online journalism: theory and practice
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Online Journalism: Theory and Practice. Week 3 Lecture 1 Summer 2011 G. F Khan, PhD Dept. of Media & Communication, YeungNam University, South Korea. Last lecture…. Old vs. New Media The technological evolution of journalism The development of online journalism - PowerPoint PPT PresentationTRANSCRIPT
Online Journalism: Theory and Practice
Week 3Lecture 1
Summer 2011
G. F Khan, PhDDept. of Media & Communication,
YeungNam University,South Korea
Last lecture…
Old vs. New MediaThe technological evolution of journalismThe development of online journalismAdvantages of online JournalismNew journalism forums
This lecture…
-Introduction to blog -Blog as a news platform
-Advance blogging -Setting up your blog-Syndication content with RSS
What is blog?
Is a website Short for Web log, a blog is a Web
page that serves as a publicly accessible personal journal for an individual.
Interactive online Dairy to publish thoughts and information (i.e. personal information, news, etc)
What is a blogger?
Blogger – author of a blog
Why blog?
To express one’s opinions, an outlet To present info, happenings,news, links,
photos To promote or market To communicate or discuss
Common feature of a blog
FocusedComments & feedback featureArchives
Blogs are archives of past blog entries and are in reverse chronological order (most recent appears first
SubscriptionReceiving new post
Blogs as journals
Some blogs are merely a type of diaryor a scrapbook of memories.
Why is it important for a journalist to have a blog?
Why to blog?
New media analyst believe every journalist must have a blog
Help you in building a community of readers
Help you in testing new ideasReceive early & direct feedback
Publish or broadcast in the timeliest manner possible
For a collage journalist
Blogging means testing and learning a new content management system
Publishing news stories, building audiences, and getting attention
Helpful in getting a job
Its all about you
You decide how often to publishYou decide what content will you takeYou decide the layout of your blogYou decide how to interact with audienceYou decide what to edit the content and
what the headline line say
What is a good blog?
A good blog is continuing conversation
You facilitate it but, audience dominate itReaders opinion is valuedReaders are your friendsThey want you to get the story rightReaders make your blog stronger
than any single could make it alone.
Blogs are not magic
Writing a successful blog takes dedication and determination
There is never a breakNeeds constant workAlways needs updating and posting new stories
Blogs can be influential or incredibly boring It all depends on the writer (s) powering the
blog
Why blogs are important?
The first information revolution in 1990sWhen everyone started creating websites just
to have oneCreating a website needed a lot of technical
skills about computers & web designMost individual publishers were computer-code
geeks Flashy website of Statics information
Why blogs are important?
However, early information revolution gave way to two way information with advent of blogs
Blog flipped the early model on its headAny one can publish who can click a
mouse and type.
Why blogs are important?
Blogs changed journalismDan Gillmor launched the first blog
for San Jose Mercury News a mainstream news organization, in 1999.
Its simplicity, immediacy, and interactivity have improved journalism.Bringing journalists and audience
closerRemoving the constraints of time and
space that limited journalist ability to report a story
Why blogs are important?
Most companies use blog these days Future 500 companies who have
blogs https://socialtext.net/bizblogs/ In the beginning of 2009,CNN had 30
blogs e.g. http://news.blogs.cnn.com/ New York Times had 65 active blogsLocal news papers and TV stations
around the world have also blogs
Becoming a blogger
Before making your blog read news stories
You have to read blogs in order to write an effective blog
Top 100 blogs: http://technorati.com/blogs/top100/
Find blogs that are right for youSelect the topic you are interested
E.g. environment, politics, sports, food, or fashion, education.
Becoming a blogger
Note which posts you like most, then refine that information:What makes them interesting?Is it compelling or convincing?Are the topics relevant?Are there enough links to material?
Track the frequency of post:Is the blog updated regularly?
Becoming a blogger
Learn the languageBloggers use some specific terms
Post: an entry on a blog (post), or to make an entry on a blog
Permalink: A link available on each post that provides direct access to that post.Helpful for other bloggers to link directly to a given
post or for readers to e-mail a linkVblog (video blog - a blog that features video
commentary as its primary mediumMoblog-Blogging from a mobile device
E.g. http://my.vlogcentral.com/
Make a plan create a blogTo create a basic plan for your blog, answer these
questions: What will you name your blog (1-3 words)? What is a good short description of your blog? What is the mission (2-3 sentences)
Set goal of your blogBefore starting your blog think about what you will
blog about Always pick a topic you have enough knowledge
about itYou should be passionate about the topic
Using these information user will know immediately what your blog is all about.
Make a plan create a blog
Enter “start a blog” in Googlehttp://www.wikihow.com/Start-a-Blog This is a step by step guide
Chose a blog system to create your blog
Who provide blog systems?
A lots of companiesBlogger.comhttp://wordpress.com/TypePade.com Wikispaces.com
Top 40 + Free Blog Hostshttp://mashable.com/2007/08/06/free-blog-host
s/
Recommended system Recommend system for your
group project is blogger.com & worldpress.com Two leading platformsCreating blog is quick and pain lessHave demos and videos tutorials to
help you get started Its also FREE!
Worldpress provide more themes whereas, blogger provide flexibility to customize the design without knowing the code
Let’s start with BloggerHow to Create a Blog on Blogger
Video tutorial: http://www.youtube.com/BloggerHelp
Customize your blogName your blog
The name will display on the top page of your blog and also in the URL (link)
ThemesCustom logoAdd Videos and PicturesWidgets-Quickly add extra
functionality e.g. search box or calendar
Paid Domain name
RSSRSS-Really Simple Syndication
It allows you to easily stay informed by retrieving the latest content from the sites you are interested in.
Its really simpleInstead of visiting several web pages or
performing searches over and over, you can set up RSS to do that for you.
RSS-Select a ReaderTwo types
Web-based readers: that you can access by logging into a specific web page.
Stand-alone: that is downloaded into your computer and then launch. You can download & read later, even no
internetPopular options: NewsGator, Feeddemon
Integrated into blogsTo understand the difference e.g.
Gmail account V.S outlook express
How to know if a webpage is RSS active
Firefox and Opera display the now-common square orange badge for a Web feed in the browser's address bar when they find RSS feeds on a site.
You'll see a similar symbol in Internet Explorer's toolbar.
Safari shows a blue rectangle with "RSS" written in white letters.
Thank YouQuestions & Comments