online identity: working in - and on - networks
DESCRIPTION
PEI Business Women's Association keynote, May 2014: Are social networks worth the investment of time and effort required to build a thriving social media presence? Exploring the signals sent by those who use networked platforms successfully, this presentation gives an overview of digitally-networked identities operate, and examines the terms on which social media can be of value for busy professionals.TRANSCRIPT
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Identity Online Working in – & ON – Networks
2014 Women in Business Symposium
Bonnie Stewart
@bonstewart
http://kikolani.com/becoming-accessible-social-networking-social-media.html
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Networks
httphttp//www.marketingpilgrim.com/2014/01/facebook-is-the-most-visited-social-network-twitter-and-google-tied-for-3rd.html
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Too Much?
http://www.flickr.com/photos/striatic/2191408271/
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https://www.flickr.com/photos/51764518@N02/9763729373/
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Is Online Networking Worth the Work?
https://www.flickr.com/photos/wageslaves/90470644
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It’s a matter of perspective.
https://www.flickr.com/photos/wageslaves/90470644
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Making networks work for you = choices
https://www.flickr.com/photos/42386632@N00/8528725328/
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Understand…. 1. your goals 2. identities + signals
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(psst…it’s okay if your goals DON’T include social media)
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But…Goals = Audience
https://www.flickr.com/photos/tattoodjay/4129779298/
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http://www.flickr.com/photos/tmesis/21126825/
Audiences = People The Internet also = People
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Some are people you know...
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And some are people you don't.
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…some businesses connect by sharing products & expertise
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some are wiser just to be sociable
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https://www.flickr.com/photos/ooohoooh/1350774613/
Networks are ways of connecting
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http://www.flickr.com/photos/67304318@N07/6128669668
How do I shake hands online?
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Identities + Signals
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Networks are not about online/offline
But there are differences.
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Identity Online = Visibility
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Signals Online = Reputation
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Success = lather, rinse, repeat
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But.
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Social Media Broadcast Media
http://ezasseenontv.com/tag/as-seen-on-tv-store/
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Sometimes being social = you,
signaling to the people who know you or might want to
know you.
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Sometimes other people signal on your behalf.
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Sometimes, that’s not so ideal.
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But being social in return = creativity points
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http://www.flickr.com/photos/21031300@N02/4076687726/
‘This call is being recorded”
Identity online = Public. Always take the high road.
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…& do a permanent PEI shoulder check
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Identity online = control over your signals
& (some of) what turns up on Google search
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But that’s for the people who already know your name.
What about those who don’t?
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A visible online identity can sell for you,
even in places YOU aren’t being social.
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A friendly tweet
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A blog
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A sale.
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And no one knew the artist.
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Is it easy? No, it’s messy. It’s an extra hat (or three). All the time.
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Don’t choose the one you think you should.
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Choose the one where your business & your personality
intersect, and commit.
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• Signal what you want to be known for
• Signal to the people you want
to be known to
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Be a person & a professional too
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Be reciprocal & generous
https://www.flickr.com/photos/ben_grey/4582294721/
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Be a little different…but yourself.
https://www.flickr.com/photos/pixeltree/4998949415
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Celebrate your successes (and those of others)
https://www.flickr.com/photos/maenoellefoto/2333965284
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Surprise us.
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The Internet is aspirational