Online Journalism: Theory and Practice

Week 9Lecture 1

Summer 2011

Khan, G. F. PhDDept. of Media & Communication, YeungNam University,

South Koreagohar.feroz@gmail.com

This lecture…

--Story telling with Videos

Mostly lecture notes are taken from the book:Journalism Next:Chapter 11: Building a Digital Audience for News by Mark Briggs

Before we start…

Term Project-Progress Check

The Digital video revolution

Instead of expensive cameras, editing stations, crew, and years of training one person can make high quality of video with little efforts

How?Advent of cheap digital video camerasFree editing softwareSmart phonesEasy to publish

The Digital video revolution

Millions of armature videos appearing onlineExample: YouTube

48 hours of video are uploaded every minuteOver 3 billion videos are viewed a dayUsers upload the equivalent of 240,000 full-length

films every weekYouTube is localized in 25 countries across 43

languagesYouTube's demographic is broad: 18-54 years old800M unique users visit YouTube each month Sourece: http://www.youtube.com/t/press_statistics

David Pogue, technology columnist with New York Times http://pogue.blogs.nytimes.com/

Walt Mossberg, technology columnist with The Wall Street Journal http://allthingsd.com/20100331/apple-ipad-review/

Two journalist one goal

Two journalist one goal

David PogueHigh quality, Shot in multiple locations,

high production cost, Also air on the cable TV network

Walt MossbergQuality and production cost is lowUse an expensive webcam in his home

or officeLimited prodect snap shots

Two journalist one goal

Why Wall Street allows its content compete with The New York Times on such a uneven playing field?

Why?

Audience open to all levels of qualityPerfection not necessary

Quick and less polished video content on news sites often draw more audience

Change of perception among newspaperBroadening their definition of what can be

published .e.g. cell phone video are considered publishable

Unedited video are becoming common practice

CNN Video FREE On demand CNN

Video Free Live video with CNN

Live Larger play – in – page

video replaces traditional pop-up player

Allows easy navigation by Category, Most Popular, Top Stories or by following our editorial picks.

Offers customisation with a My Playlist ‘self choice’ section

7. Deliver Story

6. Export Video

5. Develop Story

4. Collect Material

3. Design Storyboards

2. Conduct Research

Story Development -- Process1. Select Topic

Assemble Material Set Transitions Add Narrations Add sounds Test Prototype Post-production

Record Interviews Scan Images Take Photographs

& Videos Collect Clipart

Internet – web pages, blogs,…

PC, DVD, CD Rom Handheld Devices

Raw information

Engaging narrative

Plan Your Video

Think of it the same way as you would think about writing.

Use different approaches for different stories

E.g. Breaking news vs. documentaryMore control vs. no controlYou decide what to shoot, who to includeDocumentary require more planning in advanceUse storyboard

Plan Your Video

Try StoryboardingA visual sketch of your story.Helps you focus your story

Mix your shots Shoot from different angles:

close, far way, middle.Wide, middle, and tight shotsE.g. Wide shots provide sense

of environment to viewers and tight shots provide focus

Plan Your Video

Build five-shot sequence Close-up on the handsClose-up on the faceWide shotOver-the-shoulder shotCreative shot

http://www.bbctraining.com/modules/5915/video/1.2.2.htm

More Tips

http://www.youtube.com/watch?v=iEm3HZAVlz0

TipsNot all stories can be told through video (e.g. statistics)Make clear outline of what you want to communicate Provide background information Identify your main characterStatistics should come from experts and emotions from

the victimsFind supporting images to support the statementsAvoid talking head syndromeTake expert to the field Context and location is king Capture both small details and larger contextGolden rule: You never have enough people

Editing

Chose your editing softwarePhotostory 3

http://www.microsoft.com/download/en/details.aspx?id=11132

Windows Movie Makerhttp://explore.live.com/windows-live-movie-maker

iMovie http://www.apple.com/ilife/imovie/

Publishing Video Online

Convert your video in the web formatMostly flash format and compressedYour editing software will do it for you

Publish it on your blog or a video sharing website like YouTube

Remember YouTube has more audience and good search engines compared to your own blogEmbed it into your blog In the video Provide logo and links to your blog

Use TubeMogul: atumatically uplaods your videos to different video sharing sites, including YouTube: http://www.tubemogul.com/

Great news Videos Resources

www.nppa.orgwww.kobreguide.com www.interactivenarratives.org www.mediastrom.org www.b-roll.net

Thank YouQuestions & Comments