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Online LivesFacebookYoutube Twitter

+ How is Facebook Postmodern?

This let’s you change This let’s you change how people perceive how people perceive

you (hyper reality) and you (hyper reality) and communicate with communicate with

people anywhere in the people anywhere in the world (confusion over world (confusion over

time and space).time and space).

This let’s you change This let’s you change how people perceive how people perceive

you (hyper reality) and you (hyper reality) and communicate with communicate with

people anywhere in the people anywhere in the world (confusion over world (confusion over

time and space).time and space).

Facebook is a social Facebook is a social networking site which networking site which

people use to people use to communicate with each communicate with each

other. It allows people to other. It allows people to make a page about make a page about

themselves with pictures, themselves with pictures, groups and interests on it. groups and interests on it.

Facebook is a social Facebook is a social networking site which networking site which

people use to people use to communicate with each communicate with each

other. It allows people to other. It allows people to make a page about make a page about

themselves with pictures, themselves with pictures, groups and interests on it. groups and interests on it.

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Facebook is a simulation of Facebook is a simulation of conversation and is therefore conversation and is therefore post modern according the post modern according the

ideas of Baudrillard as ideas of Baudrillard as Facebook conversations have Facebook conversations have

become simulacra – become simulacra – substitutes for really talking. substitutes for really talking.

Facebook is a simulation of Facebook is a simulation of conversation and is therefore conversation and is therefore post modern according the post modern according the

ideas of Baudrillard as ideas of Baudrillard as Facebook conversations have Facebook conversations have

become simulacra – become simulacra – substitutes for really talking. substitutes for really talking.

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According to Strinati it would According to Strinati it would also be post modern, as it also be post modern, as it

emphasises style over actual emphasises style over actual substance. How accurate are substance. How accurate are

your status updates and photos – your status updates and photos – Get your phones out and count Get your phones out and count how many posts you have done how many posts you have done that say how great your life is in that say how great your life is in

the last 2 -3 months.the last 2 -3 months.How many good photos have you How many good photos have you used for your profile pic? Is this used for your profile pic? Is this

really you?really you?

According to Strinati it would According to Strinati it would also be post modern, as it also be post modern, as it

emphasises style over actual emphasises style over actual substance. How accurate are substance. How accurate are

your status updates and photos – your status updates and photos – Get your phones out and count Get your phones out and count how many posts you have done how many posts you have done that say how great your life is in that say how great your life is in

the last 2 -3 months.the last 2 -3 months.How many good photos have you How many good photos have you used for your profile pic? Is this used for your profile pic? Is this

really you?really you?

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The invention of the The invention of the Status Bar Status Bar on Facebook on Facebook

shows it to be even more shows it to be even more post modern. It allows post modern. It allows

users to be self reflexive by users to be self reflexive by entering what is “On their entering what is “On their

mind.” It was NOT an mind.” It was NOT an original featureoriginal feature

The invention of the The invention of the Status Bar Status Bar on Facebook on Facebook

shows it to be even more shows it to be even more post modern. It allows post modern. It allows

users to be self reflexive by users to be self reflexive by entering what is “On their entering what is “On their

mind.” It was NOT an mind.” It was NOT an original featureoriginal feature

+Facebook as a way of retelling history - Medistisation

How would you retell yesterday based on the advice from the

last slide?

How would you retell yesterday based on the advice from the

last slide?

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We can see that Facebook is We can see that Facebook is post modern as it uses post modern as it uses

bricolage. Examples of this bricolage. Examples of this include, mixing it with popular include, mixing it with popular culture such as music artists or culture such as music artists or

films. films. Musicians can now make groups for themselves and actually communicate directly to fansMusicians can now make groups for themselves and actually communicate directly to fans

. Another example is the . Another example is the inclusion of games on inclusion of games on

Facebook such as Farmville.Facebook such as Farmville.

We can see that Facebook is We can see that Facebook is post modern as it uses post modern as it uses

bricolage. Examples of this bricolage. Examples of this include, mixing it with popular include, mixing it with popular culture such as music artists or culture such as music artists or

films. films. Musicians can now make groups for themselves and actually communicate directly to fansMusicians can now make groups for themselves and actually communicate directly to fans

. Another example is the . Another example is the inclusion of games on inclusion of games on

Facebook such as Farmville.Facebook such as Farmville.Facebook is a mix Facebook is a mix of media forms, of media forms, blending high art blending high art

and popular and popular culture into one culture into one form/platformform/platform

Facebook is a mix Facebook is a mix of media forms, of media forms, blending high art blending high art

and popular and popular culture into one culture into one form/platformform/platform

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Facebook is also having an impact on the way events are

planned. Gigs can now be planned through Facebook and

then advertised. This use of viral marketing has made it so the internet is now a key part of

distribution, a massive change to the traditional model Also on

Facebook companies choose to place ad’s which will be

specifically for their target audience. For example in a group about rock music, there maybe

upcoming gigs advertised.

Facebook is also having an impact on the way events are

planned. Gigs can now be planned through Facebook and

then advertised. This use of viral marketing has made it so the internet is now a key part of

distribution, a massive change to the traditional model Also on

Facebook companies choose to place ad’s which will be

specifically for their target audience. For example in a group about rock music, there maybe

upcoming gigs advertised.

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Facebook has promoted Facebook has promoted celebrity culture, this is shown celebrity culture, this is shown

by celebrities being able to by celebrities being able to have their own fan page and have their own fan page and

promote upcoming event they promote upcoming event they are doing. It is also creating are doing. It is also creating

new celebrities and making us new celebrities and making us think that famous is goal (how think that famous is goal (how many friends do you have is an many friends do you have is an

important way of measuring important way of measuring your worth)your worth)

Facebook has promoted Facebook has promoted celebrity culture, this is shown celebrity culture, this is shown

by celebrities being able to by celebrities being able to have their own fan page and have their own fan page and

promote upcoming event they promote upcoming event they are doing. It is also creating are doing. It is also creating

new celebrities and making us new celebrities and making us think that famous is goal (how think that famous is goal (how many friends do you have is an many friends do you have is an

important way of measuring important way of measuring your worth)your worth)

+What Celebrities did you see?

How is it Postmodern?

Confusion Over Time and SpaceYouTube is accessible anytime and anywhere.

YouTube is available to anyone in the world and enables them to create and upload almost anything

Once something is up, it is very hard to get rid of – it never dies, time as we normally think of it does not exist online….

Life in a Day

Parody, Pastiche and Intertextuality

Many Youtube videos that incorporate Parody and Pastiche are known as “Sweded” videosThe Dark Knight Sweded

Edward Scissorhand Sweded

This term developed from Michel Gondry’s Film

“Be Kind Rewind”. “Swededing” has become an online craze with competitions on who can make the best re-make of a film.

As well as exhibiting a whole host of videos that mock the ‘real’, the website itself is a parody of the glossy hollywood institutions.

Style over Substance Many videos on YouTube have no purpose

or significance at all. People just like it

What is the point of this……

Style over Substance What was the point of any of these (but how

many did you watch….

Style over substance...

Along with leveling the importance of media, Youtube has also fed our obsession with celebrities through the ‘paparazi’ style of film-making it promotes.

This clip documents our growing obsession. It does not have a narrative or a meaning other than simply ‘watching’ Jennifer’s arrival at an airport. It’s a scary reality that there are so many channels like this on Youtube.

Web 2.0...

Youtube destroys the distinction between film-maker and consumer.

Average members of the public can capture a film on their phone or camera and then upload it to the site. Other people (usually account holders) can comment on these videos; therefore creating an on-line community.

Young, old, experienced, novice; all have a chance at producing material that can be enjoyed by the masses.

Hybrid...

Due to the open nature of Youtube, videos from all over the world, and from different backgrounds can be watched in one collective place.

There are no set briefs or requirements so genres can range from musical to horror, to comedy and documentary.

This hybrid nature links to the film ‘24 hour party people’ which displays a number of genre codes and conventions.

Bricolage...

The hybrid nature of Youtube results in an epic example of bricolage.

Not only is there a fusion of conventions and genres; but there is also a mixture of old and new material ready to watch.

Breakdown between high art and popular culture...

Youtube has resulted in home videos running on par with professional material; no longer are the institutions sacred and perhaps this is a comment on our society today.

Youtube has fueled this breakdown in respect for natural order and hierarchy.

TwitterHow is it Postmodern?

How is Twitter Postmodern??

Fragmented Structure/Non Linear Narrative

Twitter is personally structured by posts, the network has no control on what is said. Twitter also has posts which comment on fictional and non

fictional events.Some of the posts are very random.

There is often no link between tweets, others can read like a conversation

∗ Twitter has created a celebrity obsessed culture.∗ People are spending more time on the internet than

going to church for instance and following the Bible, a Meta-narrative which brings society together.

∗ Twitter allows everyone to have a micro narrative and it does not suggest that there is one hierarchy. As users we create our own hierarchy by choosing who we follow.

Challenging of the Meta-narrative

∗ Serious issues discussed by important people are not the most popular

∗ The audience can develop their own micro narratives. These are not seen as less important

Challenging of the Meta-narrative

Like Youtube it is accessible anytime and anywhere.

Once something is up, it is very hard to get rid of – it never dies, time as we normally think of it does not exist online….

Playing with time and space

∗ Twitter is similar to Facebook, in the sense that it is based on status’, talking about personal experiences, what's on their mind or just general chit chat.

∗ It can be used to make serious comments about our society

Self Reflexivity

Contents of Tweets according to Pear Analytics

News - 3.6% Spam - 3.8% Self-Promotion - 5.9% Pointless babble - 40.1%

Conversational - 37.6% Pass-along value - 8.7%

∗ Many of the tweets that are posted on Twitter is generally a load of rubbish. Like Facebook status updates they are designed to create a hyperreality of your life

∗ Celebrities get PR companies to create and maintain their accounts yet the audience is led to believe it is the celebrity themselves. The tweets are a form of promotion

∗ Issues on twitter become newsworth – The Dress

Emphasis on Style over Substance

∗ Twitter is totally reliant on audience participation – it simply would not work without an engaged and active audience

∗ It is allowing people to become producers/celebrities outside traditional/mainstream methods

∗ For some people this is the key way they find out about events – we are using it instead of more traditional media forms like the news

Audience

∗ Twitter was created to make ordinary people to feel that they are closer to celebrities (think Lady Gaga and her little monsters).

∗ Without actually breaking the definite line between the two.∗ It encourages stalker-que behave and encourage us to engage

more with celebrities∗ Twitter has created new celebrities

Cult of the Celebrity Culture - Celebrity obsessed society

∗ Celebrities read tweets∗ Bullied kids read tweets∗ Its hyper real nature and lack of connection real life

has made people loss a sense of connection/morality about how it is used. We have lost touch with the ‘real’ – would we really say those thing face to face – the power of mediatisation

But what happens when Twitter goes wrong