StartwithXML

Online licensing strategies: the path to digitalrevenue

January 13th, 2009

Presented By Bill O’Brien of CCC

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More than a …

Content agility (XML) + digitallicensing = significant revenue

or a drop in the bucket?

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Bill O’Brien, Senior Consultant,Rightslink®

► Began “chunking” content in the 1980s

► Pioneered custom course pack applications

► Developed database-driven custom publishingand POD solutions

► Now, creates online licensing solutions

a lot of small transactions

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30 years oflicensing content

$1 billion inrevenue

9,000 publisherclients (45Rightslink)

CCC

A view from CCC

► How is content being used?

► What content is being licensed and how?

► The XML connection

► Bottom line results

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How Content is Being Used

► Commercial reprints

► Electronic reusedwarfing photocopyreuse

► Republication (esp.publisher to publisher)

► Post on a blog

What Content is being licensed

► Title level

► Full article

► Chapters

► Images, Photos

► Video clips

From … STM, Trade, B to B, Newspaper, … publishers

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Why XML makes a difference

► Micro chunking equals micro commerce

► Travelling meta data

► Sub-chapter level licensing/sales

► Images, videos, podcasts, audio

► Content bundling

This is about new transactions

XML enables flexible licensing

► PDF Proofs in real-time

► Accelerates the Proofing &Ordering Process

► Allows for Greater Automation &Better Customer Experience

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Online licensingeliminatesmanual reprint& permissions

XML is a Win-Win for Publishers andCustomers alike

► Publishers Expand efficiencies in sales, order and fulfillment chain Offer customers a smooth online experience Gain valuable insight into their customers’ media usage

► Customers Obtain rights to content quickly and within their workflow Have a direct link to the content owner Place orders at their convenience 24x7 Eliminate confusion around authorized usage

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Rightslink Success Stories

► permission and commercial reprintrevenue grew by 17% in just 6 months. 6Figure Increase

► A specialty publisher has tripled and expects toquadruple commercial reprintrevenue (Again, 6 Figure RevenueGrowth)

► A large global publisher was able to right size aninternational rights and permissions organization

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Today’s leaders

Think outside the .doc!

► Thank you!