forced auto enhancing in image after capturing selfie to compare looks

Strengths Weaknesses

Opportunities Threats



According to our solution, the following companies use the same technologyin different ways to provide a smooth user experience to their users.

Lenskart.comSells eyewear products online and uses Face-mapping techology giving the users a 3D view of how the product looks on them. The user can then choose the eyewear he/she wants and make the purchase.

Strong execution Facemapping softwareis not debugged enough.Clear imagery

Background does notinterfere with the output

Product is properly rendered in relevancewith environment of thebackground

Confusing layoutNo option to let otherusers try out 3D Trialof eyewear

Caratlane.comSells jewellery online to potential users on the app and website platform. Includes a Trial feature which applies a image of the selected jewellery onto your image.



Works with all kindsof jewellery

Background does notinterfere with the output

Improvement in finalrendering of product in Trial feature could be improved

Final output not realisticenough. Lengthy process

Difference in lightingof the jewellery shownin output

Provides Virtual Trialfeature only on the app.

Solution

Pick FarbeThe solution provides the users with a method to virtually preview shades

of makeup products before making the purchase. It uses face mappingtechnology to map the user’s facial features into a partitioned layout.

These partitions are recognized as different facial features which allows theuser to individually preview different makeup products of different companies

on each facial feature.

Lenskart - Its facial mapping software is one of the best at identifying facial features.

Lakme - It has a huge spectrum of shades and colors to try out in the 3D virtual trial.

Sameera finds out about Pick Farbe and uses it to buy makeup online thenext time and recieves the products she orders.

Finally getting the right products, Sameera is now happy and uses makeupdaily to her own satisfaction!

Women shop online for makeup products

Introducing Pick Farbe, the user now uses the new feature to find suitable products and thus, does notgo wrong with her choices. The process involves a lot of

assumptions due to the differencein shades in reality and virtually.

They get wrong shades ofproducts and are disappointed

User recieves the products he/sheexpects from the portal

Conceptual Model

Thank You

online makeup shopping

Documents